About 82% of marketers actively use content marketing. Nearly all those marketers consider it a core business strategy because it consistently yields results. However, while most marketers agree it’s a valuable marketing strategy, not everyone has the time, expertise, or resources to perform it on the scale necessary for their company’s growth. Outsourcing content creation allows you to receive the benefits of content marketing without most of the work.
Explore several specific benefits of outsourcing content creation and how to build it into your content marketing strategy.
Key Takeaways:
- Outsourcing content creation provides a flexible and scalable content creation option
- Content creation agencies offer expertise and resources you might not otherwise have access too
- Outsourcing is more cost-efficient than performing all your content creation tasks in-house
What Type of Content Can You Outsource?
Content outsourcing is hiring a third-party agency to perform your content creation tasks for your healthcare content marketing strategy. Some of these tasks include:
- Writing blog posts
- Creating short eBooks, white papers, and reports
- Creating video
- Managing your social media
- Optimizing your content for search engine ranking
- Creating paid ads
10 Benefits to Outsourcing Content Creation
Here are ten ways content creation outsourcing will benefit your healthcare company:
1. Access Experience You Don’t Have
Content creation involves multiple parts, including design, writing, and optimization. You might not have people in your marketing department with all the required skills to create content at the level you need to grow your business.
When you outsource your content creation, you can use the talent of content creation experts with years of experience in each area you need. You can even grow your marketing strategy by creating new forms of content like eBooks, videos, and case studies.
2. Find Industry Experts
Healthcare is a highly technical field with several specialties within the industry. Therefore, while your marketing team might be experts at healthcare marketing, they won’t have expertise in each specific area within healthcare, which limits the depth and extent of their marketing content.
Outsourcing content marketing allows you to look for experts in specialty fields of healthcare. For example, if you manufacture a new device for a medical specialty, you can hire experts in that area to create content directed toward that niche audience.
3. Frees Your Staff for Other Tasks
Content creation is just one step in several stages needed in your marketing strategy. However, it takes a considerable amount of time.
For instance, content creators take over four hours to create just one blog post.
Image from Orbit Media Studios
You can free up your marketing department by outsourcing this time-consuming task, which allows your team to focus on other aspects of marketing.
4. Create a Scalable Content Strategy
Your content builds brand awareness and drives traffic to your website. You can accomplish this through strategies including:
- Search-engine-optimized blog posts
- Email campaigns
- Social media posts
- Paid ads
Frequently sharing content will increase your exposure and drive more traffic to your site. Most businesses strive to publish content one to five times each week for maximum exposure. However, not all companies have the resources to handle large-scale content creation.
Content creation agencies have the resources and content creators you need to scale your content strategy for your business’s size and needs.
Image from HubSpot
5. Provides More Options
Over a third of companies don’t have a dedicated content marketing team that works on content marketing full time. Instead, they use the talent from other departments to help create content. This limits your content strategy because you’re relying on your current resources.
Outsourcing gives you access to more resources, writers, and services. In addition, you can change up your content creators as your needs change to ensure you always have the right number and type of content creators and the expertise you need for your company.
6. Save on Resources
Hiring new employees can quickly become an expensive undertaking. Not only do you have salaries and benefits, but you also have hidden costs like onboarding and training. On average, it costs $4,425 to hire a new employee.
Outsourcing is more cost-efficient as you pay per project and don’t have to pay for the contractors’ benefits and training.
7. Gain Fresh Insights
Outsourced content creators offer new perspectives on your company and marketing strategies. They can give an outsider’s view on your current content and provide fresh ideas to improve your marketing, which will boost the effectiveness of your content marketing.
8. Reach More Marketing Goals
Content creators are more than just writers. They can also be content strategists. They use their understanding of content marketing to research your audience and write content aimed at specific pain points and marketing goals.
They also know search engine optimization and learn how to incorporate keywords, links, and quality content to improve your ranking and relevance.
Because of this knowledge, they will help you reach more of your marketing goals. Do you want to attract more traffic? They will write SEO blogs that rank high. Do you want to convert more readers? They know how to pack a powerful punch in their call to action.
9. Have Clearer Metrics
Measuring your success starts with proving your ROI. However, that’s not always straightforward since most content marketing strategies don’t have a clear spend and return. Only 66% of marketers effectively measure their content results.
When you outsource content marketing, you have predictable and measurable spending, which improves your budgeting. It also helps you calculate your ROI more accurately.
10. Reach a Broader Audience
Writers support their clients because if their clients succeed, they do too. They are often willing to share a client’s work on their blog as a guest post or as part of their portfolio, increasing your brand awareness as you receive the content creator’s audience and your own.
Content creators will also often link to your content on their other client’s blog posts as support to improve your online authority, which then improves your search engine ranking.
Invest in Your Content Creation
Share Moving Media is a healthcare communication and publishing leader, offering industry insights and advice to dozens of healthcare manufacturers and distributors. You can use our library of resources and training to boost your content marketing and maximize the return from your outsourced content creation.
Contact us to learn more about our content marketing solution.
