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5 Common Medical Device Sales Challenges for Reps

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Medical device sales is a rewarding career giving your reps a chance to help save people’s lives and work a flexible and fast-paced job. However, these benefits don’t come without an equal share of medical device sales challenges. This blog post provides tips that may help you minimize any negative impact these challenges might have on your business.

A way to combat these challenges is through a proactive approach versus a reactive approach. A proactive approach means equipping your sales team with the tools necessary to address challenges before they occur. 

Read on to know the proactive solutions that can help your reps and your company.

Key Takeaways

  • Medical device sales pose challenges unique from other sales fields.
  • You can build a strong sales team by teaching data management, customer profiling, and commercial excellence.
  • You can prepare your sales reps for medical device sales challenges through quality training.

5 Main Challenges for Medical Device Sales Reps

Data management, customer profiling, and commercial excellence are crucial for resolving medical sales challenges. Here are how those strategies work for five challenges sales reps face every day.

1. Creating a Unified Brand Awareness

Your healthcare sales reps are one of many sales channels. You may also sell products through your website, call center representatives, or in stores. However, having multiple ways for hospitals and healthcare workers to purchase products also creates unified communication challenges.

Keeping your sales channels uniform in their marketing message avoids customer confusion. When information doesn’t align, buyers may feel skeptical about purchasing because they don’t know if they can trust the sales rep’s information.

Solution: A strong communication strategy includes multiple channels of communication. Here are some ways to communicate with your team so everyone is up to date with the latest product and sales information.

  • Train each sales rep on a unified sales process
  • Send regular emails with business updates
  • Use business communication platforms like Slack
  • Purchase customer relationship management (CRM) software
  • Integrate online collaboration or productivity tools
  • Create a company app
  • Hold regular online or in-person briefing meetings

In addition, you can provide sales reps with direct phone numbers and emails to contact when they have questions about a product or lead.

2. Building Customer Relationships

Finding new customers is 5 to 25 times more expensive than keeping loyal customers. Therefore, when you have a lead, your sales reps should invest in those leads to build a strong relationship so the customer will buy from your manufacturing business in the future.

However, building a relationship with doctors isn’t easy. They are swamped, with little time available to speak with sales reps. Often, sales reps address receptionists and never have a chance to talk directly to the physician. But sales reps need conversations and feedback to find a doctor’s pain points, needs, and wants. This customer data builds the foundation for their sales strategy for hospital purchasing.

Solution: Sales reps need to learn how to pack the most content in the fewest number of words. For example, a doctor usually doesn’t need to know how much money a device will save the hospital. They typically aren’t part of the hospital’s financial committee. Instead, they want to see how the device will help a patient and make their job easier. Your sales rep’s first sentence should be a strong value proposition that differentiates the product and states why the doctor should take the time to listen to a sales pitch.

3. Understanding and Explaining Complex Products

Medical devices involve intricate technology that helps with even more complex medical situations, which sales reps need to learn. In addition, sales reps speak to highly educated medical professionals who will see through any fluff and know immediately if sales reps are knowledgeable.

Sales reps also need to be on top of the latest laws, regulations, and industry standards since they deal with healthcare devices affecting people’s lives. Inaccurate information is the fastest way to end all possibilities of making a sale.

Solution: Every sales rep needs training before entering the field. Training should include teaching industry-specific solutions for healthcare instead of general sales tactics.

4. Collecting and Organizing Sales Data

Sales and data rely on each other. In fact, on average, sales reps spend 17% of their day just entering data. Data is what helps representatives find leads, market products, and drive home a sale. However, organizing that data is a challenge all sales reps face, especially those in medical device sales, because of interacting with more complex products and customers.

Data includes all the information you collect about your customer from that first touchpoint through to the follow-up. It includes contact information, demographics, pain points, purchase history, and more.

An added challenge to data collection is protecting the data of your leads. A data leak will reflect poorly on the entire company and cost thousands of dollars in reparation and damage repair.

Sales reps also collect data on their products, current product updates, regulations relating to the product, medical device sales trends, and more. This data allows sales reps to give the most accurate information about the devices.

Solution: Sales reps should access and store data in a database with advanced security. This database will protect the data from leaks and keep it organized for representatives to access what they need at the right time. In addition, each rep should learn how to use database management systems to avoid privacy infringements.

