Share Moving Media

How to Use Social Media for Audience Targeting in Healthcare

By

What if we told you there were a handful of essential strategies on how to use social media for audience targeting in healthcare? And what if these tips help you generate sales and increase revenue?  That’s what we explore in this article.

Social media has changed the way businesses, including healthcare providers, approach digital marketing. Not only is social media affordable, but it is an effective way to reach a very specific audience. Additionally, with nearly 4 billion people actively using these platforms, social media is a great potential for sales. As a healthcare provider, understanding how to maximize its benefits and apply social media to your marketing efforts helps you find (and better understand) your ideal audience.  

Keep reading to learn how to take full advantage of these highly effective tools that helps you deliver focused marketing campaigns that yield results.

Quick Takeaways

  • Audience targeting allows you to understand the needs of your healthcare audience and create custom messaging that resonates.
  • Through audience targeting, you develop meaningful relationships while maximizing your company’s resources.
  • There are five main ways to use social media for audience targeting in healthcare, including assessing your social media audience, learning from the competition, and more.

What is Audience Targeting and Why is It Important?

Audience targeting is segmenting your potential prospect list into similar groups using various criteria. Categories could include demographics, purchase behavior, overall interests, and purchase intent. Audience targeting helps you better understand your audience and gain insight into what sort of messaging would resonate. This enables you to create customized communications that meet the specific needs of your target audience.

Today’s consumers are more discerning, partly because they are empowered by the internet to conduct their own research and find the products and services that they deem beneficial. As a result, contemporary consumers demand more from brands. Today, 66% of customers expect companies to understand their expectations and their unique needs. Delivering personalized messages shows your audience you understand them, and it helps you to connect with them on a deeper level which builds customer trust and loyalty. 

There are nearly 800,000 companies in the U.S. healthcare sector. As a healthcare provider, how do you set yourself apart from your competitors in the healthcare market and supply chain? By targeting your audience and gaining a better understanding of what they expect, need, and demand, you can deliver the right information at the right time through the right channels. This strategy helps you differentiate yourself among healthcare providers and boost your business success.

The following video further explains why it’s important for businesses to identify their target market and suggests ways to do so:

https://www.youtube.com/watch?v=LeIePgFDAQI

Benefits of Audience Targeting

In addition to building trust and gaining customer loyalty, audience targeting provides numerous benefits to your healthcare business, including: 

  • Saving money: by targeting the right people, you know your advertising dollars are being spent on the right efforts. This ensures your campaigns are cost-effective and productive.
  • Optimizing resources: audience targeting provides invaluable metrics that enable you to measure the success and effectiveness of your marketing campaigns. These numbers help guide your decisions as you build effective strategies.
  • Attracting quality leads: when you know you’re reaching the right people with the right message, you attract customers that are ready to buy. These conversions help boost your bottom line.

By targeting your audience, you develop meaningful relationships that result in repeat business while ensuring you maximize your company’s resources for ultimate success.

5 Ways to Use Social Media for Audience Targeting in Healthcare

Social media provides businesses with several ways to seek out the right target audience. Whether you’re trying to identify the right people in hospital distribution, hospital purchasing, or group purchasing networks, here are five ways to use social media platforms for effective audience targeting in healthcare.

1. Assess Your Current Social Media Audience 

To determine the people most interested in engaging with your company on social media, begin by analyzing the people already interacting with you on these platforms. Consider age, location, spending patterns, pain points, and your customer’s end-user. 

Social media platforms provide analytics that reveal most of this information. By looking through these metrics and learning about the people who are already your health system customers, you develop an idea of your ideal social media audience.

2. Learn Candid Information Through Social Listening  

Monitor social media conversations and threads to learn what people are saying about the healthcare industry, your company in particular, and the products you sell. Conduct searches for keywords and hashtags to find discussions about you and your competitors. These candid reviews and conversations will reveal a wealth of information that you can use to your benefit.

Learn what people like about your company or your products. Discover frustrations and areas of dissatisfaction that you can improve upon. Take advantage of the opportunity to reach out to those people and respond to their comments and engage them in a meaningful conversation. You’ll learn a lot about their needs and ways your business can meet their expectations.

3. Identify Which Social Media Platforms are Used Most

It’s important to reach people where they are, so you must understand which social media platforms are most used by your target audience. Services like Hootsuite Insights and Keyhole.co enable you to search terms and hashtags to find out which platforms are among the most popular for your needs.

