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Why You Need a Content Marketing Plan If You Want to Compete with Amazon

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Amazon has been a competitor for e-commerce brands around the world, offering similar products at much lower costs. As a result, healthcare manufacturers also see some of their customers go to this retail giant instead of purchasing from their e-commerce stores. However, a content marketing plan can be the boost your brand needs to gain the upper hand.

Learn why content marketing for healthcare is essential and some e-commerce brands that are thriving despite competition from Amazon and other large e-commerce retailers.

Key Takeaways:

  • Content marketing is the top marketing strategy of 2022
  • Use content marketing to build a community of niche and loyal customers
  • Build a brand beyond just your products that shows your values, causes, and stories

Your Secret Weapon for Building an E-commerce Brand

Content marketing offers you a unique advantage over large e-commerce brands like Amazon. According to marketers who use content marketing:

  • 70% Educate their audience
  • 60% Generate demand and new leads
  • 60% Encourage customer loyalty

Because it yields excellent results, 81% of marketers consider it a vital part of their marketing strategy and plan to increase their content marketing budget over the next few years.

How many marketers use and are growing their content marketing strategies.

Image from SEMrush

Through content marketing, e-commerce companies can create a unique brand that adds value to their products. When you add value to your products, customers are willing to spend more with your healthcare brand over your competition.

5 Lessons Healthcare Brands Can Learn from Successful E-commerce Businesses

Here are five specific content marketing strategies you can adopt from successful e-commerce brands that understand how to stand out from big retailers like Amazon.

1. Prioritize Your Customer

Your brand should be customer-centric first and an e-commerce store second. When you are customer-centric, your primary focus won’t be making a sale but building a positive relationship with consumers and other businesses that interact with your brand.

About 86% of customers will pay more for a positive experience with a business. You can prioritize your customer through content by engaging with each customer and business, posting relevant and timely information, and creating an experience specific to your niche.

BarkBox is an excellent content marketing strategy example of an e-commerce brand that puts its customers front and center. It understands that its audience consists of dog lovers and shares its happy puppy customers even before promoting products. One example is how it introduced a team of canine executives on its website instead of the real faces behind the brand.

Its “BARK Post” blog shares fun facts about dogs, pet health information, and product updates that always keeps its unique audience in mind. As a healthcare manufacturer, you can use this same strategy where customers appear front and center on your website rather than products.

BarkBox customer reviews

Image from BarkBox

2. Build a Community of Loyal Customers

About 65% of your business comes from loyal customers. You can retain more customers by investing in them through content marketing. This builds a community of loyal buyers versus constantly competing against large retailers for each new sale.

Some ways to build a community through content marketing include:

  • Sharing customer stories or case studies
  • Allowing loyal clients to share their content on your blog or social media
  • Rewarding loyal followers with discounts and promotions

MUD Jeans is a sustainable retail company that created a unique business model. It gives its customers an option of renting jeans rather than buying jeans. This reduces waste by allowing its customers to send jeans back for recycling rather than tossing jeans they don’t wear anymore. 

Its content marketing strategy focuses on building a community of loyal customers who continually lease a pair of jeans and then trade them for a new pair. One of the main ways it creates a community is through social media marketing. It encourages customers to become brand ambassadors, shares customers’ stories on its blog and social channels and offers special promotions through its content to encourage loyalty.

3. Share the Brand Behind Your Products

If your content marketing only focuses on your products, you will struggle to compete with larger e-commerce retailers because they will have lower prices and more options. However, you can gain an advantage over large retailers by selling your brand more than the products.

Instead of selling products, you can build a brand by selling your story, mission, values, or a specific experience. One of the best ways to sell your brand rather than products is to use storytelling. The stories of customers or your history add value to what you create and emotionally persuade your audience to act.

Bosch home appliances uses a noteworthy content marketing plan example that employs this technique. Its blog is called “Heart of the Home” and sells the memories that its appliances help create rather than the appliances themselves. For example, one section of their blog shares recipes from customers who use their ovens and the memories associated with those recipes.

A healthcare manufacturer might share stories about lives changed by their products, the detailed manufacturing process, or the values you uphold that make you different from large name e-commerce brands.

4. Align with a Cause or Value

Around 71% of customers prefer to purchase from a brand with the same values. For example, a customer might buy from a small business owner rather than a major retailer or spend more for a recyclable product than a cheaper plastic product.

Use your content platform to speak up about your values and mission. You can also share stories about causes you support. These stories encourage customers to choose your brand over a cheaper or more well-known brand because they want to be part of a greater cause.

