Share Moving Media

What Medical Suppliers Can Learn from Tesla, Apple, and Rolex

By

Business growth in an uncertain economy can be difficult for medical suppliers. However, several companies found the secret to consistent growth.

Explore the ongoing success of Tesla, Apple, and Rolex and discover some business policies that medical manufacturers can adopt and promote through their healthcare content marketing to achieve similar growth in their field.

Key Takeaways:

  • Tesla, Apple, and Rolex all focus on providing superior customer support
  • Recycling options and supporting causes are ways to build a sustainable business that attracts more customers.
  • Keeping your customer at the center of your business to ensure all your practices are in their best interest

Tesla

Tesla was founded in 2003 and has the mission to “Accelerate the world’s transition to sustainable energy.” Here’s a look at three key pillars to its growth that helped it become an $875.84 billion company.

A Sustainable Business Model

Tesla contributes toward its sustainable business model by manufacturing electric vehicles with zero emissions. In addition, it also offers battery recycling so it can reduce its cars’ environmental impact.

What Medical Suppliers Can Learn

Sustainability is key to remaining relevant today, as 85% of investors look at ESG factors in their investments. In addition, 73% of consumers are willing to pay more for sustainable products.

Implementing more sustainable business practices in your manufacturing, distribution, and recycling of used medical supplies will make you a more competitive business and appear more positively to your buyers. You can use your content marketing to share how you are a sustainable healthcare business.

Stay Customer-Centric

Tesla keeps its customers at the heart of its business practices. For example, it offers direct sales and services instead of working through franchises. Working directly with customers increases the speed of its service and improves the buyer experience.

Part of its customer service strategy includes expert care and service. For example, they offer a mobile service support team to come to the buyer’s location to service the cars.

What Medical Suppliers Can Learn

Customer-centric brands are 60% more profitable than those without a customer-centric approach. A customer-first business invests in the buyer’s experience from the first touchpoint through the final sale. Some areas to invest in include:

  • Great customer service
  • Quality content marketing that solves customer pain points
  • Training for new medical equipment
  • Accessible service and repair options
What goes into a customer-centric business model for medical suppliers

Image from SuperOffice

Create Demand for Products

When Tesla first came up with the idea of an electric vehicle, there wasn’t a great demand for it. Instead, the manufacturers created demand through quality marketing.

In addition, they looked at barriers to adopting more electric vehicles, one of which was the lack of charging stations. As a result, they invested in more charging options to increase demand, so customers had fewer reasons not to purchase their cars.

What Medical Suppliers Can Learn

Introducing new products to your medical buyers often means you must also generate demand for the product. Tesla showed how quality marketing demonstrates the benefits of the new product and can remove any roadblocks by addressing pain points in your content marketing and services.

https://www.youtube.com/watch?v=JiYUwRJpVZA

Apple

Apple is a $2.48 trillion hardware, software, and technology company that built its brand around the user experience. Here are three of their pillars that make them stand out and remain in high demand.

Focus on User Experience

Its products’ slick and easy-to-use design created a positive user experience. In addition, it required minimal additional software or hardware add-ons as everything came neatly together, and add-ons mesh seamlessly with its current devices.

When users experience problems, there is a wide array of options for finding support, including its website, social media, apps, and physical stores, to ensure each user receives the help they need.

What Medical Suppliers Can Learn

Apple is another example of a business focusing on the user experience through expert and accessible support. Your medical buyers rely on your products to save lives. Having timely and convenient support is key to keeping your customers satisfied with your products.

Invest in Customer Privacy

Privacy in the digital age is growing more complex. However, Apple placed privacy as one of its core values and gives users control over most of their privacy settings. For example, they allow users to turn off phone tracking, which 62% of iPhone users chose to use.

What Medical Suppliers Can Learn

Healthcare data breaches are on the rise, increasing by over 50% over the last few years. Patients in the hospitals you supply want to know their data is secure. As more and more equipment and devices work on a centralized data collection system, prioritizing security and safety is essential when manufacturing and marketing medical equipment so your buyers can rest assured that their data is secure.

Build a Sustainable Company

Apple has plans to become carbon neutral by 2030. As a result, it is increasing its use of sustainable materials and business practices. In addition, it also offers more recycling options for its products so it can reuse materials instead of adding them to landfills.

Apple sustainability example

Image from Apple

What Medical Suppliers Can Learn

Adopting sustainable practices by recycling used medical supplies and equipment will reduce the amount of waste and improve your environmental impact.

