Share Moving Media

Draw Inspiration from the Best Ads and Commercials of 2021

By

Between a pandemic and the world struggling to get back to “normal,” ads and commercials in 2021 have transformed through the year. While savvy marketers remained focused on the overall strategy and audience targeting, creatives needed to deliver a memorable ad experience with more prospective buyers consuming media faster than ever before.

From all industries ranging from healthcare to industrial, the global crisis shaped a new digital experience for consumers to stay connected and connect with brands across multiple platforms and media types. It’s even affected the advertising trends and budget spending on new channels, with 44% of marketers stating that they’ve completely changed their channel approach in 2021.

In this post, you’ll discover the top ads and commercials in 2021 to help you determine your future strategy. This past year brought new trends and debuted a fresh collection of campaigns to excite and convert consumers into customers. After all, 37% of brands have increased their TV ad spend since 2019, and it shows no signs of slowing down next year.

Ready to boost your creative strategy next year? Let’s dive in. 

Key Takeaways

  • The top 2021 ad trends included sustainability, representation, and user-generated content to drive results.
  • Advertisers use various channels like out of home, TV, and print to engage with audiences.
  • Campaigns that leverage authenticity and meaningful content often result in better performance.

The Biggest Ad and Commercial Trends to Watch

Developing ads and commercials isn’t a nice-to-have for healthcare businesses. With more people consuming video content and ad campaigns than ever before, it’s one of the best ways to build awareness and credibility with potential customers. 

Before diving into the latest and most significant campaigns, it’s essential to understand how trends this year impacted the creative strategy and drove improved results. Here are the top trends brands took advantage of in 2021:

  • Programmatic and AI advertising: Using real-time data, you can connect with hyper-targeted consumers across multiple channels based on their patterns and behaviors.
  • Going green: Highlighting your environmental impact and sustainability practices show consumers that you care about the greater good.
  • Mobile-first: Designing your campaigns for the 9:6 vertical ratio encourages more engagement on digital and social platforms. 
  • User-generated content: Leveraging your customers to create campaigns on platforms like TikTok and Instagram Reels allows you to better connect with your audience in a more authentic way.
  • Authentic representation: Featuring campaigns that display a diverse spectrum better represents and amplifies your entire audience. 
  • New colors: Staying away from neutrals and embracing natural colors, like teal and orange, evoke more emotion.

Moving into 2022, the trends you will implement will vary depending on your services and target audience to drive high-performance results. Next year, some common trends you can expect to see include inclusive photography, data visualizations, branded memes, and colorful illustrations. 

4 Top Ads and Commercials in 2021 for Your Brand to Leverage

Looking back at 2021, ads and commercials might remind you of all the twists and turns this year took. Brands unable to adapt to trends might have encountered new obstacles to building long-lasting relationships with customers. However, there wasn’t a shortage of creativity for brands willing to innovate and take a chance.

Here are the top 2021 campaigns to help inspire your future ads and commercials:

1. McDonald’s – “Lights On”

During the pandemic in the United Kingdom, McDonald’s closed its doors before offering the beloved Big Macs and Sausage McMuffins through at-home delivery. Once the company established online ordering, they introduced the three posters in popular geographic locations that show the “M” arch over common residential areas. 

While the design is relatively simple, the powerful message of being available for customers in the comfort of their own homes was fitting for the time. 

Takeaway lesson: When evoking an emotional response, a minimalist design allows your audience to focus more on the message. 

A picture containing text, subway Description automatically generated

2. Relief – “A Better Way to Get Out of Debt”

When Netflix released the hit “Squid Games” series, many brands attempted to leverage the sudden popularity but often failed due to the nature of the game-show murder context. However, Relief took an interesting view of the series by printing out cards that say, “There’s a better way to get out of debt.”

By Relief handing these cards out in key geographic regions like Miami and New York, the company quickly resonated with fans of the TV show and drove more app downloads.

Takeaway lesson: Leverage culturally relevant events to highlight your products and services, but make sure it’s meaningful to avoid trying to jump on the bandwagon without reason. 