Rothy’s is a sustainable shoe company that creates footwear from recycled plastic. Its blog is a platform to share stories of sustainability and how it is changing the world one shoe at a time. This strategy has earned the brand a following of loyal customers who hold the same values and mission for sustainable living.

5. Market to Your Niche Business

One major disadvantage large e-commerce retailers have is trying to reach a broad audience. Meanwhile, your business is a niche healthcare manufacturing company with a specific audience.

You can use your niche to your advantage by creating content relevant to your target audience and their specific needs. Use healthcare content marketing insights to craft relatable and timely content. These articles give you a chance to rank well in SEO as you can target keywords within your industry that your audience is searching.

Artifact Uprising uses its blog to share educational material and helpful ideas. Each post focuses on a specific area of home décor, crafting, and making memories, reflecting their niche in the photo gift and book industry.

Target Your Healthcare Content Marketing Strategy

Are you making the most out of your content marketing?

Consider using some of the strategies you learned for successful e-commerce brands to create content that resonates with your distributors and buyers. Then, explore some of our publications to find unique market insights that will help you build a targeted content marketing plan.

Contact us to learn more about our content marketing resources and tools for healthcare manufacturers.

Demand Marketing in Healthcare: What It Really Means

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Demand marketing in healthcare is an essential aspect of a successful business strategy to stand out from your competition and generate more traffic to your site.

Whether you’re in hospital purchasing or medical sales, today’s marketplace is more competitive than ever. Because consumers can now conduct their own research and find solutions to their problems online, people are more discerning and selective in their purchases. Demand marketing in healthcare helps engage your audience and channel more people through your sales funnel. This attracts prospects, drives traffic, and increases the likelihood of conversions.

Keep reading to learn what demand marketing in healthcare really means and how to use it to your advantage. 

Key Takeaways

  • Demand marketing in healthcare is the process of raising awareness and generating excitement about a brand and products that provide relevant solutions to healthcare suppliers.
  • Incentivize your audience to create interest and stand apart from the competition. 
  • Follow the five pillars of demand marketing to increase the likelihood of a successful marketing strategy.

What Exactly Is Demand Marketing?

Demand marketing uses your marketing efforts to create interest in and generate demand for your products. First, you must make buyers aware of your brand and the particular solutions you provide. Then, you must pique consumer interest and provide valid reasons why they should purchase your product. Finally, through positioning relevance, you persuade consumers to buy your goods and continue to build customer loyalty for future purchases.

Demand marketing uses a multi-channel approach that combines marketing education with the persuasion of sales. Demand marketing in healthcare can include:

  • Free trials: You build trust and potential lasting relationships by giving people a low-risk opportunity to try your products.
  • Incentives: Free apps or tools with an in-purchase option might convince someone to buy from your company and become a loyal customer.
  • Expert content: E-books and podcasts can be valuable tools that increase engagement and position you as a leader in your industry.
  • Email campaigns: Customers receive special offers or discounts via email that entice them to buy, and you obtain useful contact information for future campaigns.

Demand marketing focuses on building customer engagement while channeling people through your sales funnel. The following video explains how to create demand for your products and succeed in the marketplace:

5 Pillars of Demand Marketing

The healthcare supply chain is a $2.14 billion industry and growing. It’s essential to generate demand for your products to set yourself apart from the competition and gain the business of the medical distribution sector. You can achieve this by following the five pillars of demand marketing in healthcare.

1. Know Your Audience

For marketing to be successful, you have to deliver the right message to the right person at the right time. The only way to do this is to truly understand who your audience is, their needs, and their preferences. A basic understanding of their demographics like gender, age, and job can be a terrific starting point in realizing what information would resonate with them. Dive deeper by learning pain points, frustrations, and motivators to deliver messaging compelling them to buy.

Imagine your ideal customer and create a buyer persona to identify their needs and wants. Look at existing customers as well as hypothetical prospects. All of this information can help you build an effective strategy that enables you to deliver relevant content through the most impactful channels at the right time. This helps to boost conversion rates and increase sales for continued success.

Build a buyer persona to identify the needs and wants of your ideal customer.

Source: marketinginsidergroup.com

2. Engage Your Audience

Although delivering relevant content is a big part of a successful marketing strategy, you must engage with your audience to develop deeper relationships that last. This is important because existing customers are responsible for 65% of a business’s purchases. Audience engagement contributes to customer loyalty and helps spread the word about your brand. Engaged people are more likely to share your information with their contacts and become ambassadors for your brand. This helps broaden your reach and gains you more recognition.

