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Social Media Isn’t Enough: Why You Need Content to Feed Your Media Mix

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Social media is an effective way to connect with and engage your online audience. However, when it comes to an impactful content marketing strategy, social media isn’t enough. 

Today’s consumers spend nearly 3 hours a day on social media. It’s a great way to reach a highly targeted audience with custom messages, and users can share information easily for an even broader reach. But social media posts are just one aspect of a successful content marketing strategy. To reach more people in the healthcare supply chain, medical sales, and hospital purchasing, you should create an omnichannel media mix that will attract attention, drive traffic to your site, and generate revenue.

Keep reading to learn about content marketing and why social media isn’t enough to feed your media mix.

Quick Takeaways

  • Content marketing is the creation and distribution of information that provides tailored solutions and answers to users’ unique needs.
  • Social media should be one element of an omnichannel content marketing strategy.
  • There are five main reasons why social media isn’t enough for a successful content marketing strategy, from limited visibility to hindered conversions.

What Exactly Is Content Marketing?

Content marketing is the creation and distribution of useful information that answers users’ specific questions and addresses their unique needs. Forms of content marketing include:

  • Email campaigns
  • Blog articles
  • Social media posts
  • Videos
  • Newsletters
  • Print materials (like direct mail and brochures)

Today’s consumers are more discerning than ever before. With the help of the internet, they’re able to conduct their own research and find the brands and products they feel will best meet their needs. For this reason, content marketing is extremely important. Content that resonates with readers delivers numerous benefits. It helps to:

  • Raise brand awareness
  • Set you apart from the competition
  • Deliver valuable resources to your readers
  • Establish your business as a thought leader
  • Provide expert information
  • Drive traffic to your site
  • Solidify brand loyalty and repeat business

Content marketing is an impactful way to establish and foster relationships on a deeper level. People will think of your business for their solutions and will be more likely to recommend you to their network of contacts. This helps build a successful media mix that drives business, increases sales, and continues to grow your company. 

The following video explains the ins and outs of content marketing and the best approach for optimal results:

5 Reasons Why Social Media Isn’t Enough

Although social media is an effective channel to incorporate into your content marketing plan, it cannot singlehandedly sustain your efforts. Here are five reasons why social media isn’t enough.

1. It Doesn’t Reach Your Entire Audience

It’s true that 82% of the U.S. population actively uses social media. However, by using social posts as your sole means of content distribution, you could exclude a significant portion of your prospective customers. Social media use differs between demographic groups. If you’re targeting people between 18 to 29 or 65 and older, you’re not reaching them through this medium. That’s why it’s important to include social media as an omnichannel approach. 

Social media use varies by demographic.

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For maximum results, it’s best to reach people where they’re spending their time. This means sending email campaigns, publishing blog articles, and posting on social platforms to ensure a wider reach. The more channels you use, the more people you’ll connect with and deliver content that resonates. 

2. It Limits Visibility

Social media platforms use algorithms that affect who sees your posts in their timelines. Organic posts that don’t boost through paid ads offer no guarantee that your audience will see them. As a result, tracking reach and overall impact of this aspect of your content marketing campaign can be difficult. Email campaigns and display ads not only increase visibility but also provide trackable data that can help improve the effectiveness of your efforts. While social media can limit your visibility, including it as part of a media mix is a good way to engage your audience while increasing brand awareness. 

3. You Don’t Own Your Content

Any time you share content on social media, the platform obtains ownership of the material and can redistribute it for its benefit. If your entire content marketing plan revolves around social media, then you don’t own any of your material. Expert blog posts are an effective way to create original content your company owns. You control who sees it and how it’s used. You also reap the financial benefits. 

Losing ownership of social media content isn’t detrimental as long as you have other material in your content marketing arsenal (like blog articles and whitepapers) that belongs to you and is under your control.

4. Online Experiences Begin with Search Engines

Studies show that 93% of all online experiences begin with a search engine. When healthcare suppliers or group purchasing networks are looking for products and services, they don’t immediately head to social media platforms. They enter their question into a search engine, which directs them to websites that provide answers and solutions. If you’re only focusing on social media posts as your content distribution method, you’re unlikely to appear on search engine result listings. That means you’re losing business to companies who appear on the listings. 

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To stand apart from the competition, you need to create a well-rounded content marketing campaign that includes multiple sources for content. This enables search engines to identify you as a helpful resource for their users and rank your company among their recommendations.

