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Why Content Marketing for Distribution is Essential

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Distributors have the unique position of working with a variety of audiences. You want to connect to manufacturers and healthcare facilities that want to purchase your supplies. As a result, content marketing for distribution varies from traditional marketing because of your different goals. However, content marketing is just as effective for you as other B2B businesses.

Learn why content marketing is relevant for distributors and how you can build a winning marketing strategy for distribution.

Key Takeaways:

  • Content marketing will help you stand out from your competition as a trustworthy distributor.
  • Content marketing for distribution requires different strategies depending on whether you are reaching manufacturers or healthcare facilities.
  • Your content will lead your customers through their sales journey with easily accessed information and products.

The Role of Marketing for Distribution

Content marketing for distribution is the online materials you create to promote your distribution services to manufacturers or products to healthcare facilities. It helps you educate your readers, build relationships with your clients, and offer customized solutions to help your clients meet their goals.

Benefits of Having Content Marketing for Distribution

Content marketing for distributors helps you reach more customers by positioning yourself as a valuable asset to your specific audience. Here are three specific ways content marketing benefits distributors.

Stand out from your Competition

Content marketing is your way of shining a light on your company’s best features and solutions. Without content marketing, your business can easily blend in with other distributors and have no differentiating value that will make manufacturers and buyers choose you over your competition.

Generate Quality Leads

Content marketing targets and attracts quality leads that are most likely to turn into conversions. Instead of blindly plastering your business name publicly in hopes that someone will respond, you can use keywords and strategic channel placement tactics to target healthcare facilities most likely to need your product.

Build Trust with your Clients

Manufacturers need to trust that you will sell their products and healthcare workers want to know they can depend on your supplies to save lives. Just telling these customers that you are reliable isn’t enough. They want proof through numbers, testimonials, case studies, and specific benefits.

Your healthcare content marketing is a means for sharing that proof and establishing yourself as an industry leader so that more manufacturers and healthcare facilities will choose you. 

The following survey results show some other benefits of B2B content marketing.

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5 Factors in a Successful Content Marketing Strategy for Distributors

Use these five strategies in your distribution content marketing to successfully reach your audience with relevant content that leads to more clients.

1. Establish Audience Groups

Distributors’ two primary audiences are the manufacturer and the buyer. However, the buyer can have many personas like healthcare facilities, retailers, or end-users, depending on the products.

Your manufacturing audience wants to know you are a reliable distributor who understands the industry and can match their products to their ideal audience. However, retailers, healthcare facilities, and end-users want to know about the product and its unique benefit to them.

2. Create Niche Content

Half of B2B content marketers focus on building brand awareness and interest in their products through niche content. This step is essential for attracting leads that will turn into conversions that bring in revenue.

What content should distributors include in their digital marketing strategies?

Your content should offer valuable insights about your products, help buyers and manufacturers improve their supply chain strategies, and build trust with your clients. When you create thought leadership content, you establish yourself as a knowledgeable and trustworthy expert in the industry.

The following video will explore specific types of effective B2B content and the return you can expect from using those strategies in your company.

3. Streamline the Purchase Process

Businesses complete 56% of the purchase process before contacting your sales team. They do this through research, benefits comparisons, and building a list of requirements before reaching out to distributors. If you wait to pass on information once you connect with clients, you miss out on nearly two-thirds of their sales journey.

Instead, you can help your customers choose their best options by posting relevant information that leads them through the purchase process with easily accessible contact information, product details, and distribution options. By streamlining the purchase process, you remain in control over what information they read and can help them decide faster.

Connecting to your customers throughout their journey also opens more doors for upselling and cross-selling because you can offer solutions earlier in their buying process.

4. Offer an Omnichannel Experience

To stay competitive in a saturated content market, 58% of businesses will use at least three different marketing channels to promote their content, often repurposing content across channels. Distributors can use the same platforms as other B2B content marketers, including:

  • Blogs
  • Social media
  • Email campaigns
  • Podcasts
  • Videos
  • eBooks
  • Whitepages

Below are the top five content marketing channels today.

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5. Network through Your Content

Throughout this discussion on content marketing, trust has come up several times because it is a crucial part of healthcare sales. One way to establish trust is through third-party approval like testimonials and feedback that you can share in your content. However, an underutilized method of building trust is guest posting.

When a healthcare manufacturer is looking for a distributor, they might start their research by asking their network of other manufacturers for recommendations. The same applies to healthcare facilities that need new supplies.

