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How AI Is Changing the Healthcare Industry

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Artificial intelligence (AI) is a game changer no matter what industry uses it. With technological advancements, AI has begun changing the healthcare industry in ways that were never possible. From using AI in clinical trials to finding new drug candidates to preventing medical errors, AI is changing how patients are treated and cared for and how clinicians run their practice. 

While AI has been a subject of debate in the past, it is becoming increasingly popular in healthcare. However, many still have questions and concerns about the adaptation of AI throughout the industry. While adaptation is still slow to take off, AI in the healthcare market size is up, and patients believe that AI will help improve healthcare quality and efficiency.

Key Takeaways:

The Rising Role of AI in Healthcare 

AI involves machines that can learn and work independently, making data-based decisions 

While it has existed for quite some time in different settings, including  AI in digital marketing, audience engagement, and digital assistants, many people have speculated just how useful AI will become in healthcare.

AI in healthcare isn’t exactly new. Think about it. Smartphones now come preloaded with apps such as the Health app from Apple or the Samsung Health app that allow you to track your health and wellness. 

There are also dozens of wearables that help you track anything from your daily exercise to changes in your skin temperature. These apps and devices then use your personal data to generate suggestions for improving your health, sleeping, etc. 

People don’t always know that these apps and devices can also share this data with third-party servers to create algorithms and use it to create AI services that help doctors and patients.

While some of the most common uses of AI in healthcare include using AI chatbots, automating administrative tasks, and even providing personalized care recommendations, many more uses remain unexplored. 

Healthcare Artificial Intelligence Market between 2021 and 2027

Source: GMI Insights

5 Ways AI Is Changing the Healthcare Industry

Artificial intelligence is playing an increasingly important role in healthcare. From diagnosis to treatment, AI tools are helping doctors make better decisions, minimizing errors, and even detecting disease in an earlier stage. Here are five ways AI is changing the healthcare industry.

1. Drive Cost Savings

AI is helping drive cost savings in healthcare. A study by Accenture found that AI could help the U.S. healthcare industry save up to $150 billion per year by 2026. 

These operational efficiencies result in time and cost savings for providers and patients. For example, automating administrative tasks, such as appointment scheduling and billing, can free up staff time to focus on more critical tasks.  

Similarly, AI-enabled chatbots can help patients self-schedule appointments or answer common questions, saving them time and frustration.

2. Precision Medicine

Precision medicine is a rapidly growing field in healthcare that uses AI and other data-driven approaches to diagnose and treat diseases. In precision medicine, each patient’s treatment plan is tailored to their specific situation rather than using a one-size-fits-all approach. This personalized approach to medicine can result in better patient outcomes and lower healthcare costs.  

Precision medicine is made possible by advances in AI, genomics, and other data-driven technologies. As these technologies continue to develop, precision medicine will become increasingly commonplace in healthcare.

3. Improving Provider Efficiency 

In addition to cost savings, AI improves provider efficiency. Thanks to the advances in AI, providers are more capable of streamlining their daily administrative tasks and diagnostic and treatment processes. Providers can focus more time and attention on their patients, improving patient care. 

Finally, as providers become more efficient, their patients will benefit from this increased care, resulting in improved patient satisfaction and better patient recommendations. Studies continue to find that those in the healthcare industry prioritize AI to help improve efficiency across the board. 

How AI is changing the healthcare industry

Source: Deloitte’s State of AI Survey

4. Improved Patient Engagement

Engaging patients in their care is essential to provide the best possible outcomes. AI gives patients tools to manage their health better.

 For example, AI-enabled chatbots help patients schedule appointments, refill prescriptions, and answer common questions. Patients feel more in control of their health and engaged in their care. 

Additionally, AI assists providers to better understand their patient’s needs and preferences. Providers can employ this deeper understanding to customize care plans and treatment options, resulting in more engaged and satisfied patients.

5. Better Training for Clinicians and Staff

Healthcare industry professionals know they will never stop their education process. There is always more to learn and understand about their work and patients. While AI provides clinicians and staff with more information and tools to help them better serve their patients, it  also improves their training and education process. 

AI improves training for clinicians and staff in a few ways. First, it creates more realistic simulations for training purposes. Clinicians and staff learn how to handle different situations without putting patients at risk. 

Additionally, AI customizes training for each individual based on their needs and learning style, ensuring that each clinician and staff member gets the most out of their training. 

Finally, AI provides feedback and guidance during training so clinicians and staff can learn from their mistakes and improve their performance.

