Share Moving Media

The Crucial Role of Healthcare Distributors in the Healthcare System

By

The role of healthcare distributors in the United States cannot be overstated. Without distribution companies like yours, the healthcare system would likely collapse. Distributors have various critical roles within the medical supply chain in the United States.

According to a 2019 study from Deloitte, healthcare distributors handle 92% of pharmaceutical sales that connect over 1,300 manufacturers to more than 180,000 points of dispensation. In addition, the worldwide distribution market was estimated at $810 billion in 2020 and is expected to surpass $1,380 billion by 2030.

Key Takeaways

  • Healthcare distributors help streamline the medical supply process between manufacturers and healthcare providers.
  • Distributors use their logical expertise to properly manage the shelf life and track the data of their medical supplies.
  • Healthcare distributors can use long-term contracts to help manage the costs of medical supplies.
  • Healthcare distributors become even more important during a health crisis.

Healthcare Distributors Are the Missing Link in the Supply Chain

The main goal of any healthcare distributor is to make sure medications and supplies arrive securely at healthcare facilities when medical professionals need them.

There are over 300,000 hospitals and healthcare providers in the United States. Without distributors, medical manufacturers would have to manage deliveries to each provider creating a complicated, cumbersome delivery network.

For those unfamiliar with the medical supply chain, they may assume that hospitals and pharmacies get their supplies directly from the manufacturer. However, medical distributors are like grocery stores. Instead of having to visit a butcher, a dairy farmer, and a baker to get your groceries, you can get everything you need at the same place. The same applies to healthcare distributors. Hospitals can get all the medical supplies and medications they need from just a few distributors instead of thousands of manufacturers.

Distributors are a critical link in the supply chain that helps streamline the supply process. Healthcare facilities rely on distributors to keep costs down and make the supply chain more efficient. Distributors can order supplies in bulk from manufacturers and store these supplies until healthcare facilities need them.

5 Things Healthcare Distributors Do to Deliver Logistical Expertise

As a healthcare distributor, you offer logistical expertise that most medical facilities are not equipped to deal with on their own. Distributors have five key benefits that make them invaluable to the healthcare industry.

1. Provide Space to Store Medical Supplies 

Healthcare systems require a lot of medical supplies. While hospitals and other facilities may have storage rooms, most do not have the space necessary to store large quantities of long-term supplies. They need to use their space to focus on patient care instead of storing supplies. As a medical distributor, you have the space needed to store bulk supplies and quickly fulfill new orders.

2. Manage Quality and Recalls  

As a distributor, you take pride in ensuring your medical supplies comply with FDA regulations and are vetted for quality. This is a time-intensive process that health providers cannot do. They need to spend their time focused on patients. 

When product recalls occur, your company has the expertise required to precisely track and manage these events. You work closely with your customers, so they know what to expect during the recall process including whether or not a replacement product is available.

3. Monitor Product Shelf Life 

Most medical supplies have a limited shelf life and need to be stored in a specific way. Your distribution company is an expert in managing product rotations and expirations. You have the staff required to monitor your supplies on a full-time basis. Most healthcare providers would need to invest in more staff if they wanted to do this themselves.

4. Track Data 

While healthcare providers are experts in taking care of health needs, your company is an expert in tracking and analyzing data. As you track your medical supplies, you know when it is time to order more to eliminate any possible bottlenecks in the supply chain. Data analytics can also help keep costs under control as you plan certain purchases for certain times of the year.

5. Keep Pricing Stable

By giving healthcare providers multi-year contract options that lock in prices, distributors can form longer-lasting relationships with providers. This can help keep costs under control and keep services and supplies more predictable. Distributors should also be up-front with their customers about any price changes due to shipping difficulties or other circumstances.

Role of Healthcare Distributors During Health Emergencies

The COVID-19 pandemic highlighted some of the problems within the medical supply chain and showed how important medical distributors really are to the overall healthcare industry. Distributors are a key part in helping governments and other organizations manage a health crisis. 

Here are some of the ways healthcare distributors can offer services and safeguards during disasters:

  • Sourcing alternative products in the event of shortages.
  • Vetting new suppliers and products for quality.
  • Faster delivery to critical zones.
  • Alternate delivery routes during natural disasters or weather-related incidents.
  • Sequestering specific supplies for customer use during a pandemic.

A recent example of distributors filling this crucial role is during the early rollout of the COVID-19 vaccine. The vaccines and the necessary supplies to deliver them were in high demand. Distributors worked with government agencies to deliver these lifesaving supplies as efficiently as possible to where they were needed the most.

