Share Moving Media

Impact of Marketing Automation

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As a busy business in the medical supply chain industry, it can feel like you are being stretched thin when focusing on marketing at the same time as other sales and business responsibilities. Fortunately, in today’s increasingly technology-based marketing sphere, there are many ways to organize and automate the planning of marketing campaigns to make the process less daunting.

It is now more possible than ever, due to technological advancements, to integrate new automation systems into a company’s marketing strategy. Automation systems reduce time spent on marketing efforts and improve the outcomes of a business’ outreach techniques. Marketing automation refers to specific software platforms that can assist companies in digitizing and organizing marketing and sales engagement to better generate leads.

Another option that can alleviate the time burden of marketing is outsourcing content generation. Share Moving Media has extensive experience in marketing within the healthcare supply chain industry and can generate content for your business so you can focus more energy on sales tactics.

Both marketing automation and outsourcing can assist brands with achieving their sales goals, generating leads and sales, and optimizing return on marketing investment (ROI).

Read on for three benefits of marketing automation and outsourcing, and how to determine an option that is right for your business:

  1. Determine Business Needs

Outsourcing marketing can help your brand focus its efforts on sales in the medical distribution industry instead of keeping up with marketing content creation, which can be time consuming if executed properly. If your brand’s marketing needs have increased, a software or company that outsources content creation may be the right fit for your company.

  1. Evaluate the Ease to Your Business

How much time does your team currently spend on marketing efforts? How much of the company’s budget is going toward paying the marketing team? Could your company benefit from a cheaper, easier option? Both automation and outsourced content creation can reduce a company’s marketing costs and make it run smoother overall, letting you focus efforts on other business-related responsibilities.

  1. Explore Analytics and Reporting Options

Would your brand benefit from specialized data reporting that tracks the success of your marketing efforts? If so, your brand may benefit from tracking its data in more specialized software or help from an organization that specializes in creating marketing leads.

If your brand would benefit from marketing content that is tailored specifically to promote your brand and that stands out from competitors in the medical distribution industry, Share Moving Media can help. With over 30 years of experience in the medical supply chain industry, we can assist your brand in organizing its marketing goals and creating engaging content. Contact John Pritchard at jpritchard@sharemovingmedia.com to schedule a time to discuss your business’ goals and how together we can best represent those goals through content creation.

Determining Your Brand’s Marketing Audience

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When determining how to make a brand’s marketing tactics more successful, businesses are often told to create campaigns that will appeal specifically to their “target audience.” What exactly is a target audience, and how does a brand determine who they are selling to, and what consumers they could potentially be selling to? Read on to learn about how businesses can determine their consumer audience, improve marketing tactics, and appeal to specific consumers.

A brand’s target audience includes all of the consumers they are trying to reach and engage with their marketing campaigns. Consumers that businesses should target may include a wide range of demographics, ages, genders, socioeconomic status, etc. A company should market toward consumers that have goals, interests, and purchasing capabilities that align with the company’s product or service offerings.

Unique, tailored content created specifically to appeal to the audience’s goals and interests has the potential to boost a brand’s success and sales.

To learn about your business’ audience:

  1. Gather Information on the Existing Audience

When determining your brand’s target market, start by tracking sales data related to individual customers. Gathering this information can include tactics such as talking to a business’ salespeople about trends they have observed in customers, or implementing a data-based survey after sales calls that gives a business an understanding of their current customer base.

  1. Identify New Targets

Once a company establishes who their target audience consists of, they can move on to attracting new customers. Customer groups that may be interested in a business can be determined based on their demographics, interests, needs, wants, and budgets that align with your company’s product or service. By directing company marketing efforts toward people that need, want, or can afford a product, it is more likely a customer will view content and make a purchasing decision.

  1. Follow Trends & Distinguish Brand from Competition

Brands that stand out from their competition appeal to their consumer base with marketing tactics that differ from the industry competition. Keep in mind that trends, such as social media and technology, can impact marketing tactics. Leveraging current trends can help your business determine how to market to its target audience successfully.

If your company in the medical distribution and sales industry could benefit from implementing marketing tactics that are specifically designed to capture the attention of your brand’s target audience, Share Moving Media can assist you. With over 30 years of experience in the medical supply chain industry, our team can help your company create content for marketing campaigns that capture your audience’s attention and boost sales. For more information or to set up a brief session to discuss the needs of your business, please contact Scott Adams at sadams@sharemovingmedia.com.

How to leverage social media for your business

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In the last 10 years or so, social media has transitioned from a platform to keep up with friends and family to an invaluable tool for sales and marketing purposes. It’s a powerful way to connect with your target audience, while also reaching new prospects that you might not have been able to build a relationship with.

Here is a breakdown of the major social media platforms that businesses can use:

  • Facebook – Where it all started. Facebook was the pioneering social networking platform, giving friends and family members the opportunity to easily reconnect. It’s a great place to connect with customers and talk about what your company offers.
  • Twitter – Another one of the early platforms, Twitter is a better platform for exchanging information and connecting with your customers one on one.
  • Instagram – An image and video-based platform, Instagram is a perfect platform for marketing pushes with pictures and video.
  • LinkedIn – Built for businesses and professionals, LinkedIn is where businesses can leverage their employees as brand ambassadors to talk about what the organization offers to its clients.
  • TikTok – The newest of the bunch, TikTok is a video-based platform that can be incredibly effective for your business, if used correctly. To be most effective, you need a deep understanding of your brand and your customer base.