Google Analytics enables you to track traffic from certain social media platforms so you can determine which channels are most effective for your needs.

If all else fails, simply review the metrics for your social media posts on various networks. You’ll see what’s effective and what isn’t, and which social media platforms garner the best results.

4. Learn from the Competition 

Nearly every business uses social media to drive traffic and generate sales. Check out your competitors and see what their social media campaign looks like. Observe what seems to be working for them, and what could use some improvement. Learn from their victories and mistakes to help flatten your learning curve. 

5. Understand Customer’s Needs 

Each social network channel has its advantages. Instagram is a great way to share photos and visuals. Healthcare providers who want to see charts and graphs may prefer this platform. Twitter enables people to share links and brief updates. This would be ideal for customers who want to read studies and reviews of healthcare products. YouTube is best for video sharing, where people can see actual demonstrations of how the equipment works. 

Understanding what your customers want can help you determine which social media platform would be the most effective way to reach them.

Utilize Social Media for Audience Targeting in Your Healthcare Business

Social media is more than a way for people to connect online. It’s an effective sales tool for hospitals and health systems to reach the right audience. Using these platforms to identify and understand your target audience helps you create effective campaigns that yield profitable results.

Contact us today to build a social media strategy that identifies your target audience in healthcare for optimal success. 

7 Best Strategies for Digital Advertising in Healthcare

By

Digital advertising in healthcare is how your manufacturing company reaches more leads through online avenues. Examples of digital avenues include paid ads, content marketing, and social media.

On average, for every $1 you invest in advertising, you will receive $8 in profit. However, you don’t have to pay for all types of advertising. Continue reading to  explore seven ways, both paid and free, to advertise your healthcare manufacturing business online.

Key Takeaways

  • You can use SEO to promote your website for free or get immediate results through PPC ads.
  • You can use social media to post marketing content, paid ads, and influencer promotions.
  • Email marketing allows you to connect personally with your customers.

7 Digital Advertising Strategies for Healthcare Manufacturers

Here are several digital advertising methods that you can implement in your marketing strategy to reach a greater audience.

1. Paying for Display Ads

Display ads are banners and sidebar ads that people encounter during their online activities. These ads are often customized based on consumers’ internet behavior and interests. Therefore, your healthcare supply ads are most likely to appear to healthcare professionals.

For paid display ads, you usually only pay when people click on the ads. Since 65% of consumers regularly click on ads, you are likely to regain any investments in the ads.

Here are some common places to display your paid ads.

  • Website banners
  • Website Popups
  • Facebook sidebar
  • YouTube videos

2. Using Search Engine Marketing

Google processes about 75,000 searches every second. It is the most popular search engine. If you want to attract healthcare providers to your manufacturing company, you will need to increase your presence in their searches.

As hospitals and healthcare facilities search for supplies online, they will use specific terms to find what they need, like “healthcare supplies” or the name of specific equipment. Therefore, you can market your products by using those terms in your website content and product descriptions, so they are more likely to rank higher in searches in a process called search engine optimization (SEO).

Sometimes SEO is not enough to get your products seen, primarily if many other businesses compete for those exact words. While you can wait for your online ranking to improve, you can see immediate results by paying for a top position in online searches through pay-per-click ads (PPC).

Graphical user interface, text, application, email Description automatically generated

3. Designing a Website and Ecommerce Store

Your website has the potential to become your most effective healthcare advertising tool. It is a fully customizable space for you to promote products, announce sales, and provide valuable information that encourages healthcare providers to purchase from you.

You can use your website for every stage of the sales funnel. First, it attracts leads through SEO or PPC. Next, it informs your leads about your products and business. Then, it allows them to purchase those products right through your website. Lastly, it gives a place for healthcare providers to submit feedback about the medical supplies they purchased.

4. Writing Blogs with a Call-to-Action

Your blog is an organic part of your website that provides a platform for educating your customers about your products and business. You can also use your blog as an advertisement. You do this by promoting products throughout your content and adding a call-to-action (CTA) at the end of each post. Sometimes you may even want to add several CTAs throughout your piece. However, be careful of how often you include them, as too many will make your content sound like a lengthy sales pitch which is off-putting for your readers.

A CTA tells your readers what you want them to do next. Here are some examples of common CTAs.

  • Sign up
  • Buy now
  • Learn more
  • Contact us

They usually are written along with a link that leads your customers to the next step. The most effective CTAs offer something beneficial or free, resolve a pain point, create a sense of urgency, or show how many others have already completed the action.

