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5 Ways TikTok is Changing Healthcare Marketing

September 19, 2021 By John Pritchard

TikTok has nearly 700 million active monthly users around the globe. It’s also the most downloaded app today, ahead of Facebook and Instagram. TikTok isn’t just for individual users, either. B2B and B2C brands are also making a splash on the platform, taking advantage of the vast marketing and selling potential. 

TikTok isn’t just a social media app. It’s a community where people feel they belong and can inspire others simply by being themselves. As a business, you can create a kind of engagement you can’t elsewhere. Connect with people on a more authentic level – one that makes them laugh, cry, or learn something incredibly valuable.

The emerging social media app presents exciting opportunities for many industries, including healthcare. So how do you incorporate TikTok into your healthcare marketing strategy? Keep reading to find out.

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Quick Takeaways:

  • With 700 million monthly active users, TikTok presents exciting opportunities for healthcare organizations.
  • With social media, you can tap into industry trends, impact people’s perspectives, educate consumers, and build trust.
  • The primary demographic on TikTok – Generation Z – prioritizes finding the truth, individual expression, and creativity.
  • TikTok can help your business inspire people in unconventional ways, build connections through humor and interacting one on one, and advertise to increase your reach and expand your audience.

Why Use TikTok for Healthcare Marketing?

TikTok allows users to be free, creative, and goofy. It encourages out-of-the-box thinking and prioritizes trends. It can amplify the voices of individuals and businesses to get significant, funny, or meaningful messages out to hundreds, thousands, or even millions of people. The platform’s primary demographic is Gen Z – those born in 1996 and later.

According to McKinsey & Company, members of Gen Z are anchored in a single element: their search for truth. They value individual expression, authenticity, and diversity. TikTok creates a space that allows users to be themselves in a unique way. 

“So what does all this have to do with healthcare? How can my business benefit from using the app?” We’re glad you asked. Here are a few reasons to start “TikTok-ing” before your competitors beat you to the punch.

  • Tap into a trendy marketplace with younger users who will soon become decision-makers, clients, and healthcare patients. 
  • Impact young opinions, and offer essential perspectives about hot topics in the healthcare space.
  • Show the world “a day in the life.” 
  • Offer insider tips, and dispel common medical and healthcare myths.
  • Educate people by sharing valuable content.
  • Show a different side to the healthcare industry to break down stereotypes.
  • Build trust by being 100% honest, relatable, raw, and genuine in your interactions.

5 Ways to Invest in Healthcare Marketing on TikTok

Ready to learn how healthcare-related organizations should consider investing in TikTok to share authentic and creative video-based content? Here are five ways TikTok is changing healthcare marketing and how you can get in on it as soon as possible.

1. Inspire People in Unconventional Ways

Like we already mentioned, TikTok users celebrate uniqueness and being yourself. You can have fun on this channel and use it as an outlet for creative expression. Create short, simple videos using the tools the app provides.

Also follow proven techniques to optimize your videos and increase your chances of going viral. But don’t become paralyzed by overthinking the process. Posting a short video sharing some encouraging words, giving your audience a quick boost of positivity, or sharing an inspiring story can go a long way in healthcare marketing.

Check out NurseHadley, who loves to share stories and advice that resonate with her listeners.

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2. Make Them Laugh

Adding humor to your videos can instantly ease tension and make users more open-minded about what you have to say. You can make learning fun, educating your audience in creative and memorable ways. You can even present an important or serious topic in a safe and comfortable way by making people laugh in the process.

3. Interact with Users to Build Relationships 

After posting consistently, you should begin attracting followers interested in your brand, perspective, and advice. You’ll start building a community on TikTok that you can engage with. Remember to be genuine, honest, and transparent when sharing and responding.

Spend time engaging your audience and replying to comments and questions to show you genuinely value their opinions and feedback. This can help you build a strong reputation and set your business up for future success.

4. Become an Influencer

Healthcare brands have the authority to become influencers on TikTok. Sharing helpful information and advice while paying attention to trends can help you increase your influence and reach. Create content that resonates with people, and prove that you’re an expert in your industry. 

You can become a trusted resource with strong influence while simultaneously humanizing professionals in your industry. NurseBlake does a great job of humanizing nurses and sharing his personal perspective (while also making people laugh).

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5. Advertise for Discoverability and Growth

“Don’t make ads. Make TikToks.” – TikTok For Business

Like other social media platforms, you can target TikTok users in different phases of the sales funnel: awareness, consideration, and decision. Set up an ad account, and create a campaign with the parameters that meet your marketing objectives. 