Stay Updated on How AI Is Changing the Healthcare Industry with Share Moving Media

As technology advances, there are more opportunities for AI to help in the healthcare industry. Share Moving Media can help you stay updated on all the latest news and advancements in AI so that you can prepare for what’s to come.

Contact our team today to learn more. 

The Future of PPE Market Trends Beyond 2022 and the What Will Make It Happen

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PPE (personalized protective equipment) is vital to the healthcare industry, and even more so since the emergence of COVID-19 in 2020. Since then, PPE has also become important in other industries that did not typically rely on these forms of PPE. In fact, the PPE market size expects a compound annual growth rate (CAGR) of 7.3% just from 2020 to 2028. 

Graph showing previous and expected market size growth from 2017 to 2028.

Image Source

As the pandemic continues, industries constantly learn new ways to adapt and grow in their new environment. And just as the industries, world, and technology change and advance, PPE marketing trends also evolve. 

When utilizing marketing strategies, it is critical to identify trends and optimize them as healthcare suppliers, integrated delivery networks (IDN), and group purchasing networks become more critical. 

Key Takeaways: 

  • The PPE market trend is expected to rise until at least 2028.
  • Companies use various methods to spread PPE information online.
  • PPE marketing also provides companies with advantages.

Creating Content: the Future of PPE Market Trends

Marketing has become more digitized, and staying virtually relevant is more important than ever. Content marketing is one strategy to consider utilizing to drive up sales and create product awareness. 

In an age of digital optimization, content marketing is a great way to stay on top of the healthcare industry and PPE market. 

What is Content Marketing?

Content marketing is a type of market that creates online materials that can help promote or encourage interest in a product, business, or activity. Content creation is a valuable marketing tool to engage with your target audience. 

Content companies utilize this market to promote PPE and provide, educate, and convey information to manufacturers and distributors.

Content Types to Utilize

There are various types of content, each with its own strengths and levels of effort to maintain. 

  • Blogs: Blogs are useful for engagement, building clientele trust, and boosting your brand’s relevance and reliability. Many PPE suppliers and safety trainers already have blogs to discuss new PPE clothes, masks, and scientific studies and developments.
  • Video Blogs: Video blogs are like regular blogs but visual. They have the same benefits as written blogs and the same advantages as other video marketing content. The CDC YouTube channel discusses various ways to protect yourself and your loved ones.
  • Podcasts: Podcasts focus more on the auditory, while video blogs are more visual. You’ll see that the American Hospital Association uses podcasts to discuss various topics, one of which discusses the HealthEquip app to ensure that hospitals have appropriate PPE and enough of it to stay safe.
  • White Papers: White papers can act as a report or guide helpful in summarizing and organizing key components and should not be discounted as marketing content. Reports and guides for using PPE and the protection it provides are essential to our daily lives. For example, Occupational Health and Safety released a white paper for the safety and risks of using fire-retardant fabrics as masks. 
Pyramid showing how often a type of marketing occurs vs. the effort to update and maintain it.

Image Source

Ad Campaigns: Another Vital Asset in PPE Marketing Trends

Advertisement campaigns are a form of promotional strategy distributed through paid media. Ad campaigns are great in that they often provide fast results and reach a wider audience than content marketing on its own. 

Ad campaigns are not great for building trust and loyalty. It is also not a great long-term strategy for engaging with customers. But the weaknesses of ad campaigns are made up through the strengths of content marketing, which is excellent for building clientele trust, loyal customers, and engaging with customers.

The Advantages of Successful Content Marketing

As you can see, many companies use these types of content to help people from all industries find the PPE they need and should use. However, these marketing strategies also have several advantages for the companies themselves, such as:

1. Helps with Brand Awareness

Brand awareness is how someone recognizes your brand or company over anyone else’s. By catching and growing your audience, you create engagements and increase your brand awareness. This leads to better retention rates, and this audience can then be converted to leads. Leads turn into sales. 

2. Draws Consumers in with Successful Storytelling

Storytelling answers the question of why consumers should care about your product. 

Storytelling can be achieved whether the content you utilize is a blog, video blog, or so on. For storytelling to be successful in your marketing attempts, you must successfully communicate your message while also connecting to your audience and humanizing your brand.

By understanding the value of storytelling, you will be able to create quality content that will engage consumers, whether you are selling healthcare products directly to hospitals or through distributors. However, quantity is just as important as quality. By frequently putting out new content, you build your visibility and engagement with your buyers. 