Audience engagement also helps give you more insight into your customers’ needs and wants. People who interact with your brand are more likely to give candid feedback you can use to improve your products and processes. All of this works in your favor as you continue to delight customers and create demand for your products.

3. Give Added Value

One way to educate people about your brand and create interest in your products is to establish yourself as a thought leader and expert in your industry. Become the company people look to for reliable information and helpful tools and resources. Provide useful content that helps people make informed decisions about their purchases. Stand out from competitors by offering an added value. 

From e-books and webinars to whitepapers and research findings, the more value you can offer your customers, the more likely they’ll engage, convert, and return. Demand marketing in healthcare aims to generate interest in your company and your products, so anything you can do to create excitement will benefit you in the long run.

4. Integrate Marketing for a Consistent Message

Demand marketing typically uses several channels for the most impact. Whether you use social media, email campaigns, digital ads, or blog articles, everything you publish should deliver a consistent message. Make sure web content is SEO friendly to earn you higher SERPs for greater visibility. Share valuable information on your social network platforms to increase engagement and reach. Whatever you do, be sure to integrate your marketing efforts into a powerful campaign that excites your audience and spreads the word about your brand and your products.

An integrated marketing strategy ensures that you align all of your efforts for maximum impact.

Source: boscoanthony.com

Consider implementing marketing automation tools to help streamline your efforts, increase efficiency, and boost productivity. This can save you time while allowing you to reach your audience with impactful messaging that resonates and converts.

5. Track Data

It’s important to track data and measure your performance to determine your demand marketing campaign’s overall effectiveness and success. Data can reveal:

  • Whether people are sharing your content and commenting on your posts.
  • If people can find you on search engines.
  • Your site’s searchability on social media platforms.

Metrics can show engagement and click-through rates to help you realize whether your messages are striking a chord with your audience. Website traffic will show if your content generates interest and demand. Tracking data provides invaluable clues into what’s working well in your marketing efforts and what needs to be changed. All of this helps to ensure your demand marketing strategy is creating buzz, helping you reach your goals, and making the most of your advertising budget.

Develop an Effective Demand Marketing Strategy 

Share Moving Media is a full-service media and content company that provides resources to companies in the healthcare industry. Reach your group purchasing network with valuable content that resonates, generates demand and sets you apart from the competition. Contact us today to learn how we can help you create an effective demand marketing strategy.

7 Tips to Improve Web Traffic Conversion in Healthcare

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Having a large number of website visitors doesn’t mean your marketing campaign is successful. You’ve got to convert them into leads fast.

With the diminished attention span of most people, you need a way to get them hooked quickly. Otherwise, they’ll end up jumping to one of your competitors’ sites. Even if they stay on your site to read your content, you need to be subtle in encouraging them to leave their personal information.

In marketing, subtlety is even more crucial when it comes to web traffic conversion in healthcare. Your focus is running a business, but you must also adhere to medical ethics when marketing your products.

Honest marketing communication coupled with effective lead generation techniques can help boost your conversion rate.

How to Boost Conversion in Healthcare Websites

Getting prospects to visit your website using an effective content marketing strategy is only the beginning. While a good website design and relevant content can help retain their attention, you want to convert them to potential leads before they leave your site. 

Here are proven techniques to encourage your visitors to take action:

1. Offer Value Upfront

A pop-up window about exclusive offers and discounts in exchange for an email address doesn’t cut it in the healthcare niche. It’s too aggressive, and it doesn’t give immediate gratification to your visitors.

Your visitors will tend to leave their email addresses if you offer them something in return upfront. Some of the added value you can give them are:

  • Case studies
  • Videos
  • Educational guides
  • White papers
  • E-books

While you already have relevant informational articles on your site, these incentives offer more specific information. Solutions to challenges your prospects are experiencing can provide an enticing offer without being too pushy.

2. Use the Power of Testimonials

In alignment with the principles of medical ethics, testimonials can help provide honest marketing to potential leads. Showing testimonials on your website’s home page or landing pages can help build trust and credibility quickly.

Testimonials from doctors and healthcare professionals about your excellent service quality are powerful tools that can sway even the most skeptical visitors.

Did you know that 79% of consumers trust online reviews and treat them the same way they would personal recommendations from family and friends? Reviews can help boost your trustworthiness and generate leads effectively. It gives your visitors a second and third opinion from other health professionals about their experiences.