A hand holding a card Description automatically generated with low confidence

3. Amazon – “Alexa’s Body”

Since most people recognize the “Alexa” voice, Amazon explored the idea of Alexa having the body of this year’s hottest celebrity actor, Michael B. Jordan. With voice assistants rising in popularity and Alexa earning 26.7% market share, Amazon displayed this ad in the 2021 Super Bowl by testing the creative limits of the family-friendly event.

What makes this commercial particularly successful is not only highlighting a successful product, but also co-promoting Jordan’s upcoming Amazon Prime movie, “No Remorse.” While the focus was Alexa, Amazon successfully promoted two products and delivered even more impact to viewers.

Takeaway lesson: Utilize your ad campaigns to highlight a mix of products and services relevant to your target audience. 

4. Heinz – “Draw Ketchup”

Regardless of your industry, brands that define the category so much that consumers can only think about them are the ultimate flex. This proves true with Heinz’s commercial, which challenged people worldwide to “draw ketchup.” The result? Everyone drew the Heinz bottle. 

Not only does this commercial highlight Heinz’s global impact, but it also showcases the brand in a transparent light through user-generated content. Heinz also utilized multiple ad cuts across digital channels and created a contest for consumers to win a customized bottle of ketchup to keep the campaign interactive.

Takeaway lesson: Don’t be afraid to be more playful with your ad campaigns to pique interest. 

Boosting Brand Storytelling with Ads and Commercials in Healthcare

If you’re ready to create a new ad campaign or commercial in 2022, you’ll want to learn the lessons of past advertisements to make the most out of your resources and budget. Depending on your goals—brand awareness, lead generation, etc.—your campaign will need to evoke emotion, leverage current trends, and utilize user-generated content to drive results. 

Share Moving Media is a leading publishing and content production company that proudly partners with manufacturers and distributors in the medical field. We would love to help you grow your audience, crush the competition, and win new customers for your business. Contact us today to learn more.

9 Changes in the Purchase Behavior of Healthcare Providers

By

The healthcare industry has completely transformed because of technological advances in medicine and the supply chain. 

In addition, it saw another drastic change during COVID-19. The purchase behavior of healthcare providers evolved along with the industry to meet the growing demand for telemedicine, value-based technology, and preparedness for future crises.

Here are ten of the ways providers are changing the way they purchase supplies to match the advances in the healthcare industry.

Key Takeaways:

  • Emerging technology and COVID-19 are the greatest influencers on today’s healthcare purchasing trends.
  • Healthcare providers are seeking value based on data over cost-efficiency.
  • Technology is changing the way providers treat patients and manufacturers deliver products.

9 Ways the Purchase Behavior of Healthcare Providers is Changing

Technology and the experience gained from COVID-19 are leading the way for most healthcare changes. Let’s look at ten ways those changes have impacted the purchasing behavior of providers.

1. A Focus on Data-Backed Decisions

The modern world is built on digital tracking and lead nurturing data that businesses acquire. Data availability has helped healthcare providers make more informed decisions when purchasing.

Gone are the days where physicians purchase products that serve them the best or are most affordable. Bruce Johnson, CEO and President of GHX, said that the previous focus on cutting costs had laid the foundation for current initiatives that now focus on quality patient care.

In today’s healthcare market behavior, providers use data to study trends in patient care and responses to find what appeals to their patients. These trends tell them what equipment and supplies have value and what is not necessary.

As manufacturers, you can meet that need by backing your claims with data that gives your device or supplies value.

2. Trust Built through Transparency

Along with value, healthcare providers want more transparency from sales representatives and manufacturers. They can confirm any information you share, so giving fluffy sales pitches will not impress providers. Additionally, 62% of consumers will remain loyal to businesses they trust.

What will catch their interest is a detailed layout of all the costs, including maintenance and upkeep fees, additional equipment they need, and any product weaknesses. When you lay out all the information for providers to examine, they will trust you more, and you have a higher chance of making a sale.