Rolex

Rolex is a $7.9 billion luxury wristwatch brand from Switzerland. Here are three cornerstones of its business structure.

Prioritizes Quality

Rolex grew in popularity because of its strict adherence to quality manufacturing. It developed several tests and protocols to ensure all employees achieve the same standard. This is what makes its timepieces reliable and improves the lifespan of its watches.

What Medical Suppliers Can Learn

Investing in quality control and strict guidelines pays off through customer loyalty because your buyers will recognize you as a superior supplier. You can use your content marketing to show the processes your medical supplies undergo to support your claims of quality.

Has Exemplary Customer Service

Rolex backs its claims of quality with premium support options. One of its most notable services is its promise to repair all watches without expiration. You can even send in a watch from several decades ago, and it will service it.

What Medical Suppliers Can Learn

Medical distributors and manufacturers can generate the same level of trust with their customers by offering reliable customer service and repair options. In this way, your buyers can depend on you to come through and keep their medical equipment running.

Runs an Ethical Business

Rolex invests in the environment through its Rolex Awards. These awards recognize those in the community and worldwide who are positively impacting the environment. Its investments in pioneers and innovators have supported over 155 individuals making a difference in the world.

What Medical Suppliers Can Learn

Investing in a cause will improve your sales and impact the world. About 76% of customers prefer brands that have a strong purpose and support a mission to make the world a better place. This drive flows over to B2B buyers who want to help this move towards purpose-driven business practices.

Become a Leader among Medical Suppliers

Building a sustainable and customer-centric business will help you stand out from your competition and boost your revenue. Share Moving Media provides the insights you need to remain competitive in today’s medical market and market your sustainable and ethical business practices.

Contact us to learn about our products and solutions to help you stay relevant and competitive among medical suppliers.

Whitepapers — Who Reads Them Anyway?

By

A white paper is a reliable and comprehensive presentation of information focused on a specific niche. Today’s marketing world is increasingly digitally driven, with brief blogs and social media snippets taking center stage. Against this backdrop, you might think whitepapers are defunct. Think again.

As a healthcare supplier, learning how to use whitepaper promotion in healthcare can help you engage with existing clients, reach new clients, extend your market reach, and maximize impact.

The Value of Whitepaper Promotion in Healthcare

Whitepapers remain a valuable marketing tool, especially in the pharmaceutical and medical device industries. Why? Instead of offering superficial content that glosses the surface of a topic, whitepapers provide a deep dive into essential issues.

Whitepapers offer fact-based, research-driven information, offering a reliable resource that healthcare professionals can trust. In a landscape where consumers are traditionally wary of prominent marketing and advertising tactics, this kind of content is more valuable than ever.

Value-added whitepapers are particularly relevant in healthcare – an industry that impacts people’s lives. Whitepapers serve as a valuable source of information for:

  • Physicians
  • Medical researchers
  • Health facility managers
  • Healthcare regulators
  • Other healthcare professionals

Finally, whitepapers are a common reference point for regulatory agencies and the people who work in them. Government bodies may rely on whitepapers to make arguments regarding important healthcare policy decisions.

How to Craft Winning Whitepapers for Healthcare Sales

This step-by-step e-guide explains how to implement whitepaper promotion in healthcare marketplaces.

Choose Your Topic Carefully

The point of a whitepaper is to establish expertise and win trust. You should choose a topic that you (or your company) are genuine experts in. The whitepaper affirms your status as a thought leader in your field. This will also make the actual process of writing the whitepaper easier, as you will likely already have relevant resources (data, case studies, clinical results, etc.) to inform your research.

But just what should you write about? Take a problem-solution approach. Identify an existing question in your field and provide answers. You might end up discussing cutting-edge research, new products, or innovative technologies that are changing the area.

Define Your Audience

Knowing who you are talking to helps you determine what’s interesting and relevant to them. Map out a persona of your ideal target audience. Include details like their profession, education, and habits. What problems impact this person, and what decisions do they have to make? A journey mapping exercise can help you answer these questions.

Do Your Research and Use Strong Data

Research is a critical element of any whitepaper. Your whitepaper needs to include sources and evidence for any statements, findings, or claims. You may conduct research yourself or collect data from other sources. If you look to external sources, ensure they are reputable. Medical journals are a great starting point.

