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Why You Should Invest in Marketing During Recessions

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Recessions tend to be synonymous with budget cuts. However, your healthcare marketing is one area that you shouldn’t cut. Marketing during recessions affords unique opportunities to keep your business healthy despite the economic upheaval. Then you can come out the other side stronger than when the recession began.

Explore opportunities for marketing during a recession and how these opportunities can benefit your company.

Key Takeaways:

  • Sales depend on a solid marketing strategy, even during a recession.
  • Recessions afford new opportunities for gaining customers as customers often switch brands during financial uncertainty.
  • Use agile marketing techniques and invest in approaches with the greatest return to ensure every dollar is well-spent.

How Does a Recession Affect Marketing?

When times get rough, and budgets get tight, healthcare businesses want to focus all available resources on practices that yield direct financial return while reducing spending significantly in all other areas. Unfortunately, many healthcare businesses don’t see marketing as one of those areas with a high return.

Ironically, sales investments often remain within the budget. However, there are no sales without marketing, as marketing makes up most of the B2B healthcare buyer’s journey. Customers agree with this funnel, as 80% say they don’t want a sales agent to contact them until at least 80% of the way through the sales process.

What’s happening in the first three-quarters of the journey? These are the marketing stages where a business introduces itself to potential clients, turns them into leads, then slowly builds trust and presents its products.

The sales team doesn’t see those leads until the leads have nearly made up their mind to purchase a product. However, when businesses cut marketing, they also cut sales, as the sales team won’t see even a fraction of the leads when sales work with marketing.

The new sales and marketing funnel

Image from SuperOffice

Is Marketing Important During a Recession?

Not only should healthcare businesses avoid cutting resources from the marketing team, but companies should invest MORE into marketing in a recession. Here are five reasons why:

1. Avoid Losing Market Share

Keeping your healthcare marketing practices strong also holds your place in the market, so you don’t lose ground with your audience. This strategy comes down to one idea. You need to spend money to make money. So when you start cutting marketing, you’re also cutting your sales because they’re directly connected.

However, a strong presence will keep your sales steady so your business sails more comfortably through the recession and isn’t hit as hard as those that made extreme budget cuts in marketing. Then, when the recession is over (as all recessions will be one day), your business will not have lost ground, so you can pick up where you were versus having to make up for lost market share and clients.

2. Increase Your Brand Awareness

With so many healthcare businesses cutting back during a recession, those that still stand firm stand out with increased brand awareness. Your ads will be more visible, your content will rank higher, and your brand voice will be more apparent because there isn’t as much competing noise.

3. Stay Ahead of Your Competitors

If your healthcare manufacturing brand grows silent because of budgeting cuts, your competitors might see that as an opportunity to take over your audience. While your business isn’t publishing regular ads and posting on social media, your competition might still be. Therefore, clients who still need your services might switch brands because the competition will seem more appealing and reliable.

However, you can turn the tables by being the healthcare brand that comes in when all the competition grows silent and attracts more of the audience to your company through consistent marketing through the recession.

4. Retain Loyal Customers

Your loyal B2B customers will help keep your business afloat through the recession. Now is not the time to cut back on loyalty programs and incentives because companies rely on loyal customers’ continued support. A crucial 65% of sales come from loyal customers. In addition, acquiring new customers is five times as expensive as retaining loyal customers.

Focusing on customer retention is the best use of marketing funds, as increasing customer retention by just 5% can lead to a 95% increase in profits.

 a little loyalty goes a long way

Image from FinancesOnline

5. Find New Customer Opportunities

In a recession, there are plenty of opportunities to connect with new B2B clients, especially when so many competitors are reducing budgets in crucial areas like marketing. Your healthcare marketing team can capitalize on those budget cuts and win over those B2B clients.

In addition, customer behaviors are changing along with needs. As a result, the old way of attracting customers may no longer work. 

However, a new marketing strategy will focus on customers’ unique needs and offer a recession-specific marketing message for financially-strapped clients. This updated message will appeal to B2B customers in their current stage of business uncertainty better than your pre-recession value proposition and marketing message. Updating your message will create new opportunities to reach B2B customers you might not have with your old marketing message.

For example, during the financial crisis in 2020, as COVID negatively impacted many customers and businesses, 45% of customers changed their preferences. In addition, 75% of people changed their purchase behaviors.

