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How Can Medical Manufacturers Use Inbound Marketing?

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Marketing is all about engaging your target audience. To do that, you have to establish contact and start a conversation. You might think that the best way to achieve that goal is to target them with marketing materials proactively.

However, flooding people with unwanted information will likely annoy them – and may even leave them distrustful of your brand. The majority of consumers already report that they don’t trust brands or their advertising.

As a marketer, distrust is the last thing you want to inspire in your target audience. This is especially true in the medical manufacturing field. You are responsible for healthcare products that literally change – or even save – lives. So, how do you reach consumers without inundating them with unwanted messaging?

Inbound marketing is the answer. This methodology brings customers to you by offering them valuable content tailor-made to their interests.

Find out how to implement inbound marketing for healthcare manufacturers below.

Inbound Marketing 101

Outbound marketing techniques like phone calls, email spam, and media buys are more likely to annoy than convince consumers. In contrast, inbound marketing attracts consumers organically. How? Content.

Blogs, websites, e-books, podcasts, long-form articles, and white papers can provide valuable information. By creating educational, informative content that meets your target audience’s needs, you can spark their interest — and then drive them to your website, your primary sales platform.

Effective content also helps to demonstrate authority on a subject and to establish trust. Authority marketing is a must in the medical manufacturing field. Healthcare provider networks, physicians, and patients need to trust your company and its products.

Implementing Inbound Marketing for Healthcare Manufacturers

Inbound marketing shares the same end goal of any marketing tactic: to generate leads and convert them to customers – and, ideally, loyal followers. The difference lies in the first step, as inbound marketing subtly attracts consumers instead of aggressively pursuing them.

Here is a step-by-step guide to inbound marketing for healthcare manufacturers.

Know Your Customer

If you’re going to create content your consumers find valuable, you have to know what they want. Understand their pain points, challenges, and motivations. Developing a customer journey map can help you make your content sell even if you’ve never met the end customer.

For example, in the current climate, understanding how the COVID-19 pandemic impacts healthcare providers and networks can help you generate relevant and timely content.

Create Niche-Specific Content

Odds are you work in a highly specific field, whether it’s cardiovascular stents, stethoscopes, or ultrasound machines. Many medical manufacturing professionals will stay in the same sector for years or even decades.

Leverage your knowledge. Content marketing in healthcare should be focused on your area of expertise, allowing you to create genuinely informative blogs, white papers, e-books, and more.

Perfect Your Website

The content you put into the world to attract your target audience should always link back to your leading sales portal – your website. Include a call-to-action with links to your platform, ideally after the content. Promoting upfront can deter consumers.

When consumers get to your website, they should be greeted with a streamlined, user-friendly platform. Create a robust portal that will drive healthcare sales. It should feature straightforward navigation and content that is crisp, clear, and informative.

Finally, make sure to develop a mobile-friendly version of your website. Many people now prioritize smartphones over desktop computers for internet access, and Google ranks mobile-friendly websites higher in search engine results.

Automate Your Marketing Processes

Inbound marketing is all about delivering an improved consumer experience. This comes in part from great content and in part from efficient processes. Use marketing automation tools to streamline operations.

Say a consumer visits your website, for example. They download a free white paper on a topic of interest to them – say, cardiovascular stents – in exchange for providing their email address. A marketing automation system will capture, sort, and store that email. It can further be programmed to tailor future mailings according to the individual’s expressed interest (in this case, cardiology).

What does this accomplish? The consumer gets more meaningful content more quickly. Meanwhile, your marketing team saves time and effort, which they can then dedicate to other measures – like creating more great content.

Tap into the Power of Inbound Marketing Today

Share Moving Media is a full-service media company specializing in medical marketing and distribution. From podcasts to e-books, blogs, and more, we can help you create and place valuable authority content to drive your inbound marketing efforts.

Subscribe to our newsletter for more healthcare marketing tools, tips, and tricks. Ready to revamp your inbound marketing? Contact us.

How Healthcare Businesses Can Adjust to the New Virtual Sales Environment

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The global pandemic has changed the way the world operates for the foreseeable future. This is especially true in the healthcare industry.

As a medical supplier, you may have found yourself conducting more virtual sales meetings than ever before. As the world shifts into this “new normal,” we have some helpful tips to help you and your company transition into a new virtual sales environment.

