Content outsourcing is producing articles, press releases, social media, and any marketing related material outside of an organization. Content generated through content creation is critical to a business’ success and is used for external marketing and search engine optimization (SEO).
Best in class brands often have a consistent brand image maintained across all of their communications, marketing, and content. Having a marketing strategy can set you apart from competitors, increase brand image and awareness, and boost sales.
There is always work to do when maintaining the busy operations of a medical distribution company. Often, businesses lack the time and resources it takes to create and maintain consistent creation of marketing materials. Outsourcing content creation to niche publishers that are experienced in the healthcare industry ensures a consistent brand identity and far-reaching market exposure.
Below are 4 reasons to outsource content creation:
- Timesaving:
Written content requires extensive research, time to write, and through editing. This content could take an in-house employee hours, when they could be accomplishing other work tasks. If marketing responsibilities are handled by experienced professionals in the healthcare industry, your business can save time and effort in the workplace.
- Cost Effective:
Hiring and paying an in-house marketing employee is expensive. Delegating content creation to niche healthcare industry publishers assures timely, reliable, and affordable content.
- Expertise:
Industry publishers are experienced in writing content that resonates with healthcare industry audiences. Niche publishers are a trustworthy source when it comes to creating compelling content and understanding your brand and the industry.
- Editorial Calendar:
This is one of the top reasons medical supply companies contact us about their content needs. An editorial team can plan, create, and implement an editorial calendar. Forward-thinking companies recognize that with a myriad of communication and marketing objectives within their own organization, having the expertise of a niche publisher to handle an editorial calendar frees their resources up to be used elsewhere.
At Share Moving Media, our team of professional publishers and writers in the industry will take the stress of marketing off your business’ plate. As publishers of The Journal of Healthcare Contracting and Repertoire Magazine, we are familiar with the medical distribution industry and its stakeholders. For over 30 years, we have partnered with supply chain professionals and distributors to create unique brand content that stands out among competitors. Contact us and we will effectively tell your brand’s story.