5. Doesn’t Drive Traffic Straight to Your Website

To get people to make a purchase, you need to drive traffic directly to your website. While social media posts can help build brand awareness and increase audience engagement, they don’t necessarily help conversions. To reach your site, social media users must click on one more link, adding another step to becoming a customer. While social media posts can be a tool to help guide people to your website, they don’t directly boost conversion rates. 

Develop an Effective Content Marketing Strategy 

Share Moving Media is a media and content company that provides communication and educational resources to healthcare businesses. Whether in group contracting or hospital distribution, our experts can help you create a content marketing strategy that gains market share and positions you as a leader in the healthcare industry. 

Contact us today to learn how we can help you create an effective content marketing strategy!

4 Things to Tell Trade Magazine Editors About Your Brand to Boost Your Healthcare Marketing

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The internet has changed the face of healthcare management. Now that people can do their own medical research online, they’re empowered to make more informed, proactive decisions about their healthcare. As a result, healthcare suppliers must work harder to set themselves apart from the competition.

From hospital distribution to medical sales, healthcare marketing is a must in gaining brand awareness, building a loyal following, and increasing revenue. Trade magazine marketing in healthcare can be a highly effective tool in a brand’s development strategy. You’re able to use a reputable source to target an audience who could be interested in your products or services. 

But trade magazine editors aren’t all-knowing. While they can do some basic research, they don’t know everything about every brand. You’ll have to supply them with the information they need to promote your services, attract your audience’s attention, and help you stand out from the competition. 

What Makes Trade Magazines an Effective Healthcare Marketing Tool?

People who want to gain industry insights into the latest trends and products rely on trade publications to keep them updated. These magazines are continually evolving to meet readers’ needs, sharing information that resonates based on the feedback members provide through trade forums and workshops.

Trade magazines can be an effective healthcare marketing tool because:

  • They have a long shelf life. Many people collect trade magazines and businesses leave them on lobby tables for future reading. By publishing information about your company in a trade publication, you not only reach people right away when the magazines are first distributed. You can reach even more people in your industry days, weeks, and even months later.
  • They introduce readers to companies and individuals who are leaders in healthcare. Through articles, ads, interviews, and research findings, trade magazines help companies build a relationship with a targeted audience. You can position yourself as an authority in your field, creating opportunities for customer loyalty and increased traffic to your pipeline.
  • They offer more than publications. They provide virtual networking opportunities, online forums, downloadable resources, and libraries of content. They’re an invaluable resource to industry professionals and can help boost brand awareness and drive sales.

What Should Trade Magazine Editors Know About Your Brand?

You’re not the only healthcare supplier trying to reach people through your industry trade publication. Lots of other companies will take out ads, provide interviews, and contribute content to the same magazine in which you want to appear. So why should prospects pay attention to you? 

Customers are always looking for a solution to a problem. Let your editor know what your brand can do that others can’t. Share information that makes your organization unique. Here are four things editors should know about your business to maximize this brand awareness opportunity. 

1. Your Story

Nothing is more uniquely you than your company’s story. How did your business get into this industry? What motivates you to be the best at what you do? When people better understand who you are as an organization, it gives them a chance to make a connection with you. Transparency builds trust, and people tend to do business with companies they trust. 

In addition to sharing information about your background, use this opportunity to highlight things about your business that are unusual in the industry. Tell about any state-of-the-art techniques you use. Discuss your values or mission statement. Promote your lower rates or faster shipping times. Whatever it is that you can do differently or better than others in your industry will give you a competitive advantage. 

2. Your Archetype 

Part of your individuality is your brand’s archetype, a recognizable way people can relate to your organization’s personality. Maybe you’re the visionary, the likable company next door, or the hero. Whatever it is, your archetype can help shape your brand’s story. It can stir emotions within your audience, help you to resonate with potential customers, and leave a lasting impression.

Archetypes make your brand more identifiable and memorable. They help set a level of expectation for what kind of experience prospects can anticipate from your brand. Archetypes help you stand out in a sea of competitors. They’re invaluable to building authentic connections with your audience that lead to loyal customers and increased sales.

3. Your Market Research 

Market research is another way to show how your company stands out from the competition and adds value to your industry. In healthcare, confidence is essential to sales. People want to know the products they’re buying are tested, trusted, safe, and effective. If your company has conducted medical research, share those findings. 

