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How Artificial Intelligence is Improving Value-Based Care

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Artificial intelligence (AI) allows computers to mimic the learning, problem-solving, perception, and decision-making skills of a human. Once considered science fiction, AI has become a part of our everyday reality. Today, AI is used for customer service chatbots, media streaming providers, banking and financial services, smart home devices, and more.

AI is also gaining ground in the healthcare sector, where it’s driving the efficiency of value-based care. Value-based care is defined by its intent to create more value for the patient. Every element of a value-based healthcare system should enhance the quality of patient care and thus improve patient outcomes. AI in value-based care can help realize this vision in various ways.

An Overview of AI in Value-Based Care

Value-based care isn’t just about individual patients. It further aims to create better health for broader populations and to lower per-capita costs of healthcare at large. All of this adds up to more effective and efficient healthcare systems that better serve patient interests while minimizing needless spending.

Organize and Analyze Healthcare Data

Healthcare is a data-driven industry. A single patient file can contain extensive amounts of information, from past diagnoses to blood test results and basic facts like height, weight, and age. To diagnose a patient successfully, a healthcare provider needs to have access to all of this information. AI can help better organize, manage, and even analyze such data.

What’s more, AI can take datasets from not just one patient but from many patients, bringing together large swaths of information to make it easier to identify significant trends across patient populations. For example, AI algorithms can track, pinpoint, and analyze adverse events in pharmaceutical clinical trials, helping to speed drug development and get patients new medicines they need faster.

Research suggests that AI can be used at many stages of the drug development process. For example, in drug design, AI can predict drug-protein interactions and help model the 3D structure of a target protein. In the later development stage of drug screening, AI can be used to help predict elements like bioactivity and toxicity.

Enhance Diagnostic Procedures and Predictions

AI can also help improve diagnostic procedures and predictions for individual patients, directly impacting care decisions and outcomes. This fact becomes especially evident when looking at the promise offered by human genome sequencing.

Every individual has unique DNA. Through genome sequencing, researchers can now analyze each person’s DNA and identify genetic markers that indicate a person has a greater likelihood of developing a particular disease. With this information – which goes well beyond what a standard physical exam and health history can provide – doctors and patients can benefit from improved diagnostics predictions.

One famous example is the actress Angelina Jolie. Through genome testing, the actress discovered that she was a carrier for the BRCA1 gene mutation, making her more susceptible to breast cancer. A woman with the BRCA1 gene has a 69% chance of developing breast cancer. In comparison, the average woman has about a 12% chance of this. As a preventative measure, Jolie opted to have a double mastectomy.

Improve Support Informed Clinical Decision-Making

As the Angelina Jolie example also shows, AI-driven data analysis can be used not only for predictive modeling but also to guide healthcare decision-making. The more data a patient and healthcare provider have, the more informed of a decision they can make, jointly, regarding the patient’s course of care. In Jolie’s case, the identified risk warranted what some might consider a drastic step.

This shows how AI in value-based care can directly impact individual patients. Data-driven decision-making removes some of the unpredictability of healthcare. Instead of waiting to see if cancer developed, Jolie proactively decided to minimize the risk. The promise of AI-supported data analysis is especially significant given the rise in electronic health records (EHRs), which digitize patient data.

This approach would arguably also prove more cost-efficient at an individual level and minimize the burden on the healthcare system (when considering a long-term cancer patient’s requirements). Cost-cutting is also part of the value-based healthcare model, which aims to reduce the cost of services without negatively impacting the outcome – or, better yet, improve outcomes without increasing costs.

AI in Value-Based Care: A Case Study

A case study can help crystallize the information above and demonstrate how AI can contribute to value-based healthcare. For example, consider how AI can be used to help predict epileptic seizures. Epilepsy is a neurodegenerative illness that causes recurrent and unpredictable episodes.

Individuals diagnosed with epilepsy can benefit from medication. However, approximately one-third of patients can’t successfully manage their symptoms using medicine and still experience dangerous spontaneous seizures. While surgical interventions are available to treat epilepsy, the overall success rate remains relatively low, and the risk of complications is significant.

More recently, researchers have begun exploring the utility of AI in predicting epileptic seizures. By analyzing large swaths of historical data regarding epileptic seizures, it may be possible to identify so-called seizure generators correctly. This can help keep patients safe and further open up new avenues for developing alternative interventions to address and possibly prevent seizures.

