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5 Insider Tips to Get Valuable PR for Healthcare Product Launch Campaigns

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To compete in the marketplace and stay ahead of the competition, companies must foster an environment of innovation based on collaboration. New products keep current audience members engaged, attract new customers, and help establish companies as leaders in their field. Working together to develop new ideas builds morale and leads to corporate success. Approximately 78% of managers who make collaboration a priority in their company see low product failure rates.

Launching a new healthcare product is big news for your business and the community at large. The key is to spread the word with an effective public relations strategy so people know about it. In today’s world of digital marketing, there are more ways than ever to reach a broad target audience and promote the launch of your new product. PR for a healthcare product launch is relatively easy, highly effective, and completely necessary.

Why is PR Especially Important for Healthcare Suppliers?

PR (public relations) is more than raising awareness about a new product launch. It’s about delivering the right message that helps to build a strong brand reputation. An effective PR strategy can instill trust among followers by establishing brand credibility and solidifying a company’s reputation. Articles and press releases can drive traffic to the company’s website for the opportunity to increase conversion rates. As a result, PR can help strengthen a company’s online presence.

All of these are instrumental in the success of any business, but especially so for companies in the healthcare supply chain. The medical industry is constantly changing, from advancements in technology to medicinal discoveries to governmental regulations. People regard their healthcare very seriously, and they need to feel they can trust their healthcare suppliers.

A strong PR campaign keeps consumers in the know about industry trends, company updates, and product launches. PR helps gain the community’s confidence and enables people to feel comfortable doing business with your healthcare company.

5 Tips to Get Valuable PR for Your Healthcare Product Launch

The key to spreading the word about your new product launch is to reach people where they are. You must set a solid foundation for your PR campaign. The average person spends nearly 7 hours a day on the internet, so an effective PR campaign should include a digital marketing strategy. However, some people prefer to conduct business in person, so your PR strategy should include a multi-faceted approach as well. Here are five tips to get valuable PR for your new healthcare product launch.

1. Distribute a Press Release

The obvious first step when announcing a new product is to draft a press release. This document should include essential details like date, location, and who to contact for more information. Press releases should follow a uniform format to meet industry standards, which makes them easier for media contacts to work with. What you may not have considered is where to send this release.

In addition to local media outlets, you should submit your press release to your trade publication media contact. These publications are good for helping with for content ideas, and most would be glad to share the news about a ground-breaking product that could serve association members. See about giving an interview to discuss the product, the research behind it, and its anticipated impact.

Part of a trade association’s mission is to provide educational opportunities to its members. This article could be just the thing to fit the bill.

2. Give Something Away

Everyone loves a free gift. In order to generate buzz about a new product, you need to plant a seed of interest in your audience’s mind. Offer to give something away in correlation with your product launch. It could be a free sample of the product itself, a piece of the material used in its construction, or a coupon for a discounted purchase.

If you can get a small group of people interested in your product, they will become your megaphone. They’ll share your information and help spread the word about your launch with their contacts. This helps to broaden your reach exponentially and gains awareness about your news.

3. Grab a Partner

If your new product complements the offerings of another company in your industry, consider partnering together to gain more visibility. A mutually beneficial partnership can expand the reach of both companies, as you’ll attract each other’s audience and help establish yourselves as leaders in your field. It can also help solidify your reputation as a company that cares about your customers.

By eliminating a sense of competition, your partnership strengthens your brand image and encourages people to entrust their business to you. You also develop a good relationship with other businesses in your field and can become resources for each other down the road.

4. Attend Events

Live events are an effective way for people to talk to you face to face about your product and get a close firsthand look. Attend your industry trade show and hold a panel discussion. Give a demonstration, allow people to handle the product, and lead a question and answer session to address any questions or concerns. In addition to creating excitement and awareness about your product, you can also get instant feedback from people on the initial launch of the product.

This candid information can be helpful in not only determining what is or isn’t working with the product itself. It can provide insight into your packaging as well as your marketing efforts. When you know what your audience is looking for, you can shape your campaign to meet their specific needs.

5. Create Videos

Videos are an effective way to generate brand awareness in an engaging way. Not only are videos fun and eye-catching, but they also give people a firsthand look at how a product works without having to leave the comfort of their computer screen. Videos are also highly shareable, so they’re great for social media posts.

A video can feature you or your team discussing the new product launch. It could use hired actors to demonstrate a real-life scenario of who would need your product and how it would impact them. Or it could simply be a slideshow presentation highlighting the key points of your launch.