Statistics show buyers don’t stick with what they’re comfortable with during times of financial difficulty. Instead, those are the times customers often consider other brands. Lower prices and better value are two primary reasons a customer might switch brands during times of uncertainty.

Don’t Market Less–Market Differently

How can you recession-proof your healthcare marketing?

Use these key strategies to ensure your marketing investments carry you through recessions and your business continues to grow in times of financial uncertainty:

  • Keep your marketing strategies agile, adjusting to the changing times
  • Focus on marketing strategies with a clear ROI
  • Track the return of marketing strategies to make sure all investments lead to a return
  • Invest in loyal customers to retain their business through the recession
  • Focus on building relationships with new customers using strategies like account-based marketing
  • Understand changing customer needs, pain points, trends, and buying behaviors
  • Find ways to streamline marketing processes using automation and other tools to cut costs
  • Monitor the competition to identify new opportunities
  • Avoid any drastic changes where you don’t have a guaranteed return
https://www.youtube.com/watch?v=qN15ilAaOqU

Make Every Marketing Investment Count

Share Moving Media helps marketers make smarter financial investments by offering marketing opportunities connecting them directly to their target audience. By investing in targeted marketing through industry publications, you know your audience sees your message every time, so every dollar is well spent.

Contact us to learn more about our marketing opportunities for healthcare manufacturers.

Supply Chain Delays: 4 Things Supply Chain Leaders Don’t Want to Hear from Suppliers

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As a reputable supplier, you must have your own reliable suppliers to deliver dependable, consistent equipment or devices. While supply chain disruptions impact all sectors, healthcare supply shortages can mean the difference between health and ailment (or worse).

One prime example is the personal protection equipment (PPE) shortage the world experienced during the dawn of the COVID-19 outbreak. While not all supply chain delays are as severe as this, conversations between supply chain leaders and suppliers are necessary to combat future issues.

Key Takeaways:

  • Past trade policies, inventory protocols, and labor shortages took a volatile supply chain and created havoc at the dawn of the pandemic.
  • Open communication is necessary moving forward as you navigate the supply chain disruption. Pay close attention to certain matters – it’s going to be the things you don’t want to hear. 
  • Whether you’re the supply chain leader or you are looking for ideas on how to navigate conversations with supply chain leaders, ask questions to spark a discussion.

What is Causing Supply Chain Delays?

We hear a lot today about supply chain delays. With all the issues people face obtaining common (and not-so-common) goods, something is clearly wrong. 

Let’s consider what could be wrong. For one thing, the trade policies in America over the past 30 years were all about efficiency to reduce costs. It was the “get only what you need” mentality. 

Unfortunately, that meant operating on thin margins regarding supplies, backstock, and overstock. What stakeholders thought would keep costs low created havoc when the world faced a pandemic that made obtaining necessary materials to build supplies impossible. 

During the pandemic, any inventory onsite wasn’t available for new orders, and new supplies weren’t due to come in any time soon. While a lack of materials is a significant reason for supply chain delays, several factors make it difficult to navigate supply chain disruptions today. 

According to logistics experts, causes of supply chain delays include:

  • Shortage of shipping containers
  • Rising the price of raw material
  • Dependency on China and other foreign trade
  • Suez Canal blockade
  • Labor shortages
Bar graph of the top supply chain delays in 2020 

Image Source

Navigating Supply Chain Delays: 4 Things Suppliers Shouldn’t Say  

Before covering what things supply chain leaders want to hear (and should be saying), let’s check out the top four things you don’t want to hear from suppliers.

“We’re having workforce issues”  

Suppliers and subcontractors must be able to support your requirements, and they cannot do that if they are one of the many suppliers that face labor shortages. Forbes published the results of a U.S. Chamber survey, and 90% of the chamber of commerce leaders agree that labor shortages limit economic growth and create further supply chain delays.

“We don’t have enough inventory”  

Or, worse yet, “We’re having issues with our suppliers.” 

Inventory issues and a supplier’s ability to deliver the materials you need to make your products are a few other significant issues related to supply chain delays. Not all of these supply problems are labor related.

Many suppliers frequently reduce inventory levels, either because of supply chain delays or because they’re attempting to decrease cash tied up in merchandise. 

Comprehending your supplier’s inventory concerns and changes provides visibility into crucial elements of their production schedules and associated risks.

“What safety program?” 