To learn even more about the details of how medical distributors responded to the pandemic, watch this interview with Matt DiLoreto, Vice President of State Government Affairs for the Healthcare Distributor Alliance.

Share Moving Media Can Help You Emphasize Your Irreplaceable Role

You know how important your role as a healthcare distributor is. To broaden your customer base, you need to share your successes. Share Moving Media can help with that. 

We are experts in helping medical manufacturers and distributors like you with custom omnichannel marketing materials. Not only can we help you reach your customers through digital outlets, but through print publications as well.

Want to learn more about our marketing process? Give us a call or email us today to get started.

5 Things Healthcare Manufacturers Can Learn from BMW, Ritz Carlton and Rolex

By

Medical device reprocessing is not a new concept, but the popularity of recycling is increasing as companies both in and out of healthcare become more eco-conscious. Innovative businesses that use device reprocessing include BMW, Ritz Carlton, and Rolex.

In this article, we will look at five things healthcare manufacturers can learn about medical device reprocessing from these three businesses.

Key Takeaways:

  • Medical device reprocessing is an eco-friendly way of reusing reusable and single-use devices.
  • Johnson & Johnson is already employing reprocessing systems in its manufacturing practices.
  • BMW, Ritz Carlton, and Rolex offer more profound insights into how reprocessing looks in action for organizations that want to reduce waste.

Types of Medical Device Reprocessing

Medical device reprocessing is the industrial process medical equipment undergoes so that facilities can use them again. Reprocessing has two different meanings in healthcare depending on whether you are working with a reusable device or a single-use device.

  • Reusable Device Reprocessing is the strict cleaning and treatment practices technicians use to sterilize medical equipment and prepare it for future use.
  • Single-Use Device Reprocessing is the recycling of used devices to create parts for new equipment.

Medical Device Reprocessing Example

Johnson & Johnson is leading the way in medical device reprocessing. They offer reprocessing services for both their machines and equipment from other manufacturers. Medical device reprocessing for single-use devices saved an estimated $8.6 million. They also kept around 281 thousand pounds of regulated medical waste out of landfills.

Graphical user interface, application Description automatically generated

What Other Industries are Teaching Manufacturers about Reprocessing

Here are some other examples of item reprocessing, based on practices by BMW, Ritz Carlton, and Rolex.

BMW Implements a Circular Economy

BMW recently unveiled its new plans for creating a more sustainable future. Their targets include:

  • Lowering CO2 emissions
  • Consistent implementation of circular economy

Circular economy refers to planning products by following a circular pattern. The circle includes the planning, designing, production, and end of life of the product. They want to increase the number of secondary materials they use in manufacturing to as high as 50% through reprocessing. They have also partnered with recycling organizations to help them keep plastics out of landfills.

They also created RE: BMW CIRCULAR LAB. This communication and experience platform helps educate and spread awareness about the benefits of a circular economy. They post regular news updates and host workshops where consumers can be part of the solution.

Ritz Carlton Furnishes Hotels with Recycled Materials

The Ritz-Carlton revolutionized the hospitality industry with strategies that reduce waste through innovative recycling practices. They have dozens of processes in place that help their hotels run more sustainably. Here is a look at some of Ritz-Carlton’s recycling practices.

  • Kept 3,900 tons of debris out of landfill by recycling more than 80% of hotel construction
  • Furnished their rooms with products made from recycled leather
  • Developed suits from recycled plastic bottles for some departmental uniforms
  • Printed information on post-consumer waste recycled paper
  • Built meeting room tables from recycled aluminum
A room with tables and chairs Description automatically generated with medium confidence

Rolex Remakes Watches from Recycled Products

Rolex watches represent more than just a timepiece that lasts a lifetime. They are also an organization founded in the belief that we should devote our lives towards making the world a better place – which they support through their Rolex Awards for innovative pioneers. 

They also support environmental efforts through their reprocessing practices. The company created a sustainable product life cycle that reprocesses materials from their watches at the end of the product’s lifespan. The company accepts old watches from consumers who no longer want it or can no longer use it. 

In their facilities, the staff retrieves any usable part of the watch, such as its Bezel, bracelet, and mechanical components. These parts are refurbished for use in lower-end models. In addition, the staff will meltdown other metal parts to reform new watches.

5 Key Strategies for Medical Device Reprocessing from BMW, Ritz Carlton, and Rolex

Here are five takeaways for healthcare manufacturers from the previous examples about reprocessing.