Develop an Effective PR Campaign That Yields Results

Whether you’re in hospital purchasing, hospital distribution, or medical sales, a new product launch can be highly beneficial for your business. Creating an effective PR campaign is essential to spreading the word and getting you the visibility you need for sales growth and success.

Contact us today to discuss a PR campaign that raises awareness, drives traffic, and closes sales for your healthcare supply business.

Social Media for Healthcare Providers: A “Clinically Proven” Strategy

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Social media has changed the face of digital marketing. It is a platform where people share educational articles, engaging videos, and interact in real-time through chat features, likes, and comments. For around 71% of Americans, it’s also a source of news information. Healthcare providers who want to connect with their customers, build deep relationships, and drive business should develop a social media strategy that delivers valuable information on multiple platforms.

People turn to social media for professional insight as well as personal recommendations. Investing your time and resources into social media for healthcare providers is a must in today’s marketplace. It helps you build trust, reach a wider audience, and share more quality information about products, services, and trends in the healthcare industry. Position yourself as an authority in your field with a clinically proven social media strategy.

How Social Media Impacts Your Business

Social media is a highly effective and powerful tool when it comes to building an audience and generating revenue. The average person has eight social media accounts. By publishing content and sharing information on these platforms, you have multiple opportunities to reach them on any given day. This helps build brand awareness and recognition.

Because the very nature of social media is to be more interactive, you can further customize your messaging. Candid conversations reveal wants and needs, and you can use that insight to publish content that solves problems and answers questions.

People love to share information. From reviews and endorsements to negative experiences and warnings, people use social media as a platform to connect and help guide people to the products and services they need. Promoting your business on social media through ads and posts helps increase referrals and gain more customers.

Social media provides numerous long-term benefits to your business. Make the most of this opportunity by developing a social media strategy that sets you up for success.

Develop an Effective Social Media Strategy for Healthcare Providers

To maximize the numerous marketing opportunities social media affords companies in the healthcare supply chain, include these platforms in your digital marketing strategy. Map out a plan for how to most effectively use social media to your benefit as you aim to reach your audience and boost sales growth.

1. Employ Social Listening 

Before you can fully meet the needs of your audience, you must first understand what those needs are. People turn to social media to share information about their lives. Engage in social listening to find out what people are saying about their wants, your organization, and your products. Not only can you learn about customer satisfaction, but you can also gain insight into trending topics that matter to your audience then use that information to develop content that provides resources for their benefit.

You can use software tools to gather this kind of data, or you can simply conduct your own research. Either way, start monitoring this information now. With these tools, you discover what’s on the mind of your consumers and leverage that into content that boosts your business and solidifies your following.

2. Engage with Industry Leaders 

Form relationships with influencers in your industry. These people could be advocates, physicians, experts, or public figures. Industry leaders usually have a large following on social media platforms. They’ve already established themselves as a trusted resource and when they speak, people listen. This is especially true in healthcare. Navigating healthcare can be challenging, so having a trusted leader to share valuable information is a huge asset to followers. 

By engaging with these leaders, you not only tap into their audience but also gain a level of credibility and legitimacy that is important in the healthcare industry. If you build a solid partnership with these influencers, you can share information on each other’s pages, co-market your businesses, and further strengthen your reputation as a leader yourself.

3. Establish Authority with Multimedia Sources 

In the healthcare industry, it’s easy for misinformation to spread. It is a confusing market, and people need reliable sources of accurate information. Social media affords companies the ability to easily share multimedia posts from reputable sources. Through video interviews, downloadable whitepapers, and slideshow presentations created by industry experts, healthcare suppliers can distribute factual information from trusted sources. 

This helps allay audience concerns and perpetuates the spread of reliable information. As users see factual articles, they’ll share them with their contacts, and the reach grows exponentially. Compelling graphics and videos are eye-catching and easier for people to digest and remember. There’s an increasing need for accurate information in healthcare. Social media grants you the opportunity to serve as a reliable resource for your target audience and beyond.

4. Educate Your Followers 

Social media is a perfect platform to spread the word about your business. Not only can you create custom messaging to teach viewers about your company, but you can pinpoint your audience with highly targeted ads that reach specific demographics and needs. Social media enables you to build your brand identity. Posting authoritative articles in your voice, style, and tone help teach people what your business is all about. 

