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Social Media for Medical Manufacturers: What You Never Thought Would Work

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Social media for medical manufacturers is a strategic way to network with healthcare facilities since nearly every hospital in the U.S. has a social account. In addition, social media is also a way to extend your reach beyond the major players in healthcare, as 223 million people in the U.S. have a social media account.

This many social media users also means there is greater competition to stand out online. That’s why we are bringing you five strategies you never thought would work to reach your audience on social media.

Key Takeaways:

  • Social media connects you personally with your target audience.
  • LinkedIn is the most popular professional B2B social media platform.
  • Quality content, personal interactions, and creative media help raise brand awareness.

Benefits of Social Media for Medical Manufacturers

Social media is your opportunity to build brand awareness and engage with your audience more personally than other marketing techniques. With relationship selling on the rise, about 70% of B2B customers expect a personalized experience.

In addition to personal interaction, here are a few other actions you can do through your medical manufacturing social media account.

  • Network with medical professionals
  • Learn about your target audience
  • Engage with your customers
  • Build a relatable and personal brand
  • Find prospective customers
  • Establish yourself as a leader in your industry

Nearly half of medical professionals are choosing to allocate more of their marketing budget to social media because of these benefits and more.

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Challenges of Social Media for Medical Manufacturers

The healthcare industry has more challenges than some other businesses face on social media due to the sensitivity of their field. Knowing these challenges helps you avoid common social media mistakes that reflect poorly on your brand.

  • Avoid associating your content and opinions with a specific healthcare facility or the medical industry.
  • Avoid sensitive or offensive topics.
  • Check your content for quality to avoid spreading false information.
  • Don’t make medical statements that readers might accept as an official doctor diagnosis.
  • Avoid breaking HIPAA violations by sharing images, stories, and medical histories of customers.

Best Medical Manufacturer Social Media Platforms

Before you begin your social media strategies, you need to find the best sites to reach your target audience. Here are a few of the most popular social media platforms for medical manufacturers.

LinkedIn for Medical Manufacturers

About 82% of B2B marketers see their most significant success through LinkedIn. Out of the nearly 800 members on the platform, 6.2 million are physicians, surgeons, dentists, and nurses, and another 3.3 million are hospital executives.

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Facebook for Medical Manufacturers

Facebook is the most popular social media platform in the world, with 2.89 billion users in October 2021. It is ideal for striking up conversations, joining groups, connecting with friends, and posting written and video content.

YouTube for Medical Manufacturers

According to the same report, YouTube follows close behind Facebook with 2.29 billion users. In addition, it allows you to create long-form content, which is ideal for promoting products in more detail than some of the shorter video platforms like TikTok.

Twitter for Medical Manufacturers

Twitter isn’t nearly as popular as other social media platforms, having only 300 million users. However, it’s still a dominant B2B platform that allows companies to share news fast. Today nearly 87% of B2B marketers use Twitter.

5 Social Media Strategies for Medical Manufacturers

Here are five ways you can use social media as a medical manufacturer.

1. Join Relevant Groups and Events

Joining medical groups and attending virtual healthcare events connects you to other healthcare professionals. Additionally, you can gain reputability in your groups through mentions by the group leader, tags in posts, and participation in discussions that establish you as an industry expert.

You can also join in site-wide discussions by using hashtags. Here are some common hashtags used on various social media sites.

  • #HCSM (healthcare social media)
  • #Healthcareworkers
  • #Healthcare
  • #Patientexperience
  • #Medtech
  • #Healthcareinnovation

Another way businesses use hashtags is by participating in social trends and completing challenges that help them gain visibility. For example, one of the most notable social media challenges in healthcare was the 2014 ALS Ice Bucket Challenge. It significantly increased funding of ALS-related research from the NIH. Many celebrities, public figures, and businesses continue to do the challenge today.

2. Follow Other Medical Leaders

As you meet new people through your groups and discussions, be sure to follow them. Your content will appear on their feed and increase your reach. You also improve your chances of your followers sharing that content which opens the door to making new connections.