However, never show any fake testimonials or over-inflated reviews. Potential customers can see right through them and can easily verify the truth through other online platforms.

3. Make Your Content Visually Appealing

Having long and well-researched content articles on your site is not enough to engage visitors. If the presentation is dull, they’ll tend to leave the website immediately. Leave the wall of text to downloadable white papers and case studies.

A visually appealing content can help address the short attention span that plagues most online users today. Aside from breaking paragraphs to a maximum of four to five sentences only, you can also add more color to your content using:

  • Infographics
  • Embedded videos
  • Colorful graphs and charts

Don’t go overboard with this technique.. Keep your website looking very professional, but don’t make it boring.

4. Optimize your Call to Actions

A call to action (CTA) should balance being conservative and effective in the  healthcare niche. Aggressive CTA buttons, such as “Buy Now” or “Get Your Free Trial,” are too sales-y. Instead, you can use CTA texts such as:

  • Check out our services
  • Learn more about our products
  • Subscribe to our newsletter

Make sure that the nature of the content goes well with the CTA text. If your content is about “Essential Equipment in Nurse Stations,” a CTA button with the text “Learn more about our equipment” is more appropriate than “Subscribe to our newsletter.”

5. Improve your Landing Pages

When potential customers click your banner ad, they’re expecting to see detailed information about what’s shown in the advertisement. As a truthful advertising component, your landing page should offer the specific product or service you advertised.

Use your landing page to provide a concise explanation of your products and services. Provide reviews and testimonials and a CTA at the end. Don’t make the common mistake of showing sidebars and a navigation menu on your landing page.

The effectiveness of your landing page drops when there are too many choices presented to the visitor. In line with Hick’s Law, the more choices a person has, the more time it takes to make a decision. This behavior leads to analysis paralysis and can cause you to lose a potential lead due to overwhelming choices.

Keeping your landing page brief makes it more effective than overloading it with information. 

6. Make Forms Easy to Fill out

Potential leads can still choose to leave your site if you give them a tedious form to fill up. You don’t have to get all the information at once since doing so can make them uncomfortable. Your form field should initially collect these three information only:

  • Name
  • Email address
  • Location

If you need them to answer a question, try to provide a drop-down list to make it more convenient for your visitors.

7. Provide Live Chat Features

No matter how extensive your content is, there will always be specific questions that medical suppliers need to answer before signing up for your services. While an FAQ page can help answer some of the most common questions, a live chat feature can help you build trust quickly.

Live chat has the potential to increase conversion by 20% and help shorten the sales pipeline. The immediate assistance you give helps build credibility fast, resulting in better lead generation.

Setting up live chat on a website is an offshoot of the traditional over-the-phone approach. While potential leads may still choose to place a call instead, a live chat feature adds another convenience level for those from another state.

Turn Clicks into Leads with These Tips

Follow these seven tips and convert your visitors into customers. While these approaches may be simple to apply, they help improve your lead generation results.Share Moving Media provides marketing training that boosts your business further. Contact us for marketing training geared for healthcare suppliers and manufacturers.

Lean Marketing in Healthcare: 5 Strategies to Help Small Suppliers Beat Big Brands

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The healthcare industry is a highly competitive market. In the United States alone, 784,626 healthcare companies are vying for consumers. Small healthcare suppliers have a big challenge ahead of them when competing with big brands. They don’t typically have the marketing budget that large companies do, so they don’t have the same brand recognition and visibility. But that doesn’t mean that small suppliers can’t compete in the industry.

Through lean marketing in healthcare, smaller companies can maximize their budgets to earn more success with potentially smaller funds. Lean marketing allows room for adaptability, allowing small suppliers to adjust their efforts along the way for more impactful results and a higher ROI. 

While big brands have several advantages when it comes to marketing, they’re not unbeatable. To compete with big brands, small healthcare suppliers must develop lean marketing strategies that yield big results.

What is Lean Marketing in Healthcare?

The lean philosophy began in the automobile industry with Toyota Manufacturing Systems (TMS). They believed that, through a framework of efficiency, repetition, testing, and quantifying metrics, they could outperform their competitors. 

Although the lean philosophy was initially used in terms of manufacturing, businesses in other industries began adopting it into their marketing plans. It’s especially helpful in the healthcare industry, where multiple departments often have to work together on complex projects with a shared budget. 

Lean marketing allows for departments to work seamlessly together, helps to simplify complicated projects, and provides flexibility for a smooth project workflow of continuous improvement.

