In the healthcare industry, marketing strategies that stand apart from competitors are integral to navigating today’s saturated marketplace. Content creation can have numerous positive impacts in Med/Surg sales. There are many forms media can take when consumed by customers, and it is paramount to know the differences so they can be utilized to benefit your company.
Consumers often respond well to omni channel marketing strategies.
Omni channel marketing is a brand’s presence across multiple channels. Online channels include websites, apps, social media, and email. Medical suppliers increase their exposure through creation of a consistent brand experience. Omni channel marketing a is customer-centric form of brand promotion, meaning customers can interact with a business on their own terms, resulting in a better overall experience.
Having multiple forms of content increases the likeliness that a customer will be exposed to your brand and make purchasing decisions.
Sponsored media
Sponsored media is exposure that a company pays for. This content can take any form and is considered paid media as long as there is a financial component to publishing it. It can include blogs, articles, infographics, videos, websites, webinars, social media posts, etc.
Sponsored media can be created by the brand themselves, but typically companies pay for content creation to be outsourced. Share Moving Media has extensive experience creating content for clients in the medical distribution industry. Our knowledge of medical distribution, medical manufacturing, ambulatory surgery centers, GPOs, RPCs, supply chain executives, IDNs and health systems in the United States allows for an understanding of the content that will gain your brand recognition such as through blogs, podcasts, and articles that stands out among competitors.
For instance, Repertoire Publisher Scott Adams interviewed NASCAR driver Will Rodgers on his Liver Health Foundation, whose collaboration with OraSure Technologies provided individuals with free HCV testing from CLIA-waived healthcare professionals using the rapid point-of-care OraQuick HCV Rapid Antibody Test. The interview was presented in a podcast, as well as a story in a print and online issue of Repertoire Magazine. The multiple formats gave the sponsor increased visibility among the med/surg audience.
This format was also used on the IDN supply chain side in an interview with Quidel’s Doug Bryant on respiratory season, both in a podcast and article in The Journal of Healthcare Contracting
Earned media
Earned Media is brand exposure from methods other than paid advertising. Earned media is usually seen in the form of mentions, shares, reposts, reviews, recommendations and content picked up by third party sites.
Great content in the form of press releases, articles, podcasts, blogs, and more is crucial to share online and in print so your brand can receive the value of earned media. Each weekday, Repertoire’s and JHC’s Daile News often include earned media via press releases and reposts of information critical to medical distribution stakeholders
Share Moving Media has been creating marketing content for the healthcare industry for over 30 years. With trusted publications such as The Journal of Healthcare Consulting and Repertoire, we can assist you with any marketing content creation needs you may have and ensure great content to boost your marketing strategy. For more information, visit www.sharemovingmedia.com.