Chart, bubble chart Description automatically generated

3. Higher Interest in Product Testing

Since healthcare providers want products with value, they often request user testing before investing in new products. This trial period is a way for them to gather data on how the product gives value to the healthcare facility by improving care or cutting costs.

4. Implementation of Standardized Care

Healthcare providers are moving towards standardized care. Standardized care is a time-saving method of using approved standards known to be the most efficient and effective treatment.

By standardizing care, healthcare providers can:

  • Cut down on errors
  • Provide timely care
  • Spend less time trying ineffective treatments
  • Cut down on wasteful or inefficient products and processes

When healthcare providers make purchasing decisions, they are more likely to choose products backed by standardized processes rather than experimenting with new devices

5. Supply Tracking Using Technology and AI

Technology has revolutionized the healthcare industry and healthcare buying behavior through modern devices that can diagnose and treat patients with a high level of care. In addition, AI automates data collection, business organization, and supply tracking processes.

AI can keep a log of the supplies each hospital has available. Then, when supplies are low, it will notify the appropriate person or automatically reorder the necessary supplies. This technology helps providers maintain a consistent demand plan and helps streamline the purchasing process with established suppliers.

6. A Demand for Personalized Medicine

Patients who visit healthcare facilities also expect a certain level of care made possible by technology. For example, medicine, products, and implants are not a one-size-fits-all solution. Instead, doctors can scan people using advanced technology and offer solutions specific to their needs. Consequently, patients will often explore different medical facilities based on what each offers.

For hospitals to meet this healthcare consumer trend, they want more options from their suppliers, so they have more to offer their patients.

7. The Adoption of Telehealth and Virtual Care

COVID-19 pushed healthcare providers to adopt new technology into their processes quickly. Telehealth and virtual care implementation was the most significant area where digitization took hold in healthcare. While healthcare providers used to reserve these for emergencies or special cases, they have now become common.

Many patients use telehealth for routine visits and minor care. Additionally, 76% of U.S. hospitals provide a form of telehealth for their patients.

Graphical user interface Description automatically generated with low confidence

Therefore, healthcare providers are finding ways to provide the necessary tools to support this shift. For example, hospitals are no longer the bridge between manufacturers and patients. Now, many medicines and supplies go directly to private homes. However, not all manufacturers are prepared for commercial shipping.

In addition, healthcare providers need more devices patients can operate remotely. For example, glucose monitors are becoming popular, allowing diabetes patients to monitor their levels continually and remotely send information to their providers through apps.

8. Preparations for Future Crisis

COVID-19 was a wake-up call for many providers who realized they were underprepared to meet the crisis. Now, healthcare providers are reexamining how they stock supplies in preparation for another unpredictable future event.

The implementation of preparedness storage planning means providers are not just purchasing products they need now. They also want supplies for unforeseen future events. For example, one standard for preparedness storage recommends hospitals always have 90 days of PPE inventory in storage.

9. Implementation of Alternative Sales Approaches

Selling medical supplies is becoming increasingly more complex. Instead of sales representatives going to hospitals to sell products, many providers prefer alternative approaches. For example, virtual sales using video conferences and AR product demonstrations are growing in popularity.

Another strategy you can consider is recruiting a healthcare worker as your advocate. In doing this, you strengthen your chances of making a positive impression. Often, an advocate physician will bring your product or device to a board and champion it for you instead of you sending a sales representative to the board.

Meeting the Changes in the Healthcare Industry

Is your company ready to meet these changes in purchasing behavior?

We can help you produce content that will appeal to the modern healthcare provider and promote your products and supplies to solve their current challenges.

Contact us to discuss how we can help with your marketing content needs.

How to Use Social Media for Audience Targeting in Healthcare

By

What if we told you there were a handful of essential strategies on how to use social media for audience targeting in healthcare? And what if these tips help you generate sales and increase revenue?  That’s what we explore in this article.