The type of content you publish also educates people about your brand. Informational articles, for example, reveal your expertise. Similarly, engaging videos show your company’s personality, and shared sources alert your audience about your connections within the industry. Your social media strategy tells people a lot about your business.

5. Collaborate on Healthcare Policies and Issues 

One of the unique attractions to social media is its fundamental encouragement of open communication between people of different backgrounds on various issues. In healthcare, social media allows physicians, healthcare workers, manufacturers, suppliers, and consumers to discuss policies and issues that are unique to the healthcare industry. Social networks give people a voice to talk about their concerns and work together to find common solutions.

Collaboration enables regulation agencies, researchers, and healthcare suppliers to reach customer-centered decisions. This helps to solidify trust and results in optimal customer satisfaction.

Develop an Effective Social Media Strategy for Your Healthcare Business

Every healthcare professional, from medical sales and hospital purchasing to hospital distribution and manufacturing, can benefit from an effective social media strategy. Reach a wider, targeted audience, gain market share, and drive more business to your website.

Contact us today to discuss how social media marketing can benefit your healthcare business.

Lead Scoring in Healthcare: How to Build an Effective Qualification Model

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While generating leads is an essential goal for all healthcare suppliers, qualified leads that convert are critical to a company’s success. Knowing where prospects are in the sales journey— whether they’re motivated to buy or are at the right time for a follow-up— helps build a reliable sales pipeline.

Lead scoring in healthcare provides useful insights to help you rate your sales leads for a more efficient and effective sales process. An effective lead scoring qualification model can help you hone in on qualified leads with a higher likelihood of completing a sale. This allows you to increase sales and grow your business faster.

Lead Scoring in Healthcare and Why It’s Important

Lead scoring in healthcare enables you to gather data for a particular lead and use that information to assign it a point value. Typical models use a scale of 0 (least qualified) to 100 (most qualified) to determine which leads are most engaged with your brand. The more you learn about each lead, and the more they interact with your business, the higher their score should rise.

Lead scores rely on five main data points:

  • Demographics: Qualitative and quantitative information, from age and gender to purchase behavior and job title, guide campaign strategy and retention efforts.
  • Business details: Company size and revenue can impact the language you use to communicate with your prospects as well as the products and price points you promote to them.
  • Online presence: Monitor chats and discussions on websites and social network forums. Look for pain points and opportunities to solve their problems with your products.
  • Social network: If your leads are on social media, consider communicating with them in a more casual, conversational format to build a deeper, meaningful relationship. 

Once leads achieve a particular point threshold, they are deemed qualified and can be directed to the sales department. When a sales team receives a notification about a qualified lead, they follow up to help convert the prospect to a customer. 

The insights you gain from lead scoring and the process of qualifying leads are critical to your success. The more you know about your prospects, the more you can do to create a positive customer experience for them while guiding them through the sales funnel. From customized messaging to useful promotions and educational materials, understanding your audience gives you the leverage you need to build trust, rapport, and solidify brand loyalty for sales growth.

7 Tips for Building an Effective Lead Scoring Qualification Model

For the most effective results, lead scoring should be accurate and consistent. Use the information gathered from the lead scoring data qualifiers to develop a model that follows these seven guidelines.

1. Establish Your Minimum Criteria 

Determine what you require from a lead before they can become a customer. These steadfast qualifications could be age, location, or job title. Maybe you only sell to people in hospital distribution or group purchasing networks. Whatever the criteria, it must be essential to passing them through the funnel. Otherwise, it shouldn’t be considered here. 

2. Identify Your Target Market 

Identify the characteristics of your target market. Unlike your minimum criteria, these are common traits typically held by your preferred audience but are not mandatory. The goal is to identify prospects that are most similar to your existing customers. The more comparable they are, the more likely they are to be interested in your products.

This is a simple process if you’re familiar with your current customers. If not, your marketing team should know these characteristics from their research in developing custom content. You can also rely on your sales team for input since they encounter your audience daily and are in touch with your customers’ needs.

3. Define the Ideal Customer 

In a perfect world, what does your dream customer look like? Think about traits like job title, field of expertise, typical turnaround demand, and budget size. Seek input from your sales and marketing teams to build a more well-defined snapshot of your ideal lead. Once you know what your desired customer looks like, your leads can achieve a higher score.

4. Assess Customer Engagement 

Understanding customer behavior is crucial in assigning point values. Consider all of the opportunities a prospect has to engage with your company.

