Share Moving Media

Why Choose the Journal of Healthcare Contracting for Healthcare Marketing?

By

The B2B healthcare sales process is much longer than the average sales process, making many of your healthcare marketing strategies challenging to navigate. Newly available technology in marketing and sales also means the industry is changing, adding another challenge to your process. When you stay on top of the latest changes in marketing and healthcare, you can speed up the sales process and see greater returns.

The Journal of Healthcare Contracting is a publication created for the healthcare supply chain and offers solutions for your marketing team to handle the above challenges and more. Learn five ways you can benefit from the publication.

Key Takeaways:

  • The Journal of Healthcare Contracting is Share Moving Media’s publication devoted to the healthcare supply chain.
  • The insights from the magazine will help you create quality, relevant marketing content for your audience.
  • The publication offers advertising options that place your brand before leaders in the healthcare supply chain.

What Is the Journal of Healthcare Contracting?

The Journal of Healthcare Contracting is a publication by Share Moving Media covering news and updates from the healthcare supply chain. The content provides industry insights from healthcare experts to help marketers and purchasers find new opportunities and make data-backed decisions.

Over 12,400 critical stakeholders in the healthcare supply chain receive the publication. It specifically addresses four primary positions within the supply chain:

  • Healthcare systems
  • Healthcare suppliers and manufacturers
  • Hospital distribution
  • Group purchasing networks

How the Journal of Healthcare Contracting Helps Marketers

Marketers can gain unique value from The Journal of Healthcare Contracting because of its targeted content and industry updates, which are foundational to a successful healthcare marketing strategy.

Here are five specific reasons why marketers should use The Journal of Healthcare Contracting as part of their research and marketing efforts.

1. Provides Information You Can Use to Create Quality Content

The information and reports you receive in the publication help you create quality healthcare marketing content that adds value for your clients. About 55% of marketers saw their greatest marketing success from creating quality content.

Quality content is content that:

  • Answers your audience’s questions
  • Is easy to read and understand
  • Dives deeper into a topic
  • Shares valuable insights
  • Provides actionable content your audience can use

Many of the articles and content you read in The Journal of Healthcare Contracting are more in-depth than what you would find through a Google search. You can also find statistics and case studies you could reference in your marketing content to support your claims and add greater value to your audience.

If you are new to healthcare content marketing strategy, the following video outlines some of the best methods for creating quality content.

https://www.youtube.com/watch?v=l84ETfVheOM

2. Helps You Build a Customer-Centric Strategy

The Journal of Healthcare Contracting is the only publication dedicated to the healthcare supply chain. It contains the latest industry data, client behaviors, hospital purchasing trends, and marketing insights specific to your industry. These insights will help you create relevant content for your audience.

Relevant content connects with your readers by showing you understand who they are and their most significant challenges. For example, a supplier needs to know what healthcare workers face daily before offering solutions that resonate with the facilities they market to.

Since the pandemic hit, empathy has been a driving force for many marketers. An empathetic marketer builds authentic relationships with their customers, acknowledges challenges, and pushes sales to the backseat of their marketing efforts. However, you can’t empathize with your audience if you don’t understand where they are today, so audience insights from the industry are vital for a customer-centric marketing strategy.

3. Supports a Data-Driven Marketing Strategy

How do you make your healthcare marketing decisions? If you have been in the business for several years, you might pattern your current efforts off past results. However, times are changing quickly, and what worked last year might not be as effective this year or in five years.

Staying on top of industry trends doesn’t just mean changing as the industry changes. It means predicting where it is heading in the next few years and preparing for that change in advance so that when it arrives, you aren’t left blind-sided and scrambling to catch up with your competition.

A data-driven marketing strategy uses insights from the past and present to predict future trends so that you can have proactive marketing efforts. However, the data from your company only paints half a picture. When you also incorporate predictions and insights from other experts and businesses, like what you can find in The Journal of Healthcare Contracting, you can see the larger picture of where your industry is headed for more accurate marketing predictions.

4. Connects You to Your Target Audience

About 79% of marketers say generating quality leads is their top priority. To attract valuable prospects, you have to place your content in front of the right people. The healthcare supply chain sprawls across various marketing channels. The few channels that contain all your target leads also have thousands of other readers that aren’t prospective buyers.

Advertising through The Journal of Healthcare Contracting puts your content in front of leaders in the healthcare supply chain, which ensures most readers are also quality leads, increasing the return of your marketing efforts.