Here are some of the types of ads you can run on TikTok to market, sell, or get discovered by your target audience:

  • In-feed ads
  • Top View ads
  • Branded Effects ads
  • Brand Takeover ads
  • Branded Hashtag ads

TikTok Marketing for Healthcare Suppliers

Ready for your brand to stand out and change marketing norms for your industry? As a medical supplier, you can leverage social media to connect with younger generations like Millennials and Gen Zers. Sharing original content and running ads, influencer campaigns, and hashtag challenges can help you crush your competition. 

If you work in the medical field as a distributor or manufacturer and you’re ready to adopt a killer marketing strategy, Share Moving Media would love to partner with you. We can help you target and grow your ideal audience and win new clients for your business. Contact us to get started.

Filed Under: Blog, Marketing Minute Tagged With: healthcare marketing, tiktok marketing

6 Huge Benefits of Marketing Automation in Medical Manufacturing

September 8, 2021 By John Pritchard

Marketing automation software is taking over the medical industry. Medical manufacturing has been behind in adopting marketing automation, but that is starting to change. With medical manufacturing a $176.7 billion industry with an expected compound annual growth rate (CAGR) of 5.0%, marketing automation in medical manufacturing has never been more critical. 

Alt Text: Medical Device Manufactures Market Size Increasing, Making  Marketing Automation in Medical Manufacturing More beneficial Than Ever

However, the industry is underutilizing marketing automation, leading to lackluster sales and growth. The benefits of using marketing automation in your medical manufacturing business are endless – but you first need to understand marketing automation and how it’s best utilized in the industry. 

Key Takeaways

  • Medical manufacturers need to take advantage of the latest marketing automation technology
  • The benefits of marketing automation for medical manufacturing outweigh the risks of adoption
  • Marketing automation allows medical manufacturers to make a large impact with a small investment

What is Marketing Automation?

Marketing automation is the process of automating essential marketing tasks to save employees time and increase efficiency. This includes creating marketing campaigns, scheduling content, and nurturing current and potential leads.

To effectively use marking automation, your business needs to have a defined strategy for marketing. This strategy should provide your employees with specific objectives and KPI’s, and ensure that the automation aligns with your overall marketing strategy.

How is Marketing Automation Used in Medical Manufacturing?

Marketing automation is used throughout the entire medical manufacturing process, including:

  • Pre-filling of order forms/documents
  • Document and PDF follow-ups
  • Pre-sending of automated emails
  • Email campaigns
  • Email follow-ups
  • Lead nurturing via automated emails/phone calls
  • Sales follow-ups

There are also many other ways marketing automation can be used in the medical manufacturing industry. When done correctly, there are multiple significant benefits to using this process in medical manufacturing.

6 Significant Benefits of Marketing Automation in Medical Manufacturing

Your medical manufacturing business can grow quickly and efficiently with the help of marketing automation. If you have yet to implement marketing automation in your manufacturing business, then you’ll be interested in these six benefits:

1. Saves You Time

One of the most significant benefits of marketing automation for any industry is the amount of time it saves your team. Research shows that at least 30% of business owners, executives, and marketers say that the most significant benefit of marketing automation is saving time. 

Marketing automation in medical manufacturing can save significant time for workers, with studies showing that 30% of business owners, executives, and marketers alike say it's the biggest benefit worth considering.

In the medical manufacturing industry, this translates into the ability to respond to leads faster, which in turn increases your sales and revenue. With sales being one of the most critical factors in any business, it is essential to have the ability to scale and manage sales quicker and with higher efficiency. 

2. Increases Efficiency

Another benefit of marketing automation is that it will increase the efficiency of your employees. This will improve both your workplace productivity and the quality of your products. 

This is especially true in medical manufacturing, as employees have to spend a lot of time filling out manual forms and templates. 

With marketing automation, your employees can spend most of their time creating new content and following up with leads and customers. 

3. Helps You Scale Your Business

One of the main reasons medical manufacturing businesses are slow to adopt marketing automation is that they don’t see this software as valuable. 

Their biggest concern is not the technology, but the time spent and the amount of money it takes to implement. However, the time and effort saved from utilizing marketing automation software can significantly increase the growth of your medical manufacturing business. 

Medical manufacturing companies that take advantage of marketing automation software will be able to grow and scale much more quickly than those that don’t, becoming more profitable and eventually reaching the next level.