Accurate, thorough research will bolster the whitepaper’s – and your – credibility. Interesting stats and facts will also boost your whitepaper’s overall impact. For example, if a person shares an essential piece of data from the document, it may inspire others to read and refer to the whitepaper.

Focus on Facts, Not Sales

The entire point of a whitepaper is to offer value-add information that is backed by research, data, and statistics. A whitepaper should always be fact-based. It should never be a sales pitch. Steer clear of sales jargon and avoid pushing products. Visually, beware of too much overt branding. While you want your whitepaper’s authorship known, you don’t want it to be confused with a marketing brochure.

Focusing on facts instead of sales can also help ensure you comply with regulations regarding medical marketing. From the 2017 Truth in Healthcare Marketing Act to Anti-Kickback Statutes, there is comprehensive legislation governing this area. Further, you have to ensure you are HIPAA compliant.

Add High-Quality Visuals

Images make a whitepaper visually appealing and easier to read. They break up chunks of text, creating a more scannable document. Visuals like graphs, charts, and tables can depict data and statistics in a more digestible format. Plus, such snippets of information can be adapted for shareable infographics – which are great for sharing on social media to support whitepaper promotion in healthcare.

Craft Your Title and Executive Summary Carefully

Once your whitepaper is finalized, you’ll have a comprehensive overview of the whitepaper’s most salient points fresh in your mind. This is the perfect time to write a title and executive summary. The title should be brief, relevant, and attention-grabbing. Ensure it’s catchy since you’ll want to promote your whitepaper title via social media and similar channels for digital marketing in healthcare.

You can then go on to write the executive summary. Important decision-makers like regulators will rely on this summary to determine whether the whitepaper as a whole is worth reading. Briefly present the problem and the solution the whitepaper will discuss, sparking interest in the paper’s contents.

Don’t Neglect the Final Polish

Formatting can make or break a whitepaper. Don’t neglect the final polish. Include a brief table of contents summarizing the sections of the document. For digital whitepapers, a hyperlinked table of contents that allows readers to jump directly to a defined area is ideal. Before your whitepaper is finally published online or printed, ensure it’s been proofread, fact-checked, and copy-edited.

Utilize Diverse Distribution Routes

With your healthcare whitepaper completed, look for ways to share it with relevant decision-makers. If you already have an email list, this is an excellent piece of value-added content to share with them. You can also push your whitepaper via social media, websites, and blogs. Guest posting on other platforms and sharing a quick preview of the document is another way to engage new audiences.

Share Moving Media Helps You Create High-Quality Whitepapers

Effective whitepaper promotion in healthcare takes time and expertise. Share Moving Media can help. A full-service media company, we focus on the healthcare space – and cater to medical suppliers in particular. We help our clients create impactful content that converts leads to sales. We also produce diverse publications that can help you increase your market share.

Contact us to collaborate.

6 Components of a Best-in-Class Content Marketing Plan

By

Having the best content marketing plan in your industry is a proven way to get more attention and more customers. 

Content marketing is more than just having a blog. You need a comprehensive strategy focused on a defined audience. When this happens, you should see your revenue start to grow.

This guide will explore the six components every best-in-class content marketing plan needs to successfully attract your ideal customers.

Key Takeaways

  • A content marketing plan is strategic documentation of your content goals and production.
  • A documented content marketing plan typically leads to more effective results.
  • A content marketing plan defines your content goals, creates audience personas, and delves into competitor research.

What Is a Content Marketing Plan?

Content marketing is producing and releasing various types of media to draw in new audiences and customers. A content marketing plan involves strategic planning and distributing your content marketing materials.

A content marketing plan typically includes a content calendar where you plan the topics you will cover, the format it will be in, and when you will publish it. You should produce multiple types of content to reach a wider audience. This content may include:

  • Blogs
  • Videos
  • White papers
  • E-books
  • Photos
  • Infographics

Why You Need a Content Marketing Plan

Being spontaneous with your marketing tools usually does not lead to good results. According to the State of Content Marketing 2022 Global Report, 81% of companies who reported unsuccessful content marketing results did not have a content marketing plan. Compare this to the 78% of respondents who had successful results thanks to their documented content strategy. This is why having a thorough content marketing plan is so important.

Businesses with a content marketing plan tend to see better results than those that don't.