1. Plan the Full Lifecycle of Your Devices

You can create a circular economy in healthcare by looking beyond how to create products. Instead, build a plan that follows the device through your healthcare supply chain and to the end of its life, including a sustainable disposal method.

2. Educate Consumers about Sustainable Practices

Sustainable living is a global issue and requires worldwide participation. You can help spread awareness by educating healthcare professionals about more sustainable practices, including reprocessing in their facilities. 

One way of encouraging eco-friendly practices is by hosting events that give healthcare workers and distributors a close-up view of the medical device recycling process and a chance to ask any questions. In addition, these events are a way to build trust with your distributors and clients.

3. Refurbish Used Products

Healthcare manufacturers can refurbish both one-use and reusable items to decrease their waste. However, recycling one-use items still requires adherence to a Nationally Recognized Testing Laboratory’s (NRTL) code to ensure the equipment is safe and fully working before you sell it as a new product. When studying the regulations for reprocessing medical devices, you should pay special attention to instruments you cannot refurbish due to health risks.

4. Create New Products

Sometimes you can’t refurbish a product because it is beyond repair or unsafe to do so. Unfortunately, this is the case for many one-use plastic products. Instead, you can use those products to create new parts or donate them to a manufacturer that produces non-medical equipment with recycled parts.

5. Offer Recycling Services

Rolex and Johnson & Johnson both showed how their facilities also offered recycling services. These services increase the chances of your customers recycling their devices because they don’t have to search for a facility that accepts used medical equipment. In addition, in both businesses, they took products from other manufacturers, which benefits them as they receive additional recyclable materials. It also helps the earth by reducing landfill waste.

Help Improve the Environment Starting with Your Business

You can be a voice for the environment by supporting worldwide organizational efforts to reduce waste through reprocessing. Your manufacturing company can begin implementing some of the strategies you learned today and educate your clients about proper medical device disposal through your online content.

 Contact us to learn about our content services and how we can help you spread the word about the benefits of medical device reprocessing.

Social Media for Medical Manufacturers: What You Never Thought Would Work

By

Social media for medical manufacturers is a strategic way to network with healthcare facilities since nearly every hospital in the U.S. has a social account. In addition, social media is also a way to extend your reach beyond the major players in healthcare, as 223 million people in the U.S. have a social media account.

This many social media users also means there is greater competition to stand out online. That’s why we are bringing you five strategies you never thought would work to reach your audience on social media.

Key Takeaways:

  • Social media connects you personally with your target audience.
  • LinkedIn is the most popular professional B2B social media platform.
  • Quality content, personal interactions, and creative media help raise brand awareness.

Benefits of Social Media for Medical Manufacturers

Social media is your opportunity to build brand awareness and engage with your audience more personally than other marketing techniques. With relationship selling on the rise, about 70% of B2B customers expect a personalized experience.

In addition to personal interaction, here are a few other actions you can do through your medical manufacturing social media account.

  • Network with medical professionals
  • Learn about your target audience
  • Engage with your customers
  • Build a relatable and personal brand
  • Find prospective customers
  • Establish yourself as a leader in your industry

Nearly half of medical professionals are choosing to allocate more of their marketing budget to social media because of these benefits and more.

A group of colored pencils Description automatically generated with low confidence

Challenges of Social Media for Medical Manufacturers

The healthcare industry has more challenges than some other businesses face on social media due to the sensitivity of their field. Knowing these challenges helps you avoid common social media mistakes that reflect poorly on your brand.

  • Avoid associating your content and opinions with a specific healthcare facility or the medical industry.
  • Avoid sensitive or offensive topics.
  • Check your content for quality to avoid spreading false information.
  • Don’t make medical statements that readers might accept as an official doctor diagnosis.
  • Avoid breaking HIPAA violations by sharing images, stories, and medical histories of customers.

Best Medical Manufacturer Social Media Platforms

Before you begin your social media strategies, you need to find the best sites to reach your target audience. Here are a few of the most popular social media platforms for medical manufacturers.

LinkedIn for Medical Manufacturers

About 82% of B2B marketers see their most significant success through LinkedIn. Out of the nearly 800 members on the platform, 6.2 million are physicians, surgeons, dentists, and nurses, and another 3.3 million are hospital executives.

A picture containing text, clock, screenshot Description automatically generated

Facebook for Medical Manufacturers

Facebook is the most popular social media platform in the world, with 2.89 billion users in October 2021. It is ideal for striking up conversations, joining groups, connecting with friends, and posting written and video content.

