Technology is integrated into our everyday lives, especially in the fast-paced global healthcare industry. Medical suppliers can use technology to their advantage to create an engaging and sales-boosting marketing strategy with other supply chain stakeholders.
Omni channel marketing is a brand’s presence across multiple channels. Online channels include websites, apps, social media, and email. This form of marketing exposure also includes face-to-face interaction through traditional brick-and-mortar stores and company events.
Medical suppliers increase their exposure through creation of a consistent brand experience. Omni channel marketing is a customer-centric form of brand promotion, meaning customers can interact with a business on their own terms, resulting in a better overall experience.
Here are 3 preliminary steps to creating a seamless brand experience:
- Start with a website and social media accounts.
Websites are often the primary place a customer checks for relevant information. Websites can outline information, highlight products, and address customer questions. Additionally, posting consistently to social media channels such as Facebook, Instagram, LinkedIn, etc., increases customer engagement.
- Use the same message across channels.
Brand messaging should be consistent across platforms. The key is to create a concise message while considering the differences between each platform. For instance, LinkedIn is often more professional and concise, while Instagram is more visual and creative.
- Create an app presence.
Evaluate your industry and product. Could a mobile device application increase a customer’s positive brand experience? Apps can increase a customer’s engagement and provide a more user-friendly experience. Apps can be developed directly or through hiring a freelance developer.
RepConnect is an example of a user-friendly app with tools, resources, and news that reps can utilize for important health industry information.
Numerous companies have developed a successful campaign through omni-channel marketing, and it has been proven to maintain brand consistency and increase user engagement.
Creating an omni channel marketing strategy assists medical suppliers in providing a consistent brand message. Developing a message across multiple channels can take time and patience, and Share Moving Media, the creators of RepConnect, have the expertise to assist you in gaining more visibility in the medical distribution industry. If you’d like to stay front of mind with over 5000 distribution reps and can market share please contact https://sharemovingmedia.com/.