This example clearly shows how AI can help healthcare become more personal while also allowing for more significant predictive and preventative measures. As AI capacities continue to evolve and the healthcare system gains confidence implementing tools like those described above, more such examples of AI in value-based care can be expected.

Understand the Healthcare Marketplace with Share Moving Media

As a healthcare manufacturer, it’s essential to stay up to date on the latest developments in your field. Technological innovations like AI in healthcare directly impact the providers and systems you serve. Understanding what matters to them will help you better map the customer journey and meet each customer’s unique needs.

Share Moving Media is committed to helping medical suppliers gain a better understanding of the healthcare marketplace, which allows them to increase market share. We are a full-service media company that helps healthcare suppliers create compelling content to reach their target audiences, including blogs, podcasts, webinars, and more.

Subscribe to our newsletter, The Marketing Minute, for more updates. Contact us to work together.

Lead Scoring in Healthcare: How to Build an Effective Qualification Model

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While generating leads is an essential goal for all healthcare suppliers, qualified leads that convert are critical to a company’s success. Knowing where prospects are in the sales journey— whether they’re motivated to buy or are at the right time for a follow-up— helps build a reliable sales pipeline.

Lead scoring in healthcare provides useful insights to help you rate your sales leads for a more efficient and effective sales process. An effective lead scoring qualification model can help you hone in on qualified leads with a higher likelihood of completing a sale. This allows you to increase sales and grow your business faster.

Lead Scoring in Healthcare and Why It’s Important

Lead scoring in healthcare enables you to gather data for a particular lead and use that information to assign it a point value. Typical models use a scale of 0 (least qualified) to 100 (most qualified) to determine which leads are most engaged with your brand. The more you learn about each lead, and the more they interact with your business, the higher their score should rise.

Lead scores rely on five main data points:

  • Demographics: Qualitative and quantitative information, from age and gender to purchase behavior and job title, guide campaign strategy and retention efforts.
  • Business details: Company size and revenue can impact the language you use to communicate with your prospects as well as the products and price points you promote to them.
  • Online presence: Monitor chats and discussions on websites and social network forums. Look for pain points and opportunities to solve their problems with your products.
  • Social network: If your leads are on social media, consider communicating with them in a more casual, conversational format to build a deeper, meaningful relationship. 

Once leads achieve a particular point threshold, they are deemed qualified and can be directed to the sales department. When a sales team receives a notification about a qualified lead, they follow up to help convert the prospect to a customer. 

The insights you gain from lead scoring and the process of qualifying leads are critical to your success. The more you know about your prospects, the more you can do to create a positive customer experience for them while guiding them through the sales funnel. From customized messaging to useful promotions and educational materials, understanding your audience gives you the leverage you need to build trust, rapport, and solidify brand loyalty for sales growth.

7 Tips for Building an Effective Lead Scoring Qualification Model

For the most effective results, lead scoring should be accurate and consistent. Use the information gathered from the lead scoring data qualifiers to develop a model that follows these seven guidelines.

1. Establish Your Minimum Criteria 

Determine what you require from a lead before they can become a customer. These steadfast qualifications could be age, location, or job title. Maybe you only sell to people in hospital distribution or group purchasing networks. Whatever the criteria, it must be essential to passing them through the funnel. Otherwise, it shouldn’t be considered here. 

2. Identify Your Target Market 

Identify the characteristics of your target market. Unlike your minimum criteria, these are common traits typically held by your preferred audience but are not mandatory. The goal is to identify prospects that are most similar to your existing customers. The more comparable they are, the more likely they are to be interested in your products.

This is a simple process if you’re familiar with your current customers. If not, your marketing team should know these characteristics from their research in developing custom content. You can also rely on your sales team for input since they encounter your audience daily and are in touch with your customers’ needs.

3. Define the Ideal Customer 

In a perfect world, what does your dream customer look like? Think about traits like job title, field of expertise, typical turnaround demand, and budget size. Seek input from your sales and marketing teams to build a more well-defined snapshot of your ideal lead. Once you know what your desired customer looks like, your leads can achieve a higher score.

4. Assess Customer Engagement 

Understanding customer behavior is crucial in assigning point values. Consider all of the opportunities a prospect has to engage with your company.

Assess behavior such as:

  • Website clicks
  • Email opens
  • File downloads
  • Social media comments
  • Completed CTAs

Evaluate website analytics to find such details and observe customer behavior. Critical conversion behaviors, like requesting more information or watching a product demonstration, are indicators that a lead is interested in becoming a customer. The score for these behaviors should carry more weight when you begin assigning points. 