3. Be Real on your Profile

Don’t be afraid to be human on your website, even though you are a business and not an individual. People respond more to faces and personal stories than images of buildings and logos. You might even consider sharing pictures of your staff enjoying themselves at a Christmas party or interacting with a client (with the client’s permission).

4. Share Visual Media

Your social media content will be more engaging if you use different media types like images and videos.

One of the latest trends on social media is using live streams. It gives the user a more authentic feel than a professionally edited picture or video. Live streams also open the door for interactions with your viewers. For instance, a live stream might be an opportunity to introduce new medical equipment and have a Q&A session with prospective clients.

5. Educate Your Followers

Your followers aren’t interested in wasting their time on social media fluff. Instead, they want quality content that educates them. When you add value to your content, you increase the chances of your followers sharing your posts with their network.

If you have a blog on your website (which you should), then your blog posts are ideal content to share across your social media platforms. You may even want to consider creating companion videos on the same topic to reach your YouTube audience.

Add Social Media to Your Healthcare Marketing Strategy

Are you ready to start your journey on social media?

We have regular blogs posts, training courses, and a team of experts ready to help you succeed.

Contact us to learn more about the best practices for social media for medical manufacturers.

5 Common Medical Device Sales Challenges for Reps

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Medical device sales is a rewarding career giving your reps a chance to help save people’s lives and work a flexible and fast-paced job. However, these benefits don’t come without an equal share of medical device sales challenges. This blog post provides tips that may help you minimize any negative impact these challenges might have on your business.

A way to combat these challenges is through a proactive approach versus a reactive approach. A proactive approach means equipping your sales team with the tools necessary to address challenges before they occur. 

Read on to know the proactive solutions that can help your reps and your company.

Key Takeaways

  • Medical device sales pose challenges unique from other sales fields.
  • You can build a strong sales team by teaching data management, customer profiling, and commercial excellence.
  • You can prepare your sales reps for medical device sales challenges through quality training.

5 Main Challenges for Medical Device Sales Reps

Data management, customer profiling, and commercial excellence are crucial for resolving medical sales challenges. Here are how those strategies work for five challenges sales reps face every day.

1. Creating a Unified Brand Awareness

Your healthcare sales reps are one of many sales channels. You may also sell products through your website, call center representatives, or in stores. However, having multiple ways for hospitals and healthcare workers to purchase products also creates unified communication challenges.

Keeping your sales channels uniform in their marketing message avoids customer confusion. When information doesn’t align, buyers may feel skeptical about purchasing because they don’t know if they can trust the sales rep’s information.

Solution: A strong communication strategy includes multiple channels of communication. Here are some ways to communicate with your team so everyone is up to date with the latest product and sales information.

  • Train each sales rep on a unified sales process
  • Send regular emails with business updates
  • Use business communication platforms like Slack
  • Purchase customer relationship management (CRM) software
  • Integrate online collaboration or productivity tools
  • Create a company app
  • Hold regular online or in-person briefing meetings

In addition, you can provide sales reps with direct phone numbers and emails to contact when they have questions about a product or lead.

2. Building Customer Relationships

Finding new customers is 5 to 25 times more expensive than keeping loyal customers. Therefore, when you have a lead, your sales reps should invest in those leads to build a strong relationship so the customer will buy from your manufacturing business in the future.

However, building a relationship with doctors isn’t easy. They are swamped, with little time available to speak with sales reps. Often, sales reps address receptionists and never have a chance to talk directly to the physician. But sales reps need conversations and feedback to find a doctor’s pain points, needs, and wants. This customer data builds the foundation for their sales strategy for hospital purchasing.

Solution: Sales reps need to learn how to pack the most content in the fewest number of words. For example, a doctor usually doesn’t need to know how much money a device will save the hospital. They typically aren’t part of the hospital’s financial committee. Instead, they want to see how the device will help a patient and make their job easier. Your sales rep’s first sentence should be a strong value proposition that differentiates the product and states why the doctor should take the time to listen to a sales pitch.

