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6 Huge Benefits of Marketing Automation in Medical Manufacturing

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Marketing automation software is taking over the medical industry. Medical manufacturing has been behind in adopting marketing automation, but that is starting to change. With medical manufacturing a $176.7 billion industry with an expected compound annual growth rate (CAGR) of 5.0%, marketing automation in medical manufacturing has never been more critical. 

Alt Text: Medical Device Manufactures Market Size Increasing, Making Marketing Automation in Medical Manufacturing More beneficial Than Ever

However, the industry is underutilizing marketing automation, leading to lackluster sales and growth. The benefits of using marketing automation in your medical manufacturing business are endless – but you first need to understand marketing automation and how it’s best utilized in the industry. 

Key Takeaways

  • Medical manufacturers need to take advantage of the latest marketing automation technology
  • The benefits of marketing automation for medical manufacturing outweigh the risks of adoption
  • Marketing automation allows medical manufacturers to make a large impact with a small investment

What is Marketing Automation?

Marketing automation is the process of automating essential marketing tasks to save employees time and increase efficiency. This includes creating marketing campaigns, scheduling content, and nurturing current and potential leads.

To effectively use marking automation, your business needs to have a defined strategy for marketing. This strategy should provide your employees with specific objectives and KPI’s, and ensure that the automation aligns with your overall marketing strategy.

How is Marketing Automation Used in Medical Manufacturing?

Marketing automation is used throughout the entire medical manufacturing process, including:

  • Pre-filling of order forms/documents
  • Document and PDF follow-ups
  • Pre-sending of automated emails
  • Email campaigns
  • Email follow-ups
  • Lead nurturing via automated emails/phone calls
  • Sales follow-ups

There are also many other ways marketing automation can be used in the medical manufacturing industry. When done correctly, there are multiple significant benefits to using this process in medical manufacturing.

6 Significant Benefits of Marketing Automation in Medical Manufacturing

Your medical manufacturing business can grow quickly and efficiently with the help of marketing automation. If you have yet to implement marketing automation in your manufacturing business, then you’ll be interested in these six benefits:

1. Saves You Time

One of the most significant benefits of marketing automation for any industry is the amount of time it saves your team. Research shows that at least 30% of business owners, executives, and marketers say that the most significant benefit of marketing automation is saving time. 

Marketing automation in medical manufacturing can save significant time for workers, with studies showing that 30% of business owners, executives, and marketers alike say it's the biggest benefit worth considering.

In the medical manufacturing industry, this translates into the ability to respond to leads faster, which in turn increases your sales and revenue. With sales being one of the most critical factors in any business, it is essential to have the ability to scale and manage sales quicker and with higher efficiency. 

2. Increases Efficiency

Another benefit of marketing automation is that it will increase the efficiency of your employees. This will improve both your workplace productivity and the quality of your products. 

This is especially true in medical manufacturing, as employees have to spend a lot of time filling out manual forms and templates. 

With marketing automation, your employees can spend most of their time creating new content and following up with leads and customers. 

3. Helps You Scale Your Business

One of the main reasons medical manufacturing businesses are slow to adopt marketing automation is that they don’t see this software as valuable. 

Their biggest concern is not the technology, but the time spent and the amount of money it takes to implement. However, the time and effort saved from utilizing marketing automation software can significantly increase the growth of your medical manufacturing business. 

Medical manufacturing companies that take advantage of marketing automation software will be able to grow and scale much more quickly than those that don’t, becoming more profitable and eventually reaching the next level.

4. Boosts Your Sales

The medical manufacturing business is a highly competitive industry, which makes the use of marketing automation even more valuable. 

Not only will the adoption of marketing automation allow your company to grow, but it will also help you achieve sales targets and increase your profits faster. 

Implementing marketing automation in your medical manufacturing business will allow you to quickly scale your sales efforts. You will also be able to utilize more effective marketing campaigns, which will result in an improved ROI (return on investment).

5. Increases Customer Satisfaction

Another positive benefit of marketing automation in medical manufacturing is the increase in customer satisfaction. This is primarily due to the automation of key business processes, which directly correlates with your customers’ satisfaction.

Automating the sales process and lead nurturing will provide your customers with the most efficient and profitable service possible. 