5. Set the Parameters for Your Scoring System 

Although a scoring system of 0-100 is straightforward and widely accepted, incorporating more digits in your structure can help categorize your leads. Consider adding a thousandth digit to signify company size. Weed out weak leads by assigning a certain number of points for leads that meet your essential criteria. If they don’t meet the threshold for quality, they don’t make it to the sales team. 

6. Assign Points 

The point of lead scoring is to identify characteristics and actions that result in a closed sale. Assign points to behaviors accordingly. It is rare that a lead who registers for blog updates becomes a paying customer. That behavior should earn a low score. Leads who click on downloadable files do tend to convert, so they should get a higher score. 

7. Adjust as Necessary

Once you’ve determined your scoring system, try it out for a month. Then reassess and see how effective it’s been. Look for any surprises, like low-scoring leads that converted and high-scoring leads that didn’t. Make adjustments to your system as necessary until you develop a model that yields positive results.

Let Us Help You Build an Effective Lead Scoring and Qualification Model

All businesses in the healthcare supply chain can benefit from an effective lead scoring and qualification model. With this model, you can target the prospects most likely to convert and allocate your resources most effectively. Share Moving Media specializes in helping healthcare businesses generate qualified leads and reach their marketing goals for increased market share.

Contact us today to discuss how we can help you close sales and generate revenue with an effective lead scoring and qualification model.

How to Use Webinars to Create Content for All Stages of the Funnel

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The medical supply market is competitive. As a healthcare supplier, you can boost success by proactively targeting consumers at every stage in the marketing and sales funnel. Webinars are one effective way to do this. This e-guide explains how to harness the power of webinars for healthcare sales.

An Introduction to Full-Funnel Marketing

Experts agree that a full-funnel approach is essential for future digital marketing success. While the terminology for the stages of the marketing and sales funnel varies, a general breakdown might look like this:

  • Awareness: A prospective customer is made aware of a business’ product or service.
  • Discovery: The prospective customer – the lead – learns more about the product or service.
  • Evaluation: The lead takes time to consider whether they need the service or product.
  • Engagement: The lead decides whether or not to make a purchase.
  • Commitment and purpose: The lead commits to making a purchase and becomes a customer.
  • Loyalty and advocacy: The customer returns to make a repeat purchase. They may also recommend the product or service to others.

Webinars for Healthcare Sales at Every Stage of the Funnel

Although the concept of full-funnel marketing has been prevalent for years, technological and organizational hurdles made practical implementation difficult. Until now, of course. Today, modern digital technologies –like webinars – make a full-funnel approach more accessible than ever.

Here is how to harness the power of webinars to create content for every stage of the medical equipment sales funnel.

Awareness

At the awareness stage, the goal is to target your potential customer with compelling content. Through that content, you want to make the lead aware of your product or service offering.

It is generally more impactful to steer clear of product-, service-, brand-, or business-specific content. The lead isn’t yet looking to make a purchase. Overtly and aggressively pushing them to buy something will likely turn them off and send them away.

Instead, you want to inform and entertain them. At this point, webinars should focus on providing value-added content, not on proactive selling. For example, a webinar raising awareness about a specific ailment (e.g., Type 2 Diabetes) can segue to discussing treatment options (like glucose tracking) and ultimately serve as a platform for a product (such as blood sugar monitors).

Discovery

The goal of the discovery phase is to provide the potential customer with more information about a company’s product or service. With your content, you want to pressure the pain. What does that mean?

You want to clarify how the product or service can improve the lead’s life. What pain point will it fix? At this point, it’s critical to maintain the lead’s attention. It is like reeling in a fish — you need to keep them on the line until they are ready to conclude a purchase (the final stage in the funnel).

You want to make sure you are providing the lead with all the information they need about a service or product. Unanswered questions at this point can cause them to exit the sales funnel. For example, they may want to know essential details, like cost and delivery time. A how-to webinar guide can be helpful towards this end.

Evaluation

This stage aims to provide the consumer with additional winning arguments that will sway them towards making a favorable purchasing decision.

A positive way to do this is to incorporate new information from verifiable external sources of information. Instead of simply telling the lead about the product or service first-hand, you give them personal agency and the chance to verify the facts themselves using objective third parties. 

This is where you can dive into greater detail. A webinar featuring a round table discussion gathering objective insights from third-party medical experts can be helpful. In-depth case studies, customer stories, and free product demos are also viable options.