5. Maintaining a Healthy Work-Life Balance

The medical device market is growing rapidly. In 2021, it grew by 4.7% and is projected to continue rising steadily due to an increase in chronic illnesses. Because illnesses like diabetes and heart disease require medical devices for diagnosis and treatment, the healthcare industry needs medical sales reps to meet this demand.

While the high demand for medical devices is positive for medical sales reps’ job security, they must work long hours to fill the need.

A medical sales rep’s job is not the typical 9 to 5 career. Instead, they are on-call to troubleshoot equipment or deliver life-saving devices at the right time. But this lifestyle can create an unhealthy work-life balance.

A typical day for a sales rep includes:

  • Calling leads
  • Pitching sales
  • Troubleshooting equipment
  • Training personnel on device usage
  • Traveling for hospital distribution
  • Joining a surgery to help with a device

Solution: Thanks to modern technology, sales reps don’t have to do everything in person anymore. Sales reps can cut back on travel by offering remote help and solutions. Manufactures can also help combat this challenge by adding diagnostic features to devices to identify possible product issues before they occur, so reps can resolve the problems faster.

In addition, you can offer additional sales training to reps to avoid costly errors and streamline the sales process.

Address Medical Device Sales Challenges with Quality Training

A common theme for all five solutions is proper training. A well-trained sales rep could save your business thousands of dollars while earning even more through strong sales tactics. However, regular sales training is not enough. They should have training specifically for the healthcare industry.

Contact Share Moving Media to talk with a representative about our sales rep training resources and courses to help your sales reps overcome common challenges.

Introductory Guide to Content Marketing for Healthcare Distributors

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Content marketing for healthcare distributors is one of the best ways for you to connect to medical facilities and hospitals while building trust. However, developing a marketing strategy specifically for the healthcare industry doesn’t happen overnight.

That’s why we have this introductory guide for you. First, we will look at what content marketing for healthcare entails then how you can start using it in your business.

Key Takeaways:

  • Content marketing is a top priority for most B2B marketers today.
  • Create an actionable strategy with set goals before creating marketing content.
  • Healthcare marketing requires an extra level of empathy than other B2B strategies.

What is Content Marketing?

Content marketing is using online mediums to connect to your audience. It differs from traditional sales approaches because you often aren’t selling a specific service or product. Instead, you build brand awareness and develop relationships with your clients and potential leads through quality content.

Consumers respond favorably to content marketing because it is a breath of fresh air compared to the bombardment of over 5,000 ads a day. Instead, content marketing gives something back to consumers through information, free products, and community.

Common types of content marketing include:

  • Websites and blogs
  • Emails
  • Ebooks
  • Videos
  • Social media posts

Why is Content Marketing Important for Healthcare Distributors?

Healthcare distributors can use content marketing to build trust with hospitals, pharmacies, medical professionals, nursing homes, and more. You can have a virtually limitless reach and connect to leads you may not have connected with through other sales and marketing tactics.

Content marketing uses around 26% of B2B marketing budgets and is the top priority of 80% of marketers. If you effectively execute a quality marketing strategy, you will see:

  • Broader brand awareness
  • Higher quality leads
  • More loyal customers
  • Better search engine ranking
  • Higher industry authority

How to Create a Content Marketing Strategy

You would be unwise to drive around a new city without a map. Yet, that is what you are doing if you begin using content marketing without first establishing a strategy. It will save you time and resources by showing where you are, where you want to go, and the most effective route to achieving that goal.

Often, businesses will hire a content marketing manager to help in strategy development to ensure they consider all angles of their approach.

Here are the six essential steps to creating an efficient content marketing strategy for the healthcare distribution industry.

Step 1: Decide on your mission and goals. Begin by asking yourself what you want to accomplish in the long run.

Step 2: Choose a metric for measuring your success to know how well your strategies are working. Tracking your progress with measurable key performance indicators (KPIs) also alerts you to potential issues so you can resolve them before they hurt your growth.

Step 3: Decide on an audience based on the type of healthcare facilities most likely to purchase from you, who the decision-maker is within the department, where the facilities are located, and the size or budget of the facility that is most likely able to afford your products.

Step 4: Take inventory of what content marketing practices you already have in a place like your website or social accounts. You may even have some posts or blog articles written that you can spruce up.

Step 5: Decide what channels or content you still need to add to reach your goals.

Step 6: Create an actionable plan including a content calendar, specific deadlines, and managers for each marketing task. 

Now you are ready to start creating consistent, quality content.

