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How Can Group Purchasing Organizations Help Hospitals Bottom Line?

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One of the staples of the healthcare and hospital supply chain is the GPO, or group purchasing organization. 

These organizations have been around for over 100 years. Why do they have such incredible staying power? It’s because they help hospitals, doctor’s offices, and other healthcare facilities significantly reduce supply-related costs. 

Just how effective is GPO cost cutting when it comes to helping hospitals save money?

GPO Cost Cutting: How GPOs Help Hospitals Reduce Costs

GPO purchasing networks are an important component of the healthcare system. Like doctors and nurses, they are on the front lines when it comes to patient care. GPOs support healthcare providers, as well as their patients, by providing safe, reliable products at more affordable prices. This benefits the hospitals by reducing overhead, which allows healthcare workers the opportunity to provide their patients with optimal care. 

According to the Healthcare Supply Chain Association’s most recent report, GPO cost cutting results in overall savings of more than $34.1 billion annually. Over the next decade, they’re also projected to reduce healthcare spending costs of hospitals and nursing homes by over $450 billion. Additionally, the report found that GPOs can help hospitals: 

  • Increase transparency: GPOs can help hospitals with supply decisions that will improve their efficiency, because of their expansive knowledge of all the products and services on the market.
  • Improve emergency preparedness: GPOs are true partners to their healthcare members. They help them prepare for natural or man-made disasters. They also help hospitals respond to public health threats after disasters occur. 
  • Increase their cybersecurity: AI, digital medical devices, and online services are helpful and necessary in our digital age. Unfortunately, they’re also vulnerable to cybersecurity threats that can jeopardize the health and safety of patients. It can also open hospitals up to the threat of lawsuits if a patient’s privacy is violated, or if they are physically injured as a result of the breach. GPO purchasing networks can provide hospitals with innovative products and/or services that also protect providers against cybersecurity threats. 
  • Prevent drug shortages: GPOs collaborate with government agencies (like the Food and Drug Administration) to ensure that there is an adequate supply of drugs, products, and supplies for patients’ needs. They also look for ways to address potential drug shortages. 
Illustrative chart depicting billions of dollars in healthcare system savings effected by GPOs, with positive testimonial quotes

Source: Healthcare Supply Chain Association

GPOs can help hospitals improve their efficiency and productivity. By finding the best prices for hospital purchasing, GPOs help ensure that hospitals are fully stocked with life-saving inventory, while also reducing work for the admin department. Price discounts and purchasing efficiency in the healthcare supply chain increases the predictability in supply chain management and ensures healthcare supply chain best practices. 

How GPO Cost Contracting Can Benefit Suppliers 

We know how GPOs help hospitals – they aggregate purchasing volumes, and then use that as leverage to negotiate discounts. How does that benefit Suppliers?

GPOs need to make sure they’re working to benefit their partners – you, the supplier – to ensure Suppliers get the value from the contract they need. Developing a good, trusting relationship with a supplier will help both parties in the long run. 

The GPO-Supplier Relationship

Your GPO representative will inform you of what their members (the hospitals) want in terms of volume of supplies, as well as the amount they can invest. That transparency fosters trust and can help you build a long-term relationship with your GPO. 

For manufacturers and suppliers, working with a GPO can help: 

  • Identify opportunities
  • Ensure consistent revenue
  • Net you many clients in a short amount of time
  • Shorten the selling period and streamline sales
  • Increase exposure for your company
  • Increase sales opportunities (particularly those that were once only open to larger suppliers)
  • Enhance your company’s sales efficiency

GPO Purchasing Networks Also Improve the Lives of Patients

Healthcare group purchasing organizations can see every aspect of the healthcare supply chain. They work hand-in-hand with doctors and hospital administrators every single day. Because of that, they play an integral role in the healthcare system, improving the health and lives of millions of patients around the country. 

A table illustrating several GPO accomplishments that helped to improve patients’ lives

Source: Healthcare Supply Chain Association

While the idea of developing hospital slippers for kids or special diapers for premature infants might not seem like a big deal to some people – it is a huge deal for the medical team, parents, and children. 

GPOs Meeting the Needs of Their Healthcare Partners

More hospitals than ever are facing financial pressures like never before. While budgets shrink and hospitals close, the patient population rises. Hospitals have to find ways to cut costs without impacting the quality of care they deliver to their patients. 