If you want to reach more consumers, you can guest post on other people’s blogs. For example, you can find a website that reviews medical devices and supplies and ask them to feature some of your products.

5. Interacting on Social Media

You can reach about 72% of adults through social media. Some of the most popular social platforms include Facebook, Instagram, Snapchat, YouTube, Twitter, LinkedIn, and TikTok.

Chart Description automatically generated with medium confidence

You can use those platforms for advertising new products through paid ads, promotional posts, and tagged posts from satisfied customers.

Social media is also a place to interact with customers through forums and groups. For example, when healthcare professionals ask for recommendations, you can post links to your products and promote your brand.

6. Asking Influencers to Promote Your Products

Sometimes the best way to advertise your products is by getting someone else to do the promotions. About 90% of people believe influencer marketing is effective. It is even becoming a popular healthcare marketing trend.

The reason influencers are often more effective than business promotions is because influencers are more authentic and build better trust. Customers expect a business only to share the benefits of their products. However, when an outside person also backs products, other consumers are more inclined to listen.

Some healthcare influencers include nurses who post tips on YouTube, doctors who show their daily lives through TikTok, and medical professionals with large followings on Instagram or Facebook. You can pay these influencers to use your products in their content as a means of advertising your business.

7. Sending Marketing Emails

Nearly 90% of marketers use emails to distribute content. Some types of content you can include in your marketing emails incorporate:

  • Product promotions
  • Sales notices
  • Business updates
  • Industry news
  • Abandoned cart reminders

In addition, many of the people on your email list have already expressed interest in your business. They did so by signing up for your newsletter or previously purchasing products. Therefore, you have a higher chance of them responding positively to your email ads, especially since 49% of consumers like to receive promotional emails from brands they love.

One of the most significant benefits of email marketing is your ability to customize emails for each consumer, such as where they are in the sales funnel, their geographic location, or the type of healthcare facility they operate.

Find a Partner to Help with Digital Advertising in Healthcare

Are you ready to invest in digital marketing for healthcare? Contact us for more information on how we can help with your advertising content.

5 Reasons to Use Webinars in Healthcare Marketing

By

Do you want your marketing strategies to keep up with the times? Here are five reasons you should use webinars in healthcare marketing to reach more of your audience for a more significant impact.

About 42% of marketers plan to use webinars this year, with 83% saying webinars are an effective marketing strategy.

Let’s begin with a little background of what healthcare marketing webinars entail.

Key Takeaways:

  • Webinars offer an alternative way to meet face-to-face with physicians who are too busy for sales rep visits.
  • Topics in a webinar should focus on your audience rather than your products and brand.
  • Video content is the most effective online method to reach and convert customers.

What are Webinars in Healthcare Marketing?

The term webinar stands for a web seminar. 

A healthcare marketing webinar is an online seminar for lead generation, promotion, and educating your audience on healthcare and medical products.

The average webinar has three distinct parts.

  • Introduction (5-7 minutes)
  • Presentation (38-45 minutes)
  • Q&As (10-15 minutes)

In total, most webinars last about an hour. However, this time varies between industries. For example, pharmaceutical webinars average only 22 minutes.

A picture containing chart Description automatically generated

5 Reasons Why Healthcare Marketers Should Use Webinars

Here are five reasons you should start using webinars in your business.

1. Build Brand Authority

Webinars are another avenue to promote your brand to your market of healthcare workers.

The average customer needs eight touchpoints with a product or brand before they will consider a sale. These touchpoints tell your customer who you are, what you sell, what makes you different, and why you are reliable.

If a customer only interacts with your brand through the same touchpoint eight times, they will not receive any new information to convince them to purchase from you. However, if each marketing avenue offers further information, you can move your lead closer to a sale with every touchpoint.

Some marketing strategies include:

  • Paid advertising
  • Blog posts
  • Social media posts
  • In-person sales rep meetings
  • Cold calls
  • Emails

Now, you can add webinars to the list. The advantage of a webinar over some of those other methods is that you have more time to promote your brand. For example, the average successful cold call lasts 5 minutes and 50 seconds, and a 1500-word blog post takes 5 minutes to read. On the other hand, a webinar usually lasts 20 minutes or longer of valuable time to build a reputation for your brand.