Assess behavior such as:

  • Website clicks
  • Email opens
  • File downloads
  • Social media comments
  • Completed CTAs

Evaluate website analytics to find such details and observe customer behavior. Critical conversion behaviors, like requesting more information or watching a product demonstration, are indicators that a lead is interested in becoming a customer. The score for these behaviors should carry more weight when you begin assigning points. 

5. Set the Parameters for Your Scoring System 

Although a scoring system of 0-100 is straightforward and widely accepted, incorporating more digits in your structure can help categorize your leads. Consider adding a thousandth digit to signify company size. Weed out weak leads by assigning a certain number of points for leads that meet your essential criteria. If they don’t meet the threshold for quality, they don’t make it to the sales team. 

6. Assign Points 

The point of lead scoring is to identify characteristics and actions that result in a closed sale. Assign points to behaviors accordingly. It is rare that a lead who registers for blog updates becomes a paying customer. That behavior should earn a low score. Leads who click on downloadable files do tend to convert, so they should get a higher score. 

7. Adjust as Necessary

Once you’ve determined your scoring system, try it out for a month. Then reassess and see how effective it’s been. Look for any surprises, like low-scoring leads that converted and high-scoring leads that didn’t. Make adjustments to your system as necessary until you develop a model that yields positive results.

Let Us Help You Build an Effective Lead Scoring and Qualification Model

All businesses in the healthcare supply chain can benefit from an effective lead scoring and qualification model. With this model, you can target the prospects most likely to convert and allocate your resources most effectively. Share Moving Media specializes in helping healthcare businesses generate qualified leads and reach their marketing goals for increased market share.

Contact us today to discuss how we can help you close sales and generate revenue with an effective lead scoring and qualification model.

Master the Growth of Your Healthcare Digital Marketing Program: A Guide to Digital Marketing in Healthcare

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The world of marketing is constantly evolving. From technological advancements to updated research findings, marketers must continually adapt to the latest trends and platforms to most effectively reach their audience. This is especially true for businesses in the healthcare supply chain. With ever-changing medical advancements, government regulations, and healthcare research, companies must adjust their messaging to deliver timely and relevant information to their audience.

A digital marketing strategy should be evaluated and updated on a fairly regular basis. To ensure that you are meeting the needs of your audience, delivering current information, and maximizing marketing efforts, keep your campaigns up to date— both in strategy and execution. For maximum impact and best results, learn how your healthcare digital marketing strategy should evolve with this e-guide on digital marketing in healthcare.

Why is a Healthcare Digital Marketing Strategy Important?

Your healthcare digital marketing strategy helps set your business apart from the competition. Whether you are in hospital purchasing, group contracting, or hospital distribution, an effective digital marketing strategy enables you to communicate with your audience. 

A healthcare digital marketing strategy helps healthcare suppliers:

  • Identify your audience: Through research, you can discover qualitative and quantitative data, from traditional demographics like age and gender to job title and medical product needs. This guides your content strategy and how to reach your prospects for the best results.
  • Build trust and develop relationships: Useful content helps to build trust with your audience while personalized messaging enables you to develop meaningful relationships with your readers. This equates to more purchases and referrals.
  • Earn more customers: A well-developed and intuitive website can serve as an invaluable resource for your users. Strategic content can guide visitors through the sales funnel and convert them to customers.

To ensure you’re getting the most out of your healthcare digital marketing strategy, you must perform occasional housekeeping to maintain up-to-date information and practices for ultimate success.

7 Ways to Update Your Healthcare Digital Marketing Strategy

Maintaining a current healthcare digital marketing strategy is essential to building your online presence and overall business success. Here are seven ways to update your strategy for maximum results. 

1. Reassess Your Current Strategy’s Effectiveness 

Take some time to review your analytics and see what areas of your digital marketing strategy are working and what areas need improvement. This data provides insight into your audience, your company’s strengths, and your business in general. You can use these metrics to fine-tune your strategy and make any adjustments for future growth opportunities.

2. Implement New Technologies and Platforms 

There was a time when pay-per-click ads were the height of technological marketing. Now, there are constantly new apps, plugins, and digital features to help promote your business. Chatbots can streamline sales and marketing processes, and social video marketing engages audiences like never before.

The addition of new platforms to the digital space is also revolutionizing digital marketing. More people are connecting through social networks. To reach your audience where they are, you must stay on top of the latest platforms people are using. That’s where they’ll share your information, ask product questions, and discuss and review their experience with your company.