3. Earn Your Audience

Content marketing allows you to engage with your audience, allowing your audience to engage back with you. Buyers are not likely to believe brands about their product – after all, you’re trying to sell it to them, of course, you’re going to think it’s excellent – but they are likely to believe other users of the product. 

With content marketing, buyers can engage with you through reviews and endorsements, allowing potential buyers to determine others’ opinions on your business.

4. Allows You to Remain Virtually Relevant

Technology changes and more sales take place online. Marketing strategies that worked thirty, twenty, or even ten years ago will not work in today’s day and age. Content marketing allows you to stay on top of market trends and how consumers find and react to your business. 

Learn More About Content Marketing and PPE Market Trends with Share Moving Media

Content marketing and ad campaigns are excellent marketing tools, and it is important not to discount either when planning your marketing strategy. They make up for the weaknesses of the others, and when utilized together, ads and content can help maximize the visibility of your healthcare supply chain. 

Need more proof of the value and advantages of content marketing? Look no further than Share Moving Media. We are a content company dedicated to helping healthcare marketers boost their sales and develop optimized content through our own content marketing.

Contact us to learn more about content marketing and the benefits it can reap for your business!

What You Need to Know About Marketing and Inflation

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When you think of inflation, you probably cringe a little, especially if you work in the marketing industry. However, marketing and inflation are not necessarily adversaries. 

They can work together to help you and your team develop campaigns that add value when consumer purchasing power seems limited. Brace yourself, but there are more marketing opportunities during an inflationary period. 

You may be asking yourself how that is possible. It’s fairly straightforward. Let’s look at inflation in marketing and how it impacts business both positively and negatively. Take a moment to review the steps to combat the adverse effects on your business.

Key Takeaways:

  • While consumers purchase fewer goods during inflationary periods, savvy marketers launch campaigns that drive value on items considered a want versus a need.
  • Inflation impacts consumer buying power, advertising costs, and how consumers prioritize spending on necessities and low-cost nonessentials.
  • To combat the negative effects of inflation, you must understand inflation and how that changes purchasing behaviors and establish a unique value position for your brand.
  • Whether you primarily run digital marketing campaigns or publish printed ads, opt for audience targeting, known as retargeting. Use insights to send valuable ads to target markets.

What Is Inflation in Marketing? 

Inflation is one of the immediate economic marketing factors impacting customers’ buying power. It represents how prices increase on goods and services and consumers’ purchasing ability. 

Also, tax rates on real capital gains increases. That shrinks the dollar’s purchasing power, making consumers purchase fewer goods. Prices go up, and profits and revenue go down. Until stability returns, the economy slows. 

It also affects the stock market. However, volumes of articles could (and have been) written about that subject. 

While it does impact marketing and inflation, let’s not get bogged down in the wealth of information this article could cover on stock market fluctuations (the video below can sum some of that up for you if you’re interested).

Impact of Inflation on Marketing and Advertising Costs    

When you think of consumer buying power, you probably think of the end customer, but what about your company’s purchasing power? Or that of your competition? 

Advertising costs are increasing along with the price of goods. While consumer price inflation has gone up 7.9%, currently, industry experts expect media buying costs in the U.S. to rise to 5.4% throughout the rest of 2022.  

Television media has been hit the hardest with a nearly 15% increase to do demand issues. With the rise of streaming services, TV ads are less valuable than in years before streaming services. 

Interestingly, while inflation increased costs for TV and digital marketing channels, print ads for magazines and newspapers have been the least impacted by this inflationary period.

Line graph of the advertising cost inflation by medium 

Image Source

Impact of Inflation on Consumer Buying Decisions    

During an inflationary period, consumers must now choose what goods and services are necessary and how they prioritize them. They sacrifice things they want or luxury items they need by either wait to buy or purchasing the downgraded version. 

They focus more on the essentials and do less impulse buying. Here are the most significant ways inflation impacts consumer buying decisions: 

  • Only 23% of consumers in the U.S. say they are unaffected by inflation
  • Approximately 90% of Americans do worry about inflation
  • Around 80% have or plan to reduce essential spending on products throughout the rest of the year 
  • Absence of a stimulus drastically changing discretionary spending
  • Less than one-fourth of the population has not changed their buying habits

3 Steps to Combat the Inflation Effect on Marketing  

When there is an economic downturn, brands generally deprioritize advertising spending and often cut marketing budgets. However, experts strongly urge against this, touting that it is not a profitable strategy. 