While you are highly unlikely to hear this directly from a supplier, the fact is that you might experience this with a supplier. They may not tell you they don’t have an effective safety program, but you will discover there’s a problem when you experience your first supply chain delay with them. 

Suppliers should be able to cite specific safety standards and guidelines they follow. They should list all compliance they must follow and ones they voluntarily abide by. Safety protocols should be posted clearly for staff to see, and training on safety policies should be consistent and often. 

Chances are, you won’t see that much behind the scenes of how your supplier conducts business. However, if your supplier struggles with delivering products due to safety code violations, employee injuries, or governing agency shutdowns, it’s a good idea to look for another supplier.

Also, if safety protocols are scarce, you have to wonder if quality control protocols are equally as lax. These are not chances you want to take, especially when working with devices and equipment related to patient care and treatment outcomes. 

“We have recently had a data breach” 

What cybersecurity measures and data governance does the organization take?

Bar graph of the healthcare data breaches in the U.S. over 12 months 

Image Source

According to the National Library of Medicine, 249.09 million patients were victims of healthcare data breaches between 2005 and 2019. You (and your suppliers) must ensure that your organization’s data is secure to avoid risks associated with these statistics. 

You’re probably wondering what data security has to do with supply chain delays. Understanding the chain of custody and information security and how those two relate to the supply chain are the keys to protecting intellectual property.

You can’t deliver to your clients if your systems are locked due to ransomware or encrypted by hackers using malware.

4 Questions Supply Chain Leaders Should Be Asking 

Whether you’re the supply chain leader or you are looking for ideas on how to navigate conversations with supply chain leaders, these questions are something these department heads should be asking. Use them to spark a discussion on how to manage supply chain delays.  

  • What technology infrastructure should be in place to handle your international trade and logistical operations?
  • What factors hurt your ability to react to market dynamics? 
  • What should you change now? How can you adapt technological advancements to handle supply chain delays in the future?
  • What sustainability strategies can you take to reduce supply chain disruptions?

Let Your Supply Partner Know Your Supply Chain Delay Protocols  

People can handle bad news. What they cannot handle is little to no information about what’s going on with the supplies they ordered. If you’re a supplier struggling to meet the demands of your clients, you can’t pretend it isn’t an issue. 

Address the supply chain disruption with thoughtful content that keeps your clients well-informed on the status of their orders, product alternatives (if available), and when relief may be on the way. 

At Share Moving Media, we specialize in creating content that lets clients know exactly where you stand during supply chain delays. Contact us today for more information.

5 Reasons to Partner with a Trade Publisher for Content

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About 91% of marketers say lead generation is a top goal, yet 37% say generating quality leads is their ultimate challenge. Finding those quality leads to fill your pipeline starts with reaching your target audience with your marketing content. When you partner with a trade publisher, you have a higher chance of reaching that audience with your message and filling your pipeline with quality leads in the medical field.

Key Takeaways:

  • A trade publisher distributes journals and magazines to a niche audience in a specific profession or trade.
  • Partnering with trade publishers allows you also to access that target audience.
  • Trade publishers already have authority in their field, which you can benefit from when partnering with them for content distribution.

What Is a Trade Publisher?

A trade publisher creates and distributes regular industry trade publications like a trade magazine or journal focused on a specific trade or profession.

For example, Share Moving Media is a trade publisher with two industry-leading publications in the medical field: Repertoire Magazine and The Journal of Healthcare Contracting.

When you partner with a trade publisher, you submit your content to the publication where their large readership will see your message.

5 Advantages of Partnering with a Medical Trade Publisher

There are five primary benefits to partnering with a medical trade publisher like Share Moving Media to reach your target audience.

1. Reach an Engaged Audience

Customer engagement is the interactions between you and your customers. B2B businesses that successfully engage buyers see 50% higher productivity and 63% lower customer attrition. Strong engagement is when you reach out to your buyers, and they respond to you. The best way to encourage this engagement is by using multiple marketing channels. About 78% of customers prefer omnichannel customer engagement.

Partnering with a trade publisher adds another channel to your engagement strategy for reaching your target audience and encouraging a response. One of the primary reasons a trade publication is more effective at engaging your audience is that the readers are already engaged when they see your content.

When you publish online content, not everyone who sees it is interested in reading or engaging with the content. However, the readers of trade publications actively subscribe and consciously decide to pick up the magazine to read information about the medical industry. This means they are already interested in your content and are ready to engage with it.