With a focus on increasing customer satisfaction and improving the quality of your services, you will have a more substantial customer base, which will increase customer lifetime value.

6. Raises Visibility

Another benefit of marketing automation in medical manufacturing is the increased visibility. As customers become more familiar with your brand, and as they stay connected with you, they will not only continue coming back for future business – but they will also start to speak highly of you to others.  This results in greater brand awareness and a better overall reputation, which translates into better leads and more sales.

Give Your Marketing Strategy a Boost Today

When building your marketing strategy, it can be challenging to try and figure out what will provide you with the results you need. At Share Moving Media, we are dedicated to helping your business grow and thrive, and we are committed to advancing your company through effective marketing.

As a full-service media and content company, we can help you implement and grow your marketing strategy to help you increase your market share and stay ahead of the competition.

If you’re interested in what we can do for your team, contact us today! Or you can sign up for our newsletter for more marketing tips and tricks for medical manufacturers!

How a Website for Sales and Marketing Helps Medical Suppliers

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Do you feel like dozens of other competing online businesses are burying you?

As a medical supplier, building your online presence is your foundation for success. However, success is not guaranteed when there are almost 2 billion other live websites attracting traffic.

Reevaluate your marketing strategies so healthcare providers notice your website for sales and marketing of medical supplies.

Key Takeaways:

  • Medical suppliers should use a website to gain more customers
  • Websites are easy to build but hard to use successfully
  • Including quality content and SEO helps your website gain visibility
  • Social media use, product ads, and customer engagement are effective marketing strategies

Why You Need a Website for Your Healthcare Manufacturing Business

Nearly 90% of households have a personal computer – which contributes to the growth of the internet. Online content is accessible by almost anyone and for any reason, from contacting friends to online shopping.

Healthcare providers are no exception. At least 51% of consumers prefer to conduct online research before purchasing products. To expand your healthcare market, start developing your online presence through a marketing and sales website.

5 Strategies to Use with Your Website for Sales and Marketing

Here are five website marketing strategies for growing your online visibility as a medical supplier.

1. Publish Regular Content Through a Blog

A blog is a page of your website with regularly updated content. Here are a few types of content you could publish on your medical blog.

  • Business updates
  • New products
  • Educational articles
  • Testimonials from your clients

This content helps build trust among your clients and boosts the rankings of your website.

A blog’s extensive library of content gives more information for Google to pull from when people search online. It is also a sign that your website is still active and relevant – boosting your brand’s reliability. 

A blog offers another form of engagement with your clients. While you provide medical supplies for a cost, information on a blog is free. Many customers and clients will come to your website just for that free advice and information but stay because of your quality products.

2. Integrate Social Media with Your Website

If your marketing website for a business is not attracting traffic, consider building more roads to your site. You generate these roads through clicks on ads and links. Social media is a gold mine of leads. 

Some of the top social media sites are Facebook, YouTube, and Instagram. Do not restrict your marketing strategies to your website. Share your content on those social sites. You will have regular content to share on your social sites if you take the advice from the first tip and create a blog.

Social media also gives another way to interact with potential clients. Nearly 88% of businesses use social media. By creating a profile on social sites, you can network with healthcare providers on those platforms and boost your brand awareness.

3. Use SEO Strategies to Increase Your Search Rankings

Ranking well on Google is essential to get noticed. If your website has that coveted first spot, over 25% of people will click on your website. Each of the following places then receives fewer clicks.

Gaining a high position requires a strong SEO strategy. SEO uses keywords, link building, and content marketing to optimize web pages for searches. The words you use and links you add tell Google what your content is about and why you are a reliable source. Websites that have the most relevant and dependable content receive the highest rankings in search results.

Websites that use SEO when creating blog posts and web pages drive more traffic than those using paid ads and other means for attracting visitors to their sites.

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4. Sell and Promote Medical Products Online

One in four people shop online. Online shopping is more convenient and often cheaper. As a distributor, you save on the costs of store space and employees, while shoppers save on gas when they shop online.

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Use your social media accounts and online network to post your products around the web through paid ads. Then online healthcare shoppers see what you offer. Your products will drive customers to your website, increasing your traffic and sales.

