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Should Healthcare Leadership Be Overconfident or Uncertain?

December 14, 2020 By Scott Adams

Confidence is an important aspect of leadership for medical suppliers. While you might be someone who tends to step back from the spotlight, your team won’t follow a wishy-washy leader and you’ll have difficulty inspiring top performance. 

However, being too confident often results in rash risks that may come off arrogant and frustrate direct reports or shareholders. The most successful leaders know that while confidence is important, you need to embrace uncertainty as well. 

With evolving business practices in the healthcare industry, leading with uncertainty doesn’t mean a lack of confidence, but rather allows you to search for a middle ground and examine a range of possible options to make the most informed decisions. Uncertainty allows you to communicate more effectively, listen to key stakeholders, and avoid the bad judgment that is often caused by overconfidence.

What’s your healthcare leadership style? Let’s dive deeper into the differences between leading with uncertainty instead of overconfidence. 

The Consequences of Overconfidence in Healthcare Leadership

Only 18% of enterprises believe that their leaders are “very effective” at meeting business goals. Making the wrong decisions in a healthcare leadership position can be the difference between growing your bottom line or losing a valuable deal that jeopardizes your quarterly earnings. 

What does it mean to be an overconfident leader? Consider these behavioral traits that negatively affect your performance:

  • Mistrust: Your peers won’t trust your decisions or authority
  • Arrogance: Overconfidence often leads to you resisting change and feedback
  • Weak relationships: Your direct reports may feel underappreciated by your communication or decision-making skills
  • Integrity: You are unlikely to honor commitments 

Additionally, leaders that lead with sales confidence are often blind to innovation and are misaligned with the company, leading to a weak sale or marketing strategy. 

Confidence Traits that Positively Affect Leadership 

However, as long as you don’t cross the threshold into overconfidence, confident leaders are still successful in leading teams for your brand’s vision. For example, confident leaders have the following positive traits:

  • Dominating projects and marketing themselves
  • Having the courage and willingness to make bold changes
  • Increased levels of energy and inspiration
  • Ability to positively represent your company to customers

Healthcare Leadership Self-Check for Overconfidence

So, how do you know if your leadership style is confident or overconfident? Consider asking yourself the following questions: 

  • Does your organization trust you?
  • Do you ask others for feedback and make an effort to implement it?
  • Do you care about others’ issues?
  • Are you balancing other perspectives? 
  • Are you a role model?

How to Use Uncertainty to Your Advantage in Healthcare Leadership

77% of employees believe that leadership trust is a key motivating factor. How can you instill a motivating work culture through effective healthcare leadership?

Uncertainty. 

Uncertainty isn’t a sign of weakness. It’s the ability to be self-aware, emotionally intelligent, and practice servant leadership to drive a successful healthcare organization. While you don’t know all the answers, you are willing to ask the right questions to make an informed decision.

Consider the following steps when implementing uncertainty in your healthcare leadership style:

1.Identify What You’re Uncertain About

Where is your uncertainty stemming from? What specific part is causing concern? Your uncertainty is often associated with an upcoming event, decision, or action. Depending on your brainstorming style, consider writing down your thoughts in a notepad and creating an actionable list to help you make an action plan. 

2.Select Actions that Will Propel You Forward

Once you have your thoughts laid out, you’ll want to develop a strategic action plan. Your action plan shouldn’t be just built on your assumptions, but instead, use real-time data and other perspectives to determine how your decision will affect your healthcare organization’s objectives. Don’t be afraid to hold meetings with other key stakeholders to dive into the scope of the project more deeply before making the call.

You’ll also want to consider who or what your decision impacts and any long-term implications. It’s wise to think about the timeline, resources, budget, and even a testing strategy to ensure your decision drives the best results. 

3.Measure and Repeat the Process

If you’ve implemented your action plan, you’ll want to measure the success of your decision and the impact you made on the project or company growth. Do you feel confident in your decision? Did your decision propel the company or your team? You can drive real results by holding follow-up meetings to breakdown the success of the project or analyze metrics that showcase positive growth.

Elevate Your Healthcare Leadership Strategies

To drive innovation and growth, your medical supply brand needs both confident and uncertain leadership. While it’s important to be a confident leader that can inspire your company, you also need to lead with uncertainty to ensure you’re not taking unnecessary risks. 

Ready to feel confident in your content marketing? Contact Share Moving Media today.

Filed Under: Blog, Marketing Minute Tagged With: healthcare leadership, medical suppliers, medical supply brand, share moving media

What Medical Suppliers Can Learn from the Backlash Against Ellen DeGeneres

August 19, 2020 By admin

Seen as progressive – in part due to being an LGBT personality – Ellen DeGeneres has up until recently maintained a positive public persona. However, it seems like there are new “working for Ellen” horror stories every day.