Key Takeaways

  • Sales associates must adjust their expectations and improve their emotional intelligence to adapt to a virtual environment.
  • Companies need to give their sales staff all the hardware and software they need to succeed virtually.
  • Sales teams can incorporate best practices, such as short meetings, good visuals, and consistent focus, to improve results in virtual meetings.

Help Your Sales Staff Improve Their Emotional Intelligence to Succeed in a Virtual Environment

While it might seem like face-to-face sales skills would translate well in a virtual world, many sales professionals find themselves struggling and questioning their abilities.

To ensure that your sales staff is well-equipped to meet the challenges of a virtual sales environment, your company will need to consider new support tactics to help them succeed. Roberta Moore, CEO and Founder of The EQ-i Coach, wrote in Forbes about five key emotional skills salespeople should focus on while conducting business online.

  • Self-Regard: Your sales staff should be confident in their abilities. If they are feeling unsure, clients will likely notice. Help encourage confidence by sharing a list of their accomplishments with them.
  • Emotional Expression: Talking with someone through a video chat requires more emotional expression than an in-person chat. Coach your sales staff on making their faces more expressive and using positive body language that the client will see on camera.
  • Flexibility: Depending on the circumstances, your sales associates may meet with clients who are working from home. Because of various pandemic conditions, your associates or clients may have a noisy home environment that is full of distractions. Train your associates to be flexible, forgiving, and patient. 
  • Optimism: Working from home or virtually in an office during a pandemic can be stressful and uncomfortable. To encourage feelings of optimism, tell your associates to think of someone they love or a funny situation to help lighten their spirits before a call. 
  • Assertiveness: If a sales associate can focus on their momentum instead of possible disappointments, they can start feeling more assertive. Count each small step as a success.

Invest in Virtual Infrastructure

A successful virtual selling environment needs support from a well-designed virtual infrastructure. Instead of just putting your sales staff in front of a camera and hoping for the best, you need to make some infrastructure adjustments.

  • Promote your brand: You have a company logo. Use that logo to create a virtual background that showcases your brand. You can also invite clients to company webinars to learn more about your brand.
  • Use quality equipment: Make sure your virtual sales staff have the equipment they need to do their best job. This may include a laptop, improved lighting, a high-quality microphone, and an excellent web camera.
  • Keep software up to date: Along with having advanced hardware, make sure your sales associates have the correct software and that everything is up to date. It would be unfortunate to miss a potential sale because of a software failure.

With the right tools, your sales team will begin seeing more success in their new virtual environment.

7 Best Practices for a New Virtual Sales Environment

While many sales meetings are conducted across the internet now, humans still prefer a personal touch. To continue to build the relationships any sales team needs to succeed, here are a few virtual selling best practices your team can implement.

1. Establish a Routine that Promotes Focus 

Whether your sales team is working remotely from home or coming into the office, they need a space that can help them focus on their goals. Encourage your associates to create a healthy work routine that includes taking breaks to prevent burnout.

2. Keep Virtual Meetings Short 

It can be difficult to keep someone’s sustained attention in a virtual environment. Have your associates keep this in mind when planning their meetings. Remote buyers are looking for detailed, succinct meetings. 

Unlike a face-to-face meeting, no one will linger afterwards for a follow-up chat or a cup of coffee. Sellers must deliver all their charm and all the details in a set amount of time. 

This is also a good way to show your clients that you value their time. Schedule meetings that allow for potential downtime in between. For example, instead of an hour-long meeting, schedule it for 50 minutes. 

Consider using a checklist, like this one, to manage your virtual meetings.

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3. Be Prepared with Visuals

In a traditional face-to-face meeting, you might give a client some handouts or give them a presentation with pertinent statistics and graphics. In a virtual setting, you may not be able to hand them something, but your sales staff should still use bold graphics and other visuals to keep the client’s attention.

These visual should guide the client through their needs and show them how your company can solve a problem for them. They are more likely to remember what you share with them if you use visuals.

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4. Dress Professionally 

It is tempting to stay in casual clothes while working remotely. However, by getting dressed for work in the morning, it can help your brain get into a work mindset. Plus, professional dress leaves more of an impact during a sales call.

5. Use Flattering Lighting 

Natural light that comes from the front offer the most flattering lighting. If a windowed room is not an option for a virtual sales call, use quality, professional lights.