You can get your name in front of more clients by guest posting on reputable channels and current client websites. As a guest post, your content appears more authentic because it has the support of an authority figure your clients already trust.

Invest in Your Distribution Marketing Strategy

Are you looking to boost your content marketing strategy to reach more clients?

Share Moving Media shares news and information about healthcare distribution that keeps you informed about the latest trends in the industry. In addition, our Repertoire Magazine is the only publication for healthcare distribution and provides valuable insights you can use to create content that converts.

Contact us to learn more about our publications and educational materials to help you create high-quality marketing content. 

10 Key Content Marketing Insights for Healthcare Suppliers and Manufacturer in 2022

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Staying ahead of today’s trends will help you address your audience’s challenges as they occur. Your content is one of the most powerful tools for accomplishing this. Thankfully you don’t have to guess what those trends will be because experts have already shared some of the most valuable content marketing insights for healthcare manufacturers and other B2B companies.

Today we will look at the most relevant insights from experts for healthcare content marketing in 2022.

Key Takeaways:

  • Content marketing is vital for addressing your audience’s pain points and building trust. 
  • In 2022, your audience will be looking for a more diverse content experience.
  • Data is still foundational to your content marketing strategy.

Why is Content Marketing Insights Important for Healthcare?

About 50% of B2B marketing content is focused on creating brand awareness and interest. That means your content shouldn’t be a lengthy sales pitch. Instead, it should be empathetic and authentically connect with healthcare workers.

However, healthcare is changing very quickly, affecting how facilities connect to distributors and manufacturers. As their needs change, your content should also shift to continue to meet their new needs.

You can use content marketing insights to:

  • Understand your audience and their needs
  • Connect to healthcare facilities using the most effective channels
  • Remain relevant in 2022 through innovative strategies
  • Make more accurate budget forecasts for resource allocation

10 Content Marketing Insights for Healthcare Suppliers and Manufacturers

The Content Marketing Institute (CMI) provides annual reports and predictions about content marketing by consulting the leaders in the industry. Here are the ten most significant insights healthcare manufacturers can use to improve their healthcare content marketing strategy in 2022 based on the advice of over 100 content marketing experts.

1. Connect to Your Audience

Make 2022 the year you ditch your transactional mentality. Instead, exchange it for a relationship-building focus. One report showed 87% of B2B marketers today prioritize their audience’s needs over their sales message.

Your content is a way to connect in unique ways with your audience to include them in your marketing process. For example, consider using a live stream to let your customers ask questions about your company or products.

2. Use Data to Build your Content

Data should be the building blocks of your healthcare marketing guidelines. The internet is filled with valuable data on your customers and their typical behavior, such as common searches, pain points, needs, and more. Your content team should use that data to create content based on actual numbers instead of guessing what healthcare facilities want.

3. Stay on Top of Trends

B2B marketing doesn’t have to be stiff and formal – you and your audience are both humans. That’s why you shouldn’t be afraid to use current trends to help promote your business and products. Consider sharing memes, using filters, and embracing social media campaigns to mix fun trends with your professional content.

4. Keep Your Content Empathetic

Today healthcare workers face more challenges than in the past and require a higher level of empathy. Your content can be a safe space for them by showing you recognize their struggles and feel for their situation instead of only focusing on your brand and agenda.

5. Create a Multimedia Experience

Content marketing isn’t just about what you write on your website. It’s also videos, podcasts, and pictures that create a multimedia experience. CMI reported that nearly a third of consumers prefer video over other content formats.

Here are some ways you can use video as a healthcare manufacturer.

  • Educate healthcare facilities about your devices and products
  • Connect to your audience through unique insights about your business 
  • Solve customer pain points 

6. Make Yourself Stand Out

As of 2022, there are 1.18 billion websites globally. Additionally, the average consumer sees between 6,000 and 10,000 ads daily. What makes your content different?

You have to work even harder in 2022 to stand out because of higher competition. You can’t just create content that is visible. Instead, you have to create memorable content that makes your audience want more.

7. Streamline Your Content Creation

Today’s technology can make your content marketing more manageable by streamlining your processes and organizing your ideas. Most businesses share new content one to four times a week. You can handle this schedule if you plan your content using automated post scheduling tools, share your content between platforms, and refresh old posts so that your content stays relevant.