In addition, printed content is one of the most engaging formats. About 73% of adults prefer print over digital content. In addition, 62% of readers will respond to a magazine ad.

Customer engagement segments

Image from Apptentive

2. Target Your Message

Having a target audience saves you time and resources because you can attract leads with a high intent to purchase from your brand. Once you know your target audience, you can create content dedicated to that audience. Through targeted B2B medical content, you generate quality leads interested in that content because they find it relevant to their situation and it meets their needs.

There’s a missing piece in this formula. It’s the bridge that connects your targeted message to that relevant audience with a high buying intent. Just over 90% of website pages don’t see any traffic, so relying on digital publication alone isn’t guaranteed to work for content marketing.

However, publications do offer a guarantee. For instance, The Journal of Healthcare Contracting reaches 12,400 healthcare executives. Therefore, the content you publish in that trade journal will land in front of those potential buyers within your target healthcare audience.

In addition, you don’t have to wait for that target audience to stumble on your content. Instead, it comes right to their inbox or mailbox, where they will see it rather than relying on unpredictable search algorithms.

https://www.youtube.com/watch?v=FzEkHlYt2uA

3. Adds Credibility to Your Message

Building authority shows your customers that they can trust your brand and products. It’s essential for attracting new customers and retaining current customers. The average B2B buyer engages with at least ten pieces of content before they make a purchase decision. Your content can offer the research and information they need to make a purchase decision while also building trust, which is one of the top goals content marketers achieve through their content.

A reputable trade publication in your industry builds on that foundation of trust. The publication already has a faithful community of subscribers who trust their magazine or journal to be an authority in the industry. When you publish in a trade magazine, you not only build trust from your content but also receive an extra measure of loyalty because of the backing from the authority publication that your audience trusts.

Creating brand awareness and building trust are the top goals achieved through B2B content marketers

Image from 99Firms

4. Stand Out from Other Content

Content creators publish over six million blog posts each day. When you publish digital content, it only remains relevant briefly before newer content replaces it. In addition, you need to fight for your audience’s attention.

However, publishing through a partner trade publisher helps you combat your competition. You can reach your audience through a less saturated channel without as many pop-up ads, competing links, and web pages that draw your audience’s attention away.

5. Makes Marketing More Convenient

Creating content is just one step in a very long content marketing process. In addition to researching and creating content, you must optimize it, distribute it, and collect data reports.

However, you can’t skimp on the writing stage, as quality content is the most important part of a modern content marketing strategy. Quality is what helps you stand out from your competition. Quality content is well written, with updated information and relevant content for your audience.

When you partner with a trade publisher, they take care of the distribution and marketing so you can focus on content creation. This allows you to invest more time creating content to see better results. Then the trade publishers focus on generating a large readership and getting your content to that audience.

Partner with a Trade Publisher

Do you want to reach your target healthcare audience more effectively with your marketing content? Consider partnering with Share Moving Media and advertising through our publications that reach key decision-makers in the medical field.

Contact us to learn more about our partnership opportunities.

How to Use Online Content to Create Lasting Brand Awareness

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Content marketing is very much alive and well in every market from medical supplies to psychic readings. If your goal is to create brand recognition with staying power, you need a supply of fresh new content that consistently represents your company’s voice, tone, and values.

In a competitive and technical industry like GPO IDN healthcare sales where expensive advertisement campaigns abound, relatable and helpful content that connects with consumers on an emotional level is what builds a long-term bond that converts. Whether your company’s goal is business-to-business (B2B) sales, business-to-consumer (B2C) sales, or both, you need more than high-pressure salesy ad campaigns to build a well-known and trustworthy brand image. You need content that creates the face of your brand.

Content versus Copy for GPO IDN Healthcare Brands

Brands that decide to get serious about their digital marketing campaigns often face confusion around the differences between content and copy. Marketing copy is advertisement – its purpose is to make a sale as soon as possible and as often as possible. The descriptions of the products and services you sell on your website, for example, are created using copywriting.

Content, on the other hand, plays a comparatively long game. Both content and copy marketing campaigns are imperative to the success of your business. The importance of content, however, tends to be overlooked. A solid content campaign does more than draw in quick sales. It utilizes repeated exposure to build your brand’s authority and recognition over time, while also telling the story of your company. Content creates the kind of familiarity, trust, and loyalty that pays off in repeat clients for years to come.

