Share Moving Media

5 Reasons to Outsource Your Healthcare Marketing Content

By

If you’re looking for a way to take your healthcare marketing content to the next level, outsourcing could be the answer. When you outsource your healthcare marketing content, you unlock resources and expertise that can truly elevate your content and help you reach more of your target audience in less time.

In 2022, 66% of content marketing budgets increased compared to 2021 levels. In the ever-evolving healthcare industry, how do you make the most of those new marketing dollars? And if your marking budget didn’t grow, how do you keep up with companies that had a growing budget? Working with a publisher that reaches your target audience makes it easy and cost-effective to make a big impact. Discover how outsourcing your healthcare marking content unlocks expertise, boosts your efficiency, increases your flexibility, and saves you money.

Key Takeaways

  • Outsourcing content creation allows you to dedicate more time to your overall strategy and ensure your campaign gets the results you want.
  • As the healthcare industry continues to change rapidly, staying flexible is one of the biggest benefits of outsourcing and an increasingly important consideration for marketing teams.
  • Using a content marketing agency unlocks access to the expertise of specialists in a wide range of marketing mediums and content topics to meet all your needs.
  • Content optimized for search engines reaches more of your target audience for a bigger impact.
  • Publishers that reach your target audience and create content can help you save significantly on marketing costs, and achieve more with every dollar.

1. Dedicate More Time to Your Marketing Strategy 

Creating quality marketing content takes time. If you’re doing it yourself, you’re stealing that time from the higher-level tasks most in need of your attention.

The more time you spend creating the content itself, the less time you can dedicate to planning your overall marketing strategy and monitoring its effectiveness. Banging out blog post after blog post may initially seem like the most cost-effective strategy, but it comes at the detriment of time spend strategizing. That makes it a sure-fire way to end up with plenty of content that doesn’t actually reach your audience or achieve your marketing goals: aka a waste of time and money.

Instead, budget your time where it matters most: steering your marketing campaign in the right direction. By outsourcing the actual content creation to dedicated writers and graphic designers, you’ll have more time to understand the challenges your organization is facing, plan your approach, and end up with high-quality content that effectively contributes to your overall marketing strategy.

2. Keep Your Marketing Plan Flexible

As your business changes, your marketing plan should change with it. In fact, one of the biggest lessons from the Covid-19 pandemic has been the importance of flexibility. Brands that quickly pivoted and adapted to the changing healthcare landscape better implemented new strategies, met patient needs, and thrived. Those who remained inflexible struggle—, and many may not recover.

Depending on finite internal resources to create your marketing content makes it challenging to stay agile, so put outsourcing to work for you to keep your marketing plan as flexible as possible. Outsourcing your healthcare marketing content allows you to quickly expand or reduce your content creation at any time, making rapid scaling a breeze. You can also pivot easily as the market dictates because you have ready access to a range of specialists who can contribute to the campaign at any time.

3. Access Specialized Skillsets

Every marketing medium is constantly evolving in new and surprising directions. Whether you’re working with print, social media, infographics, or influencers, each new channel you add to your strategy comes with its own set of rules and regulations that can pose logistical challenges and change faster than you can keep up. Staying up to date on the best practices for every medium on your marketing slate would be incredibly time-consuming. Instead, call in the specialists.

By outsourcing your marketing content, you benefit from the knowledge of experts who keep their particular marketing skillsets constantly up to date, so you don’t have to. A publisher that creates content and reaches your target audience gives you access to a team of specialists with a diverse range of skillsets.

4. Optimize Your Online Content for Search Engines 

To create effective online healthcare marketing content, good search engine optimization (SEO) is key. But SEO strategies change as frequently as the internet itself and keeping up with the latest techniques can be a daunting and time-consuming task.

That’s why outsourcing your web content can help it have a bigger impact. Agencies understand the importance of SEO and how to leverage it on your company’s behalf. They’re experts in making your content stand out against the barrage of online marketing, ensuring you get the most out of every marketing dollar spent.

5. Save on Content Marketing Costs

Whether your budget grew or shrunk in 2022, making the most of your marketing budget is crucial for every healthcare business.

Compared to recruiting the experts you need, hiring and training new employees, providing office space, equipment, and benefits, outsourcing is a clear boon for your bottom line. You gain all the benefits of hiring a skilled and experienced team without any of the overhead costs or commitments of employing them full-time. Outsourcing also improves your scalability by eliminating the burden of infrastructure and other resources that would otherwise delay your business’ growth.

