Recent studies have shown that businesses who use an omni-channel marketing approach can see an increase in purchase frequency of 250%, compared to companies who only use a single channel. In addition, the studies show an engagement rate of 18.96%, compared to just 5.4% for brands that do not use an omni-channel approach.
Journal of Healthcare Contracting Publisher, John Pritchard and Repertoire Publisher, Scott Adams explore the what, the why and the how of Omni-Channel marketing in the healthcare supply chain.