Not only does this position you as a knowledgeable resource in your field. It shows that your brand makes educated, informed decisions. You’re proactive about ensuring that your products meet quality standards, and you’re willing to educate others in your industry. All of this solidifies your position as a healthcare leader and useful resource that benefits your trade as a whole.

4. Reviews from Brand Ambassadors

The involvement of stakeholders can be highly influential when educating people about your brand. From group purchasing networks to physicians, people are undoubtedly satisfied with your products and services and willing to share their reviews of your business. These first-hand accounts and experiences are likely to impact the purchase decisions of others. 

Be sure to include reviews from brand ambassadors especially when they’re from a known individual or company. If someone is already trusted and respected in the industry and recommends your business, it lends authenticity to the review and credibility to your brand.

Tell Share Moving Media About Your Brand

Trade magazine editors want their publications to contain meaningful information that brings value to readers. By giving them important information about your brand, you help them craft useful articles that provide valuable resources to their readers while promoting your business. 

A full-service content company, Share Moving Media creates and distributes quality content like articles and publications for the healthcare industry. We know the right questions to ask to learn what makes your brand different from others and help you reach a wider audience and grow your business. 

To learn more about how to generate brand awareness through trade publications, contact us today.

By Any Other Name–Why Paid Content Placements Are the New Ads

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Digital ads come with a negative connotation. Consumers often see them as intrusive, annoying, and irrelevant. While brands don’t want to add to the digital clutter of ads, they also struggle with brand visibility using organic strategies. Modern content placement options allow healthcare marketers to mix the authenticity and value of organic content with the increased visibility of traditional paid healthcare advertising.

Learn how customer behavior brought about content placement and how to use it in your healthcare content marketing.

Key Takeaways:

  • Content can be organic and appear in searches naturally or paid, which gives you more control over its placement.
  • Pop-up ads are falling out of favor due to digital oversaturation.
  • Ad blockers don’t affect paid content placement and appear more natural to readers.

The 3 Types of Media Today: Owned, Earned, and Paid

Content marketers use three types of media in their strategies:

  • Owned media is the content you create and publish on locations you own, like blog posts, website pages, and social media posts.
  • Earned media, also known as organic media, is content you create that appears in other locations you don’t control, like on people’s social media feeds or searches.
  • Paid media is content you sponsor and control where and how it appears on third-party channels.

Most of the content you create falls into multiple categories. For example, a blog post is owned media that can also be earned when it appears in searches. Over the past few years, there has been a shift in focus between ad formats as marketers adjust to the constantly changing behaviors of their customers.

Consumers Are Tired of the Digital Clutter

Consumers are constantly bombarded with digital clutter and have had enough. For example, 57% of consumers say they don’t like ads that play before videos, and 43% don’t even bother watching them. One estimate says the average person sees 10,000 ads a day.

Because of the oversaturation of promotional content, popups displaying giant product images and promoting deals are slowly becoming a strategy of the past. One of the main contributors to the death of the traditional advertisement is ad blockers.

About 43% of internet users have an ad blocker installed. These are tools that prevent popups or ad widgets from appearing on websites. The top reasons people used ad blockers included:

  • They saw too many online ads
  • They found the ads annoying or irrelevant
  • The ads were too intrusive or took up too much space on their screens

Image from Backlinko

How Organic Search Transformed Marketing

Because of the decline in banner ad clicks and the downward trend of traditional advertising, marketers shifted to organic strategies. As a result, organic content marketing increased in popularity and helped marketers get around ad blockers and build greater trust with the audience. Through content marketing, you focus on the quality of your content and use search engine optimization to appear in your target audience’s searches.

Because you aren’t paying to promote your content, your audience sees it as more authentic and responds more favorably.

However, there was a problem. Nearly 97% of marketers started using content marketing in their business strategies. However, because of the large amount of online content, businesses struggled to get their message heard above the noise. By 2021, only 19% of companies said their content marketing efforts were very successful.

That’s when content placements started getting more attention.

The New Name for Marketing Ads: Content Placements

Paid content placements are marketing content you sponsor to ensure it appears at a specified location. They blend the best of content marketing with the visibility of traditional ads.

For example, as users read through a blog post, they might see a list of related articles at the bottom of the page. However, those articles might be sponsored content from other sites.