4. Boosts Your Sales

The medical manufacturing business is a highly competitive industry, which makes the use of marketing automation even more valuable. 

Not only will the adoption of marketing automation allow your company to grow, but it will also help you achieve sales targets and increase your profits faster. 

Implementing marketing automation in your medical manufacturing business will allow you to quickly scale your sales efforts. You will also be able to utilize more effective marketing campaigns, which will result in an improved ROI (return on investment).

5. Increases Customer Satisfaction

Another positive benefit of marketing automation in medical manufacturing is the increase in customer satisfaction. This is primarily due to the automation of key business processes, which directly correlates with your customers’ satisfaction.

Automating the sales process and lead nurturing will provide your customers with the most efficient and profitable service possible. 

With a focus on increasing customer satisfaction and improving the quality of your services, you will have a more substantial customer base, which will increase customer lifetime value.

6. Raises Visibility

Another benefit of marketing automation in medical manufacturing is the increased visibility. As customers become more familiar with your brand, and as they stay connected with you, they will not only continue coming back for future business – but they will also start to speak highly of you to others.  This results in greater brand awareness and a better overall reputation, which translates into better leads and more sales.

Give Your Marketing Strategy a Boost Today

When building your marketing strategy, it can be challenging to try and figure out what will provide you with the results you need. At Share Moving Media, we are dedicated to helping your business grow and thrive, and we are committed to advancing your company through effective marketing.

As a full-service media and content company, we can help you implement and grow your marketing strategy to help you increase your market share and stay ahead of the competition.

If you’re interested in what we can do for your team, contact us today! Or you can sign up for our newsletter for more marketing tips and tricks for medical manufacturers!

Filed Under: Blog, Marketing Minute Tagged With: marketing automation, medical manufacturing

Scraping the Barrel: How to Revive Sales in Healthcare with Brand Relationships

August 31, 2021 By John Pritchard

You can revive sales in the healthcare industry with a focus on brand relationships. As a medical supplier, your customers are most likely other businesses, such as hospitals and clinics. By nurturing the relationships you have with your current customers, you can encourage more brand loyalty and hopefully see your sales start to revive.

This guide will take you through a few key principles in building strong relationships between brands and customers.

Key Takeaways

  • Customers want businesses to focus on their needs.
  • Businesses can improve sales by building relationships with key opinion leaders.
  • Having a trustworthy brand reputation is one of the most important factors for a company when a customer is making a sales decision.
  • Sales staff should get to know customers personally to build stronger relationships.

The Importance of Relationship Selling

As a medical supplier, you need repeat business for your company to succeed. The best way to earn loyal customers and improved sales is by building solid relationships with your customers. Your customers – whether they are hospitals, medical directors, or others involved in the decision-making process – want to have someone they can rely on when a need arises.

Anyone can use the powers of the internet to find information. However, with a personal relationship with your customers, you can offer them something that they cannot get online – a human connection.

Here are some valuable B2B statistics:

  • 65% of B2B buyers found value in talking with a salesperson about their needs.
  • B2B buyers, on average, are 57% of the way towards making a purchasing decision before engaging with sales.
  • A typical business with 100 to 500 employees has an average of seven people involved in purchasing decisions.
  • 68% of B2B customers are lost because of perceived indifference as opposed to making mistakes.

These statistics show how important building solid and trustworthy relationships can be when working with customers.

Relationship selling is particularly important for medical suppliers as many health-related items are expensive, complex, and require a lot of commitment. Caring about your current and potential customers and taking an interest in their needs can have a major impact on improving sales outcomes.

Focus on Key Opinion Leaders

The best customers to focus on when building relationships are the key opinion leaders (KOL). These are people within a company that can make influential decisions or at least have a major effect on key decisions. In a hospital setting, this could include:

  • Medical directors
  • Hospital executives
  • Researchers
  • Patient advocacy group leaders

Once you know who the KOLs are, you need to find out what their goals are. The simplest way to do this is by asking. You can then explain to them how your products can meet their needs, improve their patient outcomes, or even beat out their competitors.

This YouTube video touches on many of these points.

Improve Your Branding

According to a 2019 LoSasso study, 70% of businesses buyers say a company’s reputation is the most influential factor when deciding who to purchase from. This means that if your company is struggling to present the best brand message, it could be hurting your sales.

The Northwestern Kellogg School of Management says B2B companies should focus on three aspects when building their brand: functional, economic, and emotional.