Medical suppliers might ask, “What does this have to do with us?” We can learn a lot from paying attention to current events, whether it’s by observing Super Bowl ads or following celebrity news. 

What Happened to Ellen DeGeneres — and Can It Happen to Medical Suppliers?

It’s easy to forget that The Ellen DeGeneres Show is relatively new. She’s been in the limelight since the ‘80s. When she came out as a lesbian, it was a huge deal. Ratings of her sitcom dipped, and the series was canceled. It wasn’t until 2003 that DeGeneres found her footing in Hollywood again. 

America empathized with DeGeneres as she rose, stumbled, and got back up. That’s a compelling story! But it also laid the groundwork for what’s happening today. 

In a sense, 2020 marks her second fall from grace. 

Building trust is powerful – but when people fall in love, betrayal can sting. What could be more hurtful than finding out that someone preaching kindness is a mean person?

What her plight teaches us is that even great brands aren’t untouchable. Anyone can be brought down by a bad reputation.  Bad things usually happen fast, just think of 3M getting called out by President Trump a couple months ago in the Rose Garden.

3 Tips for Medical Suppliers to Avoid a Fall from Grace Like Ellen’s

When business leaders think of reputation management, their minds often go to damage control after the fact. The idea is actually to get ahead by influencing what people think of you in general.  

This way, unexpected messes can be cleaned up with ease. An excellent reputation could also be the deciding factor that gets a consumer to choose your hospital equipment over those offered by your competitors.

How do you take care of your reputation? Here are three tips gleaned from observing Ellen DeGeneres’ current PR battle.

1. Track What People Say About You Online

In 2016, comedian Kathy Griffin wrote a memoir. The book revealed that it was an open secret in Hollywood that a well-loved daytime TV host had a mean streak. Griffin later confirmed that she was talking about DeGeneres.

That wasn’t the first time people heard unpleasant descriptions about DeGeneres. Remarks on social media platforms surfaced from time to time, finally coming to a head this year.

So medical suppliers: Listen to your audience. Did you know that a business can lose over 20% of its customers if users find even one negative post about their brand online? 

That doesn’t mean you need a full-blown social media presence. Just know where your target audience hangs out online and monitor that space. 

You can also work with key opinion leaders to boost awareness. Let people know the basics, like:  

  • What types of products do you manufacture or distribute? 
  • How can IDNs learn more about your offerings? 

2. Don’t Ignore Customer Feedback

Respond to comments, especially if they’re bad reviews. 45% of consumers note that they’re most likely to visit a business that takes the time to address negative feedback. 

Rumors of the toxic work environment on The Ellen DeGeneres Show have been going around for more than a decade, but the TV host never confronted them. It took an official investigation into the franchise’s workplace culture for DeGeneres to apologize to her staff and acknowledge the issue.

Allegations of sexual harassment and misconduct by the show’s top executives also surfaced. Some former employees believe executives shielded DeGeneres from the gory details and controlled what she knew of the set’s day-to-day activities.

Ignore a problem, and this is what happens. It grows! Medical suppliers, let this be another teachable moment. Do you read the Amazon reviews of your products?

It’s not enough to know what goes on online. The real world is still out there. Participate in industry events. Subscribe to and get your name in trade publications. Volunteer in industry workgroups, and most of all: respond quickly and recalibrate your work processes when needed.

3. Build Trust and Get to Know Your Audience

This is not so much an observation as it is advice for DeGeneres. Building trust back with her fans — not to mention her current staff — is key, but it’s not going to be easy. 

Whether you’re avoiding having something similar happen to you or you’re in the middle of some reputation troubleshooting yourself, the key is to know these two things: your target audiences and value propositions unique to each one. 

Decision-making during a B2B transaction involves six people on average. Do you have custom-tailored value propositions for those six stakeholders, or are you only focusing on clinicians making medical equipment purchases? Do your reps come from diverse backgrounds, able to deftly interact with different consumer bases – or are they all middle-aged men? 

Brand messaging in healthcare is crucial. When you know your audience, it’s easier to figure out your brand identity. When you know who you are, you’ll be that much more convincing when you talk about why your company matters and why your customers should remain loyal. 

How Can Share Moving Media Help Medical Suppliers?

Share Moving Media is a full-service content and media company committed to helping medical suppliers gain or increase their market share.

Interested in finding out more information about what we do and how we do it? Contact us and let us know what you need.

Filed Under: Blog, Marketing Minute, Uncategorized Tagged With: brand messaging in healthcare, building trust, Ellen DeGeneres, hospital equipment, medical equipment purchase, medical suppliers, reputation management

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