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Why the PPE Market is Poised for Significant and Permanent Growth

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The COVID-19 pandemic continues to transform the personal protection equipment (PPE) market. The immediate impact of the outbreak is varied, with a few sectors feeling its effects more significantly than others. Healthcare is the primary industry to deal with these impacts.

In 2020, the PPE market worldwide had a market value of $77.36 billion. Experts expect the CAGR to grow 7.3% from 2020 to 2028. This significant growth results from increased demand in a market that was ill-prepared to deal with the shortages related to the pandemic. 

Post-pandemic forecasts in the PPE market indicate that there will be no slowdown of growth in this market. Due to the widespread acceptance of the need for PPE for both professional and personal protection, the current market proves these forecasts to be accurate.

PPE manufacturers will continue seeing healthy market growth rates year over year due to high demand for everything from simple face masks, to level four biohazardous environments like hospitals, sterile manufacturing facilities, and construction sites. 

The Effects of Covid-19 on the U.S. PPE Market  

The outbreak of the COVID-19 pandemic created a beneficial impact on the PPE market as demand for masks, respirators, and gloves have increased worldwide. One of the fastest-growing regional markets is North America. 

This market size is due to its high cost relative to other countries. However, the North American market remains competitive on quality control measures. These measures make it easy for manufacturers to get their products certified quickly after import into this country while maintaining strict standards. 

Salisbury, a Honeywell brand, is the leading producer of PPE, and 3M and Ansell are among the other top manufacturers. These big names in PPE development dominate the market. However, several small, private labels launch PPE gear at lower price points and use this to gain their market share.

Regulations within the industry require specs to remain consistent. Therefore, some smaller labels must limit their production of any PPE that does not require advanced technical knowledge and expertise.

3 Reasons the PPE Market is Poised for Significant Growth  

People often think that PPE refers to face masks. However, face coverings represent only a fraction of the PPE equipment worn throughout all the industries that use protective equipment. Protective clothing is the most used safety equipment. 

The vast array of PPE types and the many industries that require its use is the primary driver of an accelerating PPE market. Here are the top 3 reasons the PPE market continues to experience significant growth.

1. Focused Safety for Healthcare Providers   

Healthcare organizations remain the primary consumers for PPE products, and this need is expected to increase.

At the dawn of the pandemic, health care workers were severely affected by the shortage of PPE. They needed protective equipment to care for the influx of contagious patients that flooded hospitals and health care facilities, but the supply was stretched thin by increased demand in other industries that did not typically consume PPE. 

Images circulated through the media of medical staff working with makeshift PPE – reusing equipment that was meant to be disposable, and protecting themselves and their patients with anything that was at hand, including garbage bags. The shortage generated public outrage, and medical suppliers pushed to manufacture more equipment as quickly as possible.

While the shortage is not as severe now, demand continues to outpace supply. The continual need for increased PPE supplies in the health care industry is one of the primary drivers that will sustain market growth in the future. 

2. Public Interest in the PPE Market 

As local governments passed mask mandates, public interest in PPE for their own protection sparked further growth in the PPE market. Increased PPE purchasing in the public health sector contributed to the shortages experienced by the medical industry and other essential service industries that were now facing PPE mandates, such as grocery stores and restaurants.

As the world continues to battle the pandemic, public awareness of health concerns remains high and PPE consumption continues at an elevated rate. According to the CDC, 3 in 4 people have adopted the mandates as necessary for public health. Furthermore, many of those say they will consider continuing to wear masks in the future during cold and flu season. 

3. Accelerated Technological Innovations 

PPE market trends for the next three years in the United States forecast an incremental growth of $8.67 billion. Innovations in technology are some of the more significant reasons for this growth. 

It is not just the healthcare industry that should be taking notice of this growth, as innovations in PPE could provide opportunities for investors to take advantage. The development of health care products based on biomaterials should create business opportunities in the near future. 

