Artificial intelligence often brings to mind images of robots taking over people’s jobs and running the show. However, that is an outdated representation of what modern technology is capable of, especially in healthcare marketing. Instead of replacing your marketing team, automated healthcare marketing tools come alongside your team and improve their productivity.
Instead of manually performing repetitive tasks or making decisions based on trial and error, you can use automated marketing tools to perform those tasks and gather deeper insights. This frees your marketing team to do what they do best: nurturing leads and creating content.
Learn five of the best marketing tools for healthcare that will take your marketing team into the new age of automated marketing.
Key Takeaways:
- Healthcare marketing tools manage your data, connect you to leads, and provide important insights.
- The top all-in-one healthcare marketing tool is HubSpot’s CRM platform.
- Create stacks using different software tools with the features you need for healthcare marketing.
All-in-One Solution Vs. Stack: Which One Is Better?
Healthcare marketing tools will fall into two categories: all-in-one solutions or stacks. What is the difference, and which one is right for your needs?
All-in-One Solutions
An all-in-one solution is a cost-effective way of getting the most features in one healthcare software solution. In addition, it is much easier to use because you only work with one provider for all your marketing needs like email marketing, social media management, customer support, and project management. You also have more consistency, and fewer compatibility issues as each tool works well with others.
This option is best for short-term marketing goals where you need a convenient and straightforward solution. However, you lack the flexibility to expand with an all-in-one solution and often run into limits on your customization options.
Tool Stacks
A stack is a collection of separate tools you build together to create a customized marketing solution. For example, instead of a tool that performs all your tasks, you can have a different provider for your email marketing versus your social media marketing.
While having a stack takes more work to build and maintain, it gives you the greatest flexibility. With a stack, you can choose the best option for each marketing area and select tools specific to your industry and needs. A stack also grows with your company because you can always add, delete, or switch tools within your stack to ensure you always have the capabilities you need.
What Tools Do You Need for Healthcare Marketing?
Here is a list of marketing tools that you can add to your healthcare marketing stack:
- Customer Relationship Management (CRM) platform
- Advertisement Management
- Social media and content management
- Search engine optimization tools
- Lead generation and tracking tools
- Email marketing tools
- Data management system
- Team collaboration tools
Since most tools have overlapping capabilities, you don’t need a separate tool for every marketing feature.
5 Best Healthcare Marketing Tools to Add to Your Stack
Use these five top healthcare marketing tools to build a stack that streamlines your marketing efforts and boosts productivity.
1. HubSpot CRM: Your All-in-One Solution
HubSpot is versatile and easy to use as a healthcare CRM tool covering many of your essential marketing tasks and can build the foundation for your stack. It is more than just a contact management system. It also has social media management, ad management tools, forms for lead generation, and landing pages that increase your conversions.
As you generate leads, HubSpot organizes and tracks the contacts and allows you to connect with your leads through live chat, chatbots, and email. Lead tracking and reports alert you to the best performing marketing efforts.
The Marketing Hub plan costs between $45 to $3,200 a month.
2. SEMrush: Best SEO and PPC Keyword Research Tool
SEMrush is the best tool for content marketers. Some of its features include:
- Keyword research
- Examines your competition
- Audits your content to find ways to improve your SEO
- Sees opportunities for link building
- Gives suggestions for optimizing your content
It supports content creation on blogs, social media, and paid ads to ensure your content gets in front of the right audience and addresses relevant topics.
SEMrush plans cost between $119.95 to $449.95 a month.
3. MailChimp: Best for Email Marketing
Email marketing still dominates the B2B industry. Be sure to add an email marketing tool to your stack for automating and managing your contacts so you can reach the right people at the right time. MailChimp lets you automate emails and reminders and create customized email lists. In addition, you can create engaging and unique emails with their design tools.
With their audience segmentation tool, you can target your messages toward specific customers. Use the platform to automatically sort your contacts by similar traits or behaviors and send the most relevant emails to each group.
Mailchimp plans range from $11 to $299 a month.
4. Adstream: Best Ad Management
Adstream has unrivaled capabilities for digital asset creation, distribution, and tracking. You can run ad campaigns for digital content, TV commercials, radio, and print from one convenient platform. Use their advanced capabilities to track and measure your results to always stay on top of your marketing progress.
Adstream has a customized pricing plan based on your needs and business size.
5. Trello: Best Project Management Tool
Collaboration improves your sales and marketing efforts by uniting your teams. It is essential when working in remote or hybrid modes, which are becoming more popular in 2022. Trello is the best project management tool for bringing your teams and employees together and ensuring marketing projects are completed on time and correctly.
Through Trello, you create lists of projects your team needs to do, what employees are currently working on, and what they have completed. Through your dashboard, you assign tasks, communicate with employees, share files, and collaborate to ensure everyone is on the same page.
Trello plans range between $5 to $17.50 a month per user.
Find More Solutions for Your Marketing Stack
Stay on top of the latest trends in marketing platforms and tools to ensure you are always creating timely material and distributing it using the most effective channels for healthcare. Our publications give you updates on the healthcare marketing and sales industry to help you build the best stack for reaching your audience.
Contact us to learn more about our publications and training and upgrade how you perform marketing in 2022.