3. Understanding and Explaining Complex Products

Medical devices involve intricate technology that helps with even more complex medical situations, which sales reps need to learn. In addition, sales reps speak to highly educated medical professionals who will see through any fluff and know immediately if sales reps are knowledgeable.

Sales reps also need to be on top of the latest laws, regulations, and industry standards since they deal with healthcare devices affecting people’s lives. Inaccurate information is the fastest way to end all possibilities of making a sale.

Solution: Every sales rep needs training before entering the field. Training should include teaching industry-specific solutions for healthcare instead of general sales tactics.

4. Collecting and Organizing Sales Data

Sales and data rely on each other. In fact, on average, sales reps spend 17% of their day just entering data. Data is what helps representatives find leads, market products, and drive home a sale. However, organizing that data is a challenge all sales reps face, especially those in medical device sales, because of interacting with more complex products and customers.

Data includes all the information you collect about your customer from that first touchpoint through to the follow-up. It includes contact information, demographics, pain points, purchase history, and more.

An added challenge to data collection is protecting the data of your leads. A data leak will reflect poorly on the entire company and cost thousands of dollars in reparation and damage repair.

Sales reps also collect data on their products, current product updates, regulations relating to the product, medical device sales trends, and more. This data allows sales reps to give the most accurate information about the devices.

Solution: Sales reps should access and store data in a database with advanced security. This database will protect the data from leaks and keep it organized for representatives to access what they need at the right time. In addition, each rep should learn how to use database management systems to avoid privacy infringements.

5. Maintaining a Healthy Work-Life Balance

The medical device market is growing rapidly. In 2021, it grew by 4.7% and is projected to continue rising steadily due to an increase in chronic illnesses. Because illnesses like diabetes and heart disease require medical devices for diagnosis and treatment, the healthcare industry needs medical sales reps to meet this demand.

While the high demand for medical devices is positive for medical sales reps’ job security, they must work long hours to fill the need.

A medical sales rep’s job is not the typical 9 to 5 career. Instead, they are on-call to troubleshoot equipment or deliver life-saving devices at the right time. But this lifestyle can create an unhealthy work-life balance.

A typical day for a sales rep includes:

  • Calling leads
  • Pitching sales
  • Troubleshooting equipment
  • Training personnel on device usage
  • Traveling for hospital distribution
  • Joining a surgery to help with a device

Solution: Thanks to modern technology, sales reps don’t have to do everything in person anymore. Sales reps can cut back on travel by offering remote help and solutions. Manufactures can also help combat this challenge by adding diagnostic features to devices to identify possible product issues before they occur, so reps can resolve the problems faster.

In addition, you can offer additional sales training to reps to avoid costly errors and streamline the sales process.

Address Medical Device Sales Challenges with Quality Training

A common theme for all five solutions is proper training. A well-trained sales rep could save your business thousands of dollars while earning even more through strong sales tactics. However, regular sales training is not enough. They should have training specifically for the healthcare industry.

Contact Share Moving Media to talk with a representative about our sales rep training resources and courses to help your sales reps overcome common challenges.

Introductory Guide to Content Marketing for Healthcare Distributors

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Content marketing for healthcare distributors is one of the best ways for you to connect to medical facilities and hospitals while building trust. However, developing a marketing strategy specifically for the healthcare industry doesn’t happen overnight.

That’s why we have this introductory guide for you. First, we will look at what content marketing for healthcare entails then how you can start using it in your business.

Key Takeaways:

  • Content marketing is a top priority for most B2B marketers today.
  • Create an actionable strategy with set goals before creating marketing content.
  • Healthcare marketing requires an extra level of empathy than other B2B strategies.

What is Content Marketing?