6. Position the Camera Correctly 

Placing the camera slightly above the eye line will give you the best camera angle. It keeps your head tilted up slightly and is more comfortable.

7. Turn on “Do Not Disturb” 

Make sure your team is not distracted by other notifications on their computers or phones by having them turn the “do not disturb” feature. This will block pop-ups and any notification sounds from distracting them.

Check out these additional sales tips for video calls to help your team succeed and feel more engaged with your clients.

Your Healthcare Brand Can Succeed in a Virtual Sales Environment

Your sales methods may have to change, but you still offer quality medical supplies that your clients need. At Share Moving Media, we are dedicated to healthcare distributors and manufacturers like you and want to see your business grow.

We can help you enhance your virtual sales experience and allow your customers to see your full potential, even when you’re not face-to-face.

Contact us today to get started in this new virtual environment.

Blogging, LinkedIn, and Email: Winning Healthcare Sales Tactics

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If you’ve been searching for the ultimate marketing combination for maximum return on investment, look no further. Three of the top healthcare sales tactics today are blogging consistently, investing in email marketing, and taking advantage of all the tools that B2B mastermind LinkedIn has to offer.

Are you ready to jump in and learn what you need to know to attract ideal customers, gain qualified leads, and boost sales? Then read on.

Key Takeaways:

  • Healthcare businesses should speak directly to their target consumers, providing solutions to pressing problems and pain points.
  • While your business could incorporate numerous content marketing strategies, blogging, LinkedIn, and email are three absolute must-haves.
  • Businesses that prioritize blogging see 13x the ROI of organizations that don’t.
  • Email marketing scores businesses an average ROI of $42 for every $1 spent.
  • LinkedIn’s audience has twice the buying power of the average web audience, and four out of five members drive business decisions.

The Importance of Content Marketing for Healthcare Industries

Content marketing for healthcare should communicate complex topics and ideas clearly. Healthcare businesses should speak directly to their target consumers, providing solutions to pressing problems and pain points. Effective content marketing should also empower your business to generate new leads and boost your bottom line.

To achieve your content marketing potential, you must have a deep understanding of your target audience (and their target audience) so you can meet them where they are. By providing answers and addressing concerns, you can become a trusted resource and authority in your field. 

Suppose you’re a medical supplier. In that case, you can target healthcare decision-makers and buyers by explaining how your products work, why they’re the best, and how they can help patients and ensure profitability.

By following the right strategies, you can build authentic relationships with people and win loyal, returning customers over time.

Top Healthcare Sales Tactics to Use Online

While you have numerous content marketing options to generate leads and make sales in your business, these three tactics should top your list.

1. Blogging

According to HubSpot, blogging is the third most common content marketing strategy for businesses. Businesses that prioritize blogging see 13x the ROI of companies that don’t.

If your business hasn’t started blogging yet or hasn’t invested enough time and effort to do it effectively, you could be missing out on tremendous profit potential. To get started blogging (or improve your current efforts), begin mapping out the buyer’s journey. In healthcare industries, it typically follows this pattern:

  • Awareness stage
  • Evaluation stage
  • Decision stage
  • Loyalty/post-purchase stage

You’ll want to create content that addresses prospects at each stage of the buyer’s journey. That way, you’ll move leads down the sales funnel, regardless of where they jump in.

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Follow these steps, and you’ll be well on your way toward attracting quality leads to your website and capturing their attention through content creation.

  • Choose keywords and categories to attract ideal consumers.
  • Blog about topics your audience craves, covering them in engaging ways.
  • Choose popular formats that are easy to digest, like listicles, how-to guides, and answers to frequently asked questions.
  • Create a blogging schedule you can stick to. Consistency is key!
  • Make blog posts visually compelling by adding graphics and photos.
  • Optimize every post for maximum visibility on search engines.
  • Share and promote your posts.

2. Email Marketing

Email marketing is another no-brainer, with an ROI of $42 for every $1 spent. How do medical suppliers and other healthcare businesses take full advantage of everything email has to offer, you ask? Here are some tips.

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Nurturing Leads

Email is one of the best ways to engage with leads and nurture them over time. If someone signs up for your email list, they’re already showing interest in your business. Sending personalized, customized content to your buyer personas can help you build solid relationships and provide value.