Consumers respond well to paid content placement because it doesn’t have the strong sales push of traditional ads. Instead, it’s regular content you might see in a Google search. However, instead of waiting for customers to find that content, you pay for it to appear where you know your customers frequently go, and it blends in with the content around it.

You might also sponsor your content to appear on social media feeds, Google searches, or other locations where it feels like the content around it. Content placement that blends into the surrounding is called native advertising. Native ads will earn a $402B annual revenue by 2025.

Examples of native advertising

Image from Outbrain

How To Use Content Placements in Healthcare Marketing

Use these three steps to help you create a paid content placement campaign that replaces your traditional advertising.

Step 1: Establish an Advertising Goal

Whether using traditional advertising or paid content placement, your goals are the same. You want to educate, convince, and convert your customers. However, content placement is more subtle in how you accomplish that goal.

Establish what your objective is and how you will measure your success. For example, are you aiming to generate leads, make sales, or increase website traffic? Make a specific and measurable goal to guide your content placement campaign and tell you how well you performed.

Step 2: Create Marketing Content

Content marketing in 2022 focuses on building a relationship with your customer. You don’t just want a single sale, which is often the primary objective of traditional ads. Instead, you want to create a longer content piece that offers value to the customer, builds trust, and encourages customer loyalty.

Some examples of effective content for paid placement campaigns include:

  • Thought leadership articles
  • News releases about company updates or product launches
  • Case studies
  • Pieces about the latest trends in healthcare

Step 3: Target Your Content Placement

Because ad blockers still exist, you won’t see many results if you distribute your content through traditional digital advertising channels. It would also lose some credibility.

Instead, consider using a native advertising strategy to place your content where your ideal audience sees it. Some examples include:

  • Paid search
  • Social media-sponsored content
  • Paid content placement on third-party websites
  • Influencer marketer channels
  • Digital or print magazines

Strategically Place Your Marketing Content

Are you having difficulty getting readers in the healthcare industry to notice your content above the oversaturation of digital marketing?

Talk to us about content placement opportunities and get your content in front of your target audience in healthcare.

LinkedIn Vs. Facebook for Healthcare: Where Should the Budget Go?

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Social media can turn into a black hole without goals and a strategy to guide your effort. 

You know your medical supply or manufacturing company needs a social media presence. Figuring out where to budget your money, time, and energy is another story. 

For medical supply manufacturers and distributors, weighing the benefits of LinkedIn vs. Facebook for healthcare is a critical part of any successful strategy – but the answer isn’t so obvious even for strict B2Bs.

They’re each so different. Instead, consider your company’s unique audience segments, products, and goals while considering the factors of each platform here.

LinkedIn Vs. Facebook for Reaching Your Healthcare Audience

As of January 2021, 2.8 billion people use Facebook at least monthly. You might not catch decision-makers or end-users in their work zone, but you can still hook their interest with non-promotional content.

Just consider how many healthcare professionals use Facebook on and off the clock. What type of content would they like? Infographics, news stories, relaxation tips perhaps? Consider Facebook’s more casual nature to form an emotional connection.

Of course, if your audience includes any consumer segments, Facebook is also a must-have. Share relevant tips and graphics. 

LinkedIn, meanwhile, only boasts 740 million users with most living outside the United States so really consider the global professional audience potential here: doctors, nurses, hospitals, distributors, manufacturers, logistics, researchers, assistants, and much more.

By LinkedIn’s own account, four of every five users influence decisions at their company. Not only that, but LinkedIn users across the board have twice the buying power of your average internet audience. 

As a healthcare manufacturer or distributor, these facts also make LinkedIn an excellent platform for connecting with influencers to spread your message with relevant content.

LinkedIn Vs. Facebook for Maximizing Healthcare Ad Potential

Both LinkedIn and Facebook offer some of the best targeted ad capabilities of any social media platform. 

LinkedIn excels because it’s already pretty targeted as a professional network. When you want to run ads, you have all the user-friendly tools you need: sponsored content, direct message ads, dynamic ads, and text ads. 

Use LinkedIn’s Campaign Manager to choose your objective, build your ad content and type, and narrow your audience based on over 20 attributes. As a professional platform, LinkedIn’s attributes focus more on firmographics.

Facebook, however, offers roughly the same type of ad capabilities but with more consumer-centric attributes – like pages followed, hobbies, demographics, and interests. 

Don’t let it fool you though: You can also tweak your Facebook audiences for firmographics as well.