8. Stay Flexible

The past two years have taught us that the world can change overnight. What you planned for at the start of the year won’t necessarily be relevant halfway through that same year. That’s why your content marketing strategy should stay flexible.

Be ready to change and grow depending on how healthcare changes throughout 2022 – especially considering the impact of COVID-19, new technology, and new healthcare challenges.

9. Budget for Quality Content

Most marketers recommend you designate 25% to 30% of your marketing budget to content marketing. That budget will allow you to create healthcare content that converts.

For example, you will want to budget for a quality content writer. Content marketing requires industry-specific knowledge of keywords, writing styles, formatting, and research to make it stand out and appear in people’s search queries. Or you can outsource your content creation to Share Moving Media, an organization that can not only help you create an omni channel approach but also create it in context.

10. Focus on Top of the Funnel Content

The ultimate goal of your content is to convert your audience. That’s why you should always have a call to action at the end of each blog post, video, or social media post to encourage your viewers to take immediate action before they lose interest.

However, not everyone is ready to take that action. Most people who read your content are top of the funnel leads. That’s why most of your content should focus on those readers instead of the smaller percentage ready to buy. Consider connecting to those other leads in other ways.

Create an Effective Content Marketing Strategy

Are you ready to create quality and valuable content for your healthcare supply business?

You shouldn’t settle with content that blends in with your competitors. Instead, take your content marketing strategy into the new age of technology and authentic customer interactions using the latest healthcare marketing insights.

Contact our team of trained healthcare content creators.

For more information on how we can:

  • Create content
  • Distribute content
  • Keep you on an editorial calendar

Contact Scott Adams at sadams@sharemovingmedia.com

Content Marketing 101 for Medical Equipment Manufacturers

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Content marketing might be a foreign strategy for many medical equipment manufacturers who operate a lean organization with limited resources. However, content marketing for medical equipment manufacturers can take your business goals to the next level with the right development and cross-promotion.

Key Takeaways:

  • Content marketing drives action through engaging, educational, or entertaining content. It is not an ad or sales pitch.
  • Successful content marketing starts with clear goals, strategies, and keyword research.
  • Personalization and evergreen content keep content relevant, while follow-up analytical data measures campaign success and helps you plan for future marketing initiatives.

Why is Content Marketing for Medical Equipment Manufacturers Important?

Content marketing focuses on developing valuable and relevant content for your target audience. In the Content Marketing Institute’s 2021 B2B Content Marketing Report, 79% of B2B marketers reported that their organization now has a content marketing plan in place. Two-thirds of marketers expect their content marketing budget to increase in 2022.

When it comes to a successful strategy, the keyword is value. In a competitive landscape like medical sales, content marketing will highlight your credibility to build brand awareness, foster trust, and increase revenue.

However, it’s important to note that while your content should drive consumer action, the goal is not to push an obvious sale or advertisement. Think of it this way – traditional ads are like in-your-face car salespeople. Content marketing is more like a friendly chat between neighbors. You want to give before you ask for anything in return. The content you publish should be informative, educational, and engaging, and it should end with actionable takeaways. 

5 Best Practices for Content Marketing for Medical Equipment Manufacturers

Whether you develop infographics full of statistics or in-depth educational whitepapers on your industry niche, your content should deliver enough value to persuade your readers to move into your lead funnel. To develop a content marketing strategy for medical equipment manufacturers, consider the following best practices:

  1. Strategize and Set Goals

Before you begin writing any content, you need to develop your content strategy and digital marketing goals. A comprehensive strategy with clear guidelines will not only help you save resources and time, but will also keep you organized. 

The most important part of your strategy revolves around setting goals. Do you want to earn more leads? Boost your search engine optimization efforts (SEO)? Or are you looking to drive more sales?  Start by using the SMART method (specific, measurable, attainable, relevant, and timely) to formulate your content marketing objectives.

Once you establish your goals, you can build your entire marketing roadmap around them to drive more engagement and boost your bottom line. Be sure to set key performance indicators (KPIs) to measure your progress. A marketing calendar will help you stay on schedule and publish content consistently.

  1. Perform Keyword Research

With clearly defined goals at the center of your strategy, you need to complete in-depth content and keyword research to understand your target audience’s preferences. Content research will help you determine:

  • What content formats are the most popular for your niche
  • The topics your audience is most likely to be interested in and share
  • How to develop an ideal piece of content in terms of length, headline type, etc. 