This development would help mitigate any negative impact these items have on environmental growth, and may prove successful with leading PPE manufacturers’ mission statements to “promote sustainable energy use by reducing consumption through minimizing waste.”  

Facing PPE Challenges in the Healthcare Industry

One of the most damaging threats to hospitals is declining revenues alongside the increasing costs of PPE. Hospitals are unsure how they will continue to provide quality care while staying financially stable in a time when people need it more than ever. 

This lack of stability in the supply chain – whether demand-related or from financial hardships – often creates uncertainty for providers and patients alike.

How PPE Market Trends Will Influence the Healthcare Industry 

The healthcare industry is rapidly changing. With the PPE market on the rise, it will continue to have a significant impact on how we prepare for emergencies in the future. Crises like pandemics, natural disasters, or terrorist attacks will be driving factors in the PPE supply chain.

Because of the increased need for personal protection during these unpredictable times, healthcare businesses are choosing to work with quality health care product suppliers. These supplies come from all over the world, creating an increase in demand for all PPE manufacturers. There will also be new opportunities rising within this ever-changing industry, such as a focus on sustainable, environmentally friendly PPE production.

Hospitals are likely to spend more money on safety equipment for their staff because of the increased spotlight on healthcare workers’ health and wellness. Medical professionals who were previously not required to use PPE may now be at risk if they work with patients, directly or indirectly, without appropriate protection.  

The PPE market is about to expand in ways no one could imagine. What does that mean for those in the healthcare industry? Contact us here at Shared Moving Media to join the discussion. 

Increase Productivity and Performance with Share Moving Media’s Training Programs

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Share Moving Media is a leading publishing and content marketing company that provides information, communication, and educational services to manufacturers, distributors, and providers involved in the healthcare business.

As you’ll quickly learn, our training programs are best in class. Our mission is to help our customers understand how to increase their market share and profitability so their businesses can truly thrive. We design our training programs specifically for distributors, manufacturers, and end-users to keep up with cutting-edge market trends and new products in the healthcare industry.

Why Online Training?

Your organization can experience several remarkable benefits from participating in our online training and live educational meetings.

1. Reduced Training Costs

If you’re hesitating about signing up for one of our online programs because of the assumed investment, we’re here to dissolve your fears. Our programs aren’t just affordable. Some of them are 100% free. With online training, you don’t have to pay for travel expenses, airfare, or accommodations to educate your people, either. For a large employee audience, online learning can be cost-effective and efficient.

2. 24/7 Access

With many online programs, participants can engage at any time. If they need access to specific information, they can find it instantly – from any location. This comes in handy when employees are based in different time zones and running on different timelines. 

Everyone can progress at their own pace as well. No more waiting for the slowest in the group to catch up or trying to race through the material to compete with the top performers. Employees can take their time and chart their own courses, leading to deeper understanding and better retention.

3. Increased Productivity and Performance

With traditional forms of training, it can be challenging to track and measure results. Identifying where your team is growing and improving can require extra work, like observing employees and assessing their efforts. This is not the case with online programs. 

With analytics and reporting tools, you can track different aspects of employee training. Monitor each participant’s progress and discover their top strengths and weaknesses. Then learn how to use their greatest strengths to your company’s advantage for maximum results and ROI.

4. More Personalized Experiences

Employees aren’t forced to stick to a rigid timeline, itinerary, or training path. They can personalize their learning experience to address their personal goals, needs, and challenges. Different teams can prioritize lessons that benefit them the most, rather than following a broad, catchall program that only lightly touches on their primary objectives.

Who Can Benefit Most from Our Training Programs?

If you’re a medical supplier – a distributor or manufacturer – and sell products to either distributors or end-users, we highly encourage you to give our programs a shot. We partner with some of the top suppliers in the nation, including Olympus, Johnson & Johnson, and Stryker. Whether you’re selling products directly to hospitals (B2C) or through distributors (B2B), you can benefit from our top-notch training programs.