2. Generate More Leads

Sales reps visit hospitals in hopes of interacting personally with doctors, showcasing a product, and making a sale. However, getting that in-person meeting isn’t straightforward. The average doctor works over 50 hours a week, and nearly a quarter of doctors work 61-80 hours a week, so they have very little time to spend with sales reps.

While emails and web content can reach doctors, they don’t have the same personal effect as a face-to-face meeting. However, you can offer a close second by inviting physicians to webinars for healthcare professionals where they have a chance to network, learn, and build relationships.

When you host a webinar, be sure a friendly face is visible instead of a series of charts and numbers, so doctors can make a connection similar to what in-person sales reps offer. The live format also allows doctors to ask questions in real-time. They will then receive immediate answers.

3. Introduce New Products

A webinar is an effective way to roll out new products or promote popular products. As discussed earlier, the format of webinars gives you more time to engage your audience. With that time, you can go into greater detail about your product and its features, including a live demonstration of how it works.

Product webinars shouldn’t feel like an extended ad for a product. The average person already sees between 6,000 and 10,000 ads each day. On the other hand, about 40% of viewers watch webinars all the way through. Therefore, use that time to promote your product, but in a way that keeps your audience’s attention by making it about them. The best way to do that is through addressing a healthcare pain point.

For example, a typical healthcare provider’s pain point is the extensive work involved in implementing new technology into the workplace. So, a webinar marketing example could promote a new technologically advanced device. However, don’t focus on all the latest gadgets and features of the product. Instead, recognize a doctor’s frustration with keeping up with technology and focus on how easy the device is to learn and how it only needs a few new staff members to operate it.

4. Educate Customers and Students

A marketing webinar is more than just an avenue to market your products. You can also establish authority in the healthcare industry. By showing you understand doctors and their needs, you are building a bridge of trust. Your leads now know you developed your products with them in mind.

Some educational healthcare webinar topics include:

  • The latest trends in medical device technology
  • How to use specific devices
  • Ways to budget for medical supplies
  • New healthcare challenges and how specific devices solve them

When you record your webinars, physicians can share the webinar with other employees as training material on healthcare trends or new devices, which, again, helps build brand awareness in the process. You can also use healthcare webinars to train your own sales reps.

5. Create More Online Content

Video is one of the most popular online content. For example, YouTube is the most visited website globally, with nearly 5.5 billion visitors each month. If you share your webinar on your YouTube channel, you can expand your reach further than your website. In addition, a video on your website landing page can boost your conversion rate by over 80%.

Chart, bubble chart Description automatically generated

But you don’t have to keep your webinar content in a video format. You can also repurpose the content you share in your webinar for your other customer touchpoints and marketing avenues.

Some examples of places to reuse your webinar include:

  • Quotes on your social media pages
  • Transcription in a blog post
  • Video clips in YouTube promotions

Start Creating More Online Content Today

The more content you have online, the higher your chance of future customers finding your business. Share Moving Media Inc. can help with your brand’s visibility. Digital marketing webinars are just one of many ways to reach current and prospective leads.

If your marketing team is looking to expand your online content, contact us to find out what services fit your growth needs.

How to Optimize Healthcare Marketing Copy for Conversions

By

Conversion marketing is the practice of optimizing content to get visitors on your site to “convert” into customers or take another desired action. In our modern, connected world, this is a crucial step to drawing in new customers and seeing your business improve.

In the medical industry, healthcare marketing copy needs to be carefully crafted to draw in the right audience.

This guide will take you through a few steps you can take to encourage your prospective customers to take action.

Key Takeaways

  • Healthcare marketing copy should use clear CTAs that direct customers to act.
  • Medical suppliers need strong, streamlined websites that will work as a foundation for optimized copy.
  • Businesses need to see their conversion funnel from the customer’s perspective.

5 Steps to Optimize Healthcare Marketing Copy and Increase Conversions

You need your marketing copy to be streamlined and customer focused. Whether your customers are interacting with your website, social media accounts, or even paper marketing materials, you want your copy to be user-friendly and optimized.

These 5 steps will take you through the basics of optimizing your marketing copy.

1. Understand the Basics of Conversion Marketing 

Conversion marketing is a large topic. Unbounce features over 100 words in its Conversion Marketing Glossary. We are going to touch on a few of the most important terms.