You also need to understand what keywords are relevant to your industry and which long-tail phrases your audience is searching for online. Using the right keywords will boost your SEO efforts and help you rank in the top results, so more people find your content. The higher you rank in search pages, the more traffic and conversions you can capture.

More importantly, long-tail keywords have clear search intent. Targeting the right keyword phrases means more than just increased traffic – it means the right people, such as healthcare distributors and providers in need of medical equipment or information, will find you. 

  1. Develop Evergreen Content

Evergreen content provides ongoing value to your audience and drives long-term traffic to your website for months or even years after publishing. Leveraging this type of valuable content can also boost your inbound links. Popular evergreen content types include:

  • How-to guides
  • Checklists
  • Presentations
  • Case studies
  • White papers
  • Ebooks
  • Podcasts
  • Videos

While evergreen content may take longer to create than a traditional blog post, you won’t have to rewrite it on a bi-weekly schedule to keep it up to date. By developing content that continues to be relevant for a long time, search engines will take note and rank it higher. 

  1. Target Audiences with Personalization

Personalization continues to be an important factor in content marketing. A typical person will see roughly between 6,500 and 11,000 ads a day. With consumers bombarded with digital ads, emails, pop-ups, banners, and blog posts, your content needs to quickly capture their attention to keep them engaged with your brand.

To develop personalized content, consider creating buyer personas for all the different audience types you plan on targeting. You can then start creating content that includes highly personalized and relevant material. 

For example, different age groups will require different tones and topics depending on their needs. If you’re a medical equipment manufacturer focused on targeting a certain geographic area, your content can include localized information.

  1. Use Analytics to Optimize Future Content

While your content marketing strategy may start with trial and error, don’t become discouraged. Analytics not only show you the content that your audience prefers to consume, but it also helps you understand trends that you can optimize. For example, your content analytics will teach you:

  • Which types of content get the most and least traffic
  • How often your content gets social media comments, likes, and shares
  • Content that converted leads
  • Headlines or images that earned the most clicks

If you notice certain content formats or topics perform better than others, you can improve future content based on similar fundamentals to capture more audience engagement. Analytical data helps you and your team improve efficiency, productivity, and decision-making, along with other benefits.

Discover Valuable Content Marketing for Medical Equipment Manufacturers 

The content marketing landscape for medical equipment manufacturers is wide open, with opportunities to grow your company’s bottom line. With the right strategy and optimizations in place, you can develop high-quality, evergreen content that not only captures your prospect’s attention but also turns them into loyal customer advocates.

If you’re ready to develop a winning content marketing strategy, Share Moving Media can help your business succeed. We can help you do a keyword search and put you in one of our content creation programs.

For more information, contact sadams@sharemovingmedia.com

Healthcare Content Marketing: How to Get It Right

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In this guide, explore the importance of healthcare content marketing and view solid examples of great content marketing in the medical supplier industry.

According to IBISWorld, four of the top revenue-producing industries in the United States are healthcare-related. To capture your share of this billion-dollar industry, you need the right kind of content to attract customers.

Keep reading to learn unique strategies for your healthcare content marketing plan.

Key Takeaways

  • Precise, easy-to-understand language is crucial for healthcare content marketing.
  • Healthcare content requires reliable sources and data to back up any claims.
  • Emotional, first-hand stories are ideal for healthcare content.
  • Use examples from leaders in the healthcare industry to inspire your medical supply business.

Effective Content Marketing Strategies for Healthcare

Just like in other industries, content marketing in healthcare plays a crucial role in the growth of the industry. Content marketing is when a business or brand creates online content, such as blogs, social media posts, and videos that help generate interest in its services or products.

While any industry can benefit from a strong content marketing strategy, the healthcare industry requires a unique approach. This is especially true for B2B brands, such as medical suppliers within the healthcare supply chain.

