The B2B healthcare sales process is much longer than the average sales process, making many of your healthcare marketing strategies challenging to navigate. Newly available technology in marketing and sales also means the industry is changing, adding another challenge to your process. When you stay on top of the latest changes in marketing and healthcare, you can speed up the sales process and see greater returns.
The Journal of Healthcare Contracting is a publication created for the healthcare supply chain and offers solutions for your marketing team to handle the above challenges and more. Learn five ways you can benefit from the publication.
Key Takeaways:
- The Journal of Healthcare Contracting is Share Moving Media’s publication devoted to the healthcare supply chain.
- The insights from the magazine will help you create quality, relevant marketing content for your audience.
- The publication offers advertising options that place your brand before leaders in the healthcare supply chain.
What Is the Journal of Healthcare Contracting?
The Journal of Healthcare Contracting is a publication by Share Moving Media covering news and updates from the healthcare supply chain. The content provides industry insights from healthcare experts to help marketers and purchasers find new opportunities and make data-backed decisions.
Over 12,400 critical stakeholders in the healthcare supply chain receive the publication. It specifically addresses four primary positions within the supply chain:
- Healthcare systems
- Healthcare suppliers and manufacturers
- Hospital distribution
- Group purchasing networks
How the Journal of Healthcare Contracting Helps Marketers
Marketers can gain unique value from The Journal of Healthcare Contracting because of its targeted content and industry updates, which are foundational to a successful healthcare marketing strategy.
Here are five specific reasons why marketers should use The Journal of Healthcare Contracting as part of their research and marketing efforts.
1. Provides Information You Can Use to Create Quality Content
The information and reports you receive in the publication help you create quality healthcare marketing content that adds value for your clients. About 55% of marketers saw their greatest marketing success from creating quality content.
Quality content is content that:
- Answers your audience’s questions
- Is easy to read and understand
- Dives deeper into a topic
- Shares valuable insights
- Provides actionable content your audience can use
Many of the articles and content you read in The Journal of Healthcare Contracting are more in-depth than what you would find through a Google search. You can also find statistics and case studies you could reference in your marketing content to support your claims and add greater value to your audience.
If you are new to healthcare content marketing strategy, the following video outlines some of the best methods for creating quality content.
2. Helps You Build a Customer-Centric Strategy
The Journal of Healthcare Contracting is the only publication dedicated to the healthcare supply chain. It contains the latest industry data, client behaviors, hospital purchasing trends, and marketing insights specific to your industry. These insights will help you create relevant content for your audience.
Relevant content connects with your readers by showing you understand who they are and their most significant challenges. For example, a supplier needs to know what healthcare workers face daily before offering solutions that resonate with the facilities they market to.
Since the pandemic hit, empathy has been a driving force for many marketers. An empathetic marketer builds authentic relationships with their customers, acknowledges challenges, and pushes sales to the backseat of their marketing efforts. However, you can’t empathize with your audience if you don’t understand where they are today, so audience insights from the industry are vital for a customer-centric marketing strategy.
3. Supports a Data-Driven Marketing Strategy
How do you make your healthcare marketing decisions? If you have been in the business for several years, you might pattern your current efforts off past results. However, times are changing quickly, and what worked last year might not be as effective this year or in five years.
Staying on top of industry trends doesn’t just mean changing as the industry changes. It means predicting where it is heading in the next few years and preparing for that change in advance so that when it arrives, you aren’t left blind-sided and scrambling to catch up with your competition.
A data-driven marketing strategy uses insights from the past and present to predict future trends so that you can have proactive marketing efforts. However, the data from your company only paints half a picture. When you also incorporate predictions and insights from other experts and businesses, like what you can find in The Journal of Healthcare Contracting, you can see the larger picture of where your industry is headed for more accurate marketing predictions.
4. Connects You to Your Target Audience
About 79% of marketers say generating quality leads is their top priority. To attract valuable prospects, you have to place your content in front of the right people. The healthcare supply chain sprawls across various marketing channels. The few channels that contain all your target leads also have thousands of other readers that aren’t prospective buyers.
Advertising through The Journal of Healthcare Contracting puts your content in front of leaders in the healthcare supply chain, which ensures most readers are also quality leads, increasing the return of your marketing efforts.
Some of the readers in the healthcare supply chain you will reach with your content include:
- 4,200 executives in healthcare contracting for over a thousand health systems
- 2,500 hospital supply chain executives
- 700 sales, marketing, logistics, and contracting executives
- 3,700 suppliers and manufacturers
5. Provides a Greater Return from Your Advertisements
Despite today’s digital advertising and marketing trends, nearly half of U.S. adults still find print advertisements most trustworthy. Marketing campaigns that combine print with digital advertising see a 400% increase in effectiveness.
When you advertise in The Journal of Healthcare Contracting, you can maximize your return by reaching your target audience through one of the most trustworthy mediums for marketing and advertising.
Expand Your Healthcare Marketing Strategy
Share Moving Media has provided valuable training, information, and advertising opportunities for the healthcare supply chain since 1994. You can become a prominent name in healthcare by investing in more significant marketing insights and channels to get you in front of your target audience.
Contact us to learn more about how to market through The Journal of Healthcare Contracting.