Image Source

If you have ever experienced any of the following situations, you need a content marketing plan:

  • You don’t know what type of content works best for each channel
  • You have run out of ideas for content
  • You don’t know what topics your audience connects with the most
  • You forget to post your content

This video goes into more detail about why content market is important and how to build your strategy.

Build a Best-in-Class Content Strategy with These 6 Components

A documented content strategy is much more likely to produce productive results. To achieve a best-in-class content strategy, make sure you include these six components.

1. High-Level Content Goals 

Your content marketing strategy must have well-defined goals. If you don’t know what you want to accomplish, it will be hard to know if your strategy is having an impact.

Here are some common content marketing goals:

  • Increase brand awareness
  • Attract a new audience
  • Expand into a new market
  • Recruit new talent
  • Conduct customer research
  • Increase the average customer lifetime value

While all these goals are valid, be careful not to have too many goals at once, as this could dilute your efforts. At the most, focus on three goals at a time.

2. Brand Story 

All your content should tell a cohesive brand story. While each piece of content should be different, they should all fit together to tell a complete story. When creating this story, make sure you tell it from your customer’s perspective. You need to focus on your customers’ priorities and their problems.

Some companies make the mistake of producing a single blog post or “About” page and then never telling their brand story again. There is always something new happening. Share these details and reframe past events to keep your brand story in the spotlight.

3. Audience Personas 

An audience persona is a characterization of your ideal target audience. While you want your audience to turn into customers, not everyone reading your content will be a customer. They could be readers or viewers who appreciate your content and share it with others, who become customers.

Your audience personas should be well-researched and based on real data, not assumptions. You gather this data from your customers and content consumers.

You can use some of these methods:

  • Customer interviews
  • Social medial surveys
  • Sales calls
  • Support requests
  • Conversations at industry events
  • Customer satisfaction surveys

With the information you gather, you can create your customer personas. You should craft these like they are a real person. Include a short bio, their pain points, their goals, and what they are looking for in a business like yours.

Audience personas are an important part of a content marketing plan.

Image Source

4. Competitor Research

A thorough understanding of your competition’s content can help guide your strategy. You should not copy their content. Instead, look for gaps in the market to differentiate yourself from your competitors. You have your own unique brand story to tell and unique audience personas to appeal to. While competitor research is important in your content marketing plan, be careful not to spend too much time delving into the competition. Use your energy to create your own unique content.

5. Keyword Focus 

One of the key benefits of valuable content is that it becomes an excellent traffic source from organic internet searches. You can achieve this by incorporating specific keywords into the content.

As part of your content marketing plan, you should create a list of short-tail keywords (one or two worlds) that are primary drivers for your business. As a medical supplier, these could be the names of some of your products.

For single pieces of content, you should also focus on long-tail keywords (short phrases) that correlate with the content.

6. Publishing and Promotion 

In your content marketing plan, you must decide what types of content marketing you will use and where and when you will publish each piece of content. You also need to decide how much effort you will spend promoting your content. This will not be the same for every piece of content.

  • What you do every time: Create a list of low-effort tasks you will do with every piece of content. This could be emailing your subscribers and sending out a few social media posts.
  • What you do for high-level content: Your larger content, like whitepapers or e-books, will require special consideration. Make sure the promotion level matches the amount of effort it took to produce the content.

Get the Best Content Marketing Plan with Share Moving Media

As a medical supplier, you need a content marketing plan focused on the right audience. At Share Moving Media, we dedicate ourselves to giving our customers access to the customers they need. 

We are a full-service media company focusing on quality content through blogs, videos, articles, e-books, and webinars. We want to help you succeed.

Ready to learn more about our content marketing strategy? Contact Share Moving Media today to get started.

5 Ways Healthcare Marketers Can Understand Customer Needs Better

By

Optimizing the customer experience is a vital way to earn new leads and foster loyalty with customers for long-term growth. After all, 86% of buyers are willing to pay more for a better customer experience. 

Many companies develop a new shiny product or hottest industry trend to improve the buyer’s journey but forget the most important component — their customers. As a result, marketers still continue to disregard their healthcare customer’s needs before and after the sale. 

However, your customers are one of the most important components of your overall medical supply growth and longevity. While the concept of creating a customer-centric company isn’t new, it’s important to arm your marketing strategy with the right insights to drive results.

Let’s discover what healthcare customer needs are and how you can better understand them. 

What are Healthcare Customer Needs?

