PPE (personalized protective equipment) is vital to the healthcare industry, and even more so since the emergence of COVID-19 in 2020. Since then, PPE has also become important in other industries that did not typically rely on these forms of PPE. In fact, the PPE market size expects a compound annual growth rate (CAGR) of 7.3% just from 2020 to 2028.
As the pandemic continues, industries constantly learn new ways to adapt and grow in their new environment. And just as the industries, world, and technology change and advance, PPE marketing trends also evolve.
When utilizing marketing strategies, it is critical to identify trends and optimize them as healthcare suppliers, integrated delivery networks (IDN), and group purchasing networks become more critical.
Key Takeaways:
- The PPE market trend is expected to rise until at least 2028.
- Companies use various methods to spread PPE information online.
- PPE marketing also provides companies with advantages.
Creating Content: the Future of PPE Market Trends
Marketing has become more digitized, and staying virtually relevant is more important than ever. Content marketing is one strategy to consider utilizing to drive up sales and create product awareness.
In an age of digital optimization, content marketing is a great way to stay on top of the healthcare industry and PPE market.
What is Content Marketing?
Content marketing is a type of market that creates online materials that can help promote or encourage interest in a product, business, or activity. Content creation is a valuable marketing tool to engage with your target audience.
Content companies utilize this market to promote PPE and provide, educate, and convey information to manufacturers and distributors.
Content Types to Utilize
There are various types of content, each with its own strengths and levels of effort to maintain.
- Blogs: Blogs are useful for engagement, building clientele trust, and boosting your brand’s relevance and reliability. Many PPE suppliers and safety trainers already have blogs to discuss new PPE clothes, masks, and scientific studies and developments.
- Video Blogs: Video blogs are like regular blogs but visual. They have the same benefits as written blogs and the same advantages as other video marketing content. The CDC YouTube channel discusses various ways to protect yourself and your loved ones.
- Podcasts: Podcasts focus more on the auditory, while video blogs are more visual. You’ll see that the American Hospital Association uses podcasts to discuss various topics, one of which discusses the HealthEquip app to ensure that hospitals have appropriate PPE and enough of it to stay safe.
- White Papers: White papers can act as a report or guide helpful in summarizing and organizing key components and should not be discounted as marketing content. Reports and guides for using PPE and the protection it provides are essential to our daily lives. For example, Occupational Health and Safety released a white paper for the safety and risks of using fire-retardant fabrics as masks.
Ad Campaigns: Another Vital Asset in PPE Marketing Trends
Advertisement campaigns are a form of promotional strategy distributed through paid media. Ad campaigns are great in that they often provide fast results and reach a wider audience than content marketing on its own.
Ad campaigns are not great for building trust and loyalty. It is also not a great long-term strategy for engaging with customers. But the weaknesses of ad campaigns are made up through the strengths of content marketing, which is excellent for building clientele trust, loyal customers, and engaging with customers.
The Advantages of Successful Content Marketing
As you can see, many companies use these types of content to help people from all industries find the PPE they need and should use. However, these marketing strategies also have several advantages for the companies themselves, such as:
1. Helps with Brand Awareness
Brand awareness is how someone recognizes your brand or company over anyone else’s. By catching and growing your audience, you create engagements and increase your brand awareness. This leads to better retention rates, and this audience can then be converted to leads. Leads turn into sales.
2. Draws Consumers in with Successful Storytelling
Storytelling answers the question of why consumers should care about your product.
Storytelling can be achieved whether the content you utilize is a blog, video blog, or so on. For storytelling to be successful in your marketing attempts, you must successfully communicate your message while also connecting to your audience and humanizing your brand.
By understanding the value of storytelling, you will be able to create quality content that will engage consumers, whether you are selling healthcare products directly to hospitals or through distributors. However, quantity is just as important as quality. By frequently putting out new content, you build your visibility and engagement with your buyers.
3. Earn Your Audience
Content marketing allows you to engage with your audience, allowing your audience to engage back with you. Buyers are not likely to believe brands about their product – after all, you’re trying to sell it to them, of course, you’re going to think it’s excellent – but they are likely to believe other users of the product.
With content marketing, buyers can engage with you through reviews and endorsements, allowing potential buyers to determine others’ opinions on your business.
4. Allows You to Remain Virtually Relevant
Technology changes and more sales take place online. Marketing strategies that worked thirty, twenty, or even ten years ago will not work in today’s day and age. Content marketing allows you to stay on top of market trends and how consumers find and react to your business.
Learn More About Content Marketing and PPE Market Trends with Share Moving Media
Content marketing and ad campaigns are excellent marketing tools, and it is important not to discount either when planning your marketing strategy. They make up for the weaknesses of the others, and when utilized together, ads and content can help maximize the visibility of your healthcare supply chain.
Need more proof of the value and advantages of content marketing? Look no further than Share Moving Media. We are a content company dedicated to helping healthcare marketers boost their sales and develop optimized content through our own content marketing.
Contact us to learn more about content marketing and the benefits it can reap for your business!