Engagement

The goal here is to get the lead to confirm their decision to make a purchase. This tends to be one of the most challenging points of the sales funnel, as consumers may waver and go back a step to the engagement phase or take two steps back to the discovery stage when they find a competitor.

You want to make sure your brand or business (and its product or service) stays at the forefront of the potential customer’s mind as they weigh the decisions. This requires eliminating any doubts associated with concluding a purchase and the process towards the next stage.

Interactive webinars are helpful to spur engagement. You can invite participants to submit questions via social media in a live stream, for example.

Commitment and Purchase

In this stage, the aim is to get the client to actively conclude the purchase – for example, by inputting their credit card details or completing an order form. They are then fully committed.

Although the lead is ready to purchase at this point, you still have to provide some reassurance that they are making the right choice. A webinar of customer testimonials is a great fit here. You might also include videos covering practical points like pricing guides or product comparison sheets.

Loyalty and Advocacy

In the past, some pros ended the sales funnel after the commitment and purchase stage. However, savvy marketers know that there is one more invaluable phase to consider: a loyal customer can become an informal brand ambassador as they promote and advocate for your products or services. There is even a new type of marketing built around this concept called advocacy marketing.

Webinars allow you to show your customers that you care about them even after they have made a purchase. Build user communities with ongoing educational webinars featuring product tutorials, the latest research, and upcoming innovations. A “frequently asked questions” webinar is another option.

We Help You Implement Digital Marketing in Healthcare

Trust Share Moving Media to help you create webinars for healthcare sales. We are a full-service media company dedicated to helping our clients expand their reach and improve engagement with their target audiences. Using quality crafted content informed by in-depth marketing expertise, we help you improve sales and boost the bottom line.

 Subscribe to our newsletter for more healthcare marketing e-guides. Contact us to collaborate.

Master the Growth of Your Healthcare Digital Marketing Program: A Guide to Digital Marketing in Healthcare

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The world of marketing is constantly evolving. From technological advancements to updated research findings, marketers must continually adapt to the latest trends and platforms to most effectively reach their audience. This is especially true for businesses in the healthcare supply chain. With ever-changing medical advancements, government regulations, and healthcare research, companies must adjust their messaging to deliver timely and relevant information to their audience.

A digital marketing strategy should be evaluated and updated on a fairly regular basis. To ensure that you are meeting the needs of your audience, delivering current information, and maximizing marketing efforts, keep your campaigns up to date— both in strategy and execution. For maximum impact and best results, learn how your healthcare digital marketing strategy should evolve with this e-guide on digital marketing in healthcare.

Why is a Healthcare Digital Marketing Strategy Important?

Your healthcare digital marketing strategy helps set your business apart from the competition. Whether you are in hospital purchasing, group contracting, or hospital distribution, an effective digital marketing strategy enables you to communicate with your audience. 

A healthcare digital marketing strategy helps healthcare suppliers:

  • Identify your audience: Through research, you can discover qualitative and quantitative data, from traditional demographics like age and gender to job title and medical product needs. This guides your content strategy and how to reach your prospects for the best results.
  • Build trust and develop relationships: Useful content helps to build trust with your audience while personalized messaging enables you to develop meaningful relationships with your readers. This equates to more purchases and referrals.
  • Earn more customers: A well-developed and intuitive website can serve as an invaluable resource for your users. Strategic content can guide visitors through the sales funnel and convert them to customers.

To ensure you’re getting the most out of your healthcare digital marketing strategy, you must perform occasional housekeeping to maintain up-to-date information and practices for ultimate success.

7 Ways to Update Your Healthcare Digital Marketing Strategy

Maintaining a current healthcare digital marketing strategy is essential to building your online presence and overall business success. Here are seven ways to update your strategy for maximum results. 

1. Reassess Your Current Strategy’s Effectiveness 

Take some time to review your analytics and see what areas of your digital marketing strategy are working and what areas need improvement. This data provides insight into your audience, your company’s strengths, and your business in general. You can use these metrics to fine-tune your strategy and make any adjustments for future growth opportunities.

2. Implement New Technologies and Platforms 

There was a time when pay-per-click ads were the height of technological marketing. Now, there are constantly new apps, plugins, and digital features to help promote your business. Chatbots can streamline sales and marketing processes, and social video marketing engages audiences like never before.