Outsource Your Healthcare Marketing Content to the Pros

When you’re ready to outsource your healthcare marketing content, Share Moving Media is ready to help. Our team of media specialists is dedicated to creating unique and impactful content that fits seamlessly into your overall marketing strategy. We partner with you to help you reach your audience, increase your market share, and grow your business. 

Contact us today for a content and SEO analysis. We build content for the largest suppliers in healthcare and can help you turn your content into leads!

5 Healthcare Marketing Tools to Consider for 2022

By

Artificial intelligence often brings to mind images of robots taking over people’s jobs and running the show. However, that is an outdated representation of what modern technology is capable of, especially in healthcare marketing. Instead of replacing your marketing team, automated healthcare marketing tools come alongside your team and improve their productivity.

Instead of manually performing repetitive tasks or making decisions based on trial and error, you can use automated marketing tools to perform those tasks and gather deeper insights. This frees your marketing team to do what they do best: nurturing leads and creating content.

Learn five of the best marketing tools for healthcare that will take your marketing team into the new age of automated marketing.

Key Takeaways:

  • Healthcare marketing tools manage your data, connect you to leads, and provide important insights.
  • The top all-in-one healthcare marketing tool is HubSpot’s CRM platform.
  • Create stacks using different software tools with the features you need for healthcare marketing.

All-in-One Solution Vs. Stack: Which One Is Better?

Healthcare marketing tools will fall into two categories: all-in-one solutions or stacks. What is the difference, and which one is right for your needs?

All-in-One Solutions

An all-in-one solution is a cost-effective way of getting the most features in one healthcare software solution. In addition, it is much easier to use because you only work with one provider for all your marketing needs like email marketing, social media management, customer support, and project management. You also have more consistency, and fewer compatibility issues as each tool works well with others.

This option is best for short-term marketing goals where you need a convenient and straightforward solution. However, you lack the flexibility to expand with an all-in-one solution and often run into limits on your customization options.

Tool Stacks

A stack is a collection of separate tools you build together to create a customized marketing solution. For example, instead of a tool that performs all your tasks, you can have a different provider for your email marketing versus your social media marketing.

While having a stack takes more work to build and maintain, it gives you the greatest flexibility. With a stack, you can choose the best option for each marketing area and select tools specific to your industry and needs. A stack also grows with your company because you can always add, delete, or switch tools within your stack to ensure you always have the capabilities you need.

What Tools Do You Need for Healthcare Marketing?

Here is a list of marketing tools that you can add to your healthcare marketing stack:

  • Customer Relationship Management (CRM) platform
  • Advertisement Management
  • Social media and content management
  • Search engine optimization tools
  • Lead generation and tracking tools
  • Email marketing tools
  • Data management system
  • Team collaboration tools

Since most tools have overlapping capabilities, you don’t need a separate tool for every marketing feature.

5 Best Healthcare Marketing Tools to Add to Your Stack

Use these five top healthcare marketing tools to build a stack that streamlines your marketing efforts and boosts productivity.

1. HubSpot CRM: Your All-in-One Solution

HubSpot is versatile and easy to use as a healthcare CRM tool covering many of your essential marketing tasks and can build the foundation for your stack. It is more than just a contact management system. It also has social media management, ad management tools, forms for lead generation, and landing pages that increase your conversions.

As you generate leads, HubSpot organizes and tracks the contacts and allows you to connect with your leads through live chat, chatbots, and email. Lead tracking and reports alert you to the best performing marketing efforts.

The Marketing Hub plan costs between $45 to $3,200 a month.

A screenshot of a computer Description automatically generated

2. SEMrush: Best SEO and PPC Keyword Research Tool

SEMrush is the best tool for content marketers. Some of its features include:

  • Keyword research
  • Examines your competition
  • Audits your content to find ways to improve your SEO
  • Sees opportunities for link building
  • Gives suggestions for optimizing your content

It supports content creation on blogs, social media, and paid ads to ensure your content gets in front of the right audience and addresses relevant topics.

SEMrush plans cost between $119.95 to $449.95 a month.

https://www.youtube.com/watch?v=s4FpcCFSHE4

3. MailChimp: Best for Email Marketing

Email marketing still dominates the B2B industry. Be sure to add an email marketing tool to your stack for automating and managing your contacts so you can reach the right people at the right time. MailChimp lets you automate emails and reminders and create customized email lists. In addition, you can create engaging and unique emails with their design tools.