Social media has changed the way businesses, including healthcare providers, approach digital marketing. Not only is social media affordable, but it is an effective way to reach a very specific audience. Additionally, with nearly 4 billion people actively using these platforms, social media is a great potential for sales. As a healthcare provider, understanding how to maximize its benefits and apply social media to your marketing efforts helps you find (and better understand) your ideal audience.  

Keep reading to learn how to take full advantage of these highly effective tools that helps you deliver focused marketing campaigns that yield results.

Quick Takeaways

  • Audience targeting allows you to understand the needs of your healthcare audience and create custom messaging that resonates.
  • Through audience targeting, you develop meaningful relationships while maximizing your company’s resources.
  • There are five main ways to use social media for audience targeting in healthcare, including assessing your social media audience, learning from the competition, and more.

What is Audience Targeting and Why is It Important?

Audience targeting is segmenting your potential prospect list into similar groups using various criteria. Categories could include demographics, purchase behavior, overall interests, and purchase intent. Audience targeting helps you better understand your audience and gain insight into what sort of messaging would resonate. This enables you to create customized communications that meet the specific needs of your target audience.

Today’s consumers are more discerning, partly because they are empowered by the internet to conduct their own research and find the products and services that they deem beneficial. As a result, contemporary consumers demand more from brands. Today, 66% of customers expect companies to understand their expectations and their unique needs. Delivering personalized messages shows your audience you understand them, and it helps you to connect with them on a deeper level which builds customer trust and loyalty. 

There are nearly 800,000 companies in the U.S. healthcare sector. As a healthcare provider, how do you set yourself apart from your competitors in the healthcare market and supply chain? By targeting your audience and gaining a better understanding of what they expect, need, and demand, you can deliver the right information at the right time through the right channels. This strategy helps you differentiate yourself among healthcare providers and boost your business success.

The following video further explains why it’s important for businesses to identify their target market and suggests ways to do so:

https://www.youtube.com/watch?v=LeIePgFDAQI

Benefits of Audience Targeting

In addition to building trust and gaining customer loyalty, audience targeting provides numerous benefits to your healthcare business, including: 

  • Saving money: by targeting the right people, you know your advertising dollars are being spent on the right efforts. This ensures your campaigns are cost-effective and productive.
  • Optimizing resources: audience targeting provides invaluable metrics that enable you to measure the success and effectiveness of your marketing campaigns. These numbers help guide your decisions as you build effective strategies.
  • Attracting quality leads: when you know you’re reaching the right people with the right message, you attract customers that are ready to buy. These conversions help boost your bottom line.

By targeting your audience, you develop meaningful relationships that result in repeat business while ensuring you maximize your company’s resources for ultimate success.

5 Ways to Use Social Media for Audience Targeting in Healthcare

Social media provides businesses with several ways to seek out the right target audience. Whether you’re trying to identify the right people in hospital distribution, hospital purchasing, or group purchasing networks, here are five ways to use social media platforms for effective audience targeting in healthcare.

1. Assess Your Current Social Media Audience 

To determine the people most interested in engaging with your company on social media, begin by analyzing the people already interacting with you on these platforms. Consider age, location, spending patterns, pain points, and your customer’s end-user. 

Social media platforms provide analytics that reveal most of this information. By looking through these metrics and learning about the people who are already your health system customers, you develop an idea of your ideal social media audience.

2. Learn Candid Information Through Social Listening  

Monitor social media conversations and threads to learn what people are saying about the healthcare industry, your company in particular, and the products you sell. Conduct searches for keywords and hashtags to find discussions about you and your competitors. These candid reviews and conversations will reveal a wealth of information that you can use to your benefit.

Learn what people like about your company or your products. Discover frustrations and areas of dissatisfaction that you can improve upon. Take advantage of the opportunity to reach out to those people and respond to their comments and engage them in a meaningful conversation. You’ll learn a lot about their needs and ways your business can meet their expectations.

3. Identify Which Social Media Platforms are Used Most

It’s important to reach people where they are, so you must understand which social media platforms are most used by your target audience. Services like Hootsuite Insights and Keyhole.co enable you to search terms and hashtags to find out which platforms are among the most popular for your needs.