Some of the readers in the healthcare supply chain you will reach with your content include:

  • 4,200 executives in healthcare contracting for over a thousand health systems
  • 2,500 hospital supply chain executives
  • 700 sales, marketing, logistics, and contracting executives
  • 3,700 suppliers and manufacturers

5. Provides a Greater Return from Your Advertisements

Despite today’s digital advertising and marketing trends, nearly half of U.S. adults still find print advertisements most trustworthy. Marketing campaigns that combine print with digital advertising see a 400% increase in effectiveness.

When you advertise in The Journal of Healthcare Contracting, you can maximize your return by reaching your target audience through one of the most trustworthy mediums for marketing and advertising.

Expand Your Healthcare Marketing Strategy

Share Moving Media has provided valuable training, information, and advertising opportunities for the healthcare supply chain since 1994. You can become a prominent name in healthcare by investing in more significant marketing insights and channels to get you in front of your target audience.

Contact us to learn more about how to market through The Journal of Healthcare Contracting.

5 Benefits of Content Marketing for Supply Chain Leaders

By

COVID-19 transformed B2B marketing and sales processes. Over the next few years, the healthcare supply chain will shift away from traditional seller-focused strategies and focus on the buyer’s needs and benefits. Content marketing for supply chain leaders will take center stage in this change as more buyers go directly to suppliers instead of working through sales representatives.

Is your healthcare distribution business ready for this shift?

Learn how you can succeed in this new age of marketing and sales through an innovative healthcare content marketing strategy for supply chain leaders.

Key Takeaways:

  • Content marketing provides essential information for buyers performing the research phase of their journey.
  • Many buyers are interacting directly with suppliers instead of working through sales representatives.
  • Your content improves buyer interactions by controlling your online reputation and providing solutions that build trust with your customers.

What Is Content Marketing for Supply Chain Leaders?

Content marketing for supply chain leaders is creating and distributing online content like blog posts, videos, social media posts, and images. These online assets spread brand awareness and build trust with potential buyers.

While some content might turn into a conversion, most of your content aims to provide valuable information as healthcare facilities and workers find solutions and research their options. Your return from content marketing will be greater customer loyalty, more quality leads, and increased trust in your company.

You will also indirectly increase your sales through content marketing. Only 17% of the B2B sales process includes meeting with suppliers. The rest of that journey often occurs through independent research. You can be part of their journey from an earlier point by offering online content that moves them towards your products and solutions.

Chart Description automatically generated

5 Ways Content Marketing Helps the Healthcare Supply Chain

Here are five reasons why content marketing works for healthcare supply leaders and how marketing helps with supply chain issues.

1. Connects You Directly with Buyers

Gartner reports that by 2025 80% of B2B sales between buyers and suppliers will be through digital channels. Additionally, 44% of millennial buyers would rather connect directly to the suppliers instead of working through a sales representative. This is 2.2x more than previous generations.

Text Description automatically generated with medium confidence

With more buyers coming directly to suppliers and distributors, your content and online image matter more. When you invest in content marketing, you offer your customers an alternative approach to learning about your products. This approach will increase your sales because of your broader market reach instead of your marketing team relying only on buyers who still use a traditional sales representative approach to find and purchase new products.

2. Controls Your Online Reputation

Over 89% of B2B buyers will conduct online research before purchasing. What shows up online will influence how buyers view your business. If you don’t create online content to inform buyers about your products, they may get their information from online reviews and less credible sources.

Content marketing helps you control your online reputation by managing what information will appear at the top of your buyers’ searches. Here are several ways you can perform online reputation management through content marketing:

  • Use SEO to rank your content above other information
  • Control what healthcare decision-makers learn about your business and products
  • Use social media accounts to interact with customer feedback
  • Engage personally with buyers on different channels
  • Encourage positive online feedback

Online reputation management doesn’t include deleting or hiding negative reviews. Keeping negative reviews and addressing them for others to see shows buyers that you strive to resolve issues. It also increases your trustworthiness as a business that only has positive reviews might come across as fake.

3. Creates Solutions for Your Buyers

Your business might sell products, but your content marketing sells solutions. Creating audience-centric content is more effective than sales pitches. Today, 87% of B2B marketers focus on informing their audience rather than promoting a company message or agenda.