The addition of new platforms to the digital space is also revolutionizing digital marketing. More people are connecting through social networks. To reach your audience where they are, you must stay on top of the latest platforms people are using. That’s where they’ll share your information, ask product questions, and discuss and review their experience with your company.

3. Try New Advertising Methods

Traditional advertising like magazine ads and billboards aren’t so traditional anymore. Today, more than 80% of Americans use social media. Consider allocating your marketing budget for ads and promotional notifications on Facebook, Twitter, and Snapchat. Look into other opportunities for digital marketing that you may not have previously considered. By leaving less effective advertising methods behind, you save money and reach more of your targeted audience.

4. Evaluate Channel Performance

A digital marketing strategy doesn’t have to be a complete failure to be considered ineffective. Sometimes a marketing plan is delivering results but isn’t functioning at maximum capacity. Take a closer look at the channels used in your marketing campaigns. 

If you find they’re doing great, they may not need any improvements. But for channels that aren’t bringing the results you want  to see, consider re-evaluating those options. Update your approach, or pull out of that channel altogether. Those resources can be applied elsewhere to strengthen your campaign and maximize your efforts.

5. Interpret Current Data 

There are several tools available for analyzing and interpreting data. If you’re assessing campaign performance and can’t make sense of the metrics you’re seeing, consider purchasing a tool to assist with this process. Information still over your head? Hire a company to handle this aspect of your marketing for you. This information provides invaluable insights into campaign performance and company success. You want to be sure you can track it accurately to shape an effective digital marketing strategy.

6. Maximize Engagement 

Engagement is an important element of marketing. It aids SEO, guides your content development, and helps build brand loyalty and recognition. When people visit your website, you want them to click through your pages, spend time reading your information, and perform a call-to-action. On social media, you want people to share and like your posts and comment on your updates. 

If your website isn’t gaining attention or your social media account isn’t receiving any interaction, it is time to make some changes. Revamp your content. Survey your audience. Somehow, you’re not delivering information that they’re finding useful. When you know how to reach them and with what details, you can improve engagement and drive interest.

7. Stay Current on Algorithms 

A marketing strategy that’s worked for a long time may suddenly stop delivering results. Content may be failing to attract your audience or you may find your business listed lower in SEO rankings. This can be an indicator that something online – a formula, an algorithm, or a process – has changed. 

You’ll need to find out what it is and adjust your strategy to meet the requirements necessary to succeed. Using the same healthcare digital marketing strategy for too long will lead to an outdated program that loses impact, declines in performance, and becomes stagnant.

Develop a Professional Healthcare Digital Marketing Strategy 

To keep up with the ever-changing trends, updates, and technological advancements in the healthcare industry, it’s important to continually update your digital marketing strategy. A full-service company, Share Moving Media uses media and content to help healthcare businesses like yours reach their marketing goals.

Contact us today to discuss ways to improve your healthcare digital marketing strategy for maximum results.

5 New Diagnostic Tests for Patient Experience Optimization

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Patient experience is essential to the success of businesses within the healthcare supply chain. Assessing a patient’s journey to ensure a positive experience is important to quality lead generation and revenue growth. After all, people who receive treatment that meets their specific needs and preferences are likely to become loyal patients who spread the word about their experience. This expands the reach and helps drive more business to the healthcare provider. 

As healthcare professionals analyze their services, they must evaluate their diagnostic tests for patient experience. By assessing these tests, medical professionals eliminate unnecessary procedures and provide the most positive patient experience possible.

What is Diagnostic Testing?

When a patient has a medical concern, physicians use diagnostic testing to rule out and confirm various ailments and determine their progression. Diagnostic tests and tools guide physicians in developing a treatment plan and measuring the treatment’s effectiveness.

Some diagnostic tests are invasive, where tools are inserted into the body, as in: 

  • Biopsies
  • Blood samples
  • Colonoscopies
  • Endoscopies

Sometimes invasive procedures are the only way to access the information needed for doctors to diagnose a medical issue. Alternatively, they can use non-invasive diagnostic tests, where it is not necessary to penetrate the skin to diagnose. 

Common non-invasive diagnostic tests include:

  • MRIs
  • X-rays
  • Basic eye exams
  • Mammograms
  • Sonograms

Non-invasive testing typically requires equipment that creates pictures of soft tissues, organs, and bones.. These images let doctors know if more invasive steps are required to diagnose the issue.

Like any medical procedure, diagnostic testing is subject to inaccuracies, cost, risks, and benefits. That’s why it is  important to evaluate testing procedures and streamline processes to ensure patients have positive experience.