5 Tips for Content Marketing for Healthcare Distributors

Here are five tips to apply to every piece of content you create so that you are reaching your intended audience, creating relatable content, and increasing your conversions.

1. Target Your Audience

Your ideal customer profile will help you create content targeted to your intended audience. You can educate, promote, and build trust with your market through engaging blog posts, social media content, and videos. Then, by implementing keywords specific to the healthcare industry, you are more likely to attract quality web traffic.

Your customer profile will also tell you where to locate possible new customers. For instance, LinkedIn has over 722 million professional users and 61 million senior-level decision-makers – making it the leading B2B marketing platform today.

2. Capture Their Attention

Creating content doesn’t guarantee your audience will read what you’ve written. That’s why understanding current content trends is essential, as that will guide you in choosing how you will capture your audience’s attention through optimized content, so they read past the headline.

Startling statistics, images, short paragraphs, and creative headlines are just a few ways you can reel your audience into your content.

One study showed that video content will be the top area of content marketing investment for most B2B in 2022 due to its high rate of engagement.

3. Back Your Claims with Statistics

Doctors and medical professionals aren’t wowed by fluff. They can see right through empty sales talk. Instead, they want proof of claims you make. Statistics and facts build trust with your audience and raise the quality of your article.

When you write an article on how your new device will transform a patient’s life – back that claim up with case studies, measurable metrics, and real stories of changed lives.

4. Have Empathy for Your Audience

Healthcare professionals have emotionally draining jobs, compounded by the effects of COVID-19. Therefore, this is one area where healthcare marketing differs from other B2B marketing tactics since your audience needs more empathy and emotional awareness.

You can show you truly understand and empathize with your audience by being sensitive in your wording, focusing on your product’s positive impact on their patients, and showing you understand and empathize with their work.

5. Create a Call-to-Action

The best marketing content always offers the next step. For example, you don’t want your audience to get to the end of an engaging blog post, then close the tab and never interact with your business again. Instead, give a call-to-action that tells your audience what steps they can do next, such as signing up for a newsletter, purchasing a product, or calling your business to find out more.

Start Creating Your Marketing Content

Share Moving Media has been working with healthcare distributors for over 27 years. Our communication and educational services help you grow your marketing strategy and achieve greater success.

Contact us to learn how we can help you create content that moves market share.

9 Changes in the Purchase Behavior of Healthcare Providers

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The healthcare industry has completely transformed because of technological advances in medicine and the supply chain. 

In addition, it saw another drastic change during COVID-19. The purchase behavior of healthcare providers evolved along with the industry to meet the growing demand for telemedicine, value-based technology, and preparedness for future crises.

Here are ten of the ways providers are changing the way they purchase supplies to match the advances in the healthcare industry.

Key Takeaways:

  • Emerging technology and COVID-19 are the greatest influencers on today’s healthcare purchasing trends.
  • Healthcare providers are seeking value based on data over cost-efficiency.
  • Technology is changing the way providers treat patients and manufacturers deliver products.

9 Ways the Purchase Behavior of Healthcare Providers is Changing

Technology and the experience gained from COVID-19 are leading the way for most healthcare changes. Let’s look at ten ways those changes have impacted the purchasing behavior of providers.

1. A Focus on Data-Backed Decisions

The modern world is built on digital tracking and lead nurturing data that businesses acquire. Data availability has helped healthcare providers make more informed decisions when purchasing.

Gone are the days where physicians purchase products that serve them the best or are most affordable. Bruce Johnson, CEO and President of GHX, said that the previous focus on cutting costs had laid the foundation for current initiatives that now focus on quality patient care.

In today’s healthcare market behavior, providers use data to study trends in patient care and responses to find what appeals to their patients. These trends tell them what equipment and supplies have value and what is not necessary.

As manufacturers, you can meet that need by backing your claims with data that gives your device or supplies value.

2. Trust Built through Transparency

Along with value, healthcare providers want more transparency from sales representatives and manufacturers. They can confirm any information you share, so giving fluffy sales pitches will not impress providers. Additionally, 62% of consumers will remain loyal to businesses they trust.

What will catch their interest is a detailed layout of all the costs, including maintenance and upkeep fees, additional equipment they need, and any product weaknesses. When you lay out all the information for providers to examine, they will trust you more, and you have a higher chance of making a sale.

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3. Higher Interest in Product Testing

Since healthcare providers want products with value, they often request user testing before investing in new products. This trial period is a way for them to gather data on how the product gives value to the healthcare facility by improving care or cutting costs.