With lean marketing, small businesses in the healthcare industry can:

  • Improve delivery time: Larger tasks are broken up into smaller pieces that are easier to manage. This lets you test and launch campaigns more quickly, seeing results sooner. Additionally, by performing a task repeatedly, you can make improvements each time for a more efficient and effective marketing plan.
  • Better connect with members of their team: To become lean, staff must meet daily to give status updates on the projects they’re working on. Such transparency not only keeps everyone on the same page. It helps identify potential pitfalls and provides an arena for peer-to-peer problem solving, continual learning, and growth. 
  • Narrow their focus on single tasks: Multitasking takes focus away from several projects at once. In lean marketing, people are encouraged to focus on one thing at a time. This helps people work more efficiently and yields a higher rate of productivity.
  • Pivot their strategy mid-stride: By constantly measuring your efforts, you can see what parts of your plan are working and what needs improvement. Workers are encouraged to make data-driven adjustments to ensure they’re working as proficiently and effectively as possible. Pivoting a strategy mid-stride helps to reduce waste of time and resources on a plan that simply isn’t working.

5 Lean Marketing Strategies for Small Healthcare Suppliers

Through careful strategy, small companies in the healthcare supply chain can gain a foothold in the industry’s marketplace. Whether you’re a hospital distributor, a member of a group purchasing organization, or in charge of purchasing physician office supplies, here are five lean marketing strategies that can help you beat big brands.

1. Set SMART Goals 

To function more efficiently, it’s important to know what you’re aiming for and how well that plan is working. By setting measurable goals at the onset of a project, you can stay on track while adhering to your budget. SMART goals help define your intentions and keep you driven toward success.

SMART goals are:

  • Specific: A narrowed scope yields higher rates of efficiency.
  • Measurable: Metrics and their reassessment will reveal areas of accomplishment.
  • Attainable: A series of smaller goals gain more success and propel you forward to more rewards.
  • Relevant: Objectives should be in line with your long-term plans.
  • Timely: A realistic deadline helps prioritize your course of action.

Setting manageable and achievable targets will launch you and your team toward success while maximizing your work efficiency.

2. Amplify Your Strengths 

It’s common for companies to invest marketing dollars into a campaign that just doesn’t work. They try to capitalize on too many products, services, and promises. This leads to wasted money, time, and effort, and that’s not what the lean philosophy is all about. When developing your marketing strategy, think about the things your business does well. Focus on those aspects and use them to create your marketing plan. 

With lean marketing, quality is more important than quantity. Invest your resources into whatever will make the most impact. Avoid tactics that aren’t performing and focus on what yields results. It’s better to focus on a few things and be exceptional than several things and be mediocre.

3. Leave Room in Your Marketing Plan for Adjustments 

From acquisitions and medical research to government policies and technological advancements, the healthcare industry is constantly changing. That’s why flexibility is so important to a marketing campaign. Through constant evaluation, you’ll know which of your marketing tactics is underperforming. With lean marketing, small suppliers have the opportunity to adjust as necessary. 

When you set your marketing plan, remember it isn’t chiseled in stone. Allow opportunities for creative solutions and new directions so you can pivot freely without hesitation.

4. Constantly Review Your Budget 

Lean marketing encourages constant assessment of what is and isn’t working in your marketing plan. This should also apply to your marketing budget. Set long-term goals for the year, but make frequent assessments as you determine the effectiveness of your marketing strategy. Find areas in your budget that need to be adjusted, eliminated, or reconfigured to meet the needs of your flexible marketing goals.

5. Outsource Projects to Save Resources 

It’s not always most efficient to do your own marketing. If you don’t have a dedicated promotional team, balancing those responsibilities can take time and focus away from other projects that need your attention. This goes against the lean philosophy. Consider outsourcing some of your projects to a medical manufacturer marketing agency.

Hiring an outside expert can sometimes be more efficient and cost effective than trying to manage it all yourself.

Rely on Experts for Lean Marketing in Healthcare

Lean marketing can give small healthcare suppliers the competitive edge they need to surpass big brands. Share Moving Media is a full-service media and content company that specifically helps businesses in the healthcare industry meet their marketing goals.Contact us today to develop a lean marketing strategy that can help increase your market share.

5 Reasons to Outsource Your Healthcare Marketing Content

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If you’re looking for a way to take your healthcare marketing content to the next level, outsourcing could be the answer. When you outsource your healthcare marketing content, you unlock resources and expertise that can truly elevate your content and help you reach more of your target audience in less time.