Tracking KPIs

Choosing the right key performance indicators (KPIs) to track is essential. At the very least, make sure you measure email open rate, click-through rate, unsubscribe rate, and bounces for every email you send. You’ll understand exactly how your emails are performing and can make adjustments over time to improve results.

Creating Engaging Campaigns

Every campaign should have an end goal in mind, a target audience, and a strategy. Keep your emails concise, clean, and easy to follow. For example, maybe you have an in-depth guide you want contacts to download and read, to become more educated on a specific product you offer.

In every email, include engaging content and a clear call to action. Subject lines and preview text should always be catchy and persuade contacts to open. Personalize your emails with individual customer names. Also consider conducting A/B tests to discover what types of emails perform best.

3. LinkedIn

LinkedIn is an excellent B2B platform for creating genuine connections, engaging with potential customers, and converting leads into clients. It’s also a leading social platform for decision-makers. LinkedIn’s audience has twice the buying power of the average web audience, and four out of five members drive business decisions.

Here are a few of the marketing tools you can utilize as a healthcare business on LinkedIn.

  • Paid advertising: Build brand awareness, generate leads, and drive qualified traffic to your website with sponsored content and messages.
  • Organic outreach: Publish quality content for free to get in front of potential customers organically. You can also reach out to prospects through direct messaging.
  • Build custom audiences: Create customized contact lists to target specific groups of people, such as key decision-makers or directors.
  • Retargeting: You can remarket to different audiences using LinkedIn’s matched audience feature. Reach people who have already engaged with your company at least once.
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Need Help Implementing These Healthcare Sales Tactics?

Share Moving Media is a leading content production and publishing company. We work specifically with manufacturers and distributors in the medical field, helping them grow their audiences and win new customers through content marketing. If that includes you, please reach out! We’d love to help you crush the competition and smash your top business goals.

Contact us to learn more or get started.

9 Terms Every Medical Sales Rep Should Understand

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Acting as middlemen or bridges, medical sales representatives eliminate the communication gap between medical suppliers and healthcare professionals.

However, this critical role can negatively impact any medical supplier’s sales performance if their representatives do not use proper lingo common to the industry. A crucial part of every medical sales training is learning correct terminology.

Even seasoned reps should keep their knowledge up to date since the healthcare industry is constantly evolving.

A recent study from Markets and Markets revealed that the global market size of the Internet of Things (IoT) would grow from $72.5 billion in 2020 to $188.2 billion by 2025. And with a CAGR or Compound Annual Growth Rate of 21%, expect to see an emergence of new medical terminologies.

Your sales rep’s understanding of new healthcare jargon exhibits credibility to customers, helping establish your company as an authority in the field.

Terminologies Important to Medical Sales Training

Every salesperson needs to have strong negotiation and presentation skills to increase their chances of closing a sale. An excellent communication skill – using proper terminologies – is what binds these two abilities together. Even if you’re running a healthcare content marketing campaign, you should know what terms to use to connect with your audience.

What separates a medical sales rep from a regular salesperson is their industry knowledge, which includes terms specific to healthcare. Here are some terminologies that every salesperson should understand to sell better in this industry:

1. Bundled Payments

With the shift to value-based care, fee-for-service (FFS) payment models are becoming obsolete. Bundled payments make settlements to providers and healthcare facilities easier for patients. Organizations and individual practitioners now have greater accountability for both clinical and cost outcomes.

Bundled payments are single fixed payments that healthcare facilities charge patients or insurers. It is the overall price for the services provided, including treatments and diagnosis over an episode of care. An “episode of care” indicates the care delivered within a definite period or for a specific condition. For instance, a provider receives one payment for the entire knee replacement episode of care.

2. Population Health Management

Population health management is another result of the value-based care model. It’s a holistic approach to improving the health of a group of individuals based on a specific demographic. Some groupings include people with a predetermined health system, individuals sharing the same geographic area, or people with a particular disease.

Information gathered from population health management can help identify patient care gaps in specific areas. Its value to medical sales reps and suppliers lies in proactively allocating medical equipment that providers will recommend to their patients.

3. Predictive Analytics

Predictive analytics enables healthcare providers to be prospective instead of retrospective when approaching a patient’s health. It helps optimize outcomes based on recommendations of the best course of action using multiple “what-if” scenarios.

By helping identify which of their patients are at risk, hospitals can proactively use resources such as medical equipment or medication delivery. Predictive analytics can also enhance hospital operations with better equipment provision.