The Hottest Training Programs on Our Docket

We have several unique programs to help train distributors, manufacturers, and end-users to learn new skills, like speaking confidently about the products they’re selling, fostering user interaction, and much more. Here’s a rundown of three of our top programs.

2-Minute Drills

Our two-minute “conversation starters” will provide your sales team (or end-users) with the language and tools they need to talk fluently and persuasively to win new clients. Your sales reps can prep before essential phone calls by running through their target buyers, key selling features, and engaging questions to ask.

You can access 2-Minute Drills via the RepConnect app or email. The program is mobile compatible, making on-the-go training a cinch.

Start drilling down.

Education OnLine (EOL)

EOL is a complimentary training program for distributor sales reps. Its online modules combine product knowledge with specific sales applications. EOL can effectively teach your dealer representatives to drive sales and increase visibility.

Some of the world’s leading distributors and manufacturers use this comprehensive program for in-service training, internal manufacturer training, and more. Companies like McKesson, Cardinal, Henry Schein Medical, IMCO, and NDC learn and earn using EOL. Are you ready to join them?

Visit EOL to get started.

Market and Custom Training Programs

Last but not least, we want to highlight our comprehensive, customizable training programs. These online modules focus on market concepts and trends. We design these training sessions and interactive webinars to foster user interaction. In the past, we’ve created programs around Healthcare Reform, MACRA, PAMA, and much more.

Contact Share Moving Media for More Information

How about it? Are you ready to crush the competition by incorporating online training into your workplace? If you’re interested in learning more about any of the programs mentioned above or other programs that may be available to you, just let us know. We’d be thrilled to pick up the phone and chat or communicate with you via email – whichever you prefer.

Contact us today!

Increasing Your Market Share with Share Moving Media

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Are you ready to learn how to increase your market share and crush your competition? It all starts with marketing. We’ll take it a step further and say that marketing with the right content is crucial for building a solid foundation – a launchpad for building relationships and winning clients.

At Share Moving Media, our people are passionate about creating and distributing the right content to the right audience at the right time. Our full-service media and content team will create articles, webinars, videos, blog posts, graphics, and other forms of media to help you drum up new business. We also offer live events and educational services to help your team learn and grow in the right direction.

How We Can Help You Increase Your Market Share

Our goal is to help best-in-class medical suppliers – including distributors and manufacturers – gain more share of their market. Explicitly, we help our customers attract new clients by creating intriguing, relevant, engaging, and timely content their audiences are craving.

You can no longer get away with only highlighting the features and benefits of your products and services, then call it a day. Modern consumers need to understand the “why” and “how” behind the “what.”

For example, instead of running through a list of features your product offers, share how it can change your client’s life. Tell them why they can’t live without it. This may sound like a tall order. That’s why we’re here – to create strategic content your clients want to consume.

Why Does Your Business Need Content to Gain Market Share?

It takes time to build trust and turn leads into loyal customers. Content marketing is the perfect solution. It can help you move prospective clients successfully down the sales funnel – through the awareness, consideration, and decision stages. 

Here are three reasons content marketing is a game-changer for manufacturing businesses in the healthcare industry.

1. Gain a deeper understanding of your niche, audience, and competition.

To build an effective content marketing strategy, we’ll research your specific market, target audience, and direct competitors to develop a holistic picture of your organization. We’ll learn what sets you apart and makes you unique. Then we’ll help you market why you’re the best choice, emphasizing your quality services and trustworthy products. We’ll find a way to distinguish your offerings from your competitors’ and help you build your reputation as an industry leader.

2. Engage new and existing prospects, leads, and customers.

Your clients know what they want. Sometimes the best way to find answers to questions your team is asking is to ask the source: your target audience. Sending out surveys, engaging with customers on social media and online forums, communicating via email, and sharing relevant information online and in-person are valuable tactics for driving higher engagement.

Once we’ve identified the best channels for reaching and engaging your ideal consumers, we’ll target them using content they won’t be able to resist.

