Seems like an easy enough question. You may answer:
A virtual retailer of everything from books to electronics.
TV and Movie show producer.
What is Amazon Business?
This isn’t as easy to answer, is it? I can tell you what Amazon Business will be though. Amazon Business will look a lot like what you think of Amazon personally. Why? Because that is how the consumer (you and me) want to buy stuff.
Said another way in the healthcare setting: Nurse Nancy will want to request and receive her supplies at her nurses’ station the same way she orders her hair care products at home. The preference of how people want to order and receive stuff at home and work will start to merge into very similar expectations.
Check out this video I saw on LinkedIn, posted by Orca Pacific, a full-service agency that helps brands maximize their relationship with Amazon. It’s 6 minutes long and is worth every second.
https://www.linkedin.com/posts/activity-6577268145944346625-QN1C/
Here are my takeaways:
- Advertising spend with Amazon will increase 470% by 2023
- Amazon is the dominant Search Engine for products
- Amazon is morphing from a Search Engine to a Discovery Engine
- Brands must understand Amazon is:
- A Big Retailer
- An Ad Platform
- A Product Search Engine
If you are currently selling through Amazon today or may in the future, it’d be wise to understand Amazon. Brands that want to succeed will need to have plenty of content drawing prospects to their brand all over the place. Not just on Amazon but also on client’s sites, in whitepapers, in infographics, user reviews and at live events. It seems complicated, but it’s not; brands need to be where their prospects are looking, engaging and asking about the product or category.
I’d love to hear your thoughts or experiences with Amazon.