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Why It’s Time to Adopt a Healthcare Inbound Marketing Mindset

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Across industries, the internet has changed the way people do business. Today’s consumers turn to the internet to find the answers to their problems, making healthcare inbound marketing more important than ever.

Marketers used to reach out to consumers to peddle products and earn business. Now, buyers have access to a wealth of information to conduct their own research and seek out solutions to their unique needs. In fact, 93% of all online experiences start with a search engine. 

To stand out from the competition and capture market share in the healthcare supply chain, today’s medical sales professionals need to adopt a healthcare inbound marketing mindset.

Keep reading to learn about healthcare inbound marketing and how it can help boost sales and generate revenue.

Key Takeaways:

  • Inbound marketing is the use of tailored experiences and content to attract, engage, and delight your audience.
  • Inbound marketing involves a powerful content marketing strategy that includes materials ranging from blog articles and whitepapers to videos and podcasts.
  • Healthcare inbound marketing is essential to alleviating customer concerns in a complex industry, targeting the right people, and positioning yourself as an industry leader to stand apart from your competition. 

What Exactly is Inbound Marketing?

Inbound marketing is a tactic in which businesses attract customers to their website by creating customized user experiences and content tailored to the audience’s specific needs. Rather than sending out potentially unwanted information to your target market, inbound marketing is all about building meaningful relationships that last. This is important because 65% of a company’s sales come from existing customers.

Types of Inbound Marketing Content

Inbound marketing can take many forms, including:

  • Blog articles
  • Whitepapers
  • Infographics
  • Webinars
  • Videos
  • Podcasts
  • Search engine optimization

Goals of Inbound Marketing

With inbound marketing, the focus is on serving the customer. This means delivering a positive user experience through valuable content that resonates and fills a need. 

Healthcare inbound marketing achieves three main goals:

  • Attract the right people: Draw people in with meaningful content that builds trust and interests your audience.
  • Engage your audience: Provide solutions and expert insights that align with consumer goals and compel people to purchase from you.
  • Delight visitors: Offer the support and resources your customers need to ease their pain points and solve their problems.
Inbound marketing aims to achieve three main goals: attract, engage, and delight.

The more people you satisfy with your inbound marketing, the more those people will spread the word about your business, helping you to expand your reach and cast a wider net. This makes success cyclical. The more you put into your inbound marketing efforts, the more you’ll gain in the long run.

The following video further explains inbound marketing and provides helpful tips and tricks to maximize this tool:

3 Reasons Healthcare Inbound Marketing is a Must

Whether you’re trying to attract hospital distributors, healthcare suppliers, or group purchasing organizations (GPOs), inbound marketing can help generate qualified leads and drive quality traffic to your site. Here are three reasons you should adopt a healthcare inbound marketing mindset.

1. Alleviate Concerns and Boost Confidence

The world of medical distribution can be a highly complex industry. Between technical lab equipment, newly released and updated medications, and ever-evolving government regulations, medical and hospital purchasing often comes with lots of questions. Buyers want to be sure they’re making the best purchase for their company. Healthcare inbound marketing enables you to provide the content they need to build their confidence and influence their purchase decision. 

Through audience surveys and research, you can learn what questions and concerns are affecting your target market. Use that information to create content that allays their worries. Publish expert articles, link to reputable resources, and deliver whitepapers and case studies that address specific concerns. Create videos to demonstrate equipment or further explain the features and benefits of the products you sell. 

Healthcare can be complicated, but you can help your customer base navigate rough waters through custom inbound marketing.

2. Target the Right People

Buyers are out there right now, searching for the very solutions you provide. Inbound marketing allows you to connect with those people. If you can reach those searchers, who are already in a buying mindset, and convince them that your offerings can solve their problems, you increase the likelihood of conversions and sales. Inbound marketing enables you to not only create powerful content but also optimize that material, so you have more opportunities to align with buyer searches.

Through search engine optimization (SEO) like keyword placement, meta titles, and quality content that delivers value, you can earn higher search engine ranking placement. Since 75% of people don’t scroll past the first page of Google’s search results, ranking among the top results can help boost visibility and maintain a front-of-mind presence among prospective buyers. 

Healthcare inbound marketing lets you take a more targeted approach to connecting with potential customers and, as a result, yields more effective results.

Content marketing and SEO work together to boost sales growth.

3. Position Yourself as an Industry Leader

Knowing what questions your target audience is asking helps you create content that addresses their unique needs. It also enables you to hone in on highly specific topics and conduct in-depth research (and possible case studies) to not only find the answer but to become an expert on that issue. 