With their audience segmentation tool, you can target your messages toward specific customers. Use the platform to automatically sort your contacts by similar traits or behaviors and send the most relevant emails to each group.

Mailchimp plans range from $11 to $299 a month.

4. Adstream: Best Ad Management

Adstream has unrivaled capabilities for digital asset creation, distribution, and tracking. You can run ad campaigns for digital content, TV commercials, radio, and print from one convenient platform. Use their advanced capabilities to track and measure your results to always stay on top of your marketing progress.

Adstream has a customized pricing plan based on your needs and business size.

Diagram Description automatically generated

5. Trello: Best Project Management Tool

Collaboration improves your sales and marketing efforts by uniting your teams. It is essential when working in remote or hybrid modes, which are becoming more popular in 2022. Trello is the best project management tool for bringing your teams and employees together and ensuring marketing projects are completed on time and correctly.

Through Trello, you create lists of projects your team needs to do, what employees are currently working on, and what they have completed. Through your dashboard, you assign tasks, communicate with employees, share files, and collaborate to ensure everyone is on the same page.

Trello plans range between $5 to $17.50 a month per user.

Find More Solutions for Your Marketing Stack

Stay on top of the latest trends in marketing platforms and tools to ensure you are always creating timely material and distributing it using the most effective channels for healthcare. Our publications give you updates on the healthcare marketing and sales industry to help you build the best stack for reaching your audience.

Contact us to learn more about our publications and training and upgrade how you perform marketing in 2022.

Why Choose the Journal of Healthcare Contracting for Healthcare Marketing?

By

The B2B healthcare sales process is much longer than the average sales process, making many of your healthcare marketing strategies challenging to navigate. Newly available technology in marketing and sales also means the industry is changing, adding another challenge to your process. When you stay on top of the latest changes in marketing and healthcare, you can speed up the sales process and see greater returns.

The Journal of Healthcare Contracting is a publication created for the healthcare supply chain and offers solutions for your marketing team to handle the above challenges and more. Learn five ways you can benefit from the publication.

Key Takeaways:

  • The Journal of Healthcare Contracting is Share Moving Media’s publication devoted to the healthcare supply chain.
  • The insights from the magazine will help you create quality, relevant marketing content for your audience.
  • The publication offers advertising options that place your brand before leaders in the healthcare supply chain.

What Is the Journal of Healthcare Contracting?

The Journal of Healthcare Contracting is a publication by Share Moving Media covering news and updates from the healthcare supply chain. The content provides industry insights from healthcare experts to help marketers and purchasers find new opportunities and make data-backed decisions.

Over 12,400 critical stakeholders in the healthcare supply chain receive the publication. It specifically addresses four primary positions within the supply chain:

  • Healthcare systems
  • Healthcare suppliers and manufacturers
  • Hospital distribution
  • Group purchasing networks

How the Journal of Healthcare Contracting Helps Marketers

Marketers can gain unique value from The Journal of Healthcare Contracting because of its targeted content and industry updates, which are foundational to a successful healthcare marketing strategy.

Here are five specific reasons why marketers should use The Journal of Healthcare Contracting as part of their research and marketing efforts.

1. Provides Information You Can Use to Create Quality Content

The information and reports you receive in the publication help you create quality healthcare marketing content that adds value for your clients. About 55% of marketers saw their greatest marketing success from creating quality content.

Quality content is content that:

  • Answers your audience’s questions
  • Is easy to read and understand
  • Dives deeper into a topic
  • Shares valuable insights
  • Provides actionable content your audience can use

Many of the articles and content you read in The Journal of Healthcare Contracting are more in-depth than what you would find through a Google search. You can also find statistics and case studies you could reference in your marketing content to support your claims and add greater value to your audience.

If you are new to healthcare content marketing strategy, the following video outlines some of the best methods for creating quality content.

https://www.youtube.com/watch?v=l84ETfVheOM

2. Helps You Build a Customer-Centric Strategy

The Journal of Healthcare Contracting is the only publication dedicated to the healthcare supply chain. It contains the latest industry data, client behaviors, hospital purchasing trends, and marketing insights specific to your industry. These insights will help you create relevant content for your audience.