5 Types of Content to Increase Brand Recognition 

Online content comes in all shapes and sizes and each one plays a unique part in your brand becoming renowned, recognized, and trusted by your potential customer base.

1. Email Newsletters

Source: Superoffice

Despite what some of the trendier self-proclaimed marketing gurus may insist on, there is no denying that email is still king when it comes to profitable, fast, direct, and effective communication with medical suppliers. Email marketing is the most reliable method for converting leads into sales during all stages of the sales funnel.

The average return on investment (ROI) for email marketing is $42for every dollar spent. This beats every other form of content marketing. For that reason, all other forms of digital marketing you use should drive your audience to subscribe to your email list. Sales announcements, discount codes, and exclusive early product launches are some of the most effective ways to gain and retain subscribers to your brand’s email newsletter. 

2. Blog Posts 

Company blogs provide several opportunities to advance your brand while also providing useful, informative content to your potential clients or consumers.

  • Informative, news, or how-to articles establish your brand as an authority on industry-related topics
  • A subscription option on your blog page serves as another way to build your email list
  • Direct communication with your audience through your blog post’s comment section

3. Videos 

Every single day over a billion hours of video content is viewed on YouTube. The latest short-form viral video platform, TikTok, is experiencing rapid growth with users averaging over 850 minutes per month spent watching videos on the app. Even though your company is selling to other manufacturers and distributors, there are human beings at the helm of those businesses. Video content tends to be incredibly effective at connecting with those fellow humans through the use of humor, connection, and empathy.

4. Social Media Accounts

In 2021, brands are expected to maintain a presence on mainstream social media platforms like Facebook, Twitter, and Pinterest. The right content posted on your company’s social media accounts combined with the perfect amount of direct witty banter with your audience can lead to massive boosts in brand awareness and social approval. An entertaining social media presence is the new “street cred” for brands Additionally, social media accounts offer invaluable analytical tools for tracking the types of content that resonate with your brand’s audience.

Source: Twitter

5. White Papers

White papers offer a unique opportunity for your brand to be seen as an absolute authority on the products and services you provide. These long-form content marketing tools can be divided into three main types of documents:

  • Problem-solution white papers promote a specific product or service as the solution to a long-standing problem for the business you’re attempting to sell to.
  • Listicle white papers list features, tips, or questions pertaining to a specific business issue and your product’s unique ability to provide the best solution.
  • Background white pages are in-depth, long-form descriptions of a product or service’s features, evaluations, and price points.

Leverage Meaningful Storytelling 

Effective content needs more than just helpful tips and entertaining commentary to cement your brand in the minds of your audience. Human connection is the most powerful sales tool of all time. Stories can bring people together and bring their eyes, ears, and trust directly to your business’s products and services. 

Your content is where you can share the story of how your company was founded. Post a photo of your great grandfather, who paved the way by inventing the first disposable exam table paper. Take the time to reveal behind-the-scenes snippets of the process with your audience during the development of a new product. The people calling the shots at the companies you want to sell your products to are bound to relate to other people putting in the work to make their company a success. 

Content and Conversion Rates will Always go Hand in Hand

The sales industry comes down to human connections, even if you’re selling to massive corporations. That human factor cannot be removed from the equation and that means content can’t either. Your content is what makes your brand unique, trustworthy, and relatable to consumers of any size, and that is worth its weight in gold. 

SMM can help you with all of these types of content.  Please email Scott Adams at sadams@sharemovingmedia for a free content marketing evaluation. 

6 Components of a Best-in-Class Content Marketing Plan

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Having the best content marketing plan in your industry is a proven way to get more attention and more customers. 

Content marketing is more than just having a blog. You need a comprehensive strategy focused on a defined audience. When this happens, you should see your revenue start to grow.

This guide will explore the six components every best-in-class content marketing plan needs to successfully attract your ideal customers.

Key Takeaways

  • A content marketing plan is strategic documentation of your content goals and production.
  • A documented content marketing plan typically leads to more effective results.
  • A content marketing plan defines your content goals, creates audience personas, and delves into competitor research.

What Is a Content Marketing Plan?

Content marketing is producing and releasing various types of media to draw in new audiences and customers. A content marketing plan involves strategic planning and distributing your content marketing materials.