In 2022, 66% of content marketing budgets increased compared to 2021 levels. In the ever-evolving healthcare industry, how do you make the most of those new marketing dollars? And if your marking budget didn’t grow, how do you keep up with companies that had a growing budget? Working with a publisher that reaches your target audience makes it easy and cost-effective to make a big impact. Discover how outsourcing your healthcare marking content unlocks expertise, boosts your efficiency, increases your flexibility, and saves you money.

Key Takeaways

  • Outsourcing content creation allows you to dedicate more time to your overall strategy and ensure your campaign gets the results you want.
  • As the healthcare industry continues to change rapidly, staying flexible is one of the biggest benefits of outsourcing and an increasingly important consideration for marketing teams.
  • Using a content marketing agency unlocks access to the expertise of specialists in a wide range of marketing mediums and content topics to meet all your needs.
  • Content optimized for search engines reaches more of your target audience for a bigger impact.
  • Publishers that reach your target audience and create content can help you save significantly on marketing costs, and achieve more with every dollar.

1. Dedicate More Time to Your Marketing Strategy 

Creating quality marketing content takes time. If you’re doing it yourself, you’re stealing that time from the higher-level tasks most in need of your attention.

The more time you spend creating the content itself, the less time you can dedicate to planning your overall marketing strategy and monitoring its effectiveness. Banging out blog post after blog post may initially seem like the most cost-effective strategy, but it comes at the detriment of time spend strategizing. That makes it a sure-fire way to end up with plenty of content that doesn’t actually reach your audience or achieve your marketing goals: aka a waste of time and money.

Instead, budget your time where it matters most: steering your marketing campaign in the right direction. By outsourcing the actual content creation to dedicated writers and graphic designers, you’ll have more time to understand the challenges your organization is facing, plan your approach, and end up with high-quality content that effectively contributes to your overall marketing strategy.

2. Keep Your Marketing Plan Flexible

As your business changes, your marketing plan should change with it. In fact, one of the biggest lessons from the Covid-19 pandemic has been the importance of flexibility. Brands that quickly pivoted and adapted to the changing healthcare landscape better implemented new strategies, met patient needs, and thrived. Those who remained inflexible struggle—, and many may not recover.

Depending on finite internal resources to create your marketing content makes it challenging to stay agile, so put outsourcing to work for you to keep your marketing plan as flexible as possible. Outsourcing your healthcare marketing content allows you to quickly expand or reduce your content creation at any time, making rapid scaling a breeze. You can also pivot easily as the market dictates because you have ready access to a range of specialists who can contribute to the campaign at any time.

3. Access Specialized Skillsets

Every marketing medium is constantly evolving in new and surprising directions. Whether you’re working with print, social media, infographics, or influencers, each new channel you add to your strategy comes with its own set of rules and regulations that can pose logistical challenges and change faster than you can keep up. Staying up to date on the best practices for every medium on your marketing slate would be incredibly time-consuming. Instead, call in the specialists.

By outsourcing your marketing content, you benefit from the knowledge of experts who keep their particular marketing skillsets constantly up to date, so you don’t have to. A publisher that creates content and reaches your target audience gives you access to a team of specialists with a diverse range of skillsets.

4. Optimize Your Online Content for Search Engines 

To create effective online healthcare marketing content, good search engine optimization (SEO) is key. But SEO strategies change as frequently as the internet itself and keeping up with the latest techniques can be a daunting and time-consuming task.

That’s why outsourcing your web content can help it have a bigger impact. Agencies understand the importance of SEO and how to leverage it on your company’s behalf. They’re experts in making your content stand out against the barrage of online marketing, ensuring you get the most out of every marketing dollar spent.

5. Save on Content Marketing Costs

Whether your budget grew or shrunk in 2022, making the most of your marketing budget is crucial for every healthcare business.

Compared to recruiting the experts you need, hiring and training new employees, providing office space, equipment, and benefits, outsourcing is a clear boon for your bottom line. You gain all the benefits of hiring a skilled and experienced team without any of the overhead costs or commitments of employing them full-time. Outsourcing also improves your scalability by eliminating the burden of infrastructure and other resources that would otherwise delay your business’ growth.

Outsource Your Healthcare Marketing Content to the Pros

When you’re ready to outsource your healthcare marketing content, Share Moving Media is ready to help. Our team of media specialists is dedicated to creating unique and impactful content that fits seamlessly into your overall marketing strategy. We partner with you to help you reach your audience, increase your market share, and grow your business. 

Contact us today for a content and SEO analysis. We build content for the largest suppliers in healthcare and can help you turn your content into leads!