Such a challenging task often requires outside assistance. That is where GPOs come in to help hospitals save money and ensure optimal patient care. They do this by leveraging the hospital’s purchasing power as well as peer collaboration. As the healthcare field and the healthcare supply chain continues to evolve, the partnerships between healthcare suppliers, GPOs, and hospitals will be more important than ever. 

Share Moving Media wants to help you serve your patients better, too! Learn how our video messaging services can help educate your patients about your services and how to improve their health. Contact us today!

5 Reasons to Partner with a Trade Publisher for Content

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About 91% of marketers say lead generation is a top goal, yet 37% say generating quality leads is their ultimate challenge. Finding those quality leads to fill your pipeline starts with reaching your target audience with your marketing content. When you partner with a trade publisher, you have a higher chance of reaching that audience with your message and filling your pipeline with quality leads in the medical field.

Key Takeaways:

  • A trade publisher distributes journals and magazines to a niche audience in a specific profession or trade.
  • Partnering with trade publishers allows you also to access that target audience.
  • Trade publishers already have authority in their field, which you can benefit from when partnering with them for content distribution.

What Is a Trade Publisher?

A trade publisher creates and distributes regular industry trade publications like a trade magazine or journal focused on a specific trade or profession.

For example, Share Moving Media is a trade publisher with two industry-leading publications in the medical field: Repertoire Magazine and The Journal of Healthcare Contracting.

When you partner with a trade publisher, you submit your content to the publication where their large readership will see your message.

5 Advantages of Partnering with a Medical Trade Publisher

There are five primary benefits to partnering with a medical trade publisher like Share Moving Media to reach your target audience.

1. Reach an Engaged Audience

Customer engagement is the interactions between you and your customers. B2B businesses that successfully engage buyers see 50% higher productivity and 63% lower customer attrition. Strong engagement is when you reach out to your buyers, and they respond to you. The best way to encourage this engagement is by using multiple marketing channels. About 78% of customers prefer omnichannel customer engagement.

Partnering with a trade publisher adds another channel to your engagement strategy for reaching your target audience and encouraging a response. One of the primary reasons a trade publication is more effective at engaging your audience is that the readers are already engaged when they see your content.

When you publish online content, not everyone who sees it is interested in reading or engaging with the content. However, the readers of trade publications actively subscribe and consciously decide to pick up the magazine to read information about the medical industry. This means they are already interested in your content and are ready to engage with it.

In addition, printed content is one of the most engaging formats. About 73% of adults prefer print over digital content. In addition, 62% of readers will respond to a magazine ad.

Customer engagement segments

Image from Apptentive

2. Target Your Message

Having a target audience saves you time and resources because you can attract leads with a high intent to purchase from your brand. Once you know your target audience, you can create content dedicated to that audience. Through targeted B2B medical content, you generate quality leads interested in that content because they find it relevant to their situation and it meets their needs.

There’s a missing piece in this formula. It’s the bridge that connects your targeted message to that relevant audience with a high buying intent. Just over 90% of website pages don’t see any traffic, so relying on digital publication alone isn’t guaranteed to work for content marketing.

However, publications do offer a guarantee. For instance, The Journal of Healthcare Contracting reaches 12,400 healthcare executives. Therefore, the content you publish in that trade journal will land in front of those potential buyers within your target healthcare audience.

In addition, you don’t have to wait for that target audience to stumble on your content. Instead, it comes right to their inbox or mailbox, where they will see it rather than relying on unpredictable search algorithms.

https://www.youtube.com/watch?v=FzEkHlYt2uA

3. Adds Credibility to Your Message

Building authority shows your customers that they can trust your brand and products. It’s essential for attracting new customers and retaining current customers. The average B2B buyer engages with at least ten pieces of content before they make a purchase decision. Your content can offer the research and information they need to make a purchase decision while also building trust, which is one of the top goals content marketers achieve through their content.

A reputable trade publication in your industry builds on that foundation of trust. The publication already has a faithful community of subscribers who trust their magazine or journal to be an authority in the industry. When you publish in a trade magazine, you not only build trust from your content but also receive an extra measure of loyalty because of the backing from the authority publication that your audience trusts.

Creating brand awareness and building trust are the top goals achieved through B2B content marketers

Image from 99Firms

4. Stand Out from Other Content

Content creators publish over six million blog posts each day. When you publish digital content, it only remains relevant briefly before newer content replaces it. In addition, you need to fight for your audience’s attention.