Customer needs are the motives that prompt someone to buy a service or product from your company. To successfully market to customers in healthcare, you need to be aware and act on their needs to drive purchase decisions. When you’re able to understand your customer’s needs, you’re more likely to have a 23% higher share in revenue, relationship growth, and profitability. 

Common healthcare customer needs include:

  • Finding a balance between usefulness and price
  • Providing convenient shopping experiences that conserves time and resources
  • Offering a dependable transaction where your brand delivers on its promises
  • Giving attentive customer service

Physical vs. Psychological Needs

Humans have both physical and psychological motivators. Physical motivators are easy to identify and have a measurable cause. If your customers run out of medical gloves, you need new ones. 

When there isn’t a physical need, psychological needs are the decision-making forces that are based on preferences, desires, opinions, and more. Often, psychological needs will guide a customer to your brand over a competitor. 

5 Ways You Can Understand Your Healthcare Customer Needs

The key to achieving your business goals is having a comprehensive understanding of your customer’s needs. Whether you’re trying to boost sales or engagement, knowing your customers will help you develop a better experience that drives results. Here are five techniques to help you get started:

1.Collect Feedback

Collecting feedback is one of the easiest ways to understand your customer’s needs and pain points. You can develop a few key questions that ask your customers about your product, brand identity, customer service, and more depending on your goals. Consider collecting feedback by the following methods:

  • Surveys
  • Interviews
  • Focus groups
  • Sales teams

By reaching out and asking your customers their opinions or preferences, not only will they feel like you genuinely care about their input, but you’ll also gather important insights.

2.Complete a Competitive Analysis

While you might keep an eye on your competitor’s most recent product launch, they can also impact your customer’s needs and expectations. When comparing your brand to a competitor, create a competitive analysis that includes the following elements: 

  • A high-level overview of the brand’s mission statement
  • The value they provide to your customer’s needs
  • A deeper look into the brand’s product or service features
  • Cost and pricing structure

If you notice gaps between your brand and competitors, you can better determine how you can provide additional value to meet your healthcare customer needs.

3.Create Comprehensive Buyer Personas

62% of customers expect companies to adapt based on their behaviors and actions. To dive deeper into customer preferences and engagement, it’s essential to develop in-depth buyer personas that not only detail demographics but also keyword data, social media preferences, and more. You can implement these insights throughout your website and other online interactions to ensure you’re using your customer’s language.

4.Utilize Data from Customer Analytics

From reading your content to clicking a link, every interaction on your website is valuable to understanding your healthcare customer needs. Use sources like Google Analytics to analyze behavioral data and dissect your audience to create a better website experience. For example, discover which pages are performing well or underperforming to determine enhancements that increase conversions.

5.Implement Social Listening

With over 3.6 million social media users worldwide, tracking social mentions and engagements is a great way to identify customer needs on their preferred platform. Your customers are likely to speak more candidly on their social platforms about your products and services, so monitoring their opinions may help you understand their pain points and help you find brand improvements.

Implement Healthcare Customer Needs into Your Marketing Strategy

Understanding your customer’s needs is the missing puzzle piece to developing an enhanced customer experience that boosts your bottom line. With advanced technology, feedback, and analytics, you can analyze data points that help you discover how you can improve your brand awareness and conversion rate.

Contact Share Moving Media to create engaging content that meets your customer’s needs.

The 7 Best Content Programs of 2022 to Inspire Your Content Marketing

By

Incorporating new and innovative ideas in your content marketing keeps your campaigns from growing stagnant or blending in with other similar brands. There are a few brands that nailed down content creation in 2022. Learn tips from ten of the best content programs and how to incorporate similar ideas into your healthcare content marketing.

Key Takeaways:

  • Market a solution through your content rather than your products
  • Align with a social cause and create resources and solutions
  • Support your customers and their work through your content
  • Use innovative content formats, like live video or virtual reality

1. BMW: “WE ARE M”

BMW has always had some of the best content examples filmed with high-end cameras and special effects that reflect the luxury and power of BMW automobiles.

This year it introduced a unique campaign entitled “WE ARE M.” It celebrated the 50th anniversary of its BMW M by bringing together several models from over the years in a stunning video that celebrates the brand’s journey and encourages a feeling of community.

"WE ARE M" ad

Image from BMW Group

What You Can Learn from the Brand

You can use your anniversaries and business successes to market your brand. Allowing your customers and new clients to celebrate with you builds a sense of community around your brand and makes them eager to see what you will do next. In addition, it’s a testament to your success, which will attract new customers to your business.