Both platforms also offer useful retargeting capabilities. Facebook Pixel lets you analyze lead or customer behavior around the web. LinkedIn, meanwhile, offers Insights for similar potential at a higher cost – along with URL-specific retargeting for those niche landing pages.

LinkedIn Vs. Facebook for Healthcare Specific-Tools

See, here’s where LinkedIn takes over Facebook for healthcare distributors and manufacturers. According to LinkedIn, the platform boasts:

  • 8.6 million practitioners
  • 12 million CXOs
  • 6.2 million physicians, surgeons, dentists, and nurses
  • 3.3 million hospital executives
  • 4.3 million pharmaceutical professionals
  • 600 thousand institutional investors 
  • Healthcare influencers with over 2.4 million combined followers

That’s why LinkedIn specifically created its Healthcare Hub: an all-in-one marketing portal for companies just like yours. 

With the Healthcare Hub for marketers, you can capitalize on key health dates and observances, better understand your unique metrics and ROI, improve your overall customer experience, and develop relevant ad campaigns. 

Facebook offers healthcare groups, pages, and targeting but nothing like this.

LinkedIn Vs. Facebook for Different Types of Communication

Really consider how you want your brand voice to sound across each platform. Spending some time to forge your communication style on each app can go miles towards building genuine connections.

For example, LinkedIn is the perfect place to get employees involved as ambassadors or advocates. On LinkedIn, people who follow your employees are much more likely to be interested in your latest content compared to Facebook.

On Facebook, stick with groups, comment sections, and pages for interacting as your brand with a more casual tone.

LinkedIn Vs. Facebook for Healthcare Account-Based Marketing

LinkedIn is definitely the top-choice for account-based marketing – especially with the Healthcare Hub giving you a playbook full of tools for launching your campaigns with the right metrics and vibe.

But it gets better because LinkedIn also offers a full suite of ABM targeting tools for uploading account lists and leveraging LinkedIn’s first-party account data – the secret sauce for bringing your campaigns to life.

Plus, LinkedIn’s attributes for building targeted campaigns specifically list firmographic details like company size, member schools and interests, skills, job level, job seniority, company name, and more. 

Don’t count Facebook out just yet though. Although the tech giant doesn’t have the same first-party account data as LinkedIn, it does offer basic firmographic targeting for company name, job role, industry, and a few others to nail down a strategy. 

Just consider how you’d use Facebook’s ABM targeting. Read the room: Facebook is more casual so consider networking events, webinars, and other laid-back content.

LinkedIn Vs. Facebook for Healthcare Brand Building

We don’t want to discount Facebook for healthcare branding because the platform does offer extensive tools like brand awareness campaigns, image carousels, video, and even shopping (even if it’s mostly for window shopping).

However, LinkedIn’s Healthcare Hub offers a wide range of tips specifically targeted to the unique branding needs of healthcare manufacturers and distributors. Plus, you can download LinkedIn’s health and wellness observance calendar to run engaging branded campaigns for dates that best relate to your company and audience segments.

Understand the Tools of LinkedIn Vs. Facebook for Healthcare Before Setting Goals

See, it’s not as clear-cut as using LinkedIn for healthcare professionals and Facebook for patients. It takes a little more nuance figuring out who you want to reach and what kind of content they’d like best at each touchpoint. Well, and practicing each platform’s countless tools and features but that’s another story. 

Find out why so many manufacturers and distributors rely on Share Moving Media to propel their visibility online and off by contacting us today!

How to Build a Healthcare Content Marketing Strategy

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Your healthcare content marketing strategy is the plan for how to create and execute stellar marketing content. Without a plan, your content will have no aim or focus, hurting your results. However, establishing a firm goal and processes to achieve that goal can ensure you are getting the most return from your efforts and investment.

Explore how to build a content marketing strategy in healthcare that will generate leads, increase website traffic, and lead to more sales.

Key Takeaways:

  • A content marketing strategy keeps your content on track to reach your marketing goals
  • A successful content marketing strategy starts with specific and measurable goals
  • Create a content calendar to keep your message consistent across your channels
  • Continually refresh and optimize your content based on new data and reports

Why Every Healthcare Organization Needs a Content Marketing Strategy

Even though 81% of marketers say content is a key strategy, not all marketers invest in a content marketing strategy. Your strategy is your plan of action. Without a specific aim and roadmap that directs your efforts, you aren’t using a content marketing strategy–you’re just creating content.