YouTube for Medical Manufacturers

According to the same report, YouTube follows close behind Facebook with 2.29 billion users. In addition, it allows you to create long-form content, which is ideal for promoting products in more detail than some of the shorter video platforms like TikTok.

Twitter for Medical Manufacturers

Twitter isn’t nearly as popular as other social media platforms, having only 300 million users. However, it’s still a dominant B2B platform that allows companies to share news fast. Today nearly 87% of B2B marketers use Twitter.

5 Social Media Strategies for Medical Manufacturers

Here are five ways you can use social media as a medical manufacturer.

1. Join Relevant Groups and Events

Joining medical groups and attending virtual healthcare events connects you to other healthcare professionals. Additionally, you can gain reputability in your groups through mentions by the group leader, tags in posts, and participation in discussions that establish you as an industry expert.

You can also join in site-wide discussions by using hashtags. Here are some common hashtags used on various social media sites.

  • #HCSM (healthcare social media)
  • #Healthcareworkers
  • #Healthcare
  • #Patientexperience
  • #Medtech
  • #Healthcareinnovation

Another way businesses use hashtags is by participating in social trends and completing challenges that help them gain visibility. For example, one of the most notable social media challenges in healthcare was the 2014 ALS Ice Bucket Challenge. It significantly increased funding of ALS-related research from the NIH. Many celebrities, public figures, and businesses continue to do the challenge today.

2. Follow Other Medical Leaders

As you meet new people through your groups and discussions, be sure to follow them. Your content will appear on their feed and increase your reach. You also improve your chances of your followers sharing that content which opens the door to making new connections.

3. Be Real on your Profile

Don’t be afraid to be human on your website, even though you are a business and not an individual. People respond more to faces and personal stories than images of buildings and logos. You might even consider sharing pictures of your staff enjoying themselves at a Christmas party or interacting with a client (with the client’s permission).

4. Share Visual Media

Your social media content will be more engaging if you use different media types like images and videos.

One of the latest trends on social media is using live streams. It gives the user a more authentic feel than a professionally edited picture or video. Live streams also open the door for interactions with your viewers. For instance, a live stream might be an opportunity to introduce new medical equipment and have a Q&A session with prospective clients.

5. Educate Your Followers

Your followers aren’t interested in wasting their time on social media fluff. Instead, they want quality content that educates them. When you add value to your content, you increase the chances of your followers sharing your posts with their network.

If you have a blog on your website (which you should), then your blog posts are ideal content to share across your social media platforms. You may even want to consider creating companion videos on the same topic to reach your YouTube audience.

Add Social Media to Your Healthcare Marketing Strategy

Are you ready to start your journey on social media?

We have regular blogs posts, training courses, and a team of experts ready to help you succeed.

Contact us to learn more about the best practices for social media for medical manufacturers.

5 Tips for Effective Healthcare Organization Content Marketing

By

Publishing great content helps establish your brand’s expertise and authority while building trust among your audience. For healthcare organization content marketing, this opportunity comes with benefits and challenges.

This article explores best practices to help your content marketing strategy succeed.

The pandemic impacted how many businesses approach content marketing. As consumer needs and expectations shift, marketers face new challenges to make an impact on their audience.

If you’re ready to boost your healthcare organization’s online presence with the power of content marketing, keep reading to learn more.

Key Takeaways:

  • Content marketing is more cost-effective than traditional forms of marketing, and it generates more traffic and leads.
  • Healthcare organizations are in a unique position to leverage content marketing since many people seek health-related information online to self-diagnose or research treatment options.
  • Content creators should understand their target audience and focus on their area of expertise as they plan out a content calendar for consistent publishing.

Why Should Healthcare Organizations Prioritize Content Marketing?

The third most common online activity in the United States is seeking online health information. Eighty percent of adults have sought health-related information, especially about a specific disease (66%) or a treatment plan (56%).

Organic content is a highly effective marketing channel for healthcare organizations. Mayo Clinic, for example, has become a leading online authority with global reach thanks to strategic content marketing. If you’ve ever Googled a health-related query, you’ve probably seen a Mayo Clinic article ranking among the top results.

Content marketing isn’t a new concept, but it has become a critical component of most marketing strategies over the last few years. Nearly 70% of marketers are actively investing in content marketing.

When you consider that content marketing costs an average of 62% less than traditional forms while yielding approximately three times as many leads, it’s easy to see why.