Google Analytics enables you to track traffic from certain social media platforms so you can determine which channels are most effective for your needs.

If all else fails, simply review the metrics for your social media posts on various networks. You’ll see what’s effective and what isn’t, and which social media platforms garner the best results.

4. Learn from the Competition 

Nearly every business uses social media to drive traffic and generate sales. Check out your competitors and see what their social media campaign looks like. Observe what seems to be working for them, and what could use some improvement. Learn from their victories and mistakes to help flatten your learning curve. 

5. Understand Customer’s Needs 

Each social network channel has its advantages. Instagram is a great way to share photos and visuals. Healthcare providers who want to see charts and graphs may prefer this platform. Twitter enables people to share links and brief updates. This would be ideal for customers who want to read studies and reviews of healthcare products. YouTube is best for video sharing, where people can see actual demonstrations of how the equipment works. 

Understanding what your customers want can help you determine which social media platform would be the most effective way to reach them.

Utilize Social Media for Audience Targeting in Your Healthcare Business

Social media is more than a way for people to connect online. It’s an effective sales tool for hospitals and health systems to reach the right audience. Using these platforms to identify and understand your target audience helps you create effective campaigns that yield profitable results.

Contact us today to build a social media strategy that identifies your target audience in healthcare for optimal success. 

7 Best Strategies for Digital Advertising in Healthcare

By

Digital advertising in healthcare is how your manufacturing company reaches more leads through online avenues. Examples of digital avenues include paid ads, content marketing, and social media.

On average, for every $1 you invest in advertising, you will receive $8 in profit. However, you don’t have to pay for all types of advertising. Continue reading to  explore seven ways, both paid and free, to advertise your healthcare manufacturing business online.

Key Takeaways

  • You can use SEO to promote your website for free or get immediate results through PPC ads.
  • You can use social media to post marketing content, paid ads, and influencer promotions.
  • Email marketing allows you to connect personally with your customers.

7 Digital Advertising Strategies for Healthcare Manufacturers

Here are several digital advertising methods that you can implement in your marketing strategy to reach a greater audience.

1. Paying for Display Ads

Display ads are banners and sidebar ads that people encounter during their online activities. These ads are often customized based on consumers’ internet behavior and interests. Therefore, your healthcare supply ads are most likely to appear to healthcare professionals.

For paid display ads, you usually only pay when people click on the ads. Since 65% of consumers regularly click on ads, you are likely to regain any investments in the ads.

Here are some common places to display your paid ads.

  • Website banners
  • Website Popups
  • Facebook sidebar
  • YouTube videos

2. Using Search Engine Marketing

Google processes about 75,000 searches every second. It is the most popular search engine. If you want to attract healthcare providers to your manufacturing company, you will need to increase your presence in their searches.

As hospitals and healthcare facilities search for supplies online, they will use specific terms to find what they need, like “healthcare supplies” or the name of specific equipment. Therefore, you can market your products by using those terms in your website content and product descriptions, so they are more likely to rank higher in searches in a process called search engine optimization (SEO).

Sometimes SEO is not enough to get your products seen, primarily if many other businesses compete for those exact words. While you can wait for your online ranking to improve, you can see immediate results by paying for a top position in online searches through pay-per-click ads (PPC).

Graphical user interface, text, application, email Description automatically generated

3. Designing a Website and Ecommerce Store

Your website has the potential to become your most effective healthcare advertising tool. It is a fully customizable space for you to promote products, announce sales, and provide valuable information that encourages healthcare providers to purchase from you.

You can use your website for every stage of the sales funnel. First, it attracts leads through SEO or PPC. Next, it informs your leads about your products and business. Then, it allows them to purchase those products right through your website. Lastly, it gives a place for healthcare providers to submit feedback about the medical supplies they purchased.

