Marketing content is everywhere around us: on billboards, social media, the internet, in the mail. With the advent of technology, marketing material in the healthcare supply chain industry has been increasing online.
Yet we continue to see print-based forms of media thrive such as magazines, brochures, catalogues, etc.
For marketers, it doesn’t have to be either/or. Successfully reaching potential customers takes a both/and approach. The following are benefits of each platform:
Digital Media
- Far reach
Consumers are constantly online. Through digital media marketing, a brand has the power to reach a customer throughout the day (or night) and across many platforms.
- Multiple strategies
Digital marketing allows a business to promote through multiple marketing strategies. Digital marketing outlets are numerous and include social media, blogs, podcasts, contacting a customer directly by phone, email, website engagement, and more.
- Monitor marketing progress
With the increase in digital marketing comes further statistical and results-based technology to track a brand’s marketing reach. Through search engine optimization (SEO) and digital analytics trackers, a business can track exactly what customer base they are reaching. A brand can then formulate a plan to improve their strategy based on online results.
Print Media:
- Tangible and personal
Customers enjoy feeling connected to a brand. Printed material captures attention and conveys a memorable image of the brand. According to a survey conducted by Two Sides, a non-profit organization, 72% of respondents preferred to read the print version of magazines and books.
- Targeted readers
Print media reaches targeted audiences who are more likely to spend time with the publication. This allows a business to reach market segments and gain exposure to new and diverse audiences.
- Builds brand credibility
The digital marketing space is often crowded. The print media isn’t as saturated, resulting in an increased level of trust for consumers receiving print marketing.
Share Moving Media has over 30 years of experience in marketing within the medical distribution industry. With proven success in print media such as with our trusted healthcare industry magazines Repertoire and The Journal of Healthcare consulting, and expertise in multi-channel digital marketing, we can assist with determining your brand’s marketing and content creation needs. Please contact us by emailing us or visiting our website for more information.