Incorporating these factors into your brand message will make it easier to build customer relationships. When a customer knows you are trustworthy, reliable, and focused on their needs, they will likely share that information with other potential customers.

This chart shows what factors most strongly influence the buying decisions of B2B customers.

7 Tips to Help Revive Sales in Healthcare with Brand Relationships

Successful brand-customer relationships can lead to loyal customers and frequent sales. Happy customers are more likely to share their experiences with your company among their network of business associates. 

Here are 7 tips to help you build those budding relationships.

1. Listen to Your Customers 

If your company is focused too much on pushing out product messaging and not enough on listening to what your customers need, this has the potential to squash sales leads. When meeting with customers or even communicating with them online, keep asking questions and listen to what they have to say.

2. Find Common Interests 

Your customers are people. They have hobbies and interests. Use your social media skills to discover things you have in common with your customers. By talking about these common interests, you can make a more meaningful connection. You might even realize you enjoy spending time with your customers. This leads well into the next tip.

3. Have Genuine Conversations

Customers do not like sitting through sales pitches, especially if it is not something they were looking for. Keep your initial interactions casual and have meaningful conversations. As your relationship grows, the sales will come organically. Make sure you are being sincere, as they can tell when you’re not and your clients won’t trust you.

4. Ask for Feedback

With already established customers, it is a good idea to get frequent feedback from them. You can do this through a phone call, an email, or even send them a survey. Look for areas where you can make improvements to improve their satisfaction with your products.

5. Give Them Something

Everyone likes free stuff. Be prepared to share something of value with them as you continue to build your relationship. Here are some simple ideas:

  • Pen with company information
  • A solution to one of their problems
  • A link to a blog you think they would like
  • A network connection that would benefit them
  • A desktop calendar
  • A bag of their favorite coffee or tea

Your customers will see you for the generous person that you are and will hopefully return the favor with sales.

6. Respond Quickly

When a client contacts you, be sure to respond to them as quickly as you can. This shows them that they are a priority to you. You need to respond to leads and requests for additional information within 5 minutes. This is because 78% of customers will buy from the first company that responds to their inquiries.

7. Make Things Easier for Them

You don’t want your sales-client relationship to feel like work, especially for the customer. Do whatever you can to make their sales experience easy. Try to make your business fit into their schedule and always be available to them if they have any questions or concerns. With an easy relationship, your customers will hopefully love working with you.

Share Moving Media Can Help You Improve Your Brand Image So You Can Grow Your Relationships

If you are ready to start improving your brand relationships with your customers, Share Moving Media can help. We can help you create the right marketing package that can help your brand stand out from the competition. Once more customers recognize your brand, you can begin building those strong relationships that the healthcare industry relies on.

Are you ready to revive your sales by cultivating new relationships? Contact us today to get started.

Filed Under: Blog, Marketing Minute Tagged With: brand relationships, relationship selling

How Qualified Web Traffic Improves Sales in Healthcare

August 30, 2021 By Scott Adams

As a medical supplier, you can spend anywhere from $2,000-$20,000 a month on content marketing.

Content marketing is creating online content that leads to sales. However, it’s pointless without a return on investment (ROI). That means you want to be making more money from sales than you are putting into marketing.

Here is the basic strategy of content marketing, known as the sales funnel:

  • Attract web traffic
  • Turn the traffic into leads
  • Convert the leads into sales

However, qualified web traffic, or visitors who are likely to turn a sale, takes out the middle step – giving you a straight line from your web traffic to sales. This means less work for you and more sales for your team.

Here is how web traffic improves sales in healthcare and a few ways you can generate qualified web traffic.

Key Takeaways

  • Qualified traffic is more likely to lead to sales than regular traffic.
  • You can increase your qualified traffic through content optimization.
  • Qualified traffic leads to a greater conversion rate.

The Benefit of Website Traffic for Medical Suppliers

Your website traffic is the people visiting your site. Your goal is to make a sale from that traffic. You can generate this traffic by creating content that ranks well in searches, shows up through paid ads, or shares on social media.

The problem is – not everyone who visits your site ends with a sale.

You could spend thousands of dollars to gain traffic, but if none of that traffic includes healthcare companies, the traffic is pointless. It would be equal to owning a pet store, but only non-pet owners visit your store.

Web traffic isn’t enough for generating sales. But, by customizing your content and marketing techniques, you can rank higher for people who may make a purchase instead of ranking highly in general searches.

