As a busy business in the medical supply chain industry, it can feel like you are being stretched thin when focusing on marketing at the same time as other sales and business responsibilities. Fortunately, in today’s increasingly technology-based marketing sphere, there are many ways to organize and automate the planning of marketing campaigns to make the process less daunting.
It is now more possible than ever, due to technological advancements, to integrate new automation systems into a company’s marketing strategy. Automation systems reduce time spent on marketing efforts and improve the outcomes of a business’ outreach techniques. Marketing automation refers to specific software platforms that can assist companies in digitizing and organizing marketing and sales engagement to better generate leads.
Another option that can alleviate the time burden of marketing is outsourcing content generation. Share Moving Media has extensive experience in marketing within the healthcare supply chain industry and can generate content for your business so you can focus more energy on sales tactics.
Both marketing automation and outsourcing can assist brands with achieving their sales goals, generating leads and sales, and optimizing return on marketing investment (ROI).
Read on for three benefits of marketing automation and outsourcing, and how to determine an option that is right for your business:
- Determine Business Needs
Outsourcing marketing can help your brand focus its efforts on sales in the medical distribution industry instead of keeping up with marketing content creation, which can be time consuming if executed properly. If your brand’s marketing needs have increased, a software or company that outsources content creation may be the right fit for your company.
- Evaluate the Ease to Your Business
How much time does your team currently spend on marketing efforts? How much of the company’s budget is going toward paying the marketing team? Could your company benefit from a cheaper, easier option? Both automation and outsourced content creation can reduce a company’s marketing costs and make it run smoother overall, letting you focus efforts on other business-related responsibilities.
- Explore Analytics and Reporting Options
Would your brand benefit from specialized data reporting that tracks the success of your marketing efforts? If so, your brand may benefit from tracking its data in more specialized software or help from an organization that specializes in creating marketing leads.
If your brand would benefit from marketing content that is tailored specifically to promote your brand and that stands out from competitors in the medical distribution industry, Share Moving Media can help. With over 30 years of experience in the medical supply chain industry, we can assist your brand in organizing its marketing goals and creating engaging content. Contact John Pritchard at jpritchard@sharemovingmedia.com to schedule a time to discuss your business’ goals and how together we can best represent those goals through content creation.