Delivering expert-level content that links to credible resources and includes factual, current data helps set you apart from your competitors. You’ll position yourself as an industry leader and gain credibility and trust among your readers and your industry peers.

All of this helps you attract a wider audience for a farther reach. You can get your readers to continue following you for more valuable information and recommend you to their own contacts who have similar questions and needs. You’ll broaden your reach, increase brand awareness and recognition, and drive more traffic to your website. From there, you can guide them through the sales funnel with more custom content that meets their needs and helps them achieve their goals.

Develop an Effective Healthcare Inbound Marketing Strategy 

Share Moving Media is a content and media company that provides communication and educational resources to businesses in the healthcare industry. Whether you’re in physician office supplies or group contracting, our team can help you create a healthcare inbound marketing strategy that captures market share and sets you apart from the competition. 

Contact us today to learn how we can help you create a powerful healthcare inbound marketing strategy!

How Sales Teams Can Improve Customer Engagement in Healthcare

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The healthcare industry experienced a massive upheaval during the COVID-19 pandemic – hospitals were overwhelmed with patients, there were global product shortages, and all unnecessary interactions were put on hold.

In response to these sudden shifts, medical suppliers have had to adapt to years’ worth of digital growth in the space of a few months. Instead of being able to meet with customers face-to-face like they were used to, many sales representatives were thrust into digital meeting spaces. This caused many people to lose some customer engagement in healthcare.

As the industry begins to reshape the definition of customer engagement, you can use your expertise to your advantage and deliver quality communication and optimized content, whether that is virtually, in person, or a combination of both.

This guide will bring you through some steps you can take to jumpstart your customer interactions.

Key Takeaways

  • Create a customized experience for your customers by getting to know their needs and expectations.
  • Use genuine emotions and customized content to give customers a personalized, engaging buying experience.
  • Follow the customer’s lead when it comes to planning meetings, whether virtual or in-person.

Why Is Customer Engagement in Healthcare Important?

As a medical supplier, the products you sell are designed to improve a person’s health. You believe in your products, and you need your customers to believe in them too. If you or your customers are not engaged during the sales process, sales are going to suffer, and patients may miss out on valuable products that could improve health outcomes.

In our modern, digital world, it is important to use whatever technology options you have available to you. Use tech options like virtual reality, augmented reality, and 3D visuals to demonstrate products in a virtual environment. This will keep healthcare decisions makers engaged and help them visualize how your medical supplies will work in their clinical settings.

Engaged customers will feel more of an emotional connection with your company. This will lead to better sales, more referrals, and improved loyalty.

6 Strategies You Can Use to Improve Customer Engagement

Customer engagement is one of the most important factors in selling medical supplies and equipment. Use these strategies to improve customer engagement in the digital healthcare environment.

1. Get to Know Your Customers

Your customers are real people. They have unique interests, family relationships, and learning styles. When you learn about these people, you may discover things you have in common, or at least things you can relate to. 

To help you keep track of all your customers, create customer personas for each person. These are individualized sheets or digital files where you record specific information on each customer, such as the following:

  • Demographic information
  • Job title and level
  • Pain points and how you can solve them
  • Values and goals
  • Hobbies 
  • Learning style (visual, written, etc.)

Use this information to refresh yourself before each interaction. Update these personas when you learn new information.

2. Connect with Genuine Emotions 

Healthcare is an emotional industry. Patients can experience every emotion imaginable while interacting with healthcare professionals. To match this level of emotion as a medical supplier, you need to keep patients’ needs at the forefront of all interactions. This can help you connect honestly with your customers.

The following video touches on five genuine emotions that business representatives can use to engage with their customers:

  • Kindness
  • Surprise
  • Sincerity
  • Creativity
  • Empathy

When customers feel appreciated and understood, they are more likely to reward you and your business with more sales.

3. Meet Your Customers on Their Terms 

If your customers prefer face-to-face communication, try to make that happen. Others may still want to meet virtually. According to a 2021 report from Veeva, many healthcare professionals have found they prefer virtual meetings with representatives. In fact, the average duration of meetings has increased 133%, when you compare face-to-face meetings with remote meetings.

A graphic representation of face to face versus virtual meeting times showing that meeting duration has increased 133%.

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Remote meetings can be a versatile tool that you can use to meet with healthcare professionals who have tight schedules. Since it eliminates any travel time, you may have more freedom to plan for longer meeting times.

