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The Marketing Minute Podcast – Omni Channel Marketing in Healthcare

April 10, 2023 By Paul Kiefert


https://smmcontent.s3.amazonaws.com/Podcast/Marketing+Minute/Marketing+Minute+-+Ep+7_v1.mp3

Recent studies have shown that businesses who use an omni-channel marketing approach can see an increase in purchase frequency of 250%, compared to companies who only use a single channel. In addition, the studies show an engagement rate of 18.96%, compared to just 5.4% for brands that do not use an omni-channel approach.

Journal of Healthcare Contracting Publisher, John Pritchard and Repertoire Publisher, Scott Adams explore the what, the why and the how of Omni-Channel marketing in the healthcare supply chain.

Filed Under: Podcasts

The Marketing Minute Podcast – What is content and how can you leverage it to achieve success in IDN contracting and distribution sales

February 27, 2023 By Scott Adams

Content is everywhere and it can be almost anything. Journal of Healthcare Contracting publisher John Pritchard and Repertoire publisher Scott Adams explore how best in class brands are using content to achieve sales success. If you are in the business of selling into the healthcare setting, tune in to learn how to contextualize information to the market you are trying to stimulate.

https://smmcontent.s3.amazonaws.com/Podcast/Marketing+Minute/MM_Ep6_v1.mp3

Filed Under: Podcasts Tagged With: content marketing in healthcare, healthcare distribution, healthcare marketing strategy, healthcare sales, healthcare suppliers

The Marketing Minute Podcast – The Biggest Mistakes You’re Making in Content Marketing with Michael Brenner

May 24, 2021 By John Pritchard

https://smmcontent.s3.amazonaws.com/Podcast/Marketing+Minute/MarketingMinuteJohn%26Michael.mp3

In this episode, John sits down with Michael Brenner, CEO of Marketing Insider Group, to discuss:

  • The Biggest Mistakes You’re Making in Content Marketing
  • Ignoring Your Customers’ Questions (and Needs)
  • Advice on How to Distribute Content Correctly

To read the full blog, Click Here – The Biggest Mistakes You’re Making in Content Marketing

To read Marketing Minute blogs, Click here

Filed Under: Podcasts

The Marketing Minute Podcast – Why Trade Publishers and the Industry Need to Join Hands to Revive Sales in Healthcare

April 15, 2021 By John Pritchard

https://smmcontent.s3.amazonaws.com/Podcast/Marketing+Minute/MarketingMinute4.mp3

In this episode, Scott and John discuss:

  • Why Trade Publications are an Invaluable Marketing Tool
  • What Trade Publications provide
  • How to partner with trade publishers to develop quality content that’s visible, targeted, and generates leads for healthcare professionals!

Filed Under: Podcasts

The Marketing Minute Podcast – Healthcare Manufacturers Can’t Afford to Skip Digital PR because buyers don’t trust brands!

April 7, 2021 By John Pritchard

https://smmcontent.s3.amazonaws.com/Podcast/Marketing+Minute/MarketingMinute3.mp3

In this episode, Scott and John discuss:

  • Why suppliers can’t afford to skip over their digital PR
  • Tips to win at Digital PR for Healthcare
  • Why Healthcare Manufactures can’t have digital PR without content

Filed Under: Podcasts

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