  • Call to Action (CTA): This is crucial to conversion. This is where you ask your audience to do something, whether that is contacting you, entering their email, or making a purchase.
  • Conversion Funnel: This term refers to the path a customer takes from their first interaction with your brand until they react to your CTA. Many marketing experts talk about shortening the funnel or making it more streamlined.
  • Conversion Rate: This is the percentage of people who enter the conversion funnel and end up converting at the end. For example, if 100 people read a blog post and 15 people fill out your CTA contact form at the end, your conversion rate is 15%.
  • Decision Fatigue: Decision fatigue is the negative psychological reaction to having too many choices. If you give your prospects too many options, it can backfire. Have one goal with one call to action for each piece of marketing copy.

2. Prompt Conversions with Words and Design

If you want your healthcare marketing copy to be effective, you need to convince your prospective customers to respond to your CTA. One of the most important techniques for increasing conversions is using action words. These are simple words that tell your customers exactly what you want them to do:

  • Contact us.
  • Subscribe to our newsletter.
  • Schedule an appointment.
  • Follow us on social media.

Along with clear action words,you need to have a simplified design in your marketing copy. Your materials should be clean and uncluttered. This makes it easier for your potential customers to navigate your site. Another tip is to create a large, prominent CTA button with a simple message. You want to avoid causing decision fatigue with too many requests in a small space.

Look at this CTA that HubSpot uses at the top of its site. This CTA is “sticky” and follows you as you scroll down the page.

Image1_SM.jpg

3. Build a Conversion Infrastructure 

You can have the best marketing copy in the world, but if you don’t have a good place to put it, it won’t do anything for you. To see increases in conversions rates, you must have an optimized infrastructure that is designed for your customers.

The foundation of your marketing infrastructure is your website. You need an optimized design that will encourage visitors to click through multiple pages and learn more about what your company has to offer. Break down cluttered pages into standalone pages that focus on a single topic and include a prominent CTA on each page.

Another way to convert customers is through social media. You can share engaging content on various channels to reach potential customers and start conversions that lead back to your website.

4. Test Your Marketing

You have set up a beautiful new website, and crafted optimized content, but you are still not getting the conversions you want. When you hit roadblocks like this, you need to test your marketing strategies. Some of the most common conversion variables to test include the CTA buttons, images, and the copy.

Conversion marketing testing is usually one of the following types:

  • A/B Testing: In A/B testing, two versions of the same content are compared against each other. Half of your audience sees the original version, while the other half sees an alternative. After a specific amount of time or a certain number of visitors, you compare the conversion rates. These tests are usually done by changing one variable, such as the position of a CTA or the CTA wording.
Image2_SM.jpg
  • Multivariate Testing: With a multivariate test, you change multiple elements at the same time – change the color of the CTA, the position, and the phrasing. Again, part of your audience will see the new version, while the rest will see the original. Multivariate tests can yield good results, but they do require more traffic.
Image3_SM.jpg

5. Work Through Conversion from a Customer’s Perspective

To ensure you are reaching the right audience, you need to see your marketing copy from a customer’s perspective. For example, Dr. Smith works for a major hospital. She is part of the purchasing committee and is working on sourcing a new piece of equipment that your company sells. Imagine yourself in her position and try to see your website from her perspective.

  • Is there a clean, streamlined landing page?
  • Are the menus simple to navigate?
  • Is there a prominent search box?
  • Where is the CTA placed?

As you work through these questions, try to find and smooth out any potential pain points in your conversion funnel. 

This video from SEMrush covers some of these tips along with a few more your company can try.

Optimize Your Healthcare Marketing Copy with Share Moving Media

With optimized marketing copy in the healthcare industry, you should see increased traffic to your site and improved conversions rates. If your company is struggling to get there on your own, Share Moving Media can help.We specialize in helping medical suppliers attract new customers with compelling and relevant content.

If you are ready for a boost in your healthcare marketing copy, Share Moving Media is here to serve you. Contact us today to get started.

How to Build Lasting Manufacturer and Distributor Relationships in Healthcare

By

An effective supply chain management system relies on a healthy manufacturer and distributor relationship in healthcare. Manufacturers and distributors are the first two parts of the supply chain before products reach the customer.

Investing in a relationship with your distributers benefits both parties because you can support each other. Ultimately, you will see a greater return in profits and experience fewer frustrations from supply chain disconnects.

Are you ready to learn how to develop this relationship? Then let’s get started.

Key Takeaways

  • Effective communication is foundational for building a lasting relationship with your distributors.
  • A relationship is built on both communicating and listening to the other party’s needs.
  • You may often find your challenges align with your distributors’ challenges and mutually beneficial compromises are possible.