5. Develop a Personal Connection with Customers

Trust is essential for medical providers who purchase equipment. They need to know your products are reliable and meet the necessary safety requirements of the medical field.

You build trust through forming personal connections and demonstrating a history of positive feedback.

Online interactions can lead to a personal connection with customers. For example, if people mention your business on social media or in blog posts, take time to respond to them and let them know you are listening and want to connect.

Generating positive feedback is also key as most consumers rely on the recommendations of other consumers when deciding which products to buy.

 Over 92% of businesses say they are more likely to purchase from another business with positive reviews.

Getting Started with Your Next Website Marketing Strategy

Creating a website for sales and marketing is relatively easy – attracting traffic is not. So, if your website is not helping your business, find outside help. Hiring marketing agencies to optimize your content and engage with your customers makes a difference!

With the right website optimization techniques, some businesses start seeing a jump in web traffic and sales within 24 hours.

For an SEO consultation, contact Scott Adams and redeem this $10,000 value for free!

Digital Marketing Budgets: A Channel-Wise Digital Marketing in Healthcare E-Guide

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As the COVID-19 pandemic rolled across the globe, the healthcare industry came away forever changed.

One of the biggest adjustments from the pandemic came in the form of virtual health options. With this push for online access to doctors and other health services, health marketers have had to adjust their strategies as well.

If you, as a health marketer, are looking for innovative ways to create a digital marketing budget for healthcare, we are here to help. Read through this digital marketing in healthcare e-guide to help steer your marketing department in the right direction.

Key Takeaways

  • Healthcare marketers need to understand their marketing goals to adjust their budgets to the new digital landscape in the healthcare industry.
  • Focus your marketing budget on the channels where you can most effectively reach your customers. This may include email, blogs, and social media.
  • Make sure your company’s website loads quickly and is optimized for mobile users.

Define Your Marketing Goals

While you may wish you had an unlimited budget for your digital marketing, you must be realistic about how much you can spend and where to spend it. To make sure you choose the right channels, you should ask yourself these questions:

1. Where Do My Potential Customers Spend Their Time Online? 

Depending on the type of healthcare organization you work for, your customers might be individual patients, doctors, hospitals, or even large healthcare conglomerates. Focus on your customer demographic and figure out how to reach them online.

You can brainstorm ideas and talk with other team members. You will likely be able to connect with customers on social media, but you must choose the right platforms. If your customers are other businesses, can you reach them through email or other types of messaging?

2. How Can I Generate More Leads? 

Once you know where to reach your potential customers and how to communicate with them, look for ways to generate leads from those channels. Do you already have marketing on these channels? If not, can you start? If so, is there room to do more?

3. Where Can I Invest If My Marketing Budget Increases? 

As we travel into the post-COVID world, many healthcare marketers may see an increase in the amount of digital marketing money allotted to them. The pandemic showed the healthcare industry that it can connect with people virtually, and that method is here to stay. If your marketing budget increases, focus on your company’s goals to spend your money strategically.

4. Where Will I Get the Best ROI? 

The simple answer to this question is that you will get the best ROI on the most popular channels used by your customers. However, you have to use the right kind of marketing on those channels. Different platforms require different types of content. Make sure you have a solid overall marketing strategy.

For even more things to consider, this video from Philip VanDusen has some great digital marketing tips.

Where to Spend Your Digital Marketing Budget for Healthcare?

The pandemic drastically shifted the healthcare industry toward digital resources, whether it wanted to it not. Many healthcare marketers are adjusting their marketing goals and spending patterns based on the effects of the pandemic.

In a recent survey, healthcare marketers indicated that one of the top marketing goals for 2021 was to build brand awareness. Respondents also said they were increasing marketing investments in search engine optimization and paid social media, among others.

top digital marketing investments healthcare organizations are making in 2021

Now, you get to figure out the best way to use these digital channels to connect with your customers and get successful returns. We recommend these key digital channels to maximize your marketing budget.

1. Create Bold Brand Messaging Through Your Website

The most important digital channel to focus on is your company’s website. This is the place where most customers will ultimately connect with you. You want it to look sharp, have an easy-to-understand layout, and load quickly. In fact, a website that takes too long to load may cost you a sale.