Content marketing is using online mediums to connect to your audience. It differs from traditional sales approaches because you often aren’t selling a specific service or product. Instead, you build brand awareness and develop relationships with your clients and potential leads through quality content.

Consumers respond favorably to content marketing because it is a breath of fresh air compared to the bombardment of over 5,000 ads a day. Instead, content marketing gives something back to consumers through information, free products, and community.

Common types of content marketing include:

  • Websites and blogs
  • Emails
  • Ebooks
  • Videos
  • Social media posts

Why is Content Marketing Important for Healthcare Distributors?

Healthcare distributors can use content marketing to build trust with hospitals, pharmacies, medical professionals, nursing homes, and more. You can have a virtually limitless reach and connect to leads you may not have connected with through other sales and marketing tactics.

Content marketing uses around 26% of B2B marketing budgets and is the top priority of 80% of marketers. If you effectively execute a quality marketing strategy, you will see:

  • Broader brand awareness
  • Higher quality leads
  • More loyal customers
  • Better search engine ranking
  • Higher industry authority

How to Create a Content Marketing Strategy

You would be unwise to drive around a new city without a map. Yet, that is what you are doing if you begin using content marketing without first establishing a strategy. It will save you time and resources by showing where you are, where you want to go, and the most effective route to achieving that goal.

Often, businesses will hire a content marketing manager to help in strategy development to ensure they consider all angles of their approach.

Here are the six essential steps to creating an efficient content marketing strategy for the healthcare distribution industry.

Step 1: Decide on your mission and goals. Begin by asking yourself what you want to accomplish in the long run.

Step 2: Choose a metric for measuring your success to know how well your strategies are working. Tracking your progress with measurable key performance indicators (KPIs) also alerts you to potential issues so you can resolve them before they hurt your growth.

Step 3: Decide on an audience based on the type of healthcare facilities most likely to purchase from you, who the decision-maker is within the department, where the facilities are located, and the size or budget of the facility that is most likely able to afford your products.

Step 4: Take inventory of what content marketing practices you already have in a place like your website or social accounts. You may even have some posts or blog articles written that you can spruce up.

Step 5: Decide what channels or content you still need to add to reach your goals.

Step 6: Create an actionable plan including a content calendar, specific deadlines, and managers for each marketing task. 

Now you are ready to start creating consistent, quality content.

5 Tips for Content Marketing for Healthcare Distributors

Here are five tips to apply to every piece of content you create so that you are reaching your intended audience, creating relatable content, and increasing your conversions.

1. Target Your Audience

Your ideal customer profile will help you create content targeted to your intended audience. You can educate, promote, and build trust with your market through engaging blog posts, social media content, and videos. Then, by implementing keywords specific to the healthcare industry, you are more likely to attract quality web traffic.

Your customer profile will also tell you where to locate possible new customers. For instance, LinkedIn has over 722 million professional users and 61 million senior-level decision-makers – making it the leading B2B marketing platform today.

2. Capture Their Attention

Creating content doesn’t guarantee your audience will read what you’ve written. That’s why understanding current content trends is essential, as that will guide you in choosing how you will capture your audience’s attention through optimized content, so they read past the headline.

Startling statistics, images, short paragraphs, and creative headlines are just a few ways you can reel your audience into your content.

One study showed that video content will be the top area of content marketing investment for most B2B in 2022 due to its high rate of engagement.

3. Back Your Claims with Statistics

Doctors and medical professionals aren’t wowed by fluff. They can see right through empty sales talk. Instead, they want proof of claims you make. Statistics and facts build trust with your audience and raise the quality of your article.

When you write an article on how your new device will transform a patient’s life – back that claim up with case studies, measurable metrics, and real stories of changed lives.

4. Have Empathy for Your Audience

Healthcare professionals have emotionally draining jobs, compounded by the effects of COVID-19. Therefore, this is one area where healthcare marketing differs from other B2B marketing tactics since your audience needs more empathy and emotional awareness.