Relevant content connects with your readers by showing you understand who they are and their most significant challenges. For example, a supplier needs to know what healthcare workers face daily before offering solutions that resonate with the facilities they market to.

Since the pandemic hit, empathy has been a driving force for many marketers. An empathetic marketer builds authentic relationships with their customers, acknowledges challenges, and pushes sales to the backseat of their marketing efforts. However, you can’t empathize with your audience if you don’t understand where they are today, so audience insights from the industry are vital for a customer-centric marketing strategy.

3. Supports a Data-Driven Marketing Strategy

How do you make your healthcare marketing decisions? If you have been in the business for several years, you might pattern your current efforts off past results. However, times are changing quickly, and what worked last year might not be as effective this year or in five years.

Staying on top of industry trends doesn’t just mean changing as the industry changes. It means predicting where it is heading in the next few years and preparing for that change in advance so that when it arrives, you aren’t left blind-sided and scrambling to catch up with your competition.

A data-driven marketing strategy uses insights from the past and present to predict future trends so that you can have proactive marketing efforts. However, the data from your company only paints half a picture. When you also incorporate predictions and insights from other experts and businesses, like what you can find in The Journal of Healthcare Contracting, you can see the larger picture of where your industry is headed for more accurate marketing predictions.

4. Connects You to Your Target Audience

About 79% of marketers say generating quality leads is their top priority. To attract valuable prospects, you have to place your content in front of the right people. The healthcare supply chain sprawls across various marketing channels. The few channels that contain all your target leads also have thousands of other readers that aren’t prospective buyers.

Advertising through The Journal of Healthcare Contracting puts your content in front of leaders in the healthcare supply chain, which ensures most readers are also quality leads, increasing the return of your marketing efforts.

Some of the readers in the healthcare supply chain you will reach with your content include:

  • 4,200 executives in healthcare contracting for over a thousand health systems
  • 2,500 hospital supply chain executives
  • 700 sales, marketing, logistics, and contracting executives
  • 3,700 suppliers and manufacturers

5. Provides a Greater Return from Your Advertisements

Despite today’s digital advertising and marketing trends, nearly half of U.S. adults still find print advertisements most trustworthy. Marketing campaigns that combine print with digital advertising see a 400% increase in effectiveness.

When you advertise in The Journal of Healthcare Contracting, you can maximize your return by reaching your target audience through one of the most trustworthy mediums for marketing and advertising.

Expand Your Healthcare Marketing Strategy

Share Moving Media has provided valuable training, information, and advertising opportunities for the healthcare supply chain since 1994. You can become a prominent name in healthcare by investing in more significant marketing insights and channels to get you in front of your target audience.

Contact us to learn more about how to market through The Journal of Healthcare Contracting.

5 Benefits of Content Marketing for Supply Chain Leaders

By

COVID-19 transformed B2B marketing and sales processes. Over the next few years, the healthcare supply chain will shift away from traditional seller-focused strategies and focus on the buyer’s needs and benefits. Content marketing for supply chain leaders will take center stage in this change as more buyers go directly to suppliers instead of working through sales representatives.

Is your healthcare distribution business ready for this shift?

Learn how you can succeed in this new age of marketing and sales through an innovative healthcare content marketing strategy for supply chain leaders.

Key Takeaways:

  • Content marketing provides essential information for buyers performing the research phase of their journey.
  • Many buyers are interacting directly with suppliers instead of working through sales representatives.
  • Your content improves buyer interactions by controlling your online reputation and providing solutions that build trust with your customers.

What Is Content Marketing for Supply Chain Leaders?

Content marketing for supply chain leaders is creating and distributing online content like blog posts, videos, social media posts, and images. These online assets spread brand awareness and build trust with potential buyers.

While some content might turn into a conversion, most of your content aims to provide valuable information as healthcare facilities and workers find solutions and research their options. Your return from content marketing will be greater customer loyalty, more quality leads, and increased trust in your company.

You will also indirectly increase your sales through content marketing. Only 17% of the B2B sales process includes meeting with suppliers. The rest of that journey often occurs through independent research. You can be part of their journey from an earlier point by offering online content that moves them towards your products and solutions.

Chart Description automatically generated

5 Ways Content Marketing Helps the Healthcare Supply Chain

Here are five reasons why content marketing works for healthcare supply leaders and how marketing helps with supply chain issues.

