Podcasts are a strategic sales tool that will assure your business is a step ahead of competitors. A podcast is a long-form audio series that allows a business to communicate in a more direct, personal, and informative way. Information delivered through podcasts can be leveraged as a marketing and sales tool by salespeople. Read on for five reasons podcasts are beneficial for salespeople.
- Accessible and reaches more diverse audiences.
Podcasts can be accessed at any time without the need for a screen or visuals because they are audio content. Users can listen to content at any time, such as in the car, at work, or whenever they are not directly in front of a screen. Salespeople can leverage this aspect of podcasts to reach audiences more effectively and directly.
- Build brand awareness.
It is becoming increasingly common for businesses to promote their brand across a multitude of platforms. In a multi-channel marketing environment, utilizing podcasting can set a brand apart. Sales can be initiated through the relationships formed with podcast guests and potential audiences.
- Set you apart from your competitors.
Audio marketing can be a strategic way to set a business apart from competitors. Podcasts are gaining increasing popularity among medical distribution industry consumers, and businesses can use this as an opportunity to market products and gain a competitive advantage when podcasts are utilized as a marketing tool.
- Interview current clients and strategic partners.
Longer-form media such as podcasts allow ample time for details to be conveyed regarding a business or product. Interviewing clients is a great way to give a detailed explanation about them in relation to your business, which is mutually beneficial and can increase exposure for both parties.
- Unique Platform
Podcasts are a unique platform that allow the creator to share information on a topic they have expertise on, without the need for interaction or response. It is a platform where the content created matters and can make a listener feel informed and personally involved. Audiences who experience this are in turn more likely to trust a brand and make purchasing decisions.
With experience specifically working with manufacturers and distributors in the healthcare industry, Share Moving Media produces and edits over 50 podcasts a year for our clients. If you are interested in doing a podcast, we can help your business create targeted marketing content. Listen to our podcast here and contact us if your business is interested in podcasts for marketing promotion.