Do you feel like dozens of other competing online businesses are burying you?

As a medical supplier, building your online presence is your foundation for success. However, success is not guaranteed when there are almost 2 billion other live websites attracting traffic.

Reevaluate your marketing strategies so healthcare providers notice your website for sales and marketing of medical supplies.

Key Takeaways:

• Medical suppliers should use a website to gain more customers
• Websites are easy to build but hard to use successfully
• Including quality content and SEO helps your website gain visibility
• Social media use, product ads, and customer engagement are effective marketing strategies

Why You Need a Website for Your Healthcare Manufacturing Business

Nearly 90% of households have a personal computer – which contributes to the growth of the internet. Online content is accessible by almost anyone and for any reason, from contacting friends to online shopping.

Healthcare providers are no exception. At least 51% of consumers prefer to conduct online research before purchasing products. To expand your healthcare market, start developing your online presence through a marketing and sales website.

5 Strategies to Use with Your Website for Sales and Marketing

Here are five website marketing strategies for growing your online visibility as a medical supplier.

1. Publish Regular Content Through a Blog

A blog is a page of your website with regularly updated content. Here are a few types of content you could publish on your medical blog.

• Business updates
• New products
• Educational articles
• Testimonials from your clients

This content helps build trust among your clients and boosts the rankings of your website.

A blog’s extensive library of content gives more information for Google to pull from when people search online. It is also a sign that your website is still active and relevant – boosting your brand’s reliability. 

A blog offers another form of engagement with your clients. While you provide medical supplies for a cost, information on a blog is free. Many customers and clients will come to your website just for that free advice and information but stay because of your quality products.

2. Integrate Social Media with Your Website

If your marketing website for a business is not attracting traffic, consider building more roads to your site. You generate these roads through clicks on ads and links. Social media is a gold mine of leads. 

Some of the top social media sites are Facebook, YouTube, and Instagram. Do not restrict your marketing strategies to your website. Share your content on those social sites. You will have regular content to share on your social sites if you take the advice from the first tip and create a blog.

Social media also gives another way to interact with potential clients. Nearly 88% of businesses use social media. By creating a profile on social sites, you can network with healthcare providers on those platforms and boost your brand awareness.

3. Use SEO Strategies to Increase Your Search Rankings

Ranking well on Google is essential to get noticed. If your website has that coveted first spot, over 25% of people will click on your website. Each of the following places then receives fewer clicks.

Gaining a high position requires a strong SEO strategy. SEO uses keywords, link building, and content marketing to optimize web pages for searches. The words you use and links you add tell Google what your content is about and why you are a reliable source. Websites that have the most relevant and dependable content receive the highest rankings in search results.

Websites that use SEO when creating blog posts and web pages drive more traffic than those using paid ads and other means for attracting visitors to their sites.

4. Sell and Promote Medical Products Online

One in four people shop online. Online shopping is more convenient and often cheaper. As a distributor, you save on the costs of store space and employees, while shoppers save on gas when they shop online.

Use your social media accounts and online network to post your products around the web through paid ads. Then online healthcare shoppers see what you offer. Your products will drive customers to your website, increasing your traffic and sales.

5. Develop a Personal Connection with Customers

Trust is essential for medical providers who purchase equipment. They need to know your products are reliable and meet the necessary safety requirements of the medical field.

You build trust through forming personal connections and demonstrating a history of positive feedback.

Online interactions can lead to a personal connection with customers. For example, if people mention your business on social media or in blog posts, take time to respond to them and let them know you are listening and want to connect.

Generating positive feedback is also key as most consumers rely on the recommendations of other consumers when deciding which products to buy.

 Over 92% of businesses say they are more likely to purchase from another business with positive reviews.

Getting Started with Your Next Website Marketing Strategy

Creating a website for sales and marketing is relatively easy – attracting traffic is not. So, if your website is not helping your business, find outside help. Hiring marketing agencies to optimize your content and engage with your customers makes a difference!

With the right website optimization techniques, some businesses start seeing a jump in web traffic and sales within 24 hours.

For an SEO consultation, contact Scott Adams and redeem this $10,000 value for free!