When your business consistently releases appealing content, you engage your audience and customer base and should see growth. There are specific considerations for the healthcare industry, however, that you should keep in mind:

  • Use Precise Language: There are numerous rules and regulations that you must follow within the healthcare industry. When you are talking about the technical aspects of your products, you must strictly adhere to guidelines, such as HIPAA, and avoid fluff.
  • Support Your Claims with Data: Do not make any claims that you cannot support with reputable sources. False or misleading information quickly erodes trust in your healthcare brand.
  • Be Straightforward: When answering questions within your content, present clear, straightforward information. You do not want consumers left with more questions.
  • Keep the Pandemic in Mind: The world is still battling COVID-19, and this is still the focus for much of the healthcare industry. For each piece of content, you should consider how it relates to the pandemic and if you need to address that.
  • Know Your Buyers: As a medical supplier, or other B2B healthcare provider, your buyers are not patients. They are the IT experts, group practices, and surgeons who trust your products enough to use with their patients. Your content should focus on their needs and values.
  • Tell Important Stories: Whenever possible, you should use real-life examples in your social media content marketing. This can help your customers feel an emotional response towards your brand. Pay close attention to HIPAA rules when doing this and always get permission.

How Is Healthcare Content Marketing Different?

Because of the unique nature of healthcare, marketers must use different strategies than they would use with other industries.

  • Product Demand: Traditional marketing strategies try to encourage demand for a particular product or service. For example, marketers might employ celebrity endorsements. While this may work for some healthcare products, many products are only used when they are needed, making it more difficult to generate demand.
  • Complex Products: While innovative products exist in every market, most consumers quickly understand the purpose of a handbag, smartphone, or other new products. However, healthcare products and services can be much more complex. Healthcare marketers must translate these complex concepts into easily understandable, plain language for online content.

These considerations are just some of the many differences that exist between traditional and healthcare marketing.

Leading Examples of Excellent Healthcare Content

Use these industry-leading examples of quality content marketing to inspire your healthcare business. 

1. Johnson & Johnson 

Johnson & Johnson is the largest healthcare company in the world. It sets the bar high for content marketing. Its social media accounts promote positive stories and influential partnerships, such as its work with Henry Louis Gates, Jr.

Its website is simple to navigate and highlights its latest health and wellness stories, such as a recent post about RSV during the pandemic. This article is timely, easy to understand, and shares data-backed information about new RSV research. 

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2. Boston Scientific 

This healthcare company is focused on innovative healthcare solutions, such as less-invasive surgical options. In December 2021, the company shared a story about how an oncologist used one of its products after he was diagnosed with prostate cancer. This Facebook story links to the Boston Scientific newsroom and leads to a YouTube video that features Dr. James Gray.

https://www.youtube.com/watch?v=xu5K3d8D3SQ 

3. Jockey Scrubs 

Many medical professionals wear scrubs. Jockey Scrubs is the medical division of the Jockey clothing brand. Its content marketing showcases the functional and versatile features of its scrubs. To attract nurses and others who work in the healthcare industry, it frequently hosts giveaways on its social media accounts.

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4. GE Healthcare 

GE Healthcare is a leader in producing new medical technology for hospitals and other healthcare providers. As part of its content marketing strategy, GE publishes articles on its website for medical professionals. One article included GE’s predications for what the healthcare industry will look like in 2022.

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5. Stryker 

Medical supplier Stryker uses emotional storytelling to connect with healthcare professionals and patients. It has a section on its website called “stories of hope and courage” where you learn how the company supports those affected by breast cancer, including both patients and doctors.

Its YouTube channel shares company stories about innovative medical technology along with moving patient experiences like a teenager who benefited from Stryker’s Spine technology for scoliosis treatment.

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Improve Your Healthcare Content Marketing with Share Moving Media

As a medical supplier, you need to reach healthcare professionals, hospitals, and other medical organizations where they are. Share Moving Media is a premier publishing and content marketing company. We love partnering with manufacturers and distributors in the healthcare space. If you want to expand your market share, grow meaningful relationships with potential buyers, and improve your brand image, we want to help.

Want to learn more about how we can help you? Contact us today to get started.

Introductory Guide to Content Marketing for Healthcare Distributors

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Content marketing for healthcare distributors is one of the best ways for you to connect to medical facilities and hospitals while building trust. However, developing a marketing strategy specifically for the healthcare industry doesn’t happen overnight.

That’s why we have this introductory guide for you. First, we will look at what content marketing for healthcare entails then how you can start using it in your business.

Key Takeaways:

  • Content marketing is a top priority for most B2B marketers today.
  • Create an actionable strategy with set goals before creating marketing content.
  • Healthcare marketing requires an extra level of empathy than other B2B strategies.

What is Content Marketing?

Content marketing is using online mediums to connect to your audience. It differs from traditional sales approaches because you often aren’t selling a specific service or product. Instead, you build brand awareness and develop relationships with your clients and potential leads through quality content.