3. Build trust and earn long-term loyalty.

Providing content for consumers at every level of the sales funnel can help you attract your ideal audience at any point in their buying journey. Connect with prospects just starting their search and nurture them until they’re ready to buy. 

  • Awareness stage: Content at the top of the funnel may include educational videos, magazine articles, and blog posts that attract strangers to your company. 
  • Consideration stage: Content in the middle of the funnel may include ebooks, case studies, and podcasts that further engage users and continue building trust with them.
  • Decision stage: For leads at the bottom of the funnel, you can offer training, webinars, and other resources to prove you’re the best solution to their problem.

You can accomplish all this and more through strategic content production and distribution.

Who Can Benefit from Joining Forces with Us?

We work specifically with manufacturers and distributors in the healthcare world. If you’re a medical supplier selling products to distributors or end-users, we would love to partner with you.

How We Help You Gain Market Share

We’re dedicated to providing our customers with the tools and resources required to increase market share. We can develop unique content to help your business reach prospects at every stage of the buyer’s journey. We’ll help you attract, engage, and delight customers, converting them into long-term brand ambassadors. Here are some options to consider: 

  • Blog posts
  • Magazine articles
  • Online publications 
  • Videos
  • Webinars
  • Online training
  • Podcasts
  • Ebooks
  • Case studies
  • And more

Gain Market Share with Strategic Content

Are you ready to take the next step toward building a highly engaged audience for your business? Share Moving Media would love to partner with you to help you beat your competition and increase your market share. Not only can content help boost your sales and ROI. It can help you gain a loyal client base, become a leader in your field, and maintain success for years into the future.

Contact us to learn more.

Digital Marketing in Healthcare E-guide: 5 Benefits of the Best Remarketing Campaigns

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Effective marketing strategies require that healthcare organizations focus their marketing budget on surefire methods of converting leads to new sales. Remarketing in healthcare organizations is the answer. 

Healthcare marketing is a way to keep a healthcare facility alive and well. It brings in new patients, keeps old ones coming back. Without it, what would happen? There’d be no influx of customers, and even loyal ones might drop off. 

The fact that 5% of Google searches are medical-related inquiries means that healthcare organizations need to be competitive in their marketing strategies. 

Yet, traditional marketing strategies are not as cost-effective as the latest advertising campaigns known as remarketing. If you are unfamiliar with how remarketing works, check out this digital remarketing in healthcare e-guide. 

What is Remarketing?

Remarketing is an advertising campaign that is better known as retargeting. This term better describes what remarketing is and how it works. 

Remarketing referred to as targeted ads geared towards people who have visited your website, landed on your page through a search engine inquiry, or otherwise engaged with your brand using a digital platform. These targeted ads re-engage with those that visited your site without purchasing or scheduling an appointment on their first visit. 

Remarketing allows brands to reach out via email, through CRM tools, cold-calls, or targeted ads that stream across social media, newsfeeds, and website banners. Nearly 92% of people do not purchase the first time they visit a brand’s site. Therefore, remarketing is a highly effective tool that gives healthcare organizations a chance to reach out to leads and turn them into new patients.   

5 Momentous Benefits of Remarketing in Healthcare

Marketing is an integral part of any business, but healthcare organizations may have a more difficult time attracting potential patients. Ways to improve the marketing strategy and snag new customers include remarketing ads. 

Using data collected through lead scoring systems, medical providers can advertise to specific groups who might be interested in buying products or services from them. Here are a few of the benefits of a remarketing campaign in your healthcare organization.

1. Better Connection to Audience 

Remarketing is a way to maintain your connection with customers even when they are not actively searching for you. Remarketed ads tend to be compelling and top-of-mind, which means that if someone ever makes a purchase from you in the future, there is an increased chance of them seeing one of these ads first.

The best way to get the most out of your marketing campaign is by targeting specific people at certain stages in their buying cycle. Therefore, you are not advertising to just any random site visitor. So, ask yourself which people make the most sense to retarget.  