1. Connects You Directly with Buyers

Gartner reports that by 2025 80% of B2B sales between buyers and suppliers will be through digital channels. Additionally, 44% of millennial buyers would rather connect directly to the suppliers instead of working through a sales representative. This is 2.2x more than previous generations.

Text Description automatically generated with medium confidence

With more buyers coming directly to suppliers and distributors, your content and online image matter more. When you invest in content marketing, you offer your customers an alternative approach to learning about your products. This approach will increase your sales because of your broader market reach instead of your marketing team relying only on buyers who still use a traditional sales representative approach to find and purchase new products.

2. Controls Your Online Reputation

Over 89% of B2B buyers will conduct online research before purchasing. What shows up online will influence how buyers view your business. If you don’t create online content to inform buyers about your products, they may get their information from online reviews and less credible sources.

Content marketing helps you control your online reputation by managing what information will appear at the top of your buyers’ searches. Here are several ways you can perform online reputation management through content marketing:

  • Use SEO to rank your content above other information
  • Control what healthcare decision-makers learn about your business and products
  • Use social media accounts to interact with customer feedback
  • Engage personally with buyers on different channels
  • Encourage positive online feedback

Online reputation management doesn’t include deleting or hiding negative reviews. Keeping negative reviews and addressing them for others to see shows buyers that you strive to resolve issues. It also increases your trustworthiness as a business that only has positive reviews might come across as fake.

3. Creates Solutions for Your Buyers

Your business might sell products, but your content marketing sells solutions. Creating audience-centric content is more effective than sales pitches. Today, 87% of B2B marketers focus on informing their audience rather than promoting a company message or agenda.

The healthcare supply chain has many challenges that hospitals and care facilities are concerned about. You can use your content marketing to address those challenges and solve pain points.

For example, supply chain shortages are weighing heavily on many healthcare facilities as they look to diversify their distributors or stockpile supplies to avoid running out. Your content can offer solutions to their supply chain issues and reassurances about how you combat supply chain challenges to avoid delays in delivering their needed products.

4. Increases Your Return on Investment

Content marketing can increase your ROI by decreasing your marketing spending while improving your results. For example, Marketers say content marketing is 3X more cost-efficient for lead generation than PPC, and those with an active blogging strategy are 13X more likely to increase their ROI.

Content marketing is a strategy that continues to work even after you initially invest in content creation. You don’t have to continue to pay like with PPC ads or compensate sales representatives. Instead, your content sells itself and your business if you create it using SEO strategies that help it rank well.

Content marketing works best alongside your other marketing efforts to broaden your reach and fill in marketing gaps different strategies might miss.

5. Builds Trust with Your Buyers

About 88% of marketers said their online content created brand awareness and built credibility with buyers. Those were the top content marketing results that B2B brands saw from their efforts. 

Consider using these methods for building trust with your buyers through your online content:

  • Create thought leadership in the healthcare industry
  • Write at a higher level and avoid fluff
  • Share and support your business values
  • Personalize the customer experience
  • Share case studies and feedback

Most importantly, always remain authentic with your content. Over 90% of customers want to do business with genuine companies. An authentic company is real and honest about who they are, what they value, and what it can offer its buyer.

The following video explains how to make content marketing work in 2022, so you can continue receiving these five results of effective healthcare marketing.

Transform Your Marketing Strategies

Are you ready to upgrade your marketing strategies?

Share Moving Media are experts in healthcare distribution marketing and can help you succeed with your new content marketing strategies. Our training, publications, and industry insights provide the data and knowledge you need to grow an effective content marketing strategy in 2022.

Contact us to learn more about our healthcare marketing solutions.

Why Most Healthcare Content Marketing Fails

By

Anyone can do content marketing, but few get it right. Healthcare distributors and manufacturers can spend hours on content but never see a single quality return. Thankfully, there is a way to avoid wasting resources on failed content and consistently see positive healthcare content marketing results.

Learn three pitfalls every B2B content marketer should avoid and three strategies to help your content hit the mark every time.

Key Takeaways:

  • Healthcare content marketing should be audience-centric, which first requires a deep understanding of who your customers are and their needs.
  • Your content should be easy to read and understand, even when addressing complex topics.
  • Let your creativity shine through your text by including images, video, and engaging language.

What Is the Current State of Healthcare Content Marketing?