The healthcare supply chain has many challenges that hospitals and care facilities are concerned about. You can use your content marketing to address those challenges and solve pain points.

For example, supply chain shortages are weighing heavily on many healthcare facilities as they look to diversify their distributors or stockpile supplies to avoid running out. Your content can offer solutions to their supply chain issues and reassurances about how you combat supply chain challenges to avoid delays in delivering their needed products.

4. Increases Your Return on Investment

Content marketing can increase your ROI by decreasing your marketing spending while improving your results. For example, Marketers say content marketing is 3X more cost-efficient for lead generation than PPC, and those with an active blogging strategy are 13X more likely to increase their ROI.

Content marketing is a strategy that continues to work even after you initially invest in content creation. You don’t have to continue to pay like with PPC ads or compensate sales representatives. Instead, your content sells itself and your business if you create it using SEO strategies that help it rank well.

Content marketing works best alongside your other marketing efforts to broaden your reach and fill in marketing gaps different strategies might miss.

5. Builds Trust with Your Buyers

About 88% of marketers said their online content created brand awareness and built credibility with buyers. Those were the top content marketing results that B2B brands saw from their efforts. 

Consider using these methods for building trust with your buyers through your online content:

  • Create thought leadership in the healthcare industry
  • Write at a higher level and avoid fluff
  • Share and support your business values
  • Personalize the customer experience
  • Share case studies and feedback

Most importantly, always remain authentic with your content. Over 90% of customers want to do business with genuine companies. An authentic company is real and honest about who they are, what they value, and what it can offer its buyer.

The following video explains how to make content marketing work in 2022, so you can continue receiving these five results of effective healthcare marketing.

Transform Your Marketing Strategies

Are you ready to upgrade your marketing strategies?

Share Moving Media are experts in healthcare distribution marketing and can help you succeed with your new content marketing strategies. Our training, publications, and industry insights provide the data and knowledge you need to grow an effective content marketing strategy in 2022.

Contact us to learn more about our healthcare marketing solutions.

Why Most Healthcare Content Marketing Fails

By

Anyone can do content marketing, but few get it right. Healthcare distributors and manufacturers can spend hours on content but never see a single quality return. Thankfully, there is a way to avoid wasting resources on failed content and consistently see positive healthcare content marketing results.

Learn three pitfalls every B2B content marketer should avoid and three strategies to help your content hit the mark every time.

Key Takeaways:

  • Healthcare content marketing should be audience-centric, which first requires a deep understanding of who your customers are and their needs.
  • Your content should be easy to read and understand, even when addressing complex topics.
  • Let your creativity shine through your text by including images, video, and engaging language.

What Is the Current State of Healthcare Content Marketing?

The healthcare marketing industry, as a whole, has a higher-than-normal conversion rate. Marketers see 5.6% of leads turn into customers, compared to the average conversion rate of 3.9% across all industries.

That rate only shows half the picture. Another pattern you might notice from the conversion rate is that industries with high-value or expensive products also have a lower conversion rate. While healthcare facilities like hospitals might enjoy that high conversion rate, manufacturers and suppliers often don’t see those same numbers.

The average B2B conversion rate is 2.23%, considerably less than the overall healthcare industry.

You aren’t alone if you are seeing those less-than-stellar results from your content marketing. Don’t let those numbers get you discouraged about your content promotion and throw out all your work. Over 60% of leading B2B marketers use a content marketing strategy to get where they are.

You can also see that same success if you use what they learned and avoid major healthcare content marketing pitfalls.

3 Reasons Why Healthcare Content Marketing Fails

Healthcare content marketing can fail for dozens of reasons, but the most common B2B content marketing mistakes fall within three categories.

1. Don’t Understand the Audience

If you don’t know who your content is for, it will never connect with your audience. Over 45% of B2B marketers struggle with identifying the audience for their content. Copying the style and format of others in the industry isn’t the answer. For example, if you write healthcare marketing content the same way hospital marketers write their content, you won’t see the same success even though you are both in healthcare marketing.

Healthcare manufacturers and suppliers are working with businesses, not individuals. Within healthcare businesses, your specific organization will have a small number of hospitals and healthcare facilities that would use your supplies and products. If you want to resonate with those businesses, you must write to the primary decision-makers, use a higher level of content, and address business challenges like revenue and productivity.

2. Don’t Have Scannable Content

Physicians work over 50 hours a week on average, with nearly a quarter of doctors working over 60 hours a week. Content that is hard to read won’t resonate with time-strapped hospital workers looking for solutions.

