Successful marketing campaigns have the potential to increase brand awareness, boost sales, and promote brand engagement. Determining how to best navigate the digital and print marketplace can ensure a company develops the most effective option to promote a product or service.
An example of a very successful marketing campaign that went viral on social media in 2014 was the ALS Ice Bucket Challenge. The social media challenge featured individuals who voluntarily drenched themselves in ice water and posted a video of it online to raise money for ALS research. Once they filmed the video and posted it to social media, participants then tagged their friends to challenge them to participate also. The challenge went viral across social media, with celebrities and politicians participating such as Taylor Swift, Ben Affleck, and George Bush.
According to the ALS Association, the campaign increased annual funding for the organization by 187% in 2014. Successful marketing campaigns from the past can be used by companies in medical distribution as a learning tool to integrate similar tactics in their marketing design. So, what aspects of the campaign made the ALS Ice Bucket Challenge so successful?
- Simplicity: The ice bucket challenge was easy to emulate at home using only a bucket and water. Participants thought of the campaign as being simple and easy to follow, and they were more likely to participate, tag their friends, and spread the word.
- Shareability: The campaign went viral because of the ability to tag friends and encourage them to participate, which increased overall media circulation.
- Emotional and logical appeal: The ALS Ice Bucket Challenge was a highly interactive way to raise awareness and encourage donations toward an important cause. Participants felt like they were making a difference in a simple way.
A business can utilize these marketing campaign tactics and translate them to the specificities of their own brand to create successful marketing campaigns. Share Moving Media is experienced with the creation of marketing campaigns that increase SEO searches for companies within the medical distribution industry. We can assist your brand in creating content that is simple, shareable, and that appeals to emotion to effectively promote your company. Visit www.sharemovingmedia.comto learn more.