According to Neil Patel, the longer a site takes to load, the higher the chance a visitor will abandon your site.

Finally, don’t forget to optimize your site for mobile use, as about half of all internet traffic comes from mobile devices.

2. Trust Email Marketing to Reach Businesses 

Email marketing is a highly effective way to reach potential customers. It also offers an incredible ROI with an average return of $38 for every $1 spent. Email is an easily customizable channel you can use to communicate directly with your customers. 

You can use email to gradually convert a lead, offer new solutions to current customers, and even reactivate old customers. Email is one of the most personalized methods of connecting with customers. However, you must have a good email marketing strategy, so you don’t waste your marketing dollars.

3. Use Social Media Marketing to Engage with Customers 

Our modern world is connected through social media. More and more often, businesses use social media to connect with and find customers. With so many social media platforms available, your company can find the ones best suited to you.

While the main goal of social media is to share information about your company brand, it is also an effective tool for monitoring the activity of your customers. You can use relevant hashtags to draw attention to your industry. For example, if your company sells mammogram machines, you can join in the conversation with hashtags during breast cancer awareness month in October. 

4. Share Your Expertise Through a Blog 

You know your company and industry well. Share that expertise with others through a company blog. When you set up your blog, you should plan on publishing something new at least once a month, but once a week is even better. Focus on creating quality content with good SEO value that will attract more customers in your market.

Share Moving Media Can Help You Maximize Your Digital Marketing Budget

At Share Moving Media, we’re experts in creating high-quality content for the healthcare industry. We work with healthcare marketers along with distributors and manufacturers in the healthcare industry. If you want to put our expertise to work for your healthcare company, we are ready to help.

Contact us today to learn more about our company.

Blogging, LinkedIn, and Email: Winning Healthcare Sales Tactics

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If you’ve been searching for the ultimate marketing combination for maximum return on investment, look no further. Three of the top healthcare sales tactics today are blogging consistently, investing in email marketing, and taking advantage of all the tools that B2B mastermind LinkedIn has to offer.

Are you ready to jump in and learn what you need to know to attract ideal customers, gain qualified leads, and boost sales? Then read on.

Key Takeaways:

  • Healthcare businesses should speak directly to their target consumers, providing solutions to pressing problems and pain points.
  • While your business could incorporate numerous content marketing strategies, blogging, LinkedIn, and email are three absolute must-haves.
  • Businesses that prioritize blogging see 13x the ROI of organizations that don’t.
  • Email marketing scores businesses an average ROI of $42 for every $1 spent.
  • LinkedIn’s audience has twice the buying power of the average web audience, and four out of five members drive business decisions.

The Importance of Content Marketing for Healthcare Industries

Content marketing for healthcare should communicate complex topics and ideas clearly. Healthcare businesses should speak directly to their target consumers, providing solutions to pressing problems and pain points. Effective content marketing should also empower your business to generate new leads and boost your bottom line.

To achieve your content marketing potential, you must have a deep understanding of your target audience (and their target audience) so you can meet them where they are. By providing answers and addressing concerns, you can become a trusted resource and authority in your field. 

Suppose you’re a medical supplier. In that case, you can target healthcare decision-makers and buyers by explaining how your products work, why they’re the best, and how they can help patients and ensure profitability.

By following the right strategies, you can build authentic relationships with people and win loyal, returning customers over time.

Top Healthcare Sales Tactics to Use Online

While you have numerous content marketing options to generate leads and make sales in your business, these three tactics should top your list.

1. Blogging

According to HubSpot, blogging is the third most common content marketing strategy for businesses. Businesses that prioritize blogging see 13x the ROI of companies that don’t.

If your business hasn’t started blogging yet or hasn’t invested enough time and effort to do it effectively, you could be missing out on tremendous profit potential. To get started blogging (or improve your current efforts), begin mapping out the buyer’s journey. In healthcare industries, it typically follows this pattern:

  • Awareness stage
  • Evaluation stage
  • Decision stage
  • Loyalty/post-purchase stage

You’ll want to create content that addresses prospects at each stage of the buyer’s journey. That way, you’ll move leads down the sales funnel, regardless of where they jump in.

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Follow these steps, and you’ll be well on your way toward attracting quality leads to your website and capturing their attention through content creation.