During the Great Recession of 2008 – the last time there was an economic downturn resulting in an inflationary period – the brands that remained successful never stopped advertising. 

Even though the cost of advertising had risen, they could combat the inflation effect on advertising costs with marketing. Here’s how:

1. Understand Changing Purchase Behaviors  

Evaluating changing consumer buying patterns requires insights available only with automation tools that enable your teams to determine the best strategies. For example, a CRM (customer relationship management) platform can help you track vital metrics on customer purchasing behavior. 

These insights will help you glean data so they can develop the most relevant marketing strategies based on changing purchasing behavior. 

Also, consider what other purchasing behaviors corporations are making. Even if you don’t sell B2B, knowing how other businesses cater to buying patterns of the consumers and improve operations will give you a competitive edge essential in a downed economy. 

As you can see, digital transformation and automation are how CEOs invest their corporate spending to ensure a strong financial future.

Bar graph of the purchasing behaviors of CEOs during inflation 

Image Source

2. Establish Your Brand’s Unique Value Position 

Distinguishing your brand from competitors shows consumers why they should choose your brand’s product or services over any other. If possible, offer something at distinct ends of the price spectrum. If your brand can’t compete on pricing, you can make further adjustments to meet customer demands, like launching loyalty or rewards programs, running promotions, and offering bundles. 

3. Opt for Audience Targeting Ads (for print and digital media)  

 When consumer purchasing power is down, lead targeting should be your brand’s priority. Reach customers you know are ready to buy using targeting ads via social media or another media channel. 

Whether you primarily run digital marketing campaigns or publish printed ads, opt for audience targeting, known as retargeting. 

Use insights to send valuable ads to target markets using demographical data, purchasing habits, and tracking search patterns. It’s effective for both print and digital ads.

Working Together to Develop Strategies for Marketing and Inflation

Even though inflation is at an all-time high, people still spend money. Working with us at Share Moving Media can help get your organization through this economic downturn.  

We can help you develop strategies that will help you combat inflation and encourage customers to choose your brand above the competition.

Contact us today at Share Moving Media to boost your visibility online and off during the current inflationary period. 

Why You Should Invest in Marketing During Recessions

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Recessions tend to be synonymous with budget cuts. However, your healthcare marketing is one area that you shouldn’t cut. Marketing during recessions affords unique opportunities to keep your business healthy despite the economic upheaval. Then you can come out the other side stronger than when the recession began.

Explore opportunities for marketing during a recession and how these opportunities can benefit your company.

Key Takeaways:

  • Sales depend on a solid marketing strategy, even during a recession.
  • Recessions afford new opportunities for gaining customers as customers often switch brands during financial uncertainty.
  • Use agile marketing techniques and invest in approaches with the greatest return to ensure every dollar is well-spent.

How Does a Recession Affect Marketing?

When times get rough, and budgets get tight, healthcare businesses want to focus all available resources on practices that yield direct financial return while reducing spending significantly in all other areas. Unfortunately, many healthcare businesses don’t see marketing as one of those areas with a high return.

Ironically, sales investments often remain within the budget. However, there are no sales without marketing, as marketing makes up most of the B2B healthcare buyer’s journey. Customers agree with this funnel, as 80% say they don’t want a sales agent to contact them until at least 80% of the way through the sales process.

What’s happening in the first three-quarters of the journey? These are the marketing stages where a business introduces itself to potential clients, turns them into leads, then slowly builds trust and presents its products.

The sales team doesn’t see those leads until the leads have nearly made up their mind to purchase a product. However, when businesses cut marketing, they also cut sales, as the sales team won’t see even a fraction of the leads when sales work with marketing.

The new sales and marketing funnel

Image from SuperOffice

Is Marketing Important During a Recession?

Not only should healthcare businesses avoid cutting resources from the marketing team, but companies should invest MORE into marketing in a recession. Here are five reasons why:

1. Avoid Losing Market Share

Keeping your healthcare marketing practices strong also holds your place in the market, so you don’t lose ground with your audience. This strategy comes down to one idea. You need to spend money to make money. So when you start cutting marketing, you’re also cutting your sales because they’re directly connected.

However, a strong presence will keep your sales steady so your business sails more comfortably through the recession and isn’t hit as hard as those that made extreme budget cuts in marketing. Then, when the recession is over (as all recessions will be one day), your business will not have lost ground, so you can pick up where you were versus having to make up for lost market share and clients.