4. Medical Device Connectivity 

Responsible for transferring data between medical devices, medical device connectivity helps eliminate the need for manual data. As a result, providers can give a better and up-to-date diagnosis because of the frequency of data updates from a patient monitor.

Connectivity may be either wired or wireless. The latter provides uninterrupted data transfer even when the patient is in transit. A wired setup, on the other hand, is more stable and is best for static environments.

5. Digital Health

Any usage of digital technologies to improve the physical and psychological well-being of populations can mean digital health. It also refers to any enhancements to the quality and outcome of healthcare using the same advancements. Digital health can also improve computational technologies and smart devices to help healthcare professionals manage their patient’s conditions better.

Wearable tracking devices are an excellent example of how healthcare providers use digital health to monitor sleep patterns or calorie consumption. Furthermore, about 45% of Americans today have experience using digital health products such as fitness trackers and mobile health apps.

6. Micro-Hospital

Small inpatient facilities that usually have eight to 15 beds for observation or short-term use are micro-hospitals. They operate 24/7 and provide emergency care together with laboratory and pharmacy services.

Compared to freestanding emergency departments (EDs), micro-hospitals leave smaller financial footprints. This type of facility provides healthcare services to areas where locals do not need full-scale hospitals. As such, micro-hospitals are usually within 18 to 20 miles of a major hospital.

7. Medical Robots

Medical robots have various uses in the healthcare industry. They are instrumental in surgery, telemedicine, sanitation, and transportation of lab specimens. The growing reliance on surgical robots helps cut down the waiting list for surgeries. Surgeons are still 100% in control of the robot, but the machine’s precision helps reduce the operation time significantly.

8. 3D Printing

Consumer products are not the only ones that benefit from 3D printing. The most widespread use of 3D printing in healthcare today is with the on-demand fabrication of medical devices.

The benefits of using this technology include personalized and customized treatment to patients and consistent availability of medical devices and supplies. A healthcare 3D printer can have various uses such as:

  • Developing models for surgical planning
  • Creating anatomical models for education and training purposes
  • Creating custom prosthetics, implants, or surgical instruments
  • Manufacturing anatomical models for use in pre-clinical validation and verification

3D printing reduces the time and expenses spent in the operating room since physicians can prepare better for surgeries. For instance, a printed bone replica that matches the patient’s bone structure can dramatically reduce surgery time. It can also reduce recovery time, leading to lower medical bills.

9. Telemedicine

Telemedicine helps remove restrictions on location, helping health providers to render better patient care even if they are not on-site. Doctors use it to conduct medical treatments and consultations remotely. Through the use of the internet, satellite, or telephone, telemedicine can provide medical assistance almost the same way as on-site care.

Improve Your Medical Sales Performance with the Right Words

Rapid technology advancements in the healthcare industry are causing the emergence of new terms. Successful medical sales reps are those who are always in the know about the latest trends. By bringing themselves up to speed on new vocabularies, they can connect with their clients better and provide relevant recommendations.

Marketing in the healthcare industry is not just about terminologies. Contact us, and we’ll boost your medical supply business.

The Sum is Greater Than the Parts: Co-Marketing Strategies in Healthcare

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Co-marketing in healthcare can help your brand expand its audience and win new, brand-loyal followers who are likely to convert into paying customers.

Healthcare distributors that partner with other brands in their field also can take advantage of new resources, expertise, and ideas. All of this adds up to more creative, impactful, and far-reaching marketing campaigns.

Benefits of Co-Marketing

A well-executed co-marketing effort will be greater than the sum of its parts in the truest sense of the saying: A collaborative campaign between two brands is often more compelling than a single-brand campaign, as each partner adds unique assets to the equation.

If you need proof of the value of co-marketing, look at some of the world’s biggest brands:

  • GoPro and Red Bull co-branded for the Stratos campaign.
  • Pottery Barn and Sherwin-Williams joined forces for the “Color Your Room” campaign.
  • BMW and Louis Vuitton teamed up for “The Art of Travel” campaign.

These companies have the funds and expertise to run entirely effective marketing campaigns solo. So why team up? They recognize the immense value of co-marketing.

Here are some of the benefits:

Save Money

Marketing campaigns cost money. Some initiatives, like email marketing or organic search engine optimization marketing, can be reasonably cost-efficient. However, other initiatives like paid search marketing and pay-per-click advertising can require five-figure budgets.  