3. Try New Advertising Methods

Traditional advertising like magazine ads and billboards aren’t so traditional anymore. Today, more than 80% of Americans use social media. Consider allocating your marketing budget for ads and promotional notifications on Facebook, Twitter, and Snapchat. Look into other opportunities for digital marketing that you may not have previously considered. By leaving less effective advertising methods behind, you save money and reach more of your targeted audience.

4. Evaluate Channel Performance

A digital marketing strategy doesn’t have to be a complete failure to be considered ineffective. Sometimes a marketing plan is delivering results but isn’t functioning at maximum capacity. Take a closer look at the channels used in your marketing campaigns. 

If you find they’re doing great, they may not need any improvements. But for channels that aren’t bringing the results you want  to see, consider re-evaluating those options. Update your approach, or pull out of that channel altogether. Those resources can be applied elsewhere to strengthen your campaign and maximize your efforts.

5. Interpret Current Data 

There are several tools available for analyzing and interpreting data. If you’re assessing campaign performance and can’t make sense of the metrics you’re seeing, consider purchasing a tool to assist with this process. Information still over your head? Hire a company to handle this aspect of your marketing for you. This information provides invaluable insights into campaign performance and company success. You want to be sure you can track it accurately to shape an effective digital marketing strategy.

6. Maximize Engagement 

Engagement is an important element of marketing. It aids SEO, guides your content development, and helps build brand loyalty and recognition. When people visit your website, you want them to click through your pages, spend time reading your information, and perform a call-to-action. On social media, you want people to share and like your posts and comment on your updates. 

If your website isn’t gaining attention or your social media account isn’t receiving any interaction, it is time to make some changes. Revamp your content. Survey your audience. Somehow, you’re not delivering information that they’re finding useful. When you know how to reach them and with what details, you can improve engagement and drive interest.

7. Stay Current on Algorithms 

A marketing strategy that’s worked for a long time may suddenly stop delivering results. Content may be failing to attract your audience or you may find your business listed lower in SEO rankings. This can be an indicator that something online – a formula, an algorithm, or a process – has changed. 

You’ll need to find out what it is and adjust your strategy to meet the requirements necessary to succeed. Using the same healthcare digital marketing strategy for too long will lead to an outdated program that loses impact, declines in performance, and becomes stagnant.

Develop a Professional Healthcare Digital Marketing Strategy 

To keep up with the ever-changing trends, updates, and technological advancements in the healthcare industry, it’s important to continually update your digital marketing strategy. A full-service company, Share Moving Media uses media and content to help healthcare businesses like yours reach their marketing goals.

Contact us today to discuss ways to improve your healthcare digital marketing strategy for maximum results.

5 New Diagnostic Tests for Patient Experience Optimization

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Patient experience is essential to the success of businesses within the healthcare supply chain. Assessing a patient’s journey to ensure a positive experience is important to quality lead generation and revenue growth. After all, people who receive treatment that meets their specific needs and preferences are likely to become loyal patients who spread the word about their experience. This expands the reach and helps drive more business to the healthcare provider. 

As healthcare professionals analyze their services, they must evaluate their diagnostic tests for patient experience. By assessing these tests, medical professionals eliminate unnecessary procedures and provide the most positive patient experience possible.

What is Diagnostic Testing?

When a patient has a medical concern, physicians use diagnostic testing to rule out and confirm various ailments and determine their progression. Diagnostic tests and tools guide physicians in developing a treatment plan and measuring the treatment’s effectiveness.

Some diagnostic tests are invasive, where tools are inserted into the body, as in: 

  • Biopsies
  • Blood samples
  • Colonoscopies
  • Endoscopies

Sometimes invasive procedures are the only way to access the information needed for doctors to diagnose a medical issue. Alternatively, they can use non-invasive diagnostic tests, where it is not necessary to penetrate the skin to diagnose. 

Common non-invasive diagnostic tests include:

  • MRIs
  • X-rays
  • Basic eye exams
  • Mammograms
  • Sonograms

Non-invasive testing typically requires equipment that creates pictures of soft tissues, organs, and bones.. These images let doctors know if more invasive steps are required to diagnose the issue.

Like any medical procedure, diagnostic testing is subject to inaccuracies, cost, risks, and benefits. That’s why it is  important to evaluate testing procedures and streamline processes to ensure patients have positive experience.