4. Implementation of Standardized Care

Healthcare providers are moving towards standardized care. Standardized care is a time-saving method of using approved standards known to be the most efficient and effective treatment.

By standardizing care, healthcare providers can:

  • Cut down on errors
  • Provide timely care
  • Spend less time trying ineffective treatments
  • Cut down on wasteful or inefficient products and processes

When healthcare providers make purchasing decisions, they are more likely to choose products backed by standardized processes rather than experimenting with new devices

5. Supply Tracking Using Technology and AI

Technology has revolutionized the healthcare industry and healthcare buying behavior through modern devices that can diagnose and treat patients with a high level of care. In addition, AI automates data collection, business organization, and supply tracking processes.

AI can keep a log of the supplies each hospital has available. Then, when supplies are low, it will notify the appropriate person or automatically reorder the necessary supplies. This technology helps providers maintain a consistent demand plan and helps streamline the purchasing process with established suppliers.

6. A Demand for Personalized Medicine

Patients who visit healthcare facilities also expect a certain level of care made possible by technology. For example, medicine, products, and implants are not a one-size-fits-all solution. Instead, doctors can scan people using advanced technology and offer solutions specific to their needs. Consequently, patients will often explore different medical facilities based on what each offers.

For hospitals to meet this healthcare consumer trend, they want more options from their suppliers, so they have more to offer their patients.

7. The Adoption of Telehealth and Virtual Care

COVID-19 pushed healthcare providers to adopt new technology into their processes quickly. Telehealth and virtual care implementation was the most significant area where digitization took hold in healthcare. While healthcare providers used to reserve these for emergencies or special cases, they have now become common.

Many patients use telehealth for routine visits and minor care. Additionally, 76% of U.S. hospitals provide a form of telehealth for their patients.

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Therefore, healthcare providers are finding ways to provide the necessary tools to support this shift. For example, hospitals are no longer the bridge between manufacturers and patients. Now, many medicines and supplies go directly to private homes. However, not all manufacturers are prepared for commercial shipping.

In addition, healthcare providers need more devices patients can operate remotely. For example, glucose monitors are becoming popular, allowing diabetes patients to monitor their levels continually and remotely send information to their providers through apps.

8. Preparations for Future Crisis

COVID-19 was a wake-up call for many providers who realized they were underprepared to meet the crisis. Now, healthcare providers are reexamining how they stock supplies in preparation for another unpredictable future event.

The implementation of preparedness storage planning means providers are not just purchasing products they need now. They also want supplies for unforeseen future events. For example, one standard for preparedness storage recommends hospitals always have 90 days of PPE inventory in storage.

9. Implementation of Alternative Sales Approaches

Selling medical supplies is becoming increasingly more complex. Instead of sales representatives going to hospitals to sell products, many providers prefer alternative approaches. For example, virtual sales using video conferences and AR product demonstrations are growing in popularity.

Another strategy you can consider is recruiting a healthcare worker as your advocate. In doing this, you strengthen your chances of making a positive impression. Often, an advocate physician will bring your product or device to a board and champion it for you instead of you sending a sales representative to the board.

Meeting the Changes in the Healthcare Industry

Is your company ready to meet these changes in purchasing behavior?

We can help you produce content that will appeal to the modern healthcare provider and promote your products and supplies to solve their current challenges.

Contact us to discuss how we can help with your marketing content needs.

Top Marketing Challenges for Medical Suppliers

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Today, we’re addressing some of the top marketing challenges for medical suppliers based on a recent survey that touched on content creation, marketing spend, essential resources, and success metrics.

Marketers today have so many options for growth strategies that it can be challenging to know where to begin. And the healthcare supply industry is no exception. Sometimes we can struggle to identify the best methods for reaching our audience effectively. Other times we face bandwidth or budget limitations that can cut us off at the knees.

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As a distributor or manufacturer in the healthcare space, your target audience may include IDN supply chain leaders, GPOs, and distribution representatives, among others. Keep reading to learn some expert tips on meeting your clients where they are and providing what they need when they need it.

Quick Takeaways:

  • Content marketers commonly struggle with content creation, finding subject matter experts, keeping an editorial calendar, and the content approval process.
  • To achieve your sales goals, you should start blogging, utilize email marketing, and take advantage of LinkedIn.
  • If you want to boost engagement online and win new clients, start sharing educational case studies, personalize communication and marketing, and engage on digital channels consistently.
  • Having enough bandwidth on your marketing team and setting clear expectations are critical factors for success.