You can show you truly understand and empathize with your audience by being sensitive in your wording, focusing on your product’s positive impact on their patients, and showing you understand and empathize with their work.

5. Create a Call-to-Action

The best marketing content always offers the next step. For example, you don’t want your audience to get to the end of an engaging blog post, then close the tab and never interact with your business again. Instead, give a call-to-action that tells your audience what steps they can do next, such as signing up for a newsletter, purchasing a product, or calling your business to find out more.

Start Creating Your Marketing Content

Share Moving Media has been working with healthcare distributors for over 27 years. Our communication and educational services help you grow your marketing strategy and achieve greater success.

Contact us to learn how we can help you create content that moves market share.

Draw Inspiration from the Best Ads and Commercials of 2021

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Between a pandemic and the world struggling to get back to “normal,” ads and commercials in 2021 have transformed through the year. While savvy marketers remained focused on the overall strategy and audience targeting, creatives needed to deliver a memorable ad experience with more prospective buyers consuming media faster than ever before.

From all industries ranging from healthcare to industrial, the global crisis shaped a new digital experience for consumers to stay connected and connect with brands across multiple platforms and media types. It’s even affected the advertising trends and budget spending on new channels, with 44% of marketers stating that they’ve completely changed their channel approach in 2021.

In this post, you’ll discover the top ads and commercials in 2021 to help you determine your future strategy. This past year brought new trends and debuted a fresh collection of campaigns to excite and convert consumers into customers. After all, 37% of brands have increased their TV ad spend since 2019, and it shows no signs of slowing down next year.

Ready to boost your creative strategy next year? Let’s dive in. 

Key Takeaways

  • The top 2021 ad trends included sustainability, representation, and user-generated content to drive results.
  • Advertisers use various channels like out of home, TV, and print to engage with audiences.
  • Campaigns that leverage authenticity and meaningful content often result in better performance.

The Biggest Ad and Commercial Trends to Watch

Developing ads and commercials isn’t a nice-to-have for healthcare businesses. With more people consuming video content and ad campaigns than ever before, it’s one of the best ways to build awareness and credibility with potential customers. 

Before diving into the latest and most significant campaigns, it’s essential to understand how trends this year impacted the creative strategy and drove improved results. Here are the top trends brands took advantage of in 2021:

  • Programmatic and AI advertising: Using real-time data, you can connect with hyper-targeted consumers across multiple channels based on their patterns and behaviors.
  • Going green: Highlighting your environmental impact and sustainability practices show consumers that you care about the greater good.
  • Mobile-first: Designing your campaigns for the 9:6 vertical ratio encourages more engagement on digital and social platforms. 
  • User-generated content: Leveraging your customers to create campaigns on platforms like TikTok and Instagram Reels allows you to better connect with your audience in a more authentic way.
  • Authentic representation: Featuring campaigns that display a diverse spectrum better represents and amplifies your entire audience. 
  • New colors: Staying away from neutrals and embracing natural colors, like teal and orange, evoke more emotion.

Moving into 2022, the trends you will implement will vary depending on your services and target audience to drive high-performance results. Next year, some common trends you can expect to see include inclusive photography, data visualizations, branded memes, and colorful illustrations. 

4 Top Ads and Commercials in 2021 for Your Brand to Leverage

Looking back at 2021, ads and commercials might remind you of all the twists and turns this year took. Brands unable to adapt to trends might have encountered new obstacles to building long-lasting relationships with customers. However, there wasn’t a shortage of creativity for brands willing to innovate and take a chance.

Here are the top 2021 campaigns to help inspire your future ads and commercials:

1. McDonald’s – “Lights On”

During the pandemic in the United Kingdom, McDonald’s closed its doors before offering the beloved Big Macs and Sausage McMuffins through at-home delivery. Once the company established online ordering, they introduced the three posters in popular geographic locations that show the “M” arch over common residential areas. 

While the design is relatively simple, the powerful message of being available for customers in the comfort of their own homes was fitting for the time. 