Healthcare organization content marketing allows professionals to reach their audience online. Well-written, informative, relevant content builds authority, fosters trust in an institution, drives organic traffic, and continues to perform for months and even years after being published.

5 Tips to Optimize Your Healthcare Organization Content Marketing Strategy

Content marketing is has become a highly competitive field. Simply churning out large quantities of poor content isn’t going to help your brand rank on the search engine results page (SERP) or give you a return on your investment.

To create effective content, follow these tips:

1. Understand Your Target Audience 

Before you start writing, you need to know who will be reading your content. It’s tempting to write about topics you enjoy, but it’s much more important to write about what your audience wants to read instead.

For example, is your target audience potential patients or medical suppliers? Is your goal to provide health advice or boost medical device sales? The topic, tone, and vocabulary in your content will be drastically different for those intended audiences.

Take the time to research your audience demographics and understand what kind of content they prefer to engage with. From there, you can start brainstorming topics and determine what content forms and channels you’ll use. 

2. Focus on Your Expertise 

The most successful content marketing strategies target a well-defined niche rather than a broad subject. “Healthcare” or “medical field” is way too vague and has too much competition with thousands of other content creators targeting those keywords.

Your healthcare organization’s content marketing plan should focus on its area of expertise. Not only does this increase your chances for Google to understand your website and rank your content, but it also allows you to build upon your authority in your field.

If you’re an eye doctor, for example, readers are likely to trust your articles about eye health. They’re much less likely to feel you’re qualified to give advice for a sprained ankle. 

3. Write Like a Human 

Most people searching for health information on Google won’t be looking for advanced scientific studies filled with technical jargon.

Healthcare organization content marketing can sometimes struggle to find balance between demonstrating academic authority on a subject and connecting with average readers.

Remember that search engine optimization (SEO) ranks content that is useful and easy to read. Keep your audience in mind and use language they understand. Break up text with headlines, bulleted lists, and graphics so people can easily skim to find information.

People like to feel connected with doctors and medical staff on a human level. Encourage this by sharing videos, posting on social media, creating interactive content, and engaging with your audience in the comments.

While engagement is important, your organization should have clear guidelines set in place for appropriate conduct. All content must comply with HIPAA, and your team should know when to escalate issues and advise people to contact 911 for medical emergencies.

4. Use a Content Calendar for Consistency 

Data suggests that 63% of businesses don’t have a documented content marketing strategy. That impromptu approach often leads to topics that haven’t been thought out, long periods between publishing, and last-minute scrambles to think of an idea.

In addition to creating high-quality content that meets basic SEO guidelines, publishing consistently is one of the keys to a successful marketing strategy. A content calendar will help your team stay organized, plan ahead, brainstorm ideas, and stay on track to publish great content consistently. 

5. Refresh and Republish Old Content 

The biggest investment with content marketing is time. For that reason, republishing old posts that are still relevant is an effective way to get more mileage out of that content rather than rewriting it from scratch.

In some cases, this technique can maintain or even improve content traffic and SERP rankings. When repurposing existing content, make sure to:

  • Update old outbound links to more recent sources and studies
  • Verify that internal links aren’t broken
  • Refresh the content
  • Update the headline (if applicable) to more accurately target a focus keyword

Develop an Impactful Healthcare Content Marketing Strategy

The pandemic changed the way people seek, view, and interact with content online. Is your team ready to face the challenges of content marketing and adapt to the ever-changing guidelines and best practices?

Following the tips outlined above will help you get started on the right foot, but it’s only the tip of the iceberg.

Contact us to speak with our seasoned team of healthcare content creators and see how we can help you plan a winning marketing strategy today. 

Healthcare Content Marketing: How to Get It Right

By

In this guide, explore the importance of healthcare content marketing and view solid examples of great content marketing in the medical supplier industry.

According to IBISWorld, four of the top revenue-producing industries in the United States are healthcare-related. To capture your share of this billion-dollar industry, you need the right kind of content to attract customers.

Keep reading to learn unique strategies for your healthcare content marketing plan.

Key Takeaways

  • Precise, easy-to-understand language is crucial for healthcare content marketing.
  • Healthcare content requires reliable sources and data to back up any claims.
  • Emotional, first-hand stories are ideal for healthcare content.
  • Use examples from leaders in the healthcare industry to inspire your medical supply business.

Effective Content Marketing Strategies for Healthcare

Just like in other industries, content marketing in healthcare plays a crucial role in the growth of the industry. Content marketing is when a business or brand creates online content, such as blogs, social media posts, and videos that help generate interest in its services or products.