Long paragraphs, no headlines, and industry jargon are all ways to turn your target audience off your content. Instead, placing scannable headlines that let healthcare workers easily find the most relevant information and plenty of white space and lists will encourage more of your audience to spend a few minutes of their valuable time reading what you have to say.

3. Content Has No Real Value

Marketers often focus on quantity over quality. As a result, many will publish new content multiple times each week. However, if your content only adds to the noise of daily blog posts without bringing any unique value, it wastes time and energy.

Healthcare content writing should not be full of fluff or repeat the same information your competitors covered. Instead, if you want your content to stand out, it must present old information in a new way or share new knowledge to leave readers with a fresh perspective and valuable insights that will help them improve their company.

How to Avoid Those Pitfalls

Include these essential elements in your B2B healthcare content marketing strategy to help your content stand above your competitors.

Focus on Your Audience

Audience-centered content is the only type of content that will see high conversion rates. You may be tempted to focus on how great your company is and the incredible features of your new products. However, that information is meaningless to your audience unless you can relate it to them and how you and your products will address their challenges.

You should write your content with empathy and understanding that places you alongside your reader instead of speaking down to them or criticizing their struggles.

Be a Thought Leader

Your content is your business’s chance to shine above the competition by positioning you as a reliable expert in healthcare. Thought leadership content will express your opinion and share valuable insights about healthcare in a way that builds trust and respect from your readers.

Some benefits of writing thought leadership content include:

  • Boosts your reliability as a company
  • Increases your brand awareness
  • Gives you credibility and authority in your industry
  • Inspires your readers

The 2021 B2B Thought Leadership Impact Study showed that 51% of executives had increased the amount of thought leadership they read. Additionally, 54% of decision-makers spend over an hour a week reading thought leadership content.

Make Your Content Unique

A misconception in B2B content marketing is that your content must be formal and rigid. While you should retain professionalism, that doesn’t go together with stiff content. Your decision-makers are still human and work in a stress-filled environment. Your content can be a mental escape that uses a variety of colors, interesting writing styles, media, and current healthcare content marketing trends that will capture their attention.

Content marketing for healthcare can also include channels outside your website and blog. For example, you can reach more of your audience by tapping into social media, videos, podcasts, and infographics.

The video below shows examples of companies using these three tips for successful B2B content marketing.

Create a Different Type of Healthcare Content

Why settle for average conversion rates when you can position your organization among the leaders in your industry? Take a few minutes to evaluate your current content marketing strategies and look for any areas holding you back.

Contact us about our publications that provide the latest healthcare insights to help you provide valuable content.

Why Content Marketing for Distribution is Essential

By

Distributors have the unique position of working with a variety of audiences. You want to connect to manufacturers and healthcare facilities that want to purchase your supplies. As a result, content marketing for distribution varies from traditional marketing because of your different goals. However, content marketing is just as effective for you as other B2B businesses.

Learn why content marketing is relevant for distributors and how you can build a winning marketing strategy for distribution.

Key Takeaways:

  • Content marketing will help you stand out from your competition as a trustworthy distributor.
  • Content marketing for distribution requires different strategies depending on whether you are reaching manufacturers or healthcare facilities.
  • Your content will lead your customers through their sales journey with easily accessed information and products.

The Role of Marketing for Distribution

Content marketing for distribution is the online materials you create to promote your distribution services to manufacturers or products to healthcare facilities. It helps you educate your readers, build relationships with your clients, and offer customized solutions to help your clients meet their goals.

Benefits of Having Content Marketing for Distribution

Content marketing for distributors helps you reach more customers by positioning yourself as a valuable asset to your specific audience. Here are three specific ways content marketing benefits distributors.

Stand out from your Competition

Content marketing is your way of shining a light on your company’s best features and solutions. Without content marketing, your business can easily blend in with other distributors and have no differentiating value that will make manufacturers and buyers choose you over your competition.

Generate Quality Leads

Content marketing targets and attracts quality leads that are most likely to turn into conversions. Instead of blindly plastering your business name publicly in hopes that someone will respond, you can use keywords and strategic channel placement tactics to target healthcare facilities most likely to need your product.

Build Trust with your Clients

Manufacturers need to trust that you will sell their products and healthcare workers want to know they can depend on your supplies to save lives. Just telling these customers that you are reliable isn’t enough. They want proof through numbers, testimonials, case studies, and specific benefits.

