Medical sales reps are always looking for an edge. Even the smallest detail could mean the difference between a successful client encounter or a missed opportunity. What one feature or benefit of a well-established product could you provide that would convince a physician office of its value? What new CPT code out there could make a difference for reimbursement? What new products from medical device manufacturers are coming out that promise to change the game in the med/surg market?
Research suggests that online learning has been shown to increase retention of information, and take less time, meaning the changes coronavirus have caused might be here to stay.
The following are 3 reasons that reps should consider investing their time and energy in online training.
What you need
A fine-tuned, industry tailored training site can give you the information you need in a digestible format. Training modules can provide all the necessary features and benefits of the product, why it is used, who to target, CPT codes and reimbursement, promotions, and links directly to the manufacturer.
Learn at your own pace
Distributor sales reps are incredibly busy – visiting clients, taking calls, working with internal team members and vendor reps. Online training allows the rep to schedule to learn about products when it fits their schedule, and even go back to items when they need to.
One location
According to the research, in 2022, 83 percent of 515 surveyed learning leaders said the shift to a hybrid environment forced companies to rethink how they handle corporate learning. Now instead of teaching in a room full of people, online learning has become a necessity. And that’s why 59 percent of the surveyed learning leaders believe traditional in-person learning will end.
Having a single portal for training on the products you sale that meets your needs is invaluable and saves you time. Rather than having to jump in and out of a myriad of websites, trying to remember which username and password goes to what platform, an effective training platform allows reps access to many different products they talk with clients about on a daily basis, across countless product categories that are used in physician offices, long-term care facilities, ambulatory surgery centers, hospitals, health systems and IDNs.
Indeed, online training can get you up to speed, and even ahead of the pack, if you’re willing to invest the time to make each client encounter great. In a recent survey, 87% of distribution reps said they will not bring up a product if they haven’t trained on it. In the same survey distribution rep said they give on average 12-15 sales presentations following online training.
Fortunately, you don’t have to spend the time looking for those keys to success. SMM delivers training in multiple ways:
- 2-Minute Drills, which are short videos that teach the rep how to start a conversation around a product.
- EOL training modules, which are more in depth 8-12 minute trainings on a product or service.
- Live videos with manufacturers going over their products and services.
- Podcasts on topics manufacturers want distribution reps to know as they call on their accounts.
Share Moving Media is a market leader in designing programs to help train distribution, manufacturers, or end-users on market trends or products. For more information, click here.