2. Higher Conversion Rate

Online advertising is all about converting your audience into leads. Remarketing, a tactic used to display ads on sites other than yours, can help you get higher conversion rates by displaying banners even when users are not browsing your site. Ultimately this will build consumer trust and boost sales.

Create engaging content that will keep people coming back for updates on treatments, research breakthroughs, and other helpful resources. A strong content marketing plan generates leads to bolster patient retention rates by delivering tailored information at just the right time to the right audience. 

3. Increased Marketing ROI 

Adding remarketing to your campaign is a smart move for any business, especially in healthcare. The return on investment (ROI) of this type of marketing will depend on how effective your efforts are, but even so, it’s always better than not having one at all. 

Remarketing ads come with less cost per click and conversion rates when compared to traditional SEO campaigns, which means that there’s an increased chance for success if these are used first before anything else. Remember, never run a remarketing campaign unless you have enough traffic coming from other sources as well.

4. Utilizes Multiple Platforms

In many ways, the Internet has made it easier for health systems to reach patients. Campaigns on digital platforms are considerably more economical than advertising in traditional media outlets like TV and radio. Furthermore, nearly 72% of consumers prefer to connect with an organization across multiple platforms.  

There is also a comprehensive variety of tools available, such as Facebook Ads, which can be used by healthcare organizations to finely target their audience based on demographic information or even specific interests indicated through likes and posts. 

5. Most Cost-Effective

The share of global healthcare ad spend on the internet in 2021 has been 45.9% in various mediums. Therefore, remarketing ads are a cost-effective way of targeting people who have previously demonstrated their willingness to utilize healthcare services from your medical office. They have done this by viewing your website content as indicated through Google Analytics. With these targeted prospects more qualified than cold leads, there is no need to spend so much time convincing them with broad marketing tactics.

The leads connecting with your medical office will likely be interested in utilizing your services, saving advertising costs. It doesn’t hurt that remarketed customers are also highly engaged because they had explicitly visited your site before. By combining this technique with contextual targeting, you will ensure an increase in new, loyal patients.

Remarketing for Your Digital Marketing Strategy in Healthcare Services

Defining your target market is the best way to advertise in digital media, especially if you’re doing remarketing. The first step should be to determine whom to target and how to bring them back again. This technique will help with other aspects of the campaign, such as setting up goals to know where members of your target audience live, their age group, and even their income level. 

Define your audience when starting a new type or form of marketing because it helps create a solid foundation before launching any other form of a marketing campaign. Researching your audience allows you to better shape how things go from there!

For more information on the best remarketing campaign strategies, contact us here at Shared Moving Media.

The Top 5 Benefits of Using Healthcare Contract Management

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Contacts are a necessary part of business in every industry. The healthcare industry is no exception. Healthcare contract management software will ensure that medical offices remain compliant with laws that regulate organizational standards. 

Hospitals and healthcare organizations often struggle with managing the agreements necessary for the daily operations of their offices. With 60 to 80% of all transactions within a healthcare organization requiring contracts, finding an automated solution to managing these essential contracts is critical.  

Regulatory compliance is not the only reason to implement contract management software within medical facilities. There are many benefits to this software. Take a moment to learn what healthcare management software is doing to advance healthcare organizations’ workflow processes.  

What is Healthcare Contract Management Software?

Healthcare contract management software automates the lifecycle of medical contracts and agreements. It assists medical providers in complying with data security standards required by law. Manual contract management costs healthcare organizations approximately $157 billion dollars a year. Therefore, it not only mitigates the risk of non-compliance but also decreases the cost of operations for medical providers.

Here are the types of agreements healthcare management software manages:

  • Physician employment agreements
  • Non-physician staff employment agreements
  • Vendor contracts
  • Equipment purchase, lease, and/or sale contracts
  • Pharmacy agreements
  • Real estate contracts
  • Grants and research agreements

Top 5 Benefits of Healthcare Contract Management

While compliance is essential, there are many more benefits to selecting contract management software. There are five principal advantages for medical offices to switch from manual processes to an automated contract management software for healthcare facilities.