5 New Diagnostic Tests for Patient Experience 

A closer look at which diagnostic tests are issued and how they are conducted can help doctors meet the medical needs of their patients while avoiding excessive costs, saving time, and minimizing risk. All of this helps to provide an improved patient experience. Here are five new diagnostic tests for patient experience optimization.

1. COVID-19 Rapid Diagnostic Tests 

While people wait to receive their COVID-19 vaccine, accurately and quickly diagnosing the virus is critical in minimizing its spread. Two new rapid diagnostic tests have been developed for people to detect COVID-19 variants and differentiate from illnesses with similar symptoms.

Much like an at-home pregnancy test, these COVID-19 rapid tests use commercial reagents for nucleic acid detection. The first test can be conducted in the comfort of one’s own home and results are revealed in roughly an hour. The second test uses the same sample but must be analyzed by a professional. 

These new tests are more convenient, more comfortable, and produce results more quickly than previous COVID-19 diagnostic tests. They would certainly improve the patient experience. Scientists are currently seeking licensing for release of these diagnostic tests to the public and healthcare professionals alike.

2. Microneedle Patch with Fluorescent Nanolabels 

Blood draws are one of the most common diagnostic tests conducted by healthcare professionals. Unfortunately, they can be inconvenient, painful, and are difficult for patients who can’t handle the sight of blood. A new alternative is a microneedle patch covered in fluorescent nanolabels that detects protein and antibodies in the interstitial fluid that exists between cells.

Microneedle patches are covered in tiny needles that only penetrate about 400 microns deep into the dermal layer of skin. They don’t touch sensory nerves, so they don’t cause any pain. Although antibodies in interstitial fluid are generally low in concentration, the fluorescent nanolabels boost the detection and make them easier to identify.

For patients who dread having their blood drawn, microneedle patch diagnostic testing can be a preferred option. It is  painless, convenient, and yields reliable results.

3. RESP Lung Monitor 

Monitoring lung sounds is an important step in diagnosing numerous respiratory issues. RESP, a new device developed by Strados Labs in Philadelphia, is a wearable technology allowing healthcare providers to monitor their patients and track data remotely.

RESP adheres to the chest and listens for lung sounds like wheezes and coughs. Data is recorded and stored remotely, and physicians can  access the information at any time. Sound editing can eliminate outside noise, accurately track lung sounds, and reveal trends and patterns in the lungs’ performance. 

Patients don’t have to make multiple trips to their doctor’s office for assessment or monitoring. They simply wear the non-invasive device and go about their daily routine. It’s a convenient way to monitor lung health and track medical progress.

4. VitalSight Remote Patient Monitoring 

Although annual check-ups only occur once a year, they are fairly inconvenient. Patients have to take time off from work, navigate traffic, and sit in a waiting room with potentially sick people before they’re even seen by a doctor. A new diagnostic test created by Omron allows doctors to monitor their patients remotely.

VitalSight is a system that connects Omron’s weight scales and blood pressure monitors to an EMR through a special hub. Patients simply plug in the wireless hub to a power outlet and they can measure their own data from home. All readings are recorded, routed to their medical records automatically, and reviewed by healthcare professionals. Any abnormal results send an alert to staff for a follow-up.

Remote patient monitoring is easier for patients as it doesn’t disrupt their daily routine. They can still receive the same great care from the comfort of their own home.

5. BIOMONITOR IIIm Cardiac Monitor

The BIOMONITOR IIIm injectable cardiac monitor (ICM) has been on the market for a while, helping cardiologists remotely diagnose cardiac issues. The ICM now features a Vital Data Sensor that measures body temperature and can detect signs of fever. This is important for cardiac patients who are at a higher risk for infection and who have a harder time recovering from systemic illnesses. 

Recognizing the onset of fever can indicate early signs of infection which helps patients receive treatment sooner. Remote monitoring also minimizes in-person contact. This protects these at-risk patients from possible illnesses. The ICM with Vital Data Sensor is a diagnostic test that brings ease and comfort to the patients who use it.

Send the Right Message with a Professionally Developed Marketing Strategy 

Whether you’re in medical sales or hospital distribution, your products and services play a vital role in the overall patient experience. Let your customers know you’re ready to help. Share Moving Media is a full-service media and content company that helps healthcare businesses reach their marketing goals.

Looking to help your customers maximize their patient experience? Contact us today to develop an effective marketing strategy that can help increase your market share.