Your healthcare content marketing is a means for sharing that proof and establishing yourself as an industry leader so that more manufacturers and healthcare facilities will choose you. 

The following survey results show some other benefits of B2B content marketing.

Chart, bar chart Description automatically generated

5 Factors in a Successful Content Marketing Strategy for Distributors

Use these five strategies in your distribution content marketing to successfully reach your audience with relevant content that leads to more clients.

1. Establish Audience Groups

Distributors’ two primary audiences are the manufacturer and the buyer. However, the buyer can have many personas like healthcare facilities, retailers, or end-users, depending on the products.

Your manufacturing audience wants to know you are a reliable distributor who understands the industry and can match their products to their ideal audience. However, retailers, healthcare facilities, and end-users want to know about the product and its unique benefit to them.

2. Create Niche Content

Half of B2B content marketers focus on building brand awareness and interest in their products through niche content. This step is essential for attracting leads that will turn into conversions that bring in revenue.

What content should distributors include in their digital marketing strategies?

Your content should offer valuable insights about your products, help buyers and manufacturers improve their supply chain strategies, and build trust with your clients. When you create thought leadership content, you establish yourself as a knowledgeable and trustworthy expert in the industry.

The following video will explore specific types of effective B2B content and the return you can expect from using those strategies in your company.

3. Streamline the Purchase Process

Businesses complete 56% of the purchase process before contacting your sales team. They do this through research, benefits comparisons, and building a list of requirements before reaching out to distributors. If you wait to pass on information once you connect with clients, you miss out on nearly two-thirds of their sales journey.

Instead, you can help your customers choose their best options by posting relevant information that leads them through the purchase process with easily accessible contact information, product details, and distribution options. By streamlining the purchase process, you remain in control over what information they read and can help them decide faster.

Connecting to your customers throughout their journey also opens more doors for upselling and cross-selling because you can offer solutions earlier in their buying process.

4. Offer an Omnichannel Experience

To stay competitive in a saturated content market, 58% of businesses will use at least three different marketing channels to promote their content, often repurposing content across channels. Distributors can use the same platforms as other B2B content marketers, including:

  • Blogs
  • Social media
  • Email campaigns
  • Podcasts
  • Videos
  • eBooks
  • Whitepages

Below are the top five content marketing channels today.

Chart, bar chart Description automatically generated

5. Network through Your Content

Throughout this discussion on content marketing, trust has come up several times because it is a crucial part of healthcare sales. One way to establish trust is through third-party approval like testimonials and feedback that you can share in your content. However, an underutilized method of building trust is guest posting.

When a healthcare manufacturer is looking for a distributor, they might start their research by asking their network of other manufacturers for recommendations. The same applies to healthcare facilities that need new supplies.

You can get your name in front of more clients by guest posting on reputable channels and current client websites. As a guest post, your content appears more authentic because it has the support of an authority figure your clients already trust.

Invest in Your Distribution Marketing Strategy

Are you looking to boost your content marketing strategy to reach more clients?

Share Moving Media shares news and information about healthcare distribution that keeps you informed about the latest trends in the industry. In addition, our Repertoire Magazine is the only publication for healthcare distribution and provides valuable insights you can use to create content that converts.

Contact us to learn more about our publications and educational materials to help you create high-quality marketing content. 

10 Key Content Marketing Insights for Healthcare Suppliers and Manufacturer in 2022

By

Staying ahead of today’s trends will help you address your audience’s challenges as they occur. Your content is one of the most powerful tools for accomplishing this. Thankfully you don’t have to guess what those trends will be because experts have already shared some of the most valuable content marketing insights for healthcare manufacturers and other B2B companies.

Today we will look at the most relevant insights from experts for healthcare content marketing in 2022.

Key Takeaways:

  • Content marketing is vital for addressing your audience’s pain points and building trust. 
  • In 2022, your audience will be looking for a more diverse content experience.
  • Data is still foundational to your content marketing strategy.

Why is Content Marketing Insights Important for Healthcare?

About 50% of B2B marketing content is focused on creating brand awareness and interest. That means your content shouldn’t be a lengthy sales pitch. Instead, it should be empathetic and authentically connect with healthcare workers.

However, healthcare is changing very quickly, affecting how facilities connect to distributors and manufacturers. As their needs change, your content should also shift to continue to meet their new needs.