1. Agreement Visibility 

Keeping track of the contracts within a healthcare organization is impossible without a centralized location for all of the documents. Digitizing these documents ensures they remain accessible to those who need to view the documents. 

Regardless of whether a medical practice has multiple locations, they can gain access through the portal of the contract management software. Therefore, medical office contracts remain secure. Legal teams and essential stakeholders are also able to access necessary documents.

Also, office administrators can ensure access is granted only to those who should view the document. This feature enables the facility to remain in compliance with the following regulations:

  • HIPAA
  • HITECH
  • False claims
  • JACHO
  • Federal Anti-Kickback Statute
  • Stark I, II, III

2. Customized Notifications

When a deadline passes and a healthcare company misses the opportunity to renegotiate any terms, fines can be imposed on them as prescribed by law. What’s more is that if some element needs to change, but the contract automatically renews because of this missed deadline, then it could lead to unnecessary risks and potential penalties for these healthcare companies.

Missing contract deadlines and not renegotiating company contracts could lead to throwing away money on expensive equipment or services that are no longer needed. In terms of healthcare compliance, if a medical office has a physician agreement with an expiration date for renewing the agreed-upon price, which falls within Stark Law’s window, the company is likely exposing itself to additional risk as well by missing this renegotiation deadline.

Setting up alerts and notifications for contract deadlines means you have enough time to renegotiate terms. Knowing exactly when your agreements expire removes the worry of forgetting when agreement terms are due, which leaves less room for mistakes or missed opportunities. 

3. Contract Responsibility 

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There will inevitably be questions about the content of a contract. Who better to answer these questions than the owner or manager of that particular contract? Contracts Management Software should allow providers to assign one person as an owner and another person manager. This way, they can handle any issues with this specific document through each stage – from creation until it’s time for renewal.

Sometimes it can be challenging to shift through or distinguish if a particular contract is relevant for the department. Healthcare contracts management software should allow medical providers to assign agreements within designated departments and areas so searching will become more defined, especially when there are multiple contracts in various departments.

4. Financial Metrics Tracking 

Keeping track of financial metrics is just as vital to the success of a healthcare facility’s contracts, and it improves departmental efficiency. Understanding the financial metrics of a facility will help ensure that everyone has their needs met. Healthcare Contracts Management Software provides data-driven snapshots about the organizations’ financial standings. 

Keeping track helps each department run smoothly. Also, it provides valuable insight into which vendors may need attention concerning contract compliance. 

Metrics show progressive or regressive performance. Therefore, without these two factors in place, it would be hard for management to know if who is doing well at their job.

5. Detailed Reporting

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Not taking a proactive approach with reporting can lead to several different issues. Industry regulators will want to know that a company is compliant and may put up red flags if they see no systems or processes in place for compliance.

Data-driven organizations know that the most efficient way to operate is by tracking data. Healthcare contract management software offers customizable reporting options. Therefore, medical providers can schedule reports that track any number of measurements on contracts, including compliance with industry regulations and internal use-only items. 

Contract management software gives healthcare companies detailed reporting across all aspects of contract measurement and workflow, from creating new ones at specific times or complying with regulatory requirements constantly changing based upon location.

The Importance of Healthcare Contract Management 

Contract management software is a vital step to take in the healthcare industry. The most heavily regulated industry faces harsh penalties for non-compliance, and it’s crucial to avoid any violations. Implementing contract management software will help keep healthcare companies compliant.

Once medical providers organized all of their contracts in a contract management repository and set up alerts to stay updated on deadlines, the next step is reporting key metrics. Working with risk and compliance departments will help improve transparency into healthcare company’s contracts and demonstrate that they have systems for meeting industry regulations.

For more information about the right healthcare contract management software for you, contact us here Shared Moving Media.