While any industry can benefit from a strong content marketing strategy, the healthcare industry requires a unique approach. This is especially true for B2B brands, such as medical suppliers within the healthcare supply chain.

When your business consistently releases appealing content, you engage your audience and customer base and should see growth. There are specific considerations for the healthcare industry, however, that you should keep in mind:

  • Use Precise Language: There are numerous rules and regulations that you must follow within the healthcare industry. When you are talking about the technical aspects of your products, you must strictly adhere to guidelines, such as HIPAA, and avoid fluff.
  • Support Your Claims with Data: Do not make any claims that you cannot support with reputable sources. False or misleading information quickly erodes trust in your healthcare brand.
  • Be Straightforward: When answering questions within your content, present clear, straightforward information. You do not want consumers left with more questions.
  • Keep the Pandemic in Mind: The world is still battling COVID-19, and this is still the focus for much of the healthcare industry. For each piece of content, you should consider how it relates to the pandemic and if you need to address that.
  • Know Your Buyers: As a medical supplier, or other B2B healthcare provider, your buyers are not patients. They are the IT experts, group practices, and surgeons who trust your products enough to use with their patients. Your content should focus on their needs and values.
  • Tell Important Stories: Whenever possible, you should use real-life examples in your social media content marketing. This can help your customers feel an emotional response towards your brand. Pay close attention to HIPAA rules when doing this and always get permission.

How Is Healthcare Content Marketing Different?

Because of the unique nature of healthcare, marketers must use different strategies than they would use with other industries.

  • Product Demand: Traditional marketing strategies try to encourage demand for a particular product or service. For example, marketers might employ celebrity endorsements. While this may work for some healthcare products, many products are only used when they are needed, making it more difficult to generate demand.
  • Complex Products: While innovative products exist in every market, most consumers quickly understand the purpose of a handbag, smartphone, or other new products. However, healthcare products and services can be much more complex. Healthcare marketers must translate these complex concepts into easily understandable, plain language for online content.

These considerations are just some of the many differences that exist between traditional and healthcare marketing.

Leading Examples of Excellent Healthcare Content

Use these industry-leading examples of quality content marketing to inspire your healthcare business. 

1. Johnson & Johnson 

Johnson & Johnson is the largest healthcare company in the world. It sets the bar high for content marketing. Its social media accounts promote positive stories and influential partnerships, such as its work with Henry Louis Gates, Jr.

Its website is simple to navigate and highlights its latest health and wellness stories, such as a recent post about RSV during the pandemic. This article is timely, easy to understand, and shares data-backed information about new RSV research. 

A picture containing text, person Description automatically generated

2. Boston Scientific 

This healthcare company is focused on innovative healthcare solutions, such as less-invasive surgical options. In December 2021, the company shared a story about how an oncologist used one of its products after he was diagnosed with prostate cancer. This Facebook story links to the Boston Scientific newsroom and leads to a YouTube video that features Dr. James Gray.

https://www.youtube.com/watch?v=xu5K3d8D3SQ 

3. Jockey Scrubs 

Many medical professionals wear scrubs. Jockey Scrubs is the medical division of the Jockey clothing brand. Its content marketing showcases the functional and versatile features of its scrubs. To attract nurses and others who work in the healthcare industry, it frequently hosts giveaways on its social media accounts.

Graphical user interface, text, website Description automatically generated

4. GE Healthcare 

GE Healthcare is a leader in producing new medical technology for hospitals and other healthcare providers. As part of its content marketing strategy, GE publishes articles on its website for medical professionals. One article included GE’s predications for what the healthcare industry will look like in 2022.

Graphical user interface, website Description automatically generated

5. Stryker 

Medical supplier Stryker uses emotional storytelling to connect with healthcare professionals and patients. It has a section on its website called “stories of hope and courage” where you learn how the company supports those affected by breast cancer, including both patients and doctors.

Its YouTube channel shares company stories about innovative medical technology along with moving patient experiences like a teenager who benefited from Stryker’s Spine technology for scoliosis treatment.

Graphical user interface, website Description automatically generated

Improve Your Healthcare Content Marketing with Share Moving Media

As a medical supplier, you need to reach healthcare professionals, hospitals, and other medical organizations where they are. Share Moving Media is a premier publishing and content marketing company. We love partnering with manufacturers and distributors in the healthcare space. If you want to expand your market share, grow meaningful relationships with potential buyers, and improve your brand image, we want to help.

Want to learn more about how we can help you? Contact us today to get started.