5 New Diagnostic Tests for Patient Experience 

A closer look at which diagnostic tests are issued and how they are conducted can help doctors meet the medical needs of their patients while avoiding excessive costs, saving time, and minimizing risk. All of this helps to provide an improved patient experience. Here are five new diagnostic tests for patient experience optimization.

1. COVID-19 Rapid Diagnostic Tests 

While people wait to receive their COVID-19 vaccine, accurately and quickly diagnosing the virus is critical in minimizing its spread. Two new rapid diagnostic tests have been developed for people to detect COVID-19 variants and differentiate from illnesses with similar symptoms.

Much like an at-home pregnancy test, these COVID-19 rapid tests use commercial reagents for nucleic acid detection. The first test can be conducted in the comfort of one’s own home and results are revealed in roughly an hour. The second test uses the same sample but must be analyzed by a professional. 

These new tests are more convenient, more comfortable, and produce results more quickly than previous COVID-19 diagnostic tests. They would certainly improve the patient experience. Scientists are currently seeking licensing for release of these diagnostic tests to the public and healthcare professionals alike.

2. Microneedle Patch with Fluorescent Nanolabels 

Blood draws are one of the most common diagnostic tests conducted by healthcare professionals. Unfortunately, they can be inconvenient, painful, and are difficult for patients who can’t handle the sight of blood. A new alternative is a microneedle patch covered in fluorescent nanolabels that detects protein and antibodies in the interstitial fluid that exists between cells.

Microneedle patches are covered in tiny needles that only penetrate about 400 microns deep into the dermal layer of skin. They don’t touch sensory nerves, so they don’t cause any pain. Although antibodies in interstitial fluid are generally low in concentration, the fluorescent nanolabels boost the detection and make them easier to identify.

For patients who dread having their blood drawn, microneedle patch diagnostic testing can be a preferred option. It is  painless, convenient, and yields reliable results.

3. RESP Lung Monitor 

Monitoring lung sounds is an important step in diagnosing numerous respiratory issues. RESP, a new device developed by Strados Labs in Philadelphia, is a wearable technology allowing healthcare providers to monitor their patients and track data remotely.

RESP adheres to the chest and listens for lung sounds like wheezes and coughs. Data is recorded and stored remotely, and physicians can  access the information at any time. Sound editing can eliminate outside noise, accurately track lung sounds, and reveal trends and patterns in the lungs’ performance. 

Patients don’t have to make multiple trips to their doctor’s office for assessment or monitoring. They simply wear the non-invasive device and go about their daily routine. It’s a convenient way to monitor lung health and track medical progress.

4. VitalSight Remote Patient Monitoring 

Although annual check-ups only occur once a year, they are fairly inconvenient. Patients have to take time off from work, navigate traffic, and sit in a waiting room with potentially sick people before they’re even seen by a doctor. A new diagnostic test created by Omron allows doctors to monitor their patients remotely.

VitalSight is a system that connects Omron’s weight scales and blood pressure monitors to an EMR through a special hub. Patients simply plug in the wireless hub to a power outlet and they can measure their own data from home. All readings are recorded, routed to their medical records automatically, and reviewed by healthcare professionals. Any abnormal results send an alert to staff for a follow-up.

Remote patient monitoring is easier for patients as it doesn’t disrupt their daily routine. They can still receive the same great care from the comfort of their own home.

5. BIOMONITOR IIIm Cardiac Monitor

The BIOMONITOR IIIm injectable cardiac monitor (ICM) has been on the market for a while, helping cardiologists remotely diagnose cardiac issues. The ICM now features a Vital Data Sensor that measures body temperature and can detect signs of fever. This is important for cardiac patients who are at a higher risk for infection and who have a harder time recovering from systemic illnesses. 

Recognizing the onset of fever can indicate early signs of infection which helps patients receive treatment sooner. Remote monitoring also minimizes in-person contact. This protects these at-risk patients from possible illnesses. The ICM with Vital Data Sensor is a diagnostic test that brings ease and comfort to the patients who use it.

Send the Right Message with a Professionally Developed Marketing Strategy 

Whether you’re in medical sales or hospital distribution, your products and services play a vital role in the overall patient experience. Let your customers know you’re ready to help. Share Moving Media is a full-service media and content company that helps healthcare businesses reach their marketing goals.

Looking to help your customers maximize their patient experience? Contact us today to develop an effective marketing strategy that can help increase your market share.