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The Marketing Minute Podcast – Omni Channel Marketing in Healthcare

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Recent studies have shown that businesses who use an omni-channel marketing approach can see an increase in purchase frequency of 250%, compared to companies who only use a single channel. In addition, the studies show an engagement rate of 18.96%, compared to just 5.4% for brands that do not use an omni-channel approach.

Journal of Healthcare Contracting Publisher, John Pritchard and Repertoire Publisher, Scott Adams explore the what, the why and the how of Omni-Channel marketing in the healthcare supply chain.

Marketing Minute Survey

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Here at Share Moving Media, our internal marketing team is conducting a survey to gather information regarding today’s market strategy.

We want to know what’s critical and what’s not when determining what goes into your marketing campaign. Please take this quick 2-minute survey to give us insight on what is important to you!!

All responses are held confidential and ONLY respondents will get the results! Participate to learn what is important and top of mind for your peers! 

Take the Quick Survey Now!

5 things that we learned at our recent Annual Healthcare Marketing Summit

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In this first issue of the marketing minute, we’ll tackle the 5 things that we learned at our recent Annual Healthcare Marketing Summit.

1.You don’t have to be the source, but you can be a resource.

Even if you don’t offer a product to address a specific problem, you should still create content about it. Prospects and customers will learn to look to you as a trusted resource to help them with their daily challenges.

2. Inbound and Outbound marketing work best together

Inbound may claim all of the glory, but outbound sets the stage for success. You can’t neglect either.

3. Start with 6 key topics

Creating a content library can be daunting, so start with 6 topics that your organization knows well. Then, create a blog post, article, infographic/visual, and video for each topic. Voila~ you have 12 pieces of content that you can release throughout the year.

4. If you cannot respond to inbound leads with 10 minutes, don’t worry about your marketing

There is a 90% drop in customer conversion rate when you don’t respond to your incoming leads within 10 minutes. If your sales team cannot handle your current leads, you shouldn’t be to concerned with a marketing strategy to bring more in.

5.Leverage full-brain marketing

It is important to use both data and context/experience in your marketing strategy. Remember that it is okay to question data- even facebook misreports ad metrics and google issues refunds for ads that were only seen by robots.

We’ll hear more great tips like these at our upcoming Annual Marketing Meeting in Atlanta on August 20-21; email us for more information.