  • Choose keywords and categories to attract ideal consumers.
  • Blog about topics your audience craves, covering them in engaging ways.
  • Choose popular formats that are easy to digest, like listicles, how-to guides, and answers to frequently asked questions.
  • Create a blogging schedule you can stick to. Consistency is key!
  • Make blog posts visually compelling by adding graphics and photos.
  • Optimize every post for maximum visibility on search engines.
  • Share and promote your posts.

2. Email Marketing

Email marketing is another no-brainer, with an ROI of $42 for every $1 spent. How do medical suppliers and other healthcare businesses take full advantage of everything email has to offer, you ask? Here are some tips.

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Nurturing Leads

Email is one of the best ways to engage with leads and nurture them over time. If someone signs up for your email list, they’re already showing interest in your business. Sending personalized, customized content to your buyer personas can help you build solid relationships and provide value.

Tracking KPIs

Choosing the right key performance indicators (KPIs) to track is essential. At the very least, make sure you measure email open rate, click-through rate, unsubscribe rate, and bounces for every email you send. You’ll understand exactly how your emails are performing and can make adjustments over time to improve results.

Creating Engaging Campaigns

Every campaign should have an end goal in mind, a target audience, and a strategy. Keep your emails concise, clean, and easy to follow. For example, maybe you have an in-depth guide you want contacts to download and read, to become more educated on a specific product you offer.

In every email, include engaging content and a clear call to action. Subject lines and preview text should always be catchy and persuade contacts to open. Personalize your emails with individual customer names. Also consider conducting A/B tests to discover what types of emails perform best.

3. LinkedIn

LinkedIn is an excellent B2B platform for creating genuine connections, engaging with potential customers, and converting leads into clients. It’s also a leading social platform for decision-makers. LinkedIn’s audience has twice the buying power of the average web audience, and four out of five members drive business decisions.

Here are a few of the marketing tools you can utilize as a healthcare business on LinkedIn.

  • Paid advertising: Build brand awareness, generate leads, and drive qualified traffic to your website with sponsored content and messages.
  • Organic outreach: Publish quality content for free to get in front of potential customers organically. You can also reach out to prospects through direct messaging.
  • Build custom audiences: Create customized contact lists to target specific groups of people, such as key decision-makers or directors.
  • Retargeting: You can remarket to different audiences using LinkedIn’s matched audience feature. Reach people who have already engaged with your company at least once.
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Need Help Implementing These Healthcare Sales Tactics?

Share Moving Media is a leading content production and publishing company. We work specifically with manufacturers and distributors in the medical field, helping them grow their audiences and win new customers through content marketing. If that includes you, please reach out! We’d love to help you crush the competition and smash your top business goals.

Contact us to learn more or get started.

4 Reasons Your B2B Business Should Invest in Niche Publications

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When deciding where you want to spend your marketing money, take the time to investigate which publishing platforms will give you the best return on investment. Marketing through niche publications can be a good way of generating leads and increasing sales — as long as you choose the right magazines to market in.

There are different ways to publish your writing. You can choose traditional print media, or you might want to do it on the computer. But before you decide what type of writing you want, decide whether print or digital is best for you.

Print Media vs. Digital Media: Which is Better for Your B2B Business Marketing Strategy?

When you’re trying to decide how to spend your money, you need to think about whether you want to use traditional print media or digital media.

You can advertise your product in different ways. If you are looking for new people to come to see your product or service, you might want to put up ads around town. Or, if you want more people to join your newsletter, you might buy ad spots on websites or newsletters that have subscribers who would be interested in your product.

When determining where to advertise, take the time and investigate. There are pros and cons with either print or digital media. Choose which is best for your business goals.

Advertising in Print Media

With digital marketing becoming the norm for most marketing strategies, B2B business marketing teams often believe that investing in ads for digital media is the way to go. However, that’s not entirely the case.

Some people think that digital media can be used in B2B marketing, but some well-known industry leaders believe that it is not helpful. For example, Verizon Communications has started to explore the idea of selling assets such as AOL and Yahoo because they haven’t seen the benefits from acquiring these digital media assets.

If digital media is the way of the future, why aren’t businesses seeing the success that predicted some years ago? One of the primary reasons is that consumers still prefer print media sources for brand and service information sources.