Consumers respond favorably to content marketing because it is a breath of fresh air compared to the bombardment of over 5,000 ads a day. Instead, content marketing gives something back to consumers through information, free products, and community.

Common types of content marketing include:

  • Websites and blogs
  • Emails
  • Ebooks
  • Videos
  • Social media posts

Why is Content Marketing Important for Healthcare Distributors?

Healthcare distributors can use content marketing to build trust with hospitals, pharmacies, medical professionals, nursing homes, and more. You can have a virtually limitless reach and connect to leads you may not have connected with through other sales and marketing tactics.

Content marketing uses around 26% of B2B marketing budgets and is the top priority of 80% of marketers. If you effectively execute a quality marketing strategy, you will see:

  • Broader brand awareness
  • Higher quality leads
  • More loyal customers
  • Better search engine ranking
  • Higher industry authority

How to Create a Content Marketing Strategy

You would be unwise to drive around a new city without a map. Yet, that is what you are doing if you begin using content marketing without first establishing a strategy. It will save you time and resources by showing where you are, where you want to go, and the most effective route to achieving that goal.

Often, businesses will hire a content marketing manager to help in strategy development to ensure they consider all angles of their approach.

Here are the six essential steps to creating an efficient content marketing strategy for the healthcare distribution industry.

Step 1: Decide on your mission and goals. Begin by asking yourself what you want to accomplish in the long run.

Step 2: Choose a metric for measuring your success to know how well your strategies are working. Tracking your progress with measurable key performance indicators (KPIs) also alerts you to potential issues so you can resolve them before they hurt your growth.

Step 3: Decide on an audience based on the type of healthcare facilities most likely to purchase from you, who the decision-maker is within the department, where the facilities are located, and the size or budget of the facility that is most likely able to afford your products.

Step 4: Take inventory of what content marketing practices you already have in a place like your website or social accounts. You may even have some posts or blog articles written that you can spruce up.

Step 5: Decide what channels or content you still need to add to reach your goals.

Step 6: Create an actionable plan including a content calendar, specific deadlines, and managers for each marketing task. 

Now you are ready to start creating consistent, quality content.

5 Tips for Content Marketing for Healthcare Distributors

Here are five tips to apply to every piece of content you create so that you are reaching your intended audience, creating relatable content, and increasing your conversions.

1. Target Your Audience

Your ideal customer profile will help you create content targeted to your intended audience. You can educate, promote, and build trust with your market through engaging blog posts, social media content, and videos. Then, by implementing keywords specific to the healthcare industry, you are more likely to attract quality web traffic.

Your customer profile will also tell you where to locate possible new customers. For instance, LinkedIn has over 722 million professional users and 61 million senior-level decision-makers – making it the leading B2B marketing platform today.

2. Capture Their Attention

Creating content doesn’t guarantee your audience will read what you’ve written. That’s why understanding current content trends is essential, as that will guide you in choosing how you will capture your audience’s attention through optimized content, so they read past the headline.

Startling statistics, images, short paragraphs, and creative headlines are just a few ways you can reel your audience into your content.

One study showed that video content will be the top area of content marketing investment for most B2B in 2022 due to its high rate of engagement.

3. Back Your Claims with Statistics

Doctors and medical professionals aren’t wowed by fluff. They can see right through empty sales talk. Instead, they want proof of claims you make. Statistics and facts build trust with your audience and raise the quality of your article.

When you write an article on how your new device will transform a patient’s life – back that claim up with case studies, measurable metrics, and real stories of changed lives.

4. Have Empathy for Your Audience

Healthcare professionals have emotionally draining jobs, compounded by the effects of COVID-19. Therefore, this is one area where healthcare marketing differs from other B2B marketing tactics since your audience needs more empathy and emotional awareness.

You can show you truly understand and empathize with your audience by being sensitive in your wording, focusing on your product’s positive impact on their patients, and showing you understand and empathize with their work.

5. Create a Call-to-Action

The best marketing content always offers the next step. For example, you don’t want your audience to get to the end of an engaging blog post, then close the tab and never interact with your business again. Instead, give a call-to-action that tells your audience what steps they can do next, such as signing up for a newsletter, purchasing a product, or calling your business to find out more.

Start Creating Your Marketing Content

Share Moving Media has been working with healthcare distributors for over 27 years. Our communication and educational services help you grow your marketing strategy and achieve greater success.

Contact us to learn how we can help you create content that moves market share.