4. Writing Blogs with a Call-to-Action

Your blog is an organic part of your website that provides a platform for educating your customers about your products and business. You can also use your blog as an advertisement. You do this by promoting products throughout your content and adding a call-to-action (CTA) at the end of each post. Sometimes you may even want to add several CTAs throughout your piece. However, be careful of how often you include them, as too many will make your content sound like a lengthy sales pitch which is off-putting for your readers.

A CTA tells your readers what you want them to do next. Here are some examples of common CTAs.

  • Sign up
  • Buy now
  • Learn more
  • Contact us

They usually are written along with a link that leads your customers to the next step. The most effective CTAs offer something beneficial or free, resolve a pain point, create a sense of urgency, or show how many others have already completed the action.

If you want to reach more consumers, you can guest post on other people’s blogs. For example, you can find a website that reviews medical devices and supplies and ask them to feature some of your products.

5. Interacting on Social Media

You can reach about 72% of adults through social media. Some of the most popular social platforms include Facebook, Instagram, Snapchat, YouTube, Twitter, LinkedIn, and TikTok.

Chart Description automatically generated with medium confidence

You can use those platforms for advertising new products through paid ads, promotional posts, and tagged posts from satisfied customers.

Social media is also a place to interact with customers through forums and groups. For example, when healthcare professionals ask for recommendations, you can post links to your products and promote your brand.

6. Asking Influencers to Promote Your Products

Sometimes the best way to advertise your products is by getting someone else to do the promotions. About 90% of people believe influencer marketing is effective. It is even becoming a popular healthcare marketing trend.

The reason influencers are often more effective than business promotions is because influencers are more authentic and build better trust. Customers expect a business only to share the benefits of their products. However, when an outside person also backs products, other consumers are more inclined to listen.

Some healthcare influencers include nurses who post tips on YouTube, doctors who show their daily lives through TikTok, and medical professionals with large followings on Instagram or Facebook. You can pay these influencers to use your products in their content as a means of advertising your business.

7. Sending Marketing Emails

Nearly 90% of marketers use emails to distribute content. Some types of content you can include in your marketing emails incorporate:

  • Product promotions
  • Sales notices
  • Business updates
  • Industry news
  • Abandoned cart reminders

In addition, many of the people on your email list have already expressed interest in your business. They did so by signing up for your newsletter or previously purchasing products. Therefore, you have a higher chance of them responding positively to your email ads, especially since 49% of consumers like to receive promotional emails from brands they love.

One of the most significant benefits of email marketing is your ability to customize emails for each consumer, such as where they are in the sales funnel, their geographic location, or the type of healthcare facility they operate.

Find a Partner to Help with Digital Advertising in Healthcare

Are you ready to invest in digital marketing for healthcare? Contact us for more information on how we can help with your advertising content.

5 Reasons to Use Webinars in Healthcare Marketing

By

Do you want your marketing strategies to keep up with the times? Here are five reasons you should use webinars in healthcare marketing to reach more of your audience for a more significant impact.

About 42% of marketers plan to use webinars this year, with 83% saying webinars are an effective marketing strategy.

Let’s begin with a little background of what healthcare marketing webinars entail.

Key Takeaways:

  • Webinars offer an alternative way to meet face-to-face with physicians who are too busy for sales rep visits.
  • Topics in a webinar should focus on your audience rather than your products and brand.
  • Video content is the most effective online method to reach and convert customers.

What are Webinars in Healthcare Marketing?

The term webinar stands for a web seminar. 

A healthcare marketing webinar is an online seminar for lead generation, promotion, and educating your audience on healthcare and medical products.

The average webinar has three distinct parts.

  • Introduction (5-7 minutes)
  • Presentation (38-45 minutes)
  • Q&As (10-15 minutes)

In total, most webinars last about an hour. However, this time varies between industries. For example, pharmaceutical webinars average only 22 minutes.

A picture containing chart Description automatically generated

5 Reasons Why Healthcare Marketers Should Use Webinars

Here are five reasons you should start using webinars in your business.

1. Build Brand Authority

Webinars are another avenue to promote your brand to your market of healthcare workers.