Use Effective Communication

Communication is foundational to building a manufacturer and distributor relationship. 97% of workers say communication impacts their daily tasks. For companies with over 100 employees, miscommunication costs them about $420,000 annually.

Timeline Description automatically generated with medium confidence

All the other strategies we will explore for building a manufacturer-distributor relationship will be pointless without first establishing efficient supply chain communication channels. These channels are the ways you contact your medical distributors, and they respond to you.

Some ways to foster open and efficient communication is through:

  • Collaboration software
  • Regular emails
  • Company chat platforms like Slack
  • Meetings either live or through video software like Zoom
  • Direct phone numbers to contact management

You should use these communication channels regularly to keep both sides of the supply chain on the same page. When you reach out to one another, you need to remember to spend as much time listening to the other party as communicating your wants and needs.

In addition, keep your information in any shared systems up to date, such as your product data. In this way, your distributors know what products are available and the latest information about the supplies you offer.

Automation makes communication easier by sending alerts and regular emails to your distributors so they all know the latest product updates.

Support Each Other’s Needs

Manufacturers and distributors can come in conflict because you are often not exclusive to each other. However, you should still find ways to support one another to give the additional party flexibility to work with their other connections. For example, you may use multiple distributors, and your distributors sell products from several manufacturers.

For example, a sales tactic you would prefer might not work well with your distributor, who has multiple different types of medical equipment to sell. Both sides should learn to compromise so you can mutually benefit.

One way to foster a supportive environment is to take time to understand each distributor’s situation properly. This means that manufacturing should regularly visit the distributors at their physical stores to see how best to work with each distributor. These visits also allow each party to talk face to face about their needs and what the other person could do to support them better.

Understand Each Other’s Challenges

During your meetings with distributors, take time to know their challenges and share your marketing challenges. While both parties will have roadblocks that make their job more complex, you don’t need to compete with each other.

Diagram Description automatically generated

Sometimes you might find your challenges are similar, in which case you can work together to solve them in a mutually beneficial manner. For example, manufacturers struggle to keep their branding consistent. Since you often work with several different distributors, you may find that each distributor is promoting your products differently. Unfortunately, customers may lose trust in your company when you don’t have unified branding because they won’t know which message to believe.

However, you can resolve this challenge by providing all the marketing materials for your distributors. Doing this ensures a unified brand appearance while relieving some of the pressure on your distributors because they don’t have to create the materials themselves.

Other times, your challenges may contradict each other. For example, manufacturers focus on selling specific products and promoting new devices. In contrast, distributors want to raise their profit margins. Therefore, distributors concentrate on making sales rather than selling a particular product.

Effective communication can help you find a compromise where your distributor won’t lose money from old supplies they haven’t sold yet while still promoting your new products.

Provide Necessary Materials

You can avoid miscommunication in healthcare distribution by ensuring your distributors receive all the necessary materials for understanding and using your supplies. Creating materials to send over with products also saves your manufacturing team time as you will have fewer phone calls from distributors asking for clarification.

For example, you can create training videos and booklets on your products. This training material will tell your distributors what your product is, how to use it, and how to market the product. In addition, you can provide videos that your distributors can show healthcare workers when demonstrating medical devices.

In the end, your customers will be more satisfied with their experience because they received accurate information and thorough training straight from the manufacturer.

Other marketing materials you can pass along to your distributors include:

  • Signs for their shops
  • Product brochures
  • PDF ads for their websites
  • Product descriptions for their ecommerce shops
  • Product images for their promotions.

Create a Lasting Partnership

Always remember that you and your distributors are on the same team. Ultimately, you both want the same results: to sell your products. While you may feel strongly about certain expectations, you should not push your agenda to the point of compromising your partnership with your distributors.

Not every interaction has to relate to work. Sometimes the best way to invest in a healthy relationship is by investing in your distributors personally. You can send gifts to your distributors, invite them to events, and take time to thank them for their work as a way to show you appreciate their support in your partnership.

Investing in Your Manufacturer and Distributor Relationship in Healthcare

Efficient communication with your distributors begins with quality content that gives a clear and concise message. Share Moving Media helps you develop a stronger relationship with your distributors through better communication like training videos, RepConnect, articles, and advertising campaigns. If you want to reach 95% of the distribution rep community, Repertoire Magazine and Share Moving Media can help!

Contact us for more information on how we can help you connect with your distributors.