Takeaway lesson: When evoking an emotional response, a minimalist design allows your audience to focus more on the message. 

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2. Relief – “A Better Way to Get Out of Debt”

When Netflix released the hit “Squid Games” series, many brands attempted to leverage the sudden popularity but often failed due to the nature of the game-show murder context. However, Relief took an interesting view of the series by printing out cards that say, “There’s a better way to get out of debt.”

By Relief handing these cards out in key geographic regions like Miami and New York, the company quickly resonated with fans of the TV show and drove more app downloads.

Takeaway lesson: Leverage culturally relevant events to highlight your products and services, but make sure it’s meaningful to avoid trying to jump on the bandwagon without reason. 

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3. Amazon – “Alexa’s Body”

Since most people recognize the “Alexa” voice, Amazon explored the idea of Alexa having the body of this year’s hottest celebrity actor, Michael B. Jordan. With voice assistants rising in popularity and Alexa earning 26.7% market share, Amazon displayed this ad in the 2021 Super Bowl by testing the creative limits of the family-friendly event.

What makes this commercial particularly successful is not only highlighting a successful product, but also co-promoting Jordan’s upcoming Amazon Prime movie, “No Remorse.” While the focus was Alexa, Amazon successfully promoted two products and delivered even more impact to viewers.

Takeaway lesson: Utilize your ad campaigns to highlight a mix of products and services relevant to your target audience. 

4. Heinz – “Draw Ketchup”

Regardless of your industry, brands that define the category so much that consumers can only think about them are the ultimate flex. This proves true with Heinz’s commercial, which challenged people worldwide to “draw ketchup.” The result? Everyone drew the Heinz bottle. 

Not only does this commercial highlight Heinz’s global impact, but it also showcases the brand in a transparent light through user-generated content. Heinz also utilized multiple ad cuts across digital channels and created a contest for consumers to win a customized bottle of ketchup to keep the campaign interactive.

Takeaway lesson: Don’t be afraid to be more playful with your ad campaigns to pique interest. 

Boosting Brand Storytelling with Ads and Commercials in Healthcare

If you’re ready to create a new ad campaign or commercial in 2022, you’ll want to learn the lessons of past advertisements to make the most out of your resources and budget. Depending on your goals—brand awareness, lead generation, etc.—your campaign will need to evoke emotion, leverage current trends, and utilize user-generated content to drive results. 

Share Moving Media is a leading publishing and content production company that proudly partners with manufacturers and distributors in the medical field. We would love to help you grow your audience, crush the competition, and win new customers for your business. Contact us today to learn more.

5 Reasons to Use Webinars in Healthcare Marketing

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Do you want your marketing strategies to keep up with the times? Here are five reasons you should use webinars in healthcare marketing to reach more of your audience for a more significant impact.

About 42% of marketers plan to use webinars this year, with 83% saying webinars are an effective marketing strategy.

Let’s begin with a little background of what healthcare marketing webinars entail.

Key Takeaways:

  • Webinars offer an alternative way to meet face-to-face with physicians who are too busy for sales rep visits.
  • Topics in a webinar should focus on your audience rather than your products and brand.
  • Video content is the most effective online method to reach and convert customers.

What are Webinars in Healthcare Marketing?

The term webinar stands for a web seminar. 

A healthcare marketing webinar is an online seminar for lead generation, promotion, and educating your audience on healthcare and medical products.

The average webinar has three distinct parts.

  • Introduction (5-7 minutes)
  • Presentation (38-45 minutes)
  • Q&As (10-15 minutes)

In total, most webinars last about an hour. However, this time varies between industries. For example, pharmaceutical webinars average only 22 minutes.

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5 Reasons Why Healthcare Marketers Should Use Webinars

Here are five reasons you should start using webinars in your business.

1. Build Brand Authority

Webinars are another avenue to promote your brand to your market of healthcare workers.