The average customer needs eight touchpoints with a product or brand before they will consider a sale. These touchpoints tell your customer who you are, what you sell, what makes you different, and why you are reliable.

If a customer only interacts with your brand through the same touchpoint eight times, they will not receive any new information to convince them to purchase from you. However, if each marketing avenue offers further information, you can move your lead closer to a sale with every touchpoint.

Some marketing strategies include:

  • Paid advertising
  • Blog posts
  • Social media posts
  • In-person sales rep meetings
  • Cold calls
  • Emails

Now, you can add webinars to the list. The advantage of a webinar over some of those other methods is that you have more time to promote your brand. For example, the average successful cold call lasts 5 minutes and 50 seconds, and a 1500-word blog post takes 5 minutes to read. On the other hand, a webinar usually lasts 20 minutes or longer of valuable time to build a reputation for your brand.

2. Generate More Leads

Sales reps visit hospitals in hopes of interacting personally with doctors, showcasing a product, and making a sale. However, getting that in-person meeting isn’t straightforward. The average doctor works over 50 hours a week, and nearly a quarter of doctors work 61-80 hours a week, so they have very little time to spend with sales reps.

While emails and web content can reach doctors, they don’t have the same personal effect as a face-to-face meeting. However, you can offer a close second by inviting physicians to webinars for healthcare professionals where they have a chance to network, learn, and build relationships.

When you host a webinar, be sure a friendly face is visible instead of a series of charts and numbers, so doctors can make a connection similar to what in-person sales reps offer. The live format also allows doctors to ask questions in real-time. They will then receive immediate answers.

3. Introduce New Products

A webinar is an effective way to roll out new products or promote popular products. As discussed earlier, the format of webinars gives you more time to engage your audience. With that time, you can go into greater detail about your product and its features, including a live demonstration of how it works.

Product webinars shouldn’t feel like an extended ad for a product. The average person already sees between 6,000 and 10,000 ads each day. On the other hand, about 40% of viewers watch webinars all the way through. Therefore, use that time to promote your product, but in a way that keeps your audience’s attention by making it about them. The best way to do that is through addressing a healthcare pain point.

For example, a typical healthcare provider’s pain point is the extensive work involved in implementing new technology into the workplace. So, a webinar marketing example could promote a new technologically advanced device. However, don’t focus on all the latest gadgets and features of the product. Instead, recognize a doctor’s frustration with keeping up with technology and focus on how easy the device is to learn and how it only needs a few new staff members to operate it.

4. Educate Customers and Students

A marketing webinar is more than just an avenue to market your products. You can also establish authority in the healthcare industry. By showing you understand doctors and their needs, you are building a bridge of trust. Your leads now know you developed your products with them in mind.

Some educational healthcare webinar topics include:

  • The latest trends in medical device technology
  • How to use specific devices
  • Ways to budget for medical supplies
  • New healthcare challenges and how specific devices solve them

When you record your webinars, physicians can share the webinar with other employees as training material on healthcare trends or new devices, which, again, helps build brand awareness in the process. You can also use healthcare webinars to train your own sales reps.

5. Create More Online Content

Video is one of the most popular online content. For example, YouTube is the most visited website globally, with nearly 5.5 billion visitors each month. If you share your webinar on your YouTube channel, you can expand your reach further than your website. In addition, a video on your website landing page can boost your conversion rate by over 80%.

Chart, bubble chart Description automatically generated

But you don’t have to keep your webinar content in a video format. You can also repurpose the content you share in your webinar for your other customer touchpoints and marketing avenues.

Some examples of places to reuse your webinar include:

  • Quotes on your social media pages
  • Transcription in a blog post
  • Video clips in YouTube promotions

Start Creating More Online Content Today

The more content you have online, the higher your chance of future customers finding your business. Share Moving Media Inc. can help with your brand’s visibility. Digital marketing webinars are just one of many ways to reach current and prospective leads.

If your marketing team is looking to expand your online content, contact us to find out what services fit your growth needs.