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The Marketing Minute Podcast – Omni Channel Marketing in Healthcare

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Recent studies have shown that businesses who use an omni-channel marketing approach can see an increase in purchase frequency of 250%, compared to companies who only use a single channel. In addition, the studies show an engagement rate of 18.96%, compared to just 5.4% for brands that do not use an omni-channel approach.

Journal of Healthcare Contracting Publisher, John Pritchard and Repertoire Publisher, Scott Adams explore the what, the why and the how of Omni-Channel marketing in the healthcare supply chain.

The Marketing Minute Podcast – What is content and how can you leverage it to achieve success in IDN contracting and distribution sales

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Content is everywhere and it can be almost anything. Journal of Healthcare Contracting publisher John Pritchard and Repertoire publisher Scott Adams explore how best in class brands are using content to achieve sales success. If you are in the business of selling into the healthcare setting, tune in to learn how to contextualize information to the market you are trying to stimulate.

The Marketing Minute Podcast – The Biggest Mistakes You’re Making in Content Marketing with Michael Brenner

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In this episode, John sits down with Michael Brenner, CEO of Marketing Insider Group, to discuss:

  • The Biggest Mistakes You’re Making in Content Marketing
  • Ignoring Your Customers’ Questions (and Needs)
  • Advice on How to Distribute Content Correctly

To read the full blog, Click Here – The Biggest Mistakes You’re Making in Content Marketing

To read Marketing Minute blogs, Click here

The Marketing Minute Podcast – Why Trade Publishers and the Industry Need to Join Hands to Revive Sales in Healthcare

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In this episode, Scott and John discuss:

  • Why Trade Publications are an Invaluable Marketing Tool
  • What Trade Publications provide
  • How to partner with trade publishers to develop quality content that’s visible, targeted, and generates leads for healthcare professionals!