When you co-market in conjunction with another brand, you tend to split the costs of the campaign. This allows both sides to save, resulting in a greater return on investment.

Reach a Wider Audience of Brand-Loyal Consumers

If you’ve been in the healthcare business for some time, you probably already have a built-in audience – loyal consumers and followers form a network of connections that you’ve nurtured for years. Finding new leads to convert is often a challenge, however, especially in the competitive healthcare market.

When you co-market with another brand, you gain automatic exposure to their built-in following of customers. Of course, they gain exposure to your built-in following, too – quid pro quo.

Not only do you gain automatic exposure, that exposure is also more likely to result in conversions. Why? The people who follow your co-marketing partner presumably already trust that brand. They are thus even more likely to trust your company. You’re no longer a stranger. You’re a friend of a friend.

Target the Right Customers at the Right Time

Partnering with other brands also opens up unique opportunities to reach customers at a point in the sales funnel when they are more likely to convert.

The most obvious example can be seen when you book a vacation. As soon as you buy a flight, you get offers for hotels and car rentals. These brands are demonstrating co-marketing common sense. They are creating a one-stop shop to maximize your spending when you’re already in a buying session.

How might this scenario look in the healthcare setting?

Say you work for a medical devices company selling blood glucose monitors for diabetics. You partner with healthcare providers in the diabetes space, promoting a campaign that raises awareness about symptoms of diabetes and the importance of diagnosing and managing the illness.

The campaign will drive potential diabetics to seek testing from HCPs, bringing them business. Those diagnosed with diabetes will then already have your brand name in mind and know where to turn when they need blood glucose monitors to manage their illness.

Tips for Co-Marketing in Healthcare

Ready to implement co-marketing in healthcare? Follow these steps.

Choose the Right Partner

The value of co-marketing partnerships depends mainly on who you partner with. Choosing well-respected and well-recognized brands can enhance your brand identity. Conversely, aligning yourself with brands that have a bad reputation can harm your image. Reputation management is critical.

You also want your partnership to make sense. As a healthcare distributor, it won’t look good to partner with a tobacco brand. Now, that’s a pretty egregious example – but you get the point. Your partnership needs to be logical. You shouldn’t just pick a partner because they have a big name. The aim is to align services and products that support each other.

Set Shared Goals and Develop Your Strategy Accordingly

Both partners need to benefit from your co-marketing campaign. Define individual goals and share them to make sure your agendas are aligned. You can then develop mutual goals. With your aspirations set, you can craft your time-specific marketing strategy, including key milestones, deliverables, and metrics you will use to track progress.

Create a Co-Marketing Agreement

If you’ve determined that your mutual goals are aligned, go ahead and hammer out a formal co-marketing agreement. This will help to avoid miscommunication as your collaboration progresses.

Your agreement should cover goals, timelines, topics, promotional plans, and reporting initiatives. If you are creating co-branded content, where will each party share it? How often do they need to share it? What evidence do they need to provide to the other party that they’ve shared it? Finally, make sure to define ownership of content and assets that result from your collaboration.

Tap into Each Party’s Strengths and Weaknesses

Co-marketing campaigns are created collaboratively. Working with an external brand to craft compelling healthcare marketing strategies and content can reinvigorate your in-house marketing. Such collaboration allows you to tap into novel resources and expertise and develop new ideas.

Before you start creating your campaign, take stock of each party’s strengths and weaknesses. Maybe your healthcare marketing team is hitting it out of the park in social media marketing but falling short on blogging. If your partner has a high-traffic blog, that’s great. Once you know each side’s strengths and weaknesses, you can better divide up tasks for maximum effectiveness.

Craft Compelling Co-Marketing Content

Finally, you can get to the fun part of co-marketing in healthcare: creating actual campaigns. You and your partner should craft new content together. Brainstorm collaboratively and select the ideas you like best to carry forward. Mapping the customer journey can help ensure alignment of concepts and goals as you develop joint content marketing in healthcare.

Boost Your Co-Marketing Impact with Share Moving Media

Trust Share Moving Media to support your co-marketing in healthcare. We are a full-service media company, crafting everything from ebooks to white papers and podcasts. We can help you and your marketing partners prepare compelling content that engages and converts audiences to increase healthcare sales.

Contact us for help with your healthcare marketing.