While personal recommendations from family and friends and information from review websites still rank as the most trusted sources of information (93% and 91% respectively), printed newspaper and magazine articles (73%) are considered more trustworthy than blogs (65%), social media platforms (51%) and even blatant advertisements (38%).

So, this tells us that print media is far from a dead source when it comes to educating your ideal audience about your products/services. However, it does show that consumers don’t simply want to see a standard advertisement plopped into their favorite magazine, which makes sense considering B2B consumers are driven to make purchasing decisions based on educational content vs. traditional ads.

Advertising in Digital Media

So, if more people trust print ads, is it worth spending your marketing budget on ads in digital media? 

Yes.

It’s no surprise that digital advertising overshadows traditional marketing methods, with research predicting that digital ad expenditure will surpass $172 billion by the end of 2021. Digital media accounted for approximately 48% of all global ad spend in 2020 and is expected to account for 50% by the end of 2021.

The rise in digital media ad spend is no surprise as consumers spend more time online. Between social media advertising and PPC ads, consumers see between 6,000 and 10,000 ads per day. It’s essential to take the time and optimize these ads, so the right audience sees them at the right time.

4 Reasons You Should Invest in Niche Publications as Part of Your Marketing Strategy

Choosing where you are going to spend your advertising budget only begins with deciding between print media and digital media. The next step is determining the placement of your ads, whether they are in print publications or as a paid post somewhere on the internet. Then you’ll also have to decide on the audience you wish to reach, whether it be a broad or very niche audience.

Many companies don’t realize that utilizing niche publications (both print and digital) for advertising can be highly profitable and are unaware of the reasons why niche publications can be more effective for B2B business marketing than mainstream media outlets. Here are four reasons why your B2B marketing team should consider investing in niche publications as part of your ad spend budget:

1. Are More Likely to Be Read by Your Target Audience

To make the most of your ad spend budget, you need to target the right audience. Niche publications are more likely to be read by your target audience than mainstream publications, which means you’ll be reaching the customers you want to reach.

For example, those who read the niche publication, Journal of Healthcare Contracting, are B2B consumers looking for information on healthcare supply chain trends, information regarding distributors and manufacturers in the healthcare industry, etc.

So, if your audience falls within that niche target, then you are more likely to garner the attention of serious individuals looking for a solution to a problem. This kind of targeting results in shorter customer journeys, quicker sales, and improved profits.

2. Offer A Higher Quality of Content Than Other Media Outlets

It is important to note that the content offered by a niche publication is of a higher quality than that of a general publication. This is because the content is tailored to a specific audience, and the writers are more knowledgeable about their subject matter.

When you’re targeting a niche market, niche publications are a great way to get your message to the most likely people interested in what you have to offer.

3. Have Lower Rates for Advertising and Sponsorship Opportunities

Niche publications have lower rates for advertising and sponsorship opportunities because they have a smaller audience. This serves you well if you are a B2B business. Take advantage of niche publications and get a lot more bang for your buck.

4. Provide Better ROI on Marketing Campaigns

The success of any B2B business marketing campaign is usually measured in terms of ROI. The higher the return on investment, the better the campaign. Niche publications can help businesses achieve success in several ways:

●       Help to build brand awareness

●       Attract new customers

●       Create opportunities for product placement

●       Deliver the right message to the right audience

●       Increase sales

Niche publications, again, cater to a very small audience. For example, if you’re in search of new B2B customers for your medical products, then you may benefit substantially from placing a strategic ad in Repertoire Magazine. This publication focuses on following healthcare trends and finding new medical products and services that those in the medical field can utilize in their practices.

They include informative ads that present new products/services to their readers and educate readers why the particular product or service is beneficial.

Print and Digital Media Advertisements Can Be Effective in Niche Publications

When choosing how you maximize your ad spend, you need to consider who your audience is and where they’ll most likely come across your ad. While it may be tempting to spend the money to get your ad seen in a mainstream publication (either print or digital), it’s not going to guarantee your ideal target audience will come across it – even if it’s been optimized properly. That’s why you need to consider placement in a niche publication.

Curious how you can best utilize your ad spend budget by partnering with niche publications? Contact us today for more information.