You can use content marketing insights to:

  • Understand your audience and their needs
  • Connect to healthcare facilities using the most effective channels
  • Remain relevant in 2022 through innovative strategies
  • Make more accurate budget forecasts for resource allocation

10 Content Marketing Insights for Healthcare Suppliers and Manufacturers

The Content Marketing Institute (CMI) provides annual reports and predictions about content marketing by consulting the leaders in the industry. Here are the ten most significant insights healthcare manufacturers can use to improve their healthcare content marketing strategy in 2022 based on the advice of over 100 content marketing experts.

1. Connect to Your Audience

Make 2022 the year you ditch your transactional mentality. Instead, exchange it for a relationship-building focus. One report showed 87% of B2B marketers today prioritize their audience’s needs over their sales message.

Your content is a way to connect in unique ways with your audience to include them in your marketing process. For example, consider using a live stream to let your customers ask questions about your company or products.

2. Use Data to Build your Content

Data should be the building blocks of your healthcare marketing guidelines. The internet is filled with valuable data on your customers and their typical behavior, such as common searches, pain points, needs, and more. Your content team should use that data to create content based on actual numbers instead of guessing what healthcare facilities want.

3. Stay on Top of Trends

B2B marketing doesn’t have to be stiff and formal – you and your audience are both humans. That’s why you shouldn’t be afraid to use current trends to help promote your business and products. Consider sharing memes, using filters, and embracing social media campaigns to mix fun trends with your professional content.

4. Keep Your Content Empathetic

Today healthcare workers face more challenges than in the past and require a higher level of empathy. Your content can be a safe space for them by showing you recognize their struggles and feel for their situation instead of only focusing on your brand and agenda.

5. Create a Multimedia Experience

Content marketing isn’t just about what you write on your website. It’s also videos, podcasts, and pictures that create a multimedia experience. CMI reported that nearly a third of consumers prefer video over other content formats.

Here are some ways you can use video as a healthcare manufacturer.

  • Educate healthcare facilities about your devices and products
  • Connect to your audience through unique insights about your business 
  • Solve customer pain points 

6. Make Yourself Stand Out

As of 2022, there are 1.18 billion websites globally. Additionally, the average consumer sees between 6,000 and 10,000 ads daily. What makes your content different?

You have to work even harder in 2022 to stand out because of higher competition. You can’t just create content that is visible. Instead, you have to create memorable content that makes your audience want more.

7. Streamline Your Content Creation

Today’s technology can make your content marketing more manageable by streamlining your processes and organizing your ideas. Most businesses share new content one to four times a week. You can handle this schedule if you plan your content using automated post scheduling tools, share your content between platforms, and refresh old posts so that your content stays relevant.

8. Stay Flexible

The past two years have taught us that the world can change overnight. What you planned for at the start of the year won’t necessarily be relevant halfway through that same year. That’s why your content marketing strategy should stay flexible.

Be ready to change and grow depending on how healthcare changes throughout 2022 – especially considering the impact of COVID-19, new technology, and new healthcare challenges.

9. Budget for Quality Content

Most marketers recommend you designate 25% to 30% of your marketing budget to content marketing. That budget will allow you to create healthcare content that converts.

For example, you will want to budget for a quality content writer. Content marketing requires industry-specific knowledge of keywords, writing styles, formatting, and research to make it stand out and appear in people’s search queries. Or you can outsource your content creation to Share Moving Media, an organization that can not only help you create an omni channel approach but also create it in context.

10. Focus on Top of the Funnel Content

The ultimate goal of your content is to convert your audience. That’s why you should always have a call to action at the end of each blog post, video, or social media post to encourage your viewers to take immediate action before they lose interest.

However, not everyone is ready to take that action. Most people who read your content are top of the funnel leads. That’s why most of your content should focus on those readers instead of the smaller percentage ready to buy. Consider connecting to those other leads in other ways.

Create an Effective Content Marketing Strategy

Are you ready to create quality and valuable content for your healthcare supply business?

You shouldn’t settle with content that blends in with your competitors. Instead, take your content marketing strategy into the new age of technology and authentic customer interactions using the latest healthcare marketing insights.

Contact our team of trained healthcare content creators.

For more information on how we can:

  • Create content
  • Distribute content
  • Keep you on an editorial calendar

Contact Scott Adams at sadams@sharemovingmedia.com