These potential leads are called qualified web traffic.

How You Can Gain Qualified Web Traffic to Your Medical Website

Here are five ways to customize your content and gain qualified web traffic that double your sales.

Create Lead-Specific Content

Your content is at the top of your marketing funnel. It’s what attracts leads to your website. If you want only to attract qualified traffic versus all traffic, gear your content towards your audience.

You can target your content by addressing a specific audience (like this article addresses medical suppliers), using relevant market research, and covering healthcare trends. This strategy appeals to the interests of your target audience and positions you as an expert in their field.

Optimize Your Content for Healthcare Professionals

When you optimize your web content, you can target a specific audience. For example, if you want healthcare professionals to find your website in their searches, create headlines and content using standard healthcare search terms.

Regular SEO research tells you common searches. You may gain a large amount of traffic by using standard search terms. But, by taking the extra time to know what healthcare professionals specifically want and need, you can narrow your search focus to qualified leads.

Reach Out Through Social Channels

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Social media is a powerful tool for gaining traffic. While 87% of marketers claim social media increases their brand exposure, nearly 80% say it also increases their traffic.

Use your social media strategically by sharing and tagging content that relates to the medical field. Then, instead of all social media users seeing your posts, you are targeting niche channels. That means those most likely to see and click on links to your medical supply website will be healthcare professionals.

Link to Relevant Articles

Whenever you create web content, use links to gain exposure both in searches and within other sites. For example, healthcare providers will learn to associate your brand with healthcare supplies by linking to other relevant medical websites.

Nearly 74% of websites will receive a reciprocal link. So with that in mind, when you link to those popular websites, you are leading qualified traffic back to your site through those reciprocal links.

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Initiate Contact with Potential Leads

If you want qualified traffic, don’t wait for them to come to you. Instead, find the traffic you want and invite it to your website. You locate these potential leads through:

  • Market research
  • Email lists
  • Online feedback and comments
  • In-person connections

How is Qualified Traffic Measured?

Your website’s success is more than the number of traffic you receive. It is also measured by:

  • Length of time spent on your website
  • New versus returning visitors
  • Your conversion rates

You don’t just want dozens of visitors to click then bounce from your website. You need to generate content that retains visitors to your website and encourages them to browse your products.

You also want those visitors to end with a sale.

For example, if 100 people visit your website a day, that’s a good level of web traffic. But, if only one healthcare professional makes a sale, your ROI is unsuccessful.

On the other hand, if 10 out of 20 visitors ended in a sale, you would have a positive ROI. This ratio is your conversion rate. In the first scenario, your conversion rate is 1%, while your conversion rate is 50% in the second scenario.

If you want to increase your conversion rate, focus on retaining customers instead of attracting new traffic. Your chance of selling to a previous customer is 60%-70%, whereas selling to a new customer is just 5%-20%.

Using Qualified Web Traffic to Improve Sales in Healthcare

Here are four ways you can encourage your qualified traffic to make a sale:

  • Offer an incentive along with a purchase
  • Add a call-to-action at the end of each content piece
  • Gather contact information to follow up with potential customers
  • Make your website easy to navigate and make purchases

Share Moving Media has a staff of editors and writers to help create “content in context” for the audience you want to reach. Over the past year, Repertoire’s site traffic has jumped from 80,000 clicks to 307,000 clicks. Let us help you grow your traffic and sales!

Filed Under: Blog, Marketing Minute Tagged With: benefit of website traffic, good level of website traffic, how is qualified traffic measured, qualified web traffic

5 Key Elements of a Patient-Centric Clinically Integrated Supply Chain

August 17, 2021 By John Pritchard

Hospitals will soon have to examine their supply chain management with a renewed focus. A clinically integrated supply chain will help medical suppliers and manufacturers assist clinicians with providing better healthcare all around. 

A recent study found that hospitals could save more than $25 billion annually by eliminating unnecessary costs in the healthcare supply chains within each hospital. This system ultimately improves care for patients and keeps them safe from harmful drugs or devices.

These medical supplies include clinical inventories such as catheters, stents, and syringes in operating rooms or other procedural areas. Some medical providers rarely take advantage of modern supply chain techniques that can reduce excess and shortages.

Hospitals achieve greater visibility and cost reduction from clinical supplies while also improving safety. Hospitals can take necessary steps to advance a supply chain that is clinically integrated, patient-oriented, and safe for all involved.