Top 5 Marketing Challenges for Healthcare Manufacturers and Distributors

Below, we’ve identified the top marketing challenges in our recent survey, which was conducted primarily by healthcare product manufacturers.

1. Creating Content

When it comes to content creation, we found that marketers struggle most with the actual creation process. They also have difficulty finding subject matter experts, keeping an editorial calendar, and with the approval process.

Creating quality content that speaks directly to your target audience requires strategy. It’s essential to build a collection of content that reaches prospects at every stage of the buyer’s journey. To create authentic content that does its job, you need content creators and strategists that understand your industry, digital marketing, and core values.

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You can either hire and train an in-house content creator (or multiple, depending on the size of your business) or outsource your content needs to an experienced agency.

2. Achieving Sales Targets

Achieving sales targets was the top metric for proving market success for survey participants. So we’ve compiled a short list of winning strategies to help you boost sales in your business.

  • Start blogging: By prioritizing blogging, you can see up to 13x the ROI of companies that don’t.
  • Utilize email marketing: You can nurture leads, track KPIs, and create engaging campaigns to see an ROI of $42 for every buck you spend.
  • Take advantage of LinkedIn: As a top B2B social media platform, LinkedIn is a brilliant place to create connections, convert leads, and engage customers. You can reach your target audience through paid advertising and organic outreach.

3. Getting Clicks, Impressions, and Downloads

Your audience is busy. No doubt about that. So how can you reach and engage with them genuinely and naturally – without feeling salesy or pushy?

Your audience needs what you have to offer. Doctors’ offices and hospitals can’t function without supplies and equipment. You don’t need to sell them on that point. However, you do need to stand out from all the other medical suppliers vying for their attention.

To boost engagement and get more clicks, impressions, downloads, leads, and sales, follow these tips:

  • Share interesting case studies containing educational content for your clients or their patients.
  • Personalize messages and use storytelling to boost engagement.
  • Create buyer personas for your target consumers to better understand who they are, where they spend time, and how to engage them effectively.
  • Reach your audience by engaging consistently on social media channels and running online promotions.
  • Be the go-to source of information for research about your offerings and questions your audience is asking.

4. Having the Bandwidth for All Necessary Marketing Roles

Lack of sufficient bandwidth can be a big hurdle in marketing. Without the talent and workforce to successfully execute strategies and reach your goals and objectives, your initiatives will fail. Many marketers these days are either stretched too thin or required to wear too many hats.

To set your team up for success, you need to set realistic expectations that you can meet using your current resources. You may need to reevaluate your team dynamic. Or it may be time to hire more marketing experts or outsource specific roles to a full-service marketing team.

Here are some other quick tips to consider:

  • Ensure your marketing and sales goals align.
  • Focus on marketing tactics that have proven successful, and let go of others that are draining your team’s time and energy. 
  • Break down massive, intimidating campaigns into small actionable steps.
  • Learn new tools and technology to make processes more manageable and efficient.
  • Continue learning and growing together as a team.

5. Having Clear Expectations

Setting clear expectations is another prominent challenge marketers across all industries face. To get all team members on the same page so everyone can move forward in the same direction at the same speed, follow these pointers:

  • Define and clearly articulate your expectations. Ensure everyone understands them or asks clarifying questions if they don’t.
  • Where have you not set expectations that you need to? You may need to identify problem areas and make some changes.
  • Make sure you explain the “why” behind your expectations. This will help you build trust with your team by confiding in them. It can also hold everyone more accountable.
  • Document your expectations and share them with your team. If anyone has reservations, they can share them. Once everyone is on board, they can sign the document and revisit it as needed.

Tactical Marketing for Medical Suppliers

Share Moving Media is a leading publishing and content production company that proudly partners with manufacturers and distributors in the medical field. We would love to help you grow your audience, crush the competition, and win new customers for your business.

Contact us today to learn more.

Creating a Healthcare Vendor USP in 8 Steps

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A unique selling proposition (USP) will help you differentiate yourself from other businesses in your industry. As a healthcare vendor, a strong USP can help you stand apart from competitors. Leveraging your USP through branding, marketing, and sales is foundational to your success.

In today’s article, we’ll cover the basics of USPs, why setting your business apart is essential, and how to craft a USP your clients can’t resist.