However, publishing through a partner trade publisher helps you combat your competition. You can reach your audience through a less saturated channel without as many pop-up ads, competing links, and web pages that draw your audience’s attention away.

5. Makes Marketing More Convenient

Creating content is just one step in a very long content marketing process. In addition to researching and creating content, you must optimize it, distribute it, and collect data reports.

However, you can’t skimp on the writing stage, as quality content is the most important part of a modern content marketing strategy. Quality is what helps you stand out from your competition. Quality content is well written, with updated information and relevant content for your audience.

When you partner with a trade publisher, they take care of the distribution and marketing so you can focus on content creation. This allows you to invest more time creating content to see better results. Then the trade publishers focus on generating a large readership and getting your content to that audience.

Partner with a Trade Publisher

Do you want to reach your target healthcare audience more effectively with your marketing content? Consider partnering with Share Moving Media and advertising through our publications that reach key decision-makers in the medical field.

Contact us to learn more about our partnership opportunities.

How to Use Online Content to Create Lasting Brand Awareness

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Content marketing is very much alive and well in every market from medical supplies to psychic readings. If your goal is to create brand recognition with staying power, you need a supply of fresh new content that consistently represents your company’s voice, tone, and values.

In a competitive and technical industry like GPO IDN healthcare sales where expensive advertisement campaigns abound, relatable and helpful content that connects with consumers on an emotional level is what builds a long-term bond that converts. Whether your company’s goal is business-to-business (B2B) sales, business-to-consumer (B2C) sales, or both, you need more than high-pressure salesy ad campaigns to build a well-known and trustworthy brand image. You need content that creates the face of your brand.

Content versus Copy for GPO IDN Healthcare Brands

Brands that decide to get serious about their digital marketing campaigns often face confusion around the differences between content and copy. Marketing copy is advertisement – its purpose is to make a sale as soon as possible and as often as possible. The descriptions of the products and services you sell on your website, for example, are created using copywriting.

Content, on the other hand, plays a comparatively long game. Both content and copy marketing campaigns are imperative to the success of your business. The importance of content, however, tends to be overlooked. A solid content campaign does more than draw in quick sales. It utilizes repeated exposure to build your brand’s authority and recognition over time, while also telling the story of your company. Content creates the kind of familiarity, trust, and loyalty that pays off in repeat clients for years to come.

5 Types of Content to Increase Brand Recognition 

Online content comes in all shapes and sizes and each one plays a unique part in your brand becoming renowned, recognized, and trusted by your potential customer base.

1. Email Newsletters

Source: Superoffice

Despite what some of the trendier self-proclaimed marketing gurus may insist on, there is no denying that email is still king when it comes to profitable, fast, direct, and effective communication with medical suppliers. Email marketing is the most reliable method for converting leads into sales during all stages of the sales funnel.

The average return on investment (ROI) for email marketing is $42for every dollar spent. This beats every other form of content marketing. For that reason, all other forms of digital marketing you use should drive your audience to subscribe to your email list. Sales announcements, discount codes, and exclusive early product launches are some of the most effective ways to gain and retain subscribers to your brand’s email newsletter. 

2. Blog Posts 

Company blogs provide several opportunities to advance your brand while also providing useful, informative content to your potential clients or consumers.

  • Informative, news, or how-to articles establish your brand as an authority on industry-related topics
  • A subscription option on your blog page serves as another way to build your email list
  • Direct communication with your audience through your blog post’s comment section

3. Videos 

Every single day over a billion hours of video content is viewed on YouTube. The latest short-form viral video platform, TikTok, is experiencing rapid growth with users averaging over 850 minutes per month spent watching videos on the app. Even though your company is selling to other manufacturers and distributors, there are human beings at the helm of those businesses. Video content tends to be incredibly effective at connecting with those fellow humans through the use of humor, connection, and empathy.

4. Social Media Accounts

In 2021, brands are expected to maintain a presence on mainstream social media platforms like Facebook, Twitter, and Pinterest. The right content posted on your company’s social media accounts combined with the perfect amount of direct witty banter with your audience can lead to massive boosts in brand awareness and social approval. An entertaining social media presence is the new “street cred” for brands Additionally, social media accounts offer invaluable analytical tools for tracking the types of content that resonate with your brand’s audience.