2. Increase Your Brand Awareness

With so many healthcare businesses cutting back during a recession, those that still stand firm stand out with increased brand awareness. Your ads will be more visible, your content will rank higher, and your brand voice will be more apparent because there isn’t as much competing noise.

3. Stay Ahead of Your Competitors

If your healthcare manufacturing brand grows silent because of budgeting cuts, your competitors might see that as an opportunity to take over your audience. While your business isn’t publishing regular ads and posting on social media, your competition might still be. Therefore, clients who still need your services might switch brands because the competition will seem more appealing and reliable.

However, you can turn the tables by being the healthcare brand that comes in when all the competition grows silent and attracts more of the audience to your company through consistent marketing through the recession.

4. Retain Loyal Customers

Your loyal B2B customers will help keep your business afloat through the recession. Now is not the time to cut back on loyalty programs and incentives because companies rely on loyal customers’ continued support. A crucial 65% of sales come from loyal customers. In addition, acquiring new customers is five times as expensive as retaining loyal customers.

Focusing on customer retention is the best use of marketing funds, as increasing customer retention by just 5% can lead to a 95% increase in profits.

 a little loyalty goes a long way

Image from FinancesOnline

5. Find New Customer Opportunities

In a recession, there are plenty of opportunities to connect with new B2B clients, especially when so many competitors are reducing budgets in crucial areas like marketing. Your healthcare marketing team can capitalize on those budget cuts and win over those B2B clients.

In addition, customer behaviors are changing along with needs. As a result, the old way of attracting customers may no longer work. 

However, a new marketing strategy will focus on customers’ unique needs and offer a recession-specific marketing message for financially-strapped clients. This updated message will appeal to B2B customers in their current stage of business uncertainty better than your pre-recession value proposition and marketing message. Updating your message will create new opportunities to reach B2B customers you might not have with your old marketing message.

For example, during the financial crisis in 2020, as COVID negatively impacted many customers and businesses, 45% of customers changed their preferences. In addition, 75% of people changed their purchase behaviors.

Statistics show buyers don’t stick with what they’re comfortable with during times of financial difficulty. Instead, those are the times customers often consider other brands. Lower prices and better value are two primary reasons a customer might switch brands during times of uncertainty.

Don’t Market Less–Market Differently

How can you recession-proof your healthcare marketing?

Use these key strategies to ensure your marketing investments carry you through recessions and your business continues to grow in times of financial uncertainty:

  • Keep your marketing strategies agile, adjusting to the changing times
  • Focus on marketing strategies with a clear ROI
  • Track the return of marketing strategies to make sure all investments lead to a return
  • Invest in loyal customers to retain their business through the recession
  • Focus on building relationships with new customers using strategies like account-based marketing
  • Understand changing customer needs, pain points, trends, and buying behaviors
  • Find ways to streamline marketing processes using automation and other tools to cut costs
  • Monitor the competition to identify new opportunities
  • Avoid any drastic changes where you don’t have a guaranteed return
https://www.youtube.com/watch?v=qN15ilAaOqU

Make Every Marketing Investment Count

Share Moving Media helps marketers make smarter financial investments by offering marketing opportunities connecting them directly to their target audience. By investing in targeted marketing through industry publications, you know your audience sees your message every time, so every dollar is well spent.

Contact us to learn more about our marketing opportunities for healthcare manufacturers.

How to Effectively Use Direct Mail to Reach Your Audience in 2023

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Print advertising is far from dead. Postcards, flyers, letters, and magazines still regularly come through the mail. These marketing pieces are powerful mediums for reaching and influencing customers and sales prospects.

Learn why you should use direct mail to reach your audience in 2023 and five strategies to ensure you maximize your return.

Key Takeaways:

  • Direct mail reaches an audience more efficiently in a digitally oversaturated age
  • Direct mail has a higher open and response rate than digital mail
  • Personalize your direct mail to a specific niche audience to maximize your return

Is Direct Mail Still Effective in 2023?

When was the last time you checked your mail? According to the U.S. Postal Service, 98% of people check the mail daily. It doesn’t matter if you’re expecting an important letter or not. You still regularly check your mail as part of a daily routine.

Your recipients are also checking their mail every day. So, if you send a letter, you know they will at least see it. In addition, there’s a good chance they’ll do more than just see the letter. They will open it, glance over it, and if it captures the recipient’s attention, they’ll read everything in the letter. Even after the recipient finishes reading the letter, there’s a chance it will remain on the kitchen counter or fridge for a few days or weeks, where others might see it.