Quick Takeaways:

  • Your unique selling proposition is what makes your company different from every other business.
  • Without a USP, potential customers could see you as bland, untrustworthy, or outdated.
  • To craft your USP, you must know what makes your business unique, understand your target audience, and address a prevalent problem.
  • Collect customer feedback, brainstorm ideas with your team, combine and cut down essential points, and then test and solidify your USP.
  • You can use your finalized USP for marketing, advertising, and communicating about your business – both internally and externally.

What is a Unique Selling Proposition?

Your USP, also called a value proposition, is what makes your company different from every other business. If you’re in a competitive market, setting yourself apart is vital. If you don’t, you could get buried beneath all the other businesses vying for your clients’ attention.

In a nutshell, your USP should instantly tell people:

  • What makes your brand, product, or service unique
  • How you can solve a relevant problem
  • The main benefits of your brand, product, or service

It should also focus on what your clients value most while assertively articulating your position. It’s where what your business does best overlaps with what your customers want most.

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How to Create a USP as a Healthcare Vendor

Without a value proposition, potential customers could see you as bland, untrustworthy, or outdated. Follow these eight steps to build a USP that helps you stand out, get noticed, and win and retain loyal customers.

1. Answer “What Makes You Different?”

What is it that makes your company truly unique? You may know instantly. Or you may have to do some brainstorming and research to determine the element(s) that makes you different from others in your space. Studying your competitors’ USPs can help.

Your USP could have to do with your customer service, technology, how or why your business started, or a specific niche you serve as a healthcare vendor. Maybe your service is faster, your products are of the highest quality in your industry, or your company is highly innovative. Whatever your differentiator is, make sure it resonates with your target market.

2. Study Your Audience

Continue your research by learning more about your target audience and current customers. Who are they? Hint: you’re not here to serve everyone. Narrow down on a specific niche of customers you can serve best.

Get inside their heads to learn what they want, the challenges they face, and how you can solve their problem. Why should they choose you over a competitor? Make sure you know who you’re targeting with your USP so you can be specific and authentic.

3. Solve a Relevant Problem 

What problem is your business solving? Again, look through your customers’ eyes to understand the challenges they face and how you can step in and make their lives easier. As Simon Sinek says, “They don’t buy what you do. They buy why you do it.” People don’t simply desire your product or service. They want you to solve a pressing problem. Explain how you can meet an immediate need through your USP.

4. Get Client Feedback

Another resource for discovering your USP is your current customer base. You can speak directly with your sales and customer service teams for quotes and customer feedback. You’ll learn about what your business is doing well and what you may need to work on. Chances are, more than one client has brought up the same reason your business stands out to them.

You could also send out surveys, review call transcripts and customer feedback forms, and look at reviews. More than likely, you’ll find some gold nuggets to support your USP.

5. Brainstorm What Makes Your Company Irresistible

Get your marketing team together for a brainstorming session. All hands on deck! This is where you can take all of the research you’ve collected so far and put it together. Throw as many ideas up on the whiteboard as you can. You’ll likely go through several versions of your USP before nailing it.

At this point, there’s no wrong answer. You’re just getting everyone’s ideas out in the open so you can analyze everything at once. In the next step, you’ll organize the information into a clear, concise summary.

6. Write Your Elevator Pitch

Pull the best elements of your brainstorm into a clear-cut elevator pitch. Remember to address each of the following questions:

  • Who do you serve?
  • How can you solve a problem?
  • What makes you unique?
  • Why should someone choose you over every other competitor?

Once you combine your best information into a cohesive, 1-3-sentence blurb, work it and rework it until it’s what you want. Often, the shorter, the better. Short USPs can be easier to remember, catchy, and easily identifiable.

7. Review and Test Your USP

Next, it’s time to test your USP by bringing in other team members, managers, departments, and stakeholders. Gather constructive feedback, and then make edits to finalize your USP. Don’t rush the process. Your USP will represent your business and influence your future marketing and sales campaigns, so it’s essential to get it right.

8. Communicate Your USP

If you’ve made it this far, congratulations! Forming a strong USP is no walk in the park. It takes focus, intent, lots of research, and patience. Your organization can now use your powerful USP to communicate effectively, target potential customers, and reiterate what makes you different – while keeping everyone on the same page. You can use it for healthcare marketing, advertising, and messaging.

Content Marketing for Healthcare Vendors

Share Moving Media is a leading content and publishing company for healthcare manufacturers and distributors. If you’re looking to increase market share, profitability, and mind share, we’d love to partner with you. 

Contact us to learn more.