A content marketing plan typically includes a content calendar where you plan the topics you will cover, the format it will be in, and when you will publish it. You should produce multiple types of content to reach a wider audience. This content may include:

  • Blogs
  • Videos
  • White papers
  • E-books
  • Photos
  • Infographics

Why You Need a Content Marketing Plan

Being spontaneous with your marketing tools usually does not lead to good results. According to the State of Content Marketing 2022 Global Report, 81% of companies who reported unsuccessful content marketing results did not have a content marketing plan. Compare this to the 78% of respondents who had successful results thanks to their documented content strategy. This is why having a thorough content marketing plan is so important.

Businesses with a content marketing plan tend to see better results than those that don't.

Image Source

If you have ever experienced any of the following situations, you need a content marketing plan:

  • You don’t know what type of content works best for each channel
  • You have run out of ideas for content
  • You don’t know what topics your audience connects with the most
  • You forget to post your content

This video goes into more detail about why content market is important and how to build your strategy.

Build a Best-in-Class Content Strategy with These 6 Components

A documented content strategy is much more likely to produce productive results. To achieve a best-in-class content strategy, make sure you include these six components.

1. High-Level Content Goals 

Your content marketing strategy must have well-defined goals. If you don’t know what you want to accomplish, it will be hard to know if your strategy is having an impact.

Here are some common content marketing goals:

  • Increase brand awareness
  • Attract a new audience
  • Expand into a new market
  • Recruit new talent
  • Conduct customer research
  • Increase the average customer lifetime value

While all these goals are valid, be careful not to have too many goals at once, as this could dilute your efforts. At the most, focus on three goals at a time.

2. Brand Story 

All your content should tell a cohesive brand story. While each piece of content should be different, they should all fit together to tell a complete story. When creating this story, make sure you tell it from your customer’s perspective. You need to focus on your customers’ priorities and their problems.

Some companies make the mistake of producing a single blog post or “About” page and then never telling their brand story again. There is always something new happening. Share these details and reframe past events to keep your brand story in the spotlight.

3. Audience Personas 

An audience persona is a characterization of your ideal target audience. While you want your audience to turn into customers, not everyone reading your content will be a customer. They could be readers or viewers who appreciate your content and share it with others, who become customers.

Your audience personas should be well-researched and based on real data, not assumptions. You gather this data from your customers and content consumers.

You can use some of these methods:

  • Customer interviews
  • Social medial surveys
  • Sales calls
  • Support requests
  • Conversations at industry events
  • Customer satisfaction surveys

With the information you gather, you can create your customer personas. You should craft these like they are a real person. Include a short bio, their pain points, their goals, and what they are looking for in a business like yours.

Audience personas are an important part of a content marketing plan.

Image Source

4. Competitor Research

A thorough understanding of your competition’s content can help guide your strategy. You should not copy their content. Instead, look for gaps in the market to differentiate yourself from your competitors. You have your own unique brand story to tell and unique audience personas to appeal to. While competitor research is important in your content marketing plan, be careful not to spend too much time delving into the competition. Use your energy to create your own unique content.

5. Keyword Focus 

One of the key benefits of valuable content is that it becomes an excellent traffic source from organic internet searches. You can achieve this by incorporating specific keywords into the content.

As part of your content marketing plan, you should create a list of short-tail keywords (one or two worlds) that are primary drivers for your business. As a medical supplier, these could be the names of some of your products.

For single pieces of content, you should also focus on long-tail keywords (short phrases) that correlate with the content.

6. Publishing and Promotion 

In your content marketing plan, you must decide what types of content marketing you will use and where and when you will publish each piece of content. You also need to decide how much effort you will spend promoting your content. This will not be the same for every piece of content.

  • What you do every time: Create a list of low-effort tasks you will do with every piece of content. This could be emailing your subscribers and sending out a few social media posts.
  • What you do for high-level content: Your larger content, like whitepapers or e-books, will require special consideration. Make sure the promotion level matches the amount of effort it took to produce the content.

Get the Best Content Marketing Plan with Share Moving Media

As a medical supplier, you need a content marketing plan focused on the right audience. At Share Moving Media, we dedicate ourselves to giving our customers access to the customers they need. 

We are a full-service media company focusing on quality content through blogs, videos, articles, e-books, and webinars. We want to help you succeed.

Ready to learn more about our content marketing strategy? Contact Share Moving Media today to get started.