2. Ritz-Carlton: Journey Into the Ritz-Carlton

The Ritz-Carlton is a luxury hotel company that offers lodging around the world in some of the most desirable locations. Its content marketing campaign, Journey into the Ritz-Carlton, shifts the focus away from the hotel to the destination.

Visitors receive an immersive travel experience through their browser or app as they dive into the world’s more beautiful locations. They can also access resources like travel itineraries, suggestions for places to eat, and city guides.

What You Can Learn from the Brand

Ritz-Carlton shows the power of selling benefits rather than products. They understand that travelers primarily book their hotels for the destination. They focus on the consumer’s intent by promoting destinations where they have hotels while simultaneously positioning themselves as an authority in travel.

3. GE: Social Media Content

GE uses social media to promote its brand in a visually appealing way. Its images and videos take the company’s followers behind the scenes to explore some of its most breathtaking innovations. The images draw the followers in, while its comments tell stories about who the brand is and how it helps others.

General Electric Instagram post about GE innovation

Image from Instagram

What You Can Learn from the Brand

Social media isn’t just for B2C brands. B2B brands can also use social media to tell stories and reach new customers. GE’s posts also show the power of storytelling. While their company is huge, they make it more personal by telling stories of individual products that help specific companies.

4. Colgate: Oral Health Education

Colgate does very well using its content to educate its customers. The company strategically organizes and shares content that helps consumers use its products to improve their oral hygiene. In addition, it divides its resources page by oral health topics to make browsing content more convenient.

However, one of the brand’s most notable content campaigns is its oral health education. It designed resources to teach underserved children globally about oral hygiene. Its content includes:

  • Coloring pages
  • Audio
  • Games
  • Quizzes
  • Books and stories
  • Songs
  • Videos

The resources are free and accessible to teachers and families around the world.

What You Can Learn from the Brand

Colgate shows how a company can align with a cause and use its resources and knowledge to help others. It uses its knowledge to help those in need while also improving its relationship with its clients by showing it cares about ESG issues.

Customers are growing more aware of the causes that companies support. As a result, about 63% of consumers are likelier to buy from brands that align with their values or support similar causes.

5. Coca-Cola: Coke Studio

Coca-Cola has always had a close relationship with music, often using it as the cornerstone of its branding and ads. In 2022, Coca-Cola expanded Coke Studio to an always-on global music platform where it can introduce and promote emerging artists worldwide. 

The brand wanted to take a step beyond just endorsing artists by giving a platform for them to reach new audiences. Through the platform, emerging artists can introduce their fanbase to other emerging artists to help each other grow.

What You Can Learn from the Brand

Coca-Cola uses its content to invest in its customers. Many of its customers enjoy listening to music. To encourage loyalty and build a community, it’s pouring back into their customers by supporting them in their musical pursuits.

In addition, the brand is moving beyond traditional advertising by launching Coke Studio as an innovative live video. Live video is growing in popularity on social media and receives more watch time than on-demand content.

6. Honda: Vertical Bike

Honda continues to show its commitment to supporting sustainability by partnering with Ogilvy, Peru, to create a vertical bike. This device helps the local communities harvest the aguaje fruit without felling trees.

What You Can Learn from the Brand

Honda simultaneously shows the reliability and power of its products while supporting its mission to build an eco-friendlier future. The video shares the importance of preserving the environment and inspires others to find better ways to perform tasks.

7. Gucci: Gucci Town

The internet has been talking about the metaverse and what that will look like for a few years now. It’s a virtual reality world where consumers and businesses can interact entirely online through avatars. As a result, several brands have started launching marketing content on current virtual worlds.

One brand that received significant exposure is Gucci and its launch of Gucci Town. It’s a virtual world on Roblox where consumers can connect, explore, and learn about the brand. In addition, consumers can purchase NFT items all in virtual reality.

What You Can Learn from the Brand

Innovators are always looking toward the future. Gucci is already preparing for a world where marketing and networking occur in virtual reality. They positioned themselves as innovators and leaders by creating marketing content for virtual reality.

Learn from the Best Content Programs

These content program examples combine innovation, creativity, and consumers to bring a new experience that builds brand awareness. By staying on top of the latest trends in healthcare marketing and consumer behavior, you can create content that positions you as a leader in your industry.

Contact us to learn more about our marketing training and solutions.