Source: Twitter

5. White Papers

White papers offer a unique opportunity for your brand to be seen as an absolute authority on the products and services you provide. These long-form content marketing tools can be divided into three main types of documents:

  • Problem-solution white papers promote a specific product or service as the solution to a long-standing problem for the business you’re attempting to sell to.
  • Listicle white papers list features, tips, or questions pertaining to a specific business issue and your product’s unique ability to provide the best solution.
  • Background white pages are in-depth, long-form descriptions of a product or service’s features, evaluations, and price points.

Leverage Meaningful Storytelling 

Effective content needs more than just helpful tips and entertaining commentary to cement your brand in the minds of your audience. Human connection is the most powerful sales tool of all time. Stories can bring people together and bring their eyes, ears, and trust directly to your business’s products and services. 

Your content is where you can share the story of how your company was founded. Post a photo of your great grandfather, who paved the way by inventing the first disposable exam table paper. Take the time to reveal behind-the-scenes snippets of the process with your audience during the development of a new product. The people calling the shots at the companies you want to sell your products to are bound to relate to other people putting in the work to make their company a success. 

Content and Conversion Rates will Always go Hand in Hand

The sales industry comes down to human connections, even if you’re selling to massive corporations. That human factor cannot be removed from the equation and that means content can’t either. Your content is what makes your brand unique, trustworthy, and relatable to consumers of any size, and that is worth its weight in gold. 

SMM can help you with all of these types of content.  Please email Scott Adams at sadams@sharemovingmedia for a free content marketing evaluation. 

What Medical Suppliers Can Learn from Tesla, Apple, and Rolex

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Business growth in an uncertain economy can be difficult for medical suppliers. However, several companies found the secret to consistent growth.

Explore the ongoing success of Tesla, Apple, and Rolex and discover some business policies that medical manufacturers can adopt and promote through their healthcare content marketing to achieve similar growth in their field.

Key Takeaways:

  • Tesla, Apple, and Rolex all focus on providing superior customer support
  • Recycling options and supporting causes are ways to build a sustainable business that attracts more customers.
  • Keeping your customer at the center of your business to ensure all your practices are in their best interest

Tesla

Tesla was founded in 2003 and has the mission to “Accelerate the world’s transition to sustainable energy.” Here’s a look at three key pillars to its growth that helped it become an $875.84 billion company.

A Sustainable Business Model

Tesla contributes toward its sustainable business model by manufacturing electric vehicles with zero emissions. In addition, it also offers battery recycling so it can reduce its cars’ environmental impact.

What Medical Suppliers Can Learn

Sustainability is key to remaining relevant today, as 85% of investors look at ESG factors in their investments. In addition, 73% of consumers are willing to pay more for sustainable products.

Implementing more sustainable business practices in your manufacturing, distribution, and recycling of used medical supplies will make you a more competitive business and appear more positively to your buyers. You can use your content marketing to share how you are a sustainable healthcare business.

Stay Customer-Centric

Tesla keeps its customers at the heart of its business practices. For example, it offers direct sales and services instead of working through franchises. Working directly with customers increases the speed of its service and improves the buyer experience.

Part of its customer service strategy includes expert care and service. For example, they offer a mobile service support team to come to the buyer’s location to service the cars.

What Medical Suppliers Can Learn

Customer-centric brands are 60% more profitable than those without a customer-centric approach. A customer-first business invests in the buyer’s experience from the first touchpoint through the final sale. Some areas to invest in include:

  • Great customer service
  • Quality content marketing that solves customer pain points
  • Training for new medical equipment
  • Accessible service and repair options
What goes into a customer-centric business model for medical suppliers

Image from SuperOffice

Create Demand for Products

When Tesla first came up with the idea of an electric vehicle, there wasn’t a great demand for it. Instead, the manufacturers created demand through quality marketing.

In addition, they looked at barriers to adopting more electric vehicles, one of which was the lack of charging stations. As a result, they invested in more charging options to increase demand, so customers had fewer reasons not to purchase their cars.

What Medical Suppliers Can Learn

Introducing new products to your medical buyers often means you must also generate demand for the product. Tesla showed how quality marketing demonstrates the benefits of the new product and can remove any roadblocks by addressing pain points in your content marketing and services.

https://www.youtube.com/watch?v=JiYUwRJpVZA

Apple

Apple is a $2.48 trillion hardware, software, and technology company that built its brand around the user experience. Here are three of their pillars that make them stand out and remain in high demand.