Key Takeaways:

  • What fields are impacted by integrated health care supply chains.
  • How to have a patient-centric clinical supply chain
  • Why you should implement a transformation in healthcare with better supply chain management.

The Intricate Network of the Healthcare Supply Chain

Supply management in the medical field is unique and comprises several supply chains, each with specific challenges, such as the high demand for medical supplies from patients that are often at risk to themselves or others due to their condition. 

These clinically integrated supply chains impact the following areas of patient care:

  • Medical/surgical
  • Pharmacy
  • Surgical Trays
  • Prosthetics
  • Medical supplies

For the ultimate benefits, healthcare must eventually administer these matters holistically by working together in a more streamlined and efficient way using the proficiency of inventory directors.

A Patient-Centric Clinically Integrated Supply Chain

By having an integrated supply chain, hospitals and clinics can offer patient-centric care. A healthcare system will fail to improve patient safety if they do not invest in its supply chain. 

Patients receive better treatments when physicians procure supplies by moving from a contracts approach to a formulary model approach. Here’s how:

1. Focus on Clinical Outcomes

Providers can shift the focus of their supply chain from maintaining stock to strategies that impact outcomes. The formulary model for authorized suppliers, such as pharmacy benefit managers and prescription drug plan providers, enables them to become deliberate collaborators. 

Therefore, products become grouped into functionally comparable categories. Within these groups of classification items, evaluations on efficacy, safety, patient outcomes, and cost-effectiveness determine which to authorize for use based on the particular treatment needs at hand.

2. Incorporate Procedural Transformation  

With evolving technology, providers have a chance to rethink how they maintain inventory by incorporating procedural transformation. This new approach will be more sustainable and less expensive.

There are three phases in supply chain transformation:

  • Foundational
  • Optimization
  • Transformational

At the foundational level, there is a priority on departmental materials management. 

However, at an optimization level of hospital-wide supply chain strategies, efficiency and collaboration between departments will be increased to introduce new approaches that balance cost controls with patient outcome improvements. These phases represent vast opportunities for introducing new demand planning methods. These phases also reduce waste and excess throughout all levels of medicine.

The transformational phase can only happen when you acknowledge how complicated this problem has become. Therefore, it requires commitment from all hospitals involved.

3. Connect Clinical Systems to Manufacturer Data

In most industries, a company relies on enterprise resource planning (ERP) and supply chain systems to manage inventories with complete histories of obtaining, receiving, status changes in movement, and utilization. 

The trouble in healthcare is that an item may be procured by ERP then expensed into clinical departments. There it becomes impossible for any system to trace its history or provide pertinent information about inventory levels.

Physicians find innovative ways to protect patient records while obtaining vital device data by connecting clinical systems to manufacturer data. Clinically integrated supply chains provide the means to do that for medical professionals.  

4. Adapt Techniques for Inventory Forecasting

Demand planning is a complex process that uses statistics, historical data, and experience to predict how much inventory you need. Forecasting methods have been used for many years across numerous industries to maximize efficiency by carrying the proper amount of stock at any given time.

These demand-planning tools are essential for any modern organization and provide statistical models that help make calculations more accurate. An automated collaboration capability enables you to get the best possible forecast and safety stock recommendations, providing organizations with the ability to ensure that supply is in line with demand to reduce excess inventories, primarily when used across many facilities. 

5. Facilitate Patient Safety, Traceability, and Recall Efficiency  

When looking at factors like price transparency or population aging, it becomes clear how essential supply management is. Also, it is essential for hospitals and health care providers to identify what devices are in use if there is a recall. 

A recall in more than 18,000 medical devices occurred over the past five years. In case of a device recall, most healthcare facilities will often struggle with identifying which patients may be affected by faulty equipment.

The fundamental goal continues to have a patient-centric supply chain, starting with ensuring the safety of human life. You can create a complete history for a medical device to facilitate patient safety by linking all inventory transactions to that item and its unique identifier (UDI.)

Clinical Supply Chain Management for Healthcare Transformation 

Hospitals are facing pressure to control costs and improve the safety of their patients, meaning that hospitals need an overhaul in their supply chain business model as soon as possible. 

They must give increased attention to their supply chain strategies, as the need for safety is paramount in today’s health care system. 

Are you looking for better ways to make your healthcare supply chain more patient-centric? Contact us today to see how Share Moving Media can help. 

Filed Under: Blog, Marketing Minute Tagged With: healthcare distribution, healthcare supply chain management, healthtrust supply chain, medical distribution, vendor relationship management

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