No matter what the preferences of your customers, you will likely end up using a hybrid approach. The key is finding the ideal balance between remote and in-person interactions.

4. Follow the Customer Path 

To understand your customers, you need to see the medical supplies sales cycle from their perspective. Put yourself through the sales funnel and try to identify any bottlenecks where customers can get stuck or drop out of the cycle.

Image of sales funnel that moves from awareness to sale.

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You can also speak to your customers directly and ask them what they expect from the sales experience with you.

To broaden your customer base and increase engagement, you should consider using an omnichannel approach. This allows customers to learn about your company and products using their preferred channel, whether that is your business website, a blog, or even social media.

5. Create Customized Content 

With multiple channels for your customers to connect with you, your business needs customized content for each channel. While this content can have the same overarching theme, different channels require different approaches, especially for social media. You want to deliver content that is relevant and engaging to your customers. This will ensure a more personalized experience.

Rely on the personal preferences of your customers when choosing which content to share with them. Compare analytics from your customer tracking systems to determine the best approach to take with certain types of customers.

6. Thank Your Customers

No matter the outcome of your customer interactions, you should thank them for giving you some of their time. Whether you send them an email, a handwritten note, or some other form of appreciation, it can go a long way toward improving your customer engagement. Even if you didn’t close a sale, your act of kindness may encourage them to think of you the next time they are looking to buy.

Improve Your Customer Engagement with Share Moving Media

By focusing on your customer’s needs and connecting with them on an emotional level, you can improve your customer engagement. Share Moving Media is a great resource to help you reach more customers where they are.

We are experts in creating custom content for medical suppliers with a variety of publications and other marketing channels.We can help you expand your market share and stay engaged with your customer base.

Contact us today to get started.

The Future of PPE Market Trends Beyond 2022 and the What Will Make It Happen

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PPE (personalized protective equipment) is vital to the healthcare industry, and even more so since the emergence of COVID-19 in 2020. Since then, PPE has also become important in other industries that did not typically rely on these forms of PPE. In fact, the PPE market size expects a compound annual growth rate (CAGR) of 7.3% just from 2020 to 2028. 

Graph showing previous and expected market size growth from 2017 to 2028.

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As the pandemic continues, industries constantly learn new ways to adapt and grow in their new environment. And just as the industries, world, and technology change and advance, PPE marketing trends also evolve. 

When utilizing marketing strategies, it is critical to identify trends and optimize them as healthcare suppliers, integrated delivery networks (IDN), and group purchasing networks become more critical. 

Key Takeaways: 

  • The PPE market trend is expected to rise until at least 2028.
  • Companies use various methods to spread PPE information online.
  • PPE marketing also provides companies with advantages.

Creating Content: the Future of PPE Market Trends

Marketing has become more digitized, and staying virtually relevant is more important than ever. Content marketing is one strategy to consider utilizing to drive up sales and create product awareness. 

In an age of digital optimization, content marketing is a great way to stay on top of the healthcare industry and PPE market. 

What is Content Marketing?

Content marketing is a type of market that creates online materials that can help promote or encourage interest in a product, business, or activity. Content creation is a valuable marketing tool to engage with your target audience. 

Content companies utilize this market to promote PPE and provide, educate, and convey information to manufacturers and distributors.

Content Types to Utilize

There are various types of content, each with its own strengths and levels of effort to maintain. 

  • Blogs: Blogs are useful for engagement, building clientele trust, and boosting your brand’s relevance and reliability. Many PPE suppliers and safety trainers already have blogs to discuss new PPE clothes, masks, and scientific studies and developments.
  • Video Blogs: Video blogs are like regular blogs but visual. They have the same benefits as written blogs and the same advantages as other video marketing content. The CDC YouTube channel discusses various ways to protect yourself and your loved ones.
  • Podcasts: Podcasts focus more on the auditory, while video blogs are more visual. You’ll see that the American Hospital Association uses podcasts to discuss various topics, one of which discusses the HealthEquip app to ensure that hospitals have appropriate PPE and enough of it to stay safe.
  • White Papers: White papers can act as a report or guide helpful in summarizing and organizing key components and should not be discounted as marketing content. Reports and guides for using PPE and the protection it provides are essential to our daily lives. For example, Occupational Health and Safety released a white paper for the safety and risks of using fire-retardant fabrics as masks. 
Pyramid showing how often a type of marketing occurs vs. the effort to update and maintain it.

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Ad Campaigns: Another Vital Asset in PPE Marketing Trends

Advertisement campaigns are a form of promotional strategy distributed through paid media. Ad campaigns are great in that they often provide fast results and reach a wider audience than content marketing on its own. 