Focus on User Experience

Its products’ slick and easy-to-use design created a positive user experience. In addition, it required minimal additional software or hardware add-ons as everything came neatly together, and add-ons mesh seamlessly with its current devices.

When users experience problems, there is a wide array of options for finding support, including its website, social media, apps, and physical stores, to ensure each user receives the help they need.

What Medical Suppliers Can Learn

Apple is another example of a business focusing on the user experience through expert and accessible support. Your medical buyers rely on your products to save lives. Having timely and convenient support is key to keeping your customers satisfied with your products.

Invest in Customer Privacy

Privacy in the digital age is growing more complex. However, Apple placed privacy as one of its core values and gives users control over most of their privacy settings. For example, they allow users to turn off phone tracking, which 62% of iPhone users chose to use.

What Medical Suppliers Can Learn

Healthcare data breaches are on the rise, increasing by over 50% over the last few years. Patients in the hospitals you supply want to know their data is secure. As more and more equipment and devices work on a centralized data collection system, prioritizing security and safety is essential when manufacturing and marketing medical equipment so your buyers can rest assured that their data is secure.

Build a Sustainable Company

Apple has plans to become carbon neutral by 2030. As a result, it is increasing its use of sustainable materials and business practices. In addition, it also offers more recycling options for its products so it can reuse materials instead of adding them to landfills.

Apple sustainability example

Image from Apple

What Medical Suppliers Can Learn

Adopting sustainable practices by recycling used medical supplies and equipment will reduce the amount of waste and improve your environmental impact.

Rolex

Rolex is a $7.9 billion luxury wristwatch brand from Switzerland. Here are three cornerstones of its business structure.

Prioritizes Quality

Rolex grew in popularity because of its strict adherence to quality manufacturing. It developed several tests and protocols to ensure all employees achieve the same standard. This is what makes its timepieces reliable and improves the lifespan of its watches.

What Medical Suppliers Can Learn

Investing in quality control and strict guidelines pays off through customer loyalty because your buyers will recognize you as a superior supplier. You can use your content marketing to show the processes your medical supplies undergo to support your claims of quality.

Has Exemplary Customer Service

Rolex backs its claims of quality with premium support options. One of its most notable services is its promise to repair all watches without expiration. You can even send in a watch from several decades ago, and it will service it.

What Medical Suppliers Can Learn

Medical distributors and manufacturers can generate the same level of trust with their customers by offering reliable customer service and repair options. In this way, your buyers can depend on you to come through and keep their medical equipment running.

Runs an Ethical Business

Rolex invests in the environment through its Rolex Awards. These awards recognize those in the community and worldwide who are positively impacting the environment. Its investments in pioneers and innovators have supported over 155 individuals making a difference in the world.

What Medical Suppliers Can Learn

Investing in a cause will improve your sales and impact the world. About 76% of customers prefer brands that have a strong purpose and support a mission to make the world a better place. This drive flows over to B2B buyers who want to help this move towards purpose-driven business practices.

Become a Leader among Medical Suppliers

Building a sustainable and customer-centric business will help you stand out from your competition and boost your revenue. Share Moving Media provides the insights you need to remain competitive in today’s medical market and market your sustainable and ethical business practices.

Contact us to learn about our products and solutions to help you stay relevant and competitive among medical suppliers.

Whitepapers — Who Reads Them Anyway?

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A white paper is a reliable and comprehensive presentation of information focused on a specific niche. Today’s marketing world is increasingly digitally driven, with brief blogs and social media snippets taking center stage. Against this backdrop, you might think whitepapers are defunct. Think again.

As a healthcare supplier, learning how to use whitepaper promotion in healthcare can help you engage with existing clients, reach new clients, extend your market reach, and maximize impact.

The Value of Whitepaper Promotion in Healthcare

Whitepapers remain a valuable marketing tool, especially in the pharmaceutical and medical device industries. Why? Instead of offering superficial content that glosses the surface of a topic, whitepapers provide a deep dive into essential issues.

Whitepapers offer fact-based, research-driven information, offering a reliable resource that healthcare professionals can trust. In a landscape where consumers are traditionally wary of prominent marketing and advertising tactics, this kind of content is more valuable than ever.