The healthcare marketing industry, as a whole, has a higher-than-normal conversion rate. Marketers see 5.6% of leads turn into customers, compared to the average conversion rate of 3.9% across all industries.

That rate only shows half the picture. Another pattern you might notice from the conversion rate is that industries with high-value or expensive products also have a lower conversion rate. While healthcare facilities like hospitals might enjoy that high conversion rate, manufacturers and suppliers often don’t see those same numbers.

The average B2B conversion rate is 2.23%, considerably less than the overall healthcare industry.

You aren’t alone if you are seeing those less-than-stellar results from your content marketing. Don’t let those numbers get you discouraged about your content promotion and throw out all your work. Over 60% of leading B2B marketers use a content marketing strategy to get where they are.

You can also see that same success if you use what they learned and avoid major healthcare content marketing pitfalls.

3 Reasons Why Healthcare Content Marketing Fails

Healthcare content marketing can fail for dozens of reasons, but the most common B2B content marketing mistakes fall within three categories.

1. Don’t Understand the Audience

If you don’t know who your content is for, it will never connect with your audience. Over 45% of B2B marketers struggle with identifying the audience for their content. Copying the style and format of others in the industry isn’t the answer. For example, if you write healthcare marketing content the same way hospital marketers write their content, you won’t see the same success even though you are both in healthcare marketing.

Healthcare manufacturers and suppliers are working with businesses, not individuals. Within healthcare businesses, your specific organization will have a small number of hospitals and healthcare facilities that would use your supplies and products. If you want to resonate with those businesses, you must write to the primary decision-makers, use a higher level of content, and address business challenges like revenue and productivity.

2. Don’t Have Scannable Content

Physicians work over 50 hours a week on average, with nearly a quarter of doctors working over 60 hours a week. Content that is hard to read won’t resonate with time-strapped hospital workers looking for solutions.

Long paragraphs, no headlines, and industry jargon are all ways to turn your target audience off your content. Instead, placing scannable headlines that let healthcare workers easily find the most relevant information and plenty of white space and lists will encourage more of your audience to spend a few minutes of their valuable time reading what you have to say.

3. Content Has No Real Value

Marketers often focus on quantity over quality. As a result, many will publish new content multiple times each week. However, if your content only adds to the noise of daily blog posts without bringing any unique value, it wastes time and energy.

Healthcare content writing should not be full of fluff or repeat the same information your competitors covered. Instead, if you want your content to stand out, it must present old information in a new way or share new knowledge to leave readers with a fresh perspective and valuable insights that will help them improve their company.

How to Avoid Those Pitfalls

Include these essential elements in your B2B healthcare content marketing strategy to help your content stand above your competitors.

Focus on Your Audience

Audience-centered content is the only type of content that will see high conversion rates. You may be tempted to focus on how great your company is and the incredible features of your new products. However, that information is meaningless to your audience unless you can relate it to them and how you and your products will address their challenges.

You should write your content with empathy and understanding that places you alongside your reader instead of speaking down to them or criticizing their struggles.

Be a Thought Leader

Your content is your business’s chance to shine above the competition by positioning you as a reliable expert in healthcare. Thought leadership content will express your opinion and share valuable insights about healthcare in a way that builds trust and respect from your readers.

Some benefits of writing thought leadership content include:

  • Boosts your reliability as a company
  • Increases your brand awareness
  • Gives you credibility and authority in your industry
  • Inspires your readers

The 2021 B2B Thought Leadership Impact Study showed that 51% of executives had increased the amount of thought leadership they read. Additionally, 54% of decision-makers spend over an hour a week reading thought leadership content.

Make Your Content Unique

A misconception in B2B content marketing is that your content must be formal and rigid. While you should retain professionalism, that doesn’t go together with stiff content. Your decision-makers are still human and work in a stress-filled environment. Your content can be a mental escape that uses a variety of colors, interesting writing styles, media, and current healthcare content marketing trends that will capture their attention.

Content marketing for healthcare can also include channels outside your website and blog. For example, you can reach more of your audience by tapping into social media, videos, podcasts, and infographics.

The video below shows examples of companies using these three tips for successful B2B content marketing.

Create a Different Type of Healthcare Content

Why settle for average conversion rates when you can position your organization among the leaders in your industry? Take a few minutes to evaluate your current content marketing strategies and look for any areas holding you back.

Contact us about our publications that provide the latest healthcare insights to help you provide valuable content.