Ad campaigns are not great for building trust and loyalty. It is also not a great long-term strategy for engaging with customers. But the weaknesses of ad campaigns are made up through the strengths of content marketing, which is excellent for building clientele trust, loyal customers, and engaging with customers.

The Advantages of Successful Content Marketing

As you can see, many companies use these types of content to help people from all industries find the PPE they need and should use. However, these marketing strategies also have several advantages for the companies themselves, such as:

1. Helps with Brand Awareness

Brand awareness is how someone recognizes your brand or company over anyone else’s. By catching and growing your audience, you create engagements and increase your brand awareness. This leads to better retention rates, and this audience can then be converted to leads. Leads turn into sales. 

2. Draws Consumers in with Successful Storytelling

Storytelling answers the question of why consumers should care about your product. 

Storytelling can be achieved whether the content you utilize is a blog, video blog, or so on. For storytelling to be successful in your marketing attempts, you must successfully communicate your message while also connecting to your audience and humanizing your brand.

By understanding the value of storytelling, you will be able to create quality content that will engage consumers, whether you are selling healthcare products directly to hospitals or through distributors. However, quantity is just as important as quality. By frequently putting out new content, you build your visibility and engagement with your buyers. 

3. Earn Your Audience

Content marketing allows you to engage with your audience, allowing your audience to engage back with you. Buyers are not likely to believe brands about their product – after all, you’re trying to sell it to them, of course, you’re going to think it’s excellent – but they are likely to believe other users of the product. 

With content marketing, buyers can engage with you through reviews and endorsements, allowing potential buyers to determine others’ opinions on your business.

4. Allows You to Remain Virtually Relevant

Technology changes and more sales take place online. Marketing strategies that worked thirty, twenty, or even ten years ago will not work in today’s day and age. Content marketing allows you to stay on top of market trends and how consumers find and react to your business. 

Learn More About Content Marketing and PPE Market Trends with Share Moving Media

Content marketing and ad campaigns are excellent marketing tools, and it is important not to discount either when planning your marketing strategy. They make up for the weaknesses of the others, and when utilized together, ads and content can help maximize the visibility of your healthcare supply chain. 

Need more proof of the value and advantages of content marketing? Look no further than Share Moving Media. We are a content company dedicated to helping healthcare marketers boost their sales and develop optimized content through our own content marketing.

Contact us to learn more about content marketing and the benefits it can reap for your business!

How to Effectively Use Direct Mail to Reach Your Audience in 2023

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Print advertising is far from dead. Postcards, flyers, letters, and magazines still regularly come through the mail. These marketing pieces are powerful mediums for reaching and influencing customers and sales prospects.

Learn why you should use direct mail to reach your audience in 2023 and five strategies to ensure you maximize your return.

Key Takeaways:

  • Direct mail reaches an audience more efficiently in a digitally oversaturated age
  • Direct mail has a higher open and response rate than digital mail
  • Personalize your direct mail to a specific niche audience to maximize your return

Is Direct Mail Still Effective in 2023?

When was the last time you checked your mail? According to the U.S. Postal Service, 98% of people check the mail daily. It doesn’t matter if you’re expecting an important letter or not. You still regularly check your mail as part of a daily routine.

Your recipients are also checking their mail every day. So, if you send a letter, you know they will at least see it. In addition, there’s a good chance they’ll do more than just see the letter. They will open it, glance over it, and if it captures the recipient’s attention, they’ll read everything in the letter. Even after the recipient finishes reading the letter, there’s a chance it will remain on the kitchen counter or fridge for a few days or weeks, where others might see it.

Why Is Direct Mail So Effective?

Are you still unsure if direct mail marketing is right for you? Here are three benefits of adding a direct mail approach to your 2023 content marketing strategy:

Stand Out in a Digital Age

Direct mail is a business’s chance to stand out in a society that’s drowning in digital interactions.

The average person sees between 4,000 and 10,000 digital ads a day. In addition, the average person receives between 100-120 emails a day. However, the average person only receives two pieces of direct mail a day.

So, direct mail would provide the greatest visibility to reach your target audience.

Make a Memorable Impression

Print materials are more memorable than digital materials. A study comparing students who read the information on computer screens versus textbooks showed that those with textbooks absorbed more information.

Multiple factors influenced that result. For example, digital devices like smartphones and computers offer several distractions when a person goes to read an email or other correspondence. However, print materials have fewer distractions. In addition, paper is easier on the eye than a digital screen, allowing the reader to focus more comfortably.