Use social media for marketing:

Incorporating your social media into your marketing plan will help you to reach customers and prospects right where they are. Make sure to post your content consistently to ensure a steady presence, develop a clear voice that will resonate with your audience and use your analytics to better understand your audience. Social media is a great way to generate leads and engage with your audience, so it’s important to know what kinds of content they are most interested in.

Use social media for customer service:

Part of what makes social media such a powerful tool is the immediate accessibility to your customers. Through social media you can respond to customer issues, which will make it easier to build and strengthen relationships with your customers. Hashtags are a powerful way to group your organization with some of the bigger topics that your customers care about.

Use social media to sell:

Through advertising campaigns on social media, you can increase sales for your organization. Brand ambassadors or social media influencers can help to boost the word-of-mouth buzz about your organization and boost sales. Social listening is another process where organizations can take a macro view of what their customers are talking about online.

How can your business leverage social media to generate revenue and attention for your brand? At Share Moving Media we help best in class manufacturers build relationships with 95% of the distribution reps in the US. Please contact us at sadams@sharemovingmedia.com to learn how we can help you gain market share through distribution.

Blogging for Business 101

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Blogs began as a way for individuals to write about their passions or day-to-today lives in a short-form journal format. Blogging also has many benefits for companies to utilize in marketing campaigns. Today, blogging is leveraged as a tool by many businesses to promote ideas, brands, stories, and products.

Blogging is the creation of media including writing, images, or content that is self-published online. Businesses can incorporate blogs into their websites to promote a more personalized customer experience. Blogs are beneficial for businesses because they incorporate frequent updates, opportunities for consumer engagement, and an informal platform that allows for customer interaction and conversation related to the brand.

For businesses in the medical manufacturing industry, blogs are beneficial because they are an online, cost-effective marketing tactic that has the potential to boost brand engagement. Blogs are traditionally short-form written content, such as the article you are reading now.

So, what are the benefits of blogging for business?

  1. Generates SEO content

Blogs are a chance for a business to increase its Search Engine Optimization (SEO), which is a process used by companies to have greater visibility and circulation on search engines. Through SEO, there is a higher potential for customers to find a company in search results, and therefore businesses are more likely to be clicked on by customers.

  1. Builds Consumer Trust

Customers want to trust the brands they are buying from. They also want to know that the products they are purchasing are legitimate and worth the investment. Blogs allow companies to have a space to demonstrate their expertise, credibility, and product knowledge through online written content.

  1. Engages Brand’s Audience

Traditional business’ websites don’t leave much room for consumer interaction and conversation. Blogs are dynamic sources of content, and a brand’s audience can engage with blogs by leaving comments, sharing it on social media, or recommending products to others.

  1. Share Business Updates

Blogs are a chance for businesses to frequently engage with and update their audience. Blogs can be updated daily, weekly, or monthly depending on a business’ needs, as opposed to a traditional static website. They allow for a brand to share relevant information such as details about a product, sales events, business news, and more.

In the dynamic medical manufacturing and sales industry, it can be hard to find time to focus on creating engaging marketing content. Share Moving Media has extensive experience writing content for the surgical sales industry through the publication of Repertoire Magazine and The Journal of Healthcare Contracting. SMM can help your brand create personalized marketing content specific to the needs of your business. If your business could benefit from an individual session to brainstorm blog or marketing content ideas, please contact Scott Adams at sadams@sharemovingmedia.com to set up a time to meet about marketing campaigns and the potential for blogs to increase your brand’s consumer engagement.

SMM will give away 3 months of free blogs to the first 5 companies to set up a call with Scott. The deadline is August 15, 2023. 

Revisiting Dollar Shave Club Videos: Why Were They a Success?

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Dollar Shave Club videos have gained more than 28 million views on its YouTube-only ads since 2012. The advertisements were a huge success online and generated more than 12,000 new orders for the company within 48 hours, according to a Jilt blog.

The Dollar Shave Club videos revealed just how effective video marketing is in the modern marketing space. The video was successful because it was funny and engaging, kept attention on the product being offered, and identified a gap in the market.

Videos are a successful form of marketing because they have the potential to reach a variety of market segments and have a substantial impact. In the medical distribution industry, it is important to create videos and digital content that sets your brand apart from others.

Read on for why the Dollar Shave Club Videos were successful:

  1. Videos are an effective marketing tool: Videos reach a large market segment and allow a viewer to experience a product firsthand.
  2. Clear and direct marketing approach: The Dollar Shave Club marketing approach reiterates a clear sales pitch that razors are $1 a month, allowing viewers to understand exactly what the brand is offering for sale.
  3. Creative content: Creative content keeps viewers engaged, and the humorous tone of the Dollar Shave Club videos attracted a large following of the brand and product.

It can be difficult to devote time to content creation in the busy and fast-paced medical industry. Share Moving Media has more than 30 years of experience in the industry and publishes Repertoire Magazine and the Journal of Healthcare Consulting. Our team can assist your business in creating video and digital content that garners attention, increases SEO searches, and sets your brand apart.