Why Is Direct Mail So Effective?

Are you still unsure if direct mail marketing is right for you? Here are three benefits of adding a direct mail approach to your 2023 content marketing strategy:

Stand Out in a Digital Age

Direct mail is a business’s chance to stand out in a society that’s drowning in digital interactions.

The average person sees between 4,000 and 10,000 digital ads a day. In addition, the average person receives between 100-120 emails a day. However, the average person only receives two pieces of direct mail a day.

So, direct mail would provide the greatest visibility to reach your target audience.

Make a Memorable Impression

Print materials are more memorable than digital materials. A study comparing students who read the information on computer screens versus textbooks showed that those with textbooks absorbed more information.

Multiple factors influenced that result. For example, digital devices like smartphones and computers offer several distractions when a person goes to read an email or other correspondence. However, print materials have fewer distractions. In addition, paper is easier on the eye than a digital screen, allowing the reader to focus more comfortably.

Influence Decisions

Mail advertisements influence consumer purchase decisions. For example, recipients that receive an ad will spend 28% more at a business than someone that does not. In addition, 60% of consumers that receive a magazine or catalog will also visit that company’s website.

Mail usually remains in a person’s house for 17 days, which prolongs all household members’ exposure to the mail and increases the chance of others seeing the mail.

5 Tips to Effectively Use Direct Mail to Reach Customers

With 2023 fast approaching, now is the time to start planning next year’s marketing strategies and how print can fit into your upcoming campaigns.

1. Make the Mail Compelling

While the direct mail medium does improve the chances of recipients opening your mail, you still have a responsibility to catch their attention. Otherwise, they’ll toss it aside once they glance over the letter, flyer, or magazine.

A compelling piece will capture the audience’s attention and provide valuable information. If the information is helpful enough, the recipient will save the mail and might even display the mail to consult later.

Use images, easy-to-read text, and quality content to create a memorable experience. To ensure your recipient enjoys the effort you put into the content, work with a quality publisher or printer to print and mail your ad.

2. Make Your Message Personal

Direct mail is already a highly personal form of contact, according to 70% of consumers. Because of this greater connection, 90% of consumers are more likely to open direct mail. However, you can boost your mail’s open rate by 135% simply by adding a name to the direct mail.

In addition to adding a name, you can also personalize the content’s message. Take time to research your audience, understand their pain points, and know their needs. Then, you can create content specific to that audience that truly resonates with them.

Direct mail statistics

Image from CopyGeneral

3. Track Direct Mail Responses

Tracking direct mail allows you to see who your mail is reaching, the average response rate, and what types of mail yield the best results. Some ways to track the performance of your direct mail campaign include:

  • Offering a unique trackable coupon code
  • Adding a QR code to the mail
  • Providing a link to a free download just for mail recipients

QR codes are growing in popularity as it allows users to connect to a website, content, or digital product page directly from a physical item like direct mail.

Growing popularity of QR codes

Image from BusinessInsider

Once the direct mail recipients respond to the digital incentive, you can capture that lead and input them into your digital campaigns. For example, you can add a recipient that used a coupon code to an email list offering related deals.

4. Target the Recipients

The average ROI of direct mail is 29%, higher than paid search and online display ads. You can boost your return by targeting your recipients rather than sending out mass-produced mail ads to a broad audience.

For example, you might only send out flyers to customers that already purchased from your brand in the past to encourage repeat purchases.

Another highly effective way of targeting recipients is by advertising in niche magazines. For instance, Repertoire Magazine reaches an audience of 8,000 medical professionals with a possible need for your products and services. Therefore, investing in an ad in that publication can guarantee that more of your target audience will see the ad.

5. Take Your Time

Direct mail is a long-term campaign. While email recipients often read, respond, and delete all within a day or two, direct mail can continue working for weeks or months as recipients hold onto mail or new consumers pick up a magazine and see the ad.

Measure the results of your direct mail campaign over a quarter or year to see the total value of the investment. In addition, you can continue adding power to the medium by sending multiple direct mail ads in several formats to build up brand exposure and increase your return.

Add Direct Mail to Your 2023 Marketing Strategy

As planning is underway for next year’s marketing strategies, consider adding direct mail to your marketing lineup as an effective way to reach your target audience. Share Moving Media can help you reach that audience with our publications in the healthcare distribution niche.

Contact us to learn more about our direct mail marketing opportunities.