Influence Decisions

Mail advertisements influence consumer purchase decisions. For example, recipients that receive an ad will spend 28% more at a business than someone that does not. In addition, 60% of consumers that receive a magazine or catalog will also visit that company’s website.

Mail usually remains in a person’s house for 17 days, which prolongs all household members’ exposure to the mail and increases the chance of others seeing the mail.

5 Tips to Effectively Use Direct Mail to Reach Customers

With 2023 fast approaching, now is the time to start planning next year’s marketing strategies and how print can fit into your upcoming campaigns.

1. Make the Mail Compelling

While the direct mail medium does improve the chances of recipients opening your mail, you still have a responsibility to catch their attention. Otherwise, they’ll toss it aside once they glance over the letter, flyer, or magazine.

A compelling piece will capture the audience’s attention and provide valuable information. If the information is helpful enough, the recipient will save the mail and might even display the mail to consult later.

Use images, easy-to-read text, and quality content to create a memorable experience. To ensure your recipient enjoys the effort you put into the content, work with a quality publisher or printer to print and mail your ad.

2. Make Your Message Personal

Direct mail is already a highly personal form of contact, according to 70% of consumers. Because of this greater connection, 90% of consumers are more likely to open direct mail. However, you can boost your mail’s open rate by 135% simply by adding a name to the direct mail.

In addition to adding a name, you can also personalize the content’s message. Take time to research your audience, understand their pain points, and know their needs. Then, you can create content specific to that audience that truly resonates with them.

Direct mail statistics

Image from CopyGeneral

3. Track Direct Mail Responses

Tracking direct mail allows you to see who your mail is reaching, the average response rate, and what types of mail yield the best results. Some ways to track the performance of your direct mail campaign include:

  • Offering a unique trackable coupon code
  • Adding a QR code to the mail
  • Providing a link to a free download just for mail recipients

QR codes are growing in popularity as it allows users to connect to a website, content, or digital product page directly from a physical item like direct mail.

Growing popularity of QR codes

Image from BusinessInsider

Once the direct mail recipients respond to the digital incentive, you can capture that lead and input them into your digital campaigns. For example, you can add a recipient that used a coupon code to an email list offering related deals.

4. Target the Recipients

The average ROI of direct mail is 29%, higher than paid search and online display ads. You can boost your return by targeting your recipients rather than sending out mass-produced mail ads to a broad audience.

For example, you might only send out flyers to customers that already purchased from your brand in the past to encourage repeat purchases.

Another highly effective way of targeting recipients is by advertising in niche magazines. For instance, Repertoire Magazine reaches an audience of 8,000 medical professionals with a possible need for your products and services. Therefore, investing in an ad in that publication can guarantee that more of your target audience will see the ad.

5. Take Your Time

Direct mail is a long-term campaign. While email recipients often read, respond, and delete all within a day or two, direct mail can continue working for weeks or months as recipients hold onto mail or new consumers pick up a magazine and see the ad.

Measure the results of your direct mail campaign over a quarter or year to see the total value of the investment. In addition, you can continue adding power to the medium by sending multiple direct mail ads in several formats to build up brand exposure and increase your return.

Add Direct Mail to Your 2023 Marketing Strategy

As planning is underway for next year’s marketing strategies, consider adding direct mail to your marketing lineup as an effective way to reach your target audience. Share Moving Media can help you reach that audience with our publications in the healthcare distribution niche.

Contact us to learn more about our direct mail marketing opportunities.

Supply Chain Delays: 4 Things Supply Chain Leaders Don’t Want to Hear from Suppliers

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As a reputable supplier, you must have your own reliable suppliers to deliver dependable, consistent equipment or devices. While supply chain disruptions impact all sectors, healthcare supply shortages can mean the difference between health and ailment (or worse).

One prime example is the personal protection equipment (PPE) shortage the world experienced during the dawn of the COVID-19 outbreak. While not all supply chain delays are as severe as this, conversations between supply chain leaders and suppliers are necessary to combat future issues.

Key Takeaways:

  • Past trade policies, inventory protocols, and labor shortages took a volatile supply chain and created havoc at the dawn of the pandemic.
  • Open communication is necessary moving forward as you navigate the supply chain disruption. Pay close attention to certain matters – it’s going to be the things you don’t want to hear. 
  • Whether you’re the supply chain leader or you are looking for ideas on how to navigate conversations with supply chain leaders, ask questions to spark a discussion.

What is Causing Supply Chain Delays?