Value-added whitepapers are particularly relevant in healthcare – an industry that impacts people’s lives. Whitepapers serve as a valuable source of information for:

  • Physicians
  • Medical researchers
  • Health facility managers
  • Healthcare regulators
  • Other healthcare professionals

Finally, whitepapers are a common reference point for regulatory agencies and the people who work in them. Government bodies may rely on whitepapers to make arguments regarding important healthcare policy decisions.

How to Craft Winning Whitepapers for Healthcare Sales

This step-by-step e-guide explains how to implement whitepaper promotion in healthcare marketplaces.

Choose Your Topic Carefully

The point of a whitepaper is to establish expertise and win trust. You should choose a topic that you (or your company) are genuine experts in. The whitepaper affirms your status as a thought leader in your field. This will also make the actual process of writing the whitepaper easier, as you will likely already have relevant resources (data, case studies, clinical results, etc.) to inform your research.

But just what should you write about? Take a problem-solution approach. Identify an existing question in your field and provide answers. You might end up discussing cutting-edge research, new products, or innovative technologies that are changing the area.

Define Your Audience

Knowing who you are talking to helps you determine what’s interesting and relevant to them. Map out a persona of your ideal target audience. Include details like their profession, education, and habits. What problems impact this person, and what decisions do they have to make? A journey mapping exercise can help you answer these questions.

Do Your Research and Use Strong Data

Research is a critical element of any whitepaper. Your whitepaper needs to include sources and evidence for any statements, findings, or claims. You may conduct research yourself or collect data from other sources. If you look to external sources, ensure they are reputable. Medical journals are a great starting point.

Accurate, thorough research will bolster the whitepaper’s – and your – credibility. Interesting stats and facts will also boost your whitepaper’s overall impact. For example, if a person shares an essential piece of data from the document, it may inspire others to read and refer to the whitepaper.

Focus on Facts, Not Sales

The entire point of a whitepaper is to offer value-add information that is backed by research, data, and statistics. A whitepaper should always be fact-based. It should never be a sales pitch. Steer clear of sales jargon and avoid pushing products. Visually, beware of too much overt branding. While you want your whitepaper’s authorship known, you don’t want it to be confused with a marketing brochure.

Focusing on facts instead of sales can also help ensure you comply with regulations regarding medical marketing. From the 2017 Truth in Healthcare Marketing Act to Anti-Kickback Statutes, there is comprehensive legislation governing this area. Further, you have to ensure you are HIPAA compliant.

Add High-Quality Visuals

Images make a whitepaper visually appealing and easier to read. They break up chunks of text, creating a more scannable document. Visuals like graphs, charts, and tables can depict data and statistics in a more digestible format. Plus, such snippets of information can be adapted for shareable infographics – which are great for sharing on social media to support whitepaper promotion in healthcare.

Craft Your Title and Executive Summary Carefully

Once your whitepaper is finalized, you’ll have a comprehensive overview of the whitepaper’s most salient points fresh in your mind. This is the perfect time to write a title and executive summary. The title should be brief, relevant, and attention-grabbing. Ensure it’s catchy since you’ll want to promote your whitepaper title via social media and similar channels for digital marketing in healthcare.

You can then go on to write the executive summary. Important decision-makers like regulators will rely on this summary to determine whether the whitepaper as a whole is worth reading. Briefly present the problem and the solution the whitepaper will discuss, sparking interest in the paper’s contents.

Don’t Neglect the Final Polish

Formatting can make or break a whitepaper. Don’t neglect the final polish. Include a brief table of contents summarizing the sections of the document. For digital whitepapers, a hyperlinked table of contents that allows readers to jump directly to a defined area is ideal. Before your whitepaper is finally published online or printed, ensure it’s been proofread, fact-checked, and copy-edited.

Utilize Diverse Distribution Routes

With your healthcare whitepaper completed, look for ways to share it with relevant decision-makers. If you already have an email list, this is an excellent piece of value-added content to share with them. You can also push your whitepaper via social media, websites, and blogs. Guest posting on other platforms and sharing a quick preview of the document is another way to engage new audiences.

Share Moving Media Helps You Create High-Quality Whitepapers

Effective whitepaper promotion in healthcare takes time and expertise. Share Moving Media can help. A full-service media company, we focus on the healthcare space – and cater to medical suppliers in particular. We help our clients create impactful content that converts leads to sales. We also produce diverse publications that can help you increase your market share.

Contact us to collaborate.