Here are three reasons why having a strategy backing your content decisions is essential to your success.

Establishes Yourself as a Leader

Thought leadership content is content that establishes you as an authority in your industry. It addresses the latest topics and offers new and insightful ideas. Over half of primary decision-makers in companies read thought leadership each week.

Publishing regular content that builds trust, establishes yourself as an authority, and appears in front of your target audience requires a strategy that outlines how to create quality content and where to publish your content.

Increases Your Brand Awareness

Just posting content online won’t increase your brand awareness. Over 90% of online content doesn’t see any traffic. If you want your audience to see your content and respond to your message, you must first establish a strategy for creating relevant content and distributing it through the proper channels.

Aligns Your Marketing Channels

Healthcare marketing strategies usually involve several platforms, including:

  • Blogs
  • Email
  • Social media
  • Third-party websites

An aligned content marketing strategy means your message remains consistent across those channels, and you aren’t contradicting yourself or confusing your audience. Establishing a healthcare content strategy keeps all your marketing channels on the same page and working towards the same goals.

5 Steps to Building a Healthcare Content Marketing Strategy

Follow these five steps to build a healthcare content marketing strategy that reaches more of your target audience and generates quality leads.

Step 1: Build a Strong Foundation

Your foundational goals will guide all your content decisions. They should align with your marketing goals but with benchmarks and objectives specific to content marketing. For example, if your marketing goal is to generate more leads, your content marketing goal might be to generate 1,000 quality leads through a social media webinar.

When creating goals, make them specific, measurable, actionable, realistic, and timebound. These criteria ensure you have a clear benchmark that shows you are successful.

Smart goals are specific, measurable, actionable, realistic, and timebound

Image from Doug Thorpe

Step 2: Understand Your Market

Once you establish your goals, you can begin researching your market and understanding your audience. This stage gives you more information on how you can achieve those goals.

First-party data will be your most valuable source of information on your audience and market. This data is the behaviors of your current customers, website traffic reports, and responses to surveys you sent out.

When you understand your market, you know which marketing channels reach your healthcare buyers, their primary pain points, who the primary decision-makers are within those healthcare facilities, and what your competition is doing to reach this market.

Step 3: Create a Content Calendar

Your content calendar is a visual representation of your content strategy. Saying you want to post once a week isn’t enough for an effective strategy. You must plan weeks or months in advance. List the content you want to share, the channels you will use to distribute it, and how often you post.

As you brainstorm topics to fill your content calendar, use first-party data to identify common questions customers ask, issues that arise, and popular online searches in your healthcare niche. These are all sources of potential content topics where you can address relevant topics your customers are searching for and want to learn about.

A content calendar also unifies your omnichannel marketing strategies for healthcare because you can coordinate your posts and message for a consistent voice.

Here’s a general rule for how often to post content on each channel:

  • Instagram: 3-7 times a week
  • Facebook: 1-2 times a day
  • Twitter: 1-5 times a day
  • LinkedIn: 1-5 times a day
  • Blog: 2-4 times a week

Step 4: Create and Optimize Your Content

You’re ready to start creating content now that you have your posts planned. However, content creation requires additional research as you optimize each piece for search engine rankings through keywords and links or social media through hashtags and mentions.

If your content calendar is overwhelming for your in-house content team, consider outsourcing your content creation. Roughly 81% of marketers outsource content writing, among several other parts of content creation.

Types of content creation services outsourced by marketing professionals worldwide in 2020

Image from Statista

Step 5: Track and Update

Your content strategy doesn’t end once you publish your content. You must also perform tracking and report your results. Analyzing your content’s performance alerts you to any problems that might arise and highlights content that performs well.

Understanding how well your content performed is essential for measuring your success, optimizing your content, and addressing any problems in your strategy.

For example, you can use your reports to go back and update past content. Refreshing your content keeps it relevant and allows you to optimize it to the most updated customer behavior. For instance, if your readers respond better to specific wording, you can update old call-to-actions to use that new wording.

Reach More Goals with Your Content Marketing Strategy

Healthcare content marketing is constantly changing as healthcare facilities and workers’ demands and needs shift. Stay updated on today’s healthcare trends and marketing methods using our training and publications that offer insights and advice from industry experts.

Contact us to learn more about our healthcare marketing resources.