We hear a lot today about supply chain delays. With all the issues people face obtaining common (and not-so-common) goods, something is clearly wrong. 

Let’s consider what could be wrong. For one thing, the trade policies in America over the past 30 years were all about efficiency to reduce costs. It was the “get only what you need” mentality. 

Unfortunately, that meant operating on thin margins regarding supplies, backstock, and overstock. What stakeholders thought would keep costs low created havoc when the world faced a pandemic that made obtaining necessary materials to build supplies impossible. 

During the pandemic, any inventory onsite wasn’t available for new orders, and new supplies weren’t due to come in any time soon. While a lack of materials is a significant reason for supply chain delays, several factors make it difficult to navigate supply chain disruptions today. 

According to logistics experts, causes of supply chain delays include:

  • Shortage of shipping containers
  • Rising the price of raw material
  • Dependency on China and other foreign trade
  • Suez Canal blockade
  • Labor shortages
Bar graph of the top supply chain delays in 2020 

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Navigating Supply Chain Delays: 4 Things Suppliers Shouldn’t Say  

Before covering what things supply chain leaders want to hear (and should be saying), let’s check out the top four things you don’t want to hear from suppliers.

“We’re having workforce issues”  

Suppliers and subcontractors must be able to support your requirements, and they cannot do that if they are one of the many suppliers that face labor shortages. Forbes published the results of a U.S. Chamber survey, and 90% of the chamber of commerce leaders agree that labor shortages limit economic growth and create further supply chain delays.

“We don’t have enough inventory”  

Or, worse yet, “We’re having issues with our suppliers.” 

Inventory issues and a supplier’s ability to deliver the materials you need to make your products are a few other significant issues related to supply chain delays. Not all of these supply problems are labor related.

Many suppliers frequently reduce inventory levels, either because of supply chain delays or because they’re attempting to decrease cash tied up in merchandise. 

Comprehending your supplier’s inventory concerns and changes provides visibility into crucial elements of their production schedules and associated risks.

“What safety program?” 

While you are highly unlikely to hear this directly from a supplier, the fact is that you might experience this with a supplier. They may not tell you they don’t have an effective safety program, but you will discover there’s a problem when you experience your first supply chain delay with them. 

Suppliers should be able to cite specific safety standards and guidelines they follow. They should list all compliance they must follow and ones they voluntarily abide by. Safety protocols should be posted clearly for staff to see, and training on safety policies should be consistent and often. 

Chances are, you won’t see that much behind the scenes of how your supplier conducts business. However, if your supplier struggles with delivering products due to safety code violations, employee injuries, or governing agency shutdowns, it’s a good idea to look for another supplier.

Also, if safety protocols are scarce, you have to wonder if quality control protocols are equally as lax. These are not chances you want to take, especially when working with devices and equipment related to patient care and treatment outcomes. 

“We have recently had a data breach” 

What cybersecurity measures and data governance does the organization take?

Bar graph of the healthcare data breaches in the U.S. over 12 months 

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According to the National Library of Medicine, 249.09 million patients were victims of healthcare data breaches between 2005 and 2019. You (and your suppliers) must ensure that your organization’s data is secure to avoid risks associated with these statistics. 

You’re probably wondering what data security has to do with supply chain delays. Understanding the chain of custody and information security and how those two relate to the supply chain are the keys to protecting intellectual property.

You can’t deliver to your clients if your systems are locked due to ransomware or encrypted by hackers using malware.

4 Questions Supply Chain Leaders Should Be Asking 

Whether you’re the supply chain leader or you are looking for ideas on how to navigate conversations with supply chain leaders, these questions are something these department heads should be asking. Use them to spark a discussion on how to manage supply chain delays.  

  • What technology infrastructure should be in place to handle your international trade and logistical operations?
  • What factors hurt your ability to react to market dynamics? 
  • What should you change now? How can you adapt technological advancements to handle supply chain delays in the future?
  • What sustainability strategies can you take to reduce supply chain disruptions?

Let Your Supply Partner Know Your Supply Chain Delay Protocols  

People can handle bad news. What they cannot handle is little to no information about what’s going on with the supplies they ordered. If you’re a supplier struggling to meet the demands of your clients, you can’t pretend it isn’t an issue. 

Address the supply chain disruption with thoughtful content that keeps your clients well-informed on the status of their orders, product alternatives (if available), and when relief may be on the way. 

At Share Moving Media, we specialize in creating content that lets clients know exactly where you stand during supply chain delays. Contact us today for more information.