The average customer needs eight touchpoints with a product or brand before they will consider a sale. These touchpoints tell your customer who you are, what you sell, what makes you different, and why you are reliable.

If a customer only interacts with your brand through the same touchpoint eight times, they will not receive any new information to convince them to purchase from you. However, if each marketing avenue offers further information, you can move your lead closer to a sale with every touchpoint.

Some marketing strategies include:

  • Paid advertising
  • Blog posts
  • Social media posts
  • In-person sales rep meetings
  • Cold calls
  • Emails

Now, you can add webinars to the list. The advantage of a webinar over some of those other methods is that you have more time to promote your brand. For example, the average successful cold call lasts 5 minutes and 50 seconds, and a 1500-word blog post takes 5 minutes to read. On the other hand, a webinar usually lasts 20 minutes or longer of valuable time to build a reputation for your brand.

2. Generate More Leads

Sales reps visit hospitals in hopes of interacting personally with doctors, showcasing a product, and making a sale. However, getting that in-person meeting isn’t straightforward. The average doctor works over 50 hours a week, and nearly a quarter of doctors work 61-80 hours a week, so they have very little time to spend with sales reps.

While emails and web content can reach doctors, they don’t have the same personal effect as a face-to-face meeting. However, you can offer a close second by inviting physicians to webinars for healthcare professionals where they have a chance to network, learn, and build relationships.

When you host a webinar, be sure a friendly face is visible instead of a series of charts and numbers, so doctors can make a connection similar to what in-person sales reps offer. The live format also allows doctors to ask questions in real-time. They will then receive immediate answers.

3. Introduce New Products

A webinar is an effective way to roll out new products or promote popular products. As discussed earlier, the format of webinars gives you more time to engage your audience. With that time, you can go into greater detail about your product and its features, including a live demonstration of how it works.

Product webinars shouldn’t feel like an extended ad for a product. The average person already sees between 6,000 and 10,000 ads each day. On the other hand, about 40% of viewers watch webinars all the way through. Therefore, use that time to promote your product, but in a way that keeps your audience’s attention by making it about them. The best way to do that is through addressing a healthcare pain point.

For example, a typical healthcare provider’s pain point is the extensive work involved in implementing new technology into the workplace. So, a webinar marketing example could promote a new technologically advanced device. However, don’t focus on all the latest gadgets and features of the product. Instead, recognize a doctor’s frustration with keeping up with technology and focus on how easy the device is to learn and how it only needs a few new staff members to operate it.

4. Educate Customers and Students

A marketing webinar is more than just an avenue to market your products. You can also establish authority in the healthcare industry. By showing you understand doctors and their needs, you are building a bridge of trust. Your leads now know you developed your products with them in mind.

Some educational healthcare webinar topics include:

  • The latest trends in medical device technology
  • How to use specific devices
  • Ways to budget for medical supplies
  • New healthcare challenges and how specific devices solve them

When you record your webinars, physicians can share the webinar with other employees as training material on healthcare trends or new devices, which, again, helps build brand awareness in the process. You can also use healthcare webinars to train your own sales reps.

5. Create More Online Content

Video is one of the most popular online content. For example, YouTube is the most visited website globally, with nearly 5.5 billion visitors each month. If you share your webinar on your YouTube channel, you can expand your reach further than your website. In addition, a video on your website landing page can boost your conversion rate by over 80%.

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But you don’t have to keep your webinar content in a video format. You can also repurpose the content you share in your webinar for your other customer touchpoints and marketing avenues.

Some examples of places to reuse your webinar include:

  • Quotes on your social media pages
  • Transcription in a blog post
  • Video clips in YouTube promotions

Start Creating More Online Content Today

The more content you have online, the higher your chance of future customers finding your business. Share Moving Media Inc. can help with your brand’s visibility. Digital marketing webinars are just one of many ways to reach current and prospective leads.

If your marketing team is looking to expand your online content, contact us to find out what services fit your growth needs.