When was the last time you didn’t go through your email for an extended period?
Just like me, probably never.
Love it or hate it, we all use email every day!
Most brands value the power of having a relationship with the market via email and rightfully so!
Some facts on the power of email:
- Email is at everyone’s fingertips, all the time! Literally.
- It is reliable! Unlike Facebook or LinkedIn, it gets delivered. Stats show we see less than 10% of Facebook and LinkedIn post.
- 64% of people prefer rich text emails. People like visuals and colors.
- Segmenting your email lists to personalize is powerful. Your content can start to feel like answers to questions they have yet to ask.
But before we get too excited about emailing all of our target prospects, we should remember that getting emails that you don’t can deter you from liking a brand. Your target market feels the same way! So, don’t give them junk; give them stuff they want, and you will be rewarded!
Here are 5 ways great brands do just that every day:
- Newsletter –Not about what you want to tell them! Make it about ways to make their job easier or to achieve more success! Answer the questions they struggle with every day.
- Send them research – Ask your targets and their peers what they think of market dynamics, political consequences and their economic outlook on their market then share the results with them.
- Maintain a Calendar – Aggregate industry events that includes live, virtual and customer meetings. Everyone seems to be hosting events these days and its hard to keep track of all of them. Make their life a little easier with a regularly updated event calendar.
- Share articles –Everyone is so busy these days it is hard to make time to read content of interest. So, make a short list of the best articles you have read in the last month. They will thank you for summarizing the content and keeping them relevant.
- Send an Incentive for them to share with colleagues- People love free stuff. They also love turning others on to information they like. Maybe offer a portable phone charger, or a t-shirt with your logo for someone getting 10 or 25 people tuned in.
Email marketing technologies are easier to than ever to implement, but the $1 million secret to email success is delivering the right content to your target audience.
We help best-in-class suppliers every day with content creation; give us a call and we will come up with 5 email ideas for your brand that you can start today!