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Why Healthcare Company Content Marketing Is Even More Critical in 2022

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Healthcare manufacturers should deliver more than just products and services to their customers. They can also educate their clients through quality content on their website – one of the top marketing channels in 2022. Therefore, if you want to stay ahead of your competitors, then it’s time you stepped up your healthcare company content marketing strategy.

Today we will explore the top tips for creating engaging yet relevant content for healthcare providers.

Key Takeaways:

  • Most businesses today use content marketing to reach and convert clients.
  • Healthcare workers prefer empathetic, quality content that is supported by data.
  • Over a third of website visits happen through a mobile device.

How Marketing is Changing in Healthcare

Today, about 90% of businesses use content marketing. Here are some of the top returns that companies see from content marketing:

  • 60% generate leads
  • 70% educate their audience
  • 60% build a loyal customer base

How do these trends translate to the healthcare industry in 2022?

Healthcare workers are experiencing higher than usual rates of burnout and stress while combating many unknowns. One survey showed that 42% of workers reported PTSD while 83% of EMS workers reported depression symptoms.

What these readers need from healthcare content writing on a website or blog is not generic sales pitches. Instead, they want empathetic solutions that help relieve some of their stress and make their jobs easier.

5 Tips for a Strong Healthcare Company Content Marketing Strategy

Here are five strategies for connecting with healthcare companies to build trust and solve real issues when you write healthcare content.

1. Create Customer-Centric Content

Your clients and their needs should drive your content so that you solve their pain points and empathize with common challenges. Google can help you identify those pain points through the “people also ask” section that appears in your Google search results. This section shows real searches performed by potential customers.

 For example, a Google search on telehealth gives these common search questions as health content ideas.

  • What does telehealth care mean?
  • What is telehealth and examples?
  • What are examples of telehealth services?
  • What are the 4 types of telehealth?

An empathetic approach to content marketing in healthcare involves educating your audience without talking down to them or criticizing them. Instead, choose wording and topics that show you related to their struggles, then discuss how specific devices or supplies can help them.

Part of connecting with your customers is delivering the content so that they are likely to read it. For instance, medical professionals work tight schedules, so they often need information fast or read your content in a loud location. Therefore, having blog posts and web pages with large headings, plenty of white space, and clear headlines will help them scan the article for their answers and quickly understand the main points.

2. Support Your Claims with Data and Real Feedback

Healthcare workers rely on data and proof when making decisions. Therefore, the best way to deliver content is through data and supporting facts that show your business is reliable and knowledgeable.

One valuable source of data is other customer feedback. For example, reviews of products or services will show new clients how a device works in a real-world setting and what facilities find it most useful. The following image shows four common sources for finding data and research when writing marketing content for healthcare.

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3. Match Your Content with Your Headline and Description

Clickbait titles are off-putting for most readers, especially healthcare workers whose time is valuable and who need real answers often within a limited timeframe. Your content title and description should attract visitors and tell them what they can expect when they click on your link.

Don’t waste people’s time with titles unrelated to your content. For example, if you promise your readers information about the flu vaccine in 2022, don’t fill your article with fluff or generic ads for unrelated products.

Instead, use your content to educate your readers with usable data, solutions, and resources to help consumers follow through with an action and solve the challenge that inspired their online search. For instance, you can include links directly to a contact form for more information and additional resources for further reading.

When you invest in quality material, your readers will leave knowing your organization offers valuable, trustworthy content and are more likely to return in the future for other industry insights.

4. Dedicate Pages to Specific Crisis

When a crisis hits, people often want to find answers quickly on the latest news and developments for handling the event. That’s why having a specific page dedicated to the crisis is essential for reaching your audience with timely information.

Over the past few years, many healthcare websites have created a landing page dedicated to COVID-19 information, including the latest news, regulations, and available supplies. Other details you can include on a crisis page include:

  • Educational blog posts about the crisis
  • Related press releases
  • Additional resources

5. Offer an Omnichannel Experience

The use of mobile devices for visiting websites is increasing over the years as phones become more powerful and efficient as a browsing device. Therefore, your online content must also be accessible and easily read across multiple devices for a seamless omnichannel experience. You can also consider optimizing your content to publish on other channels like social media, emails, and video content.

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Devices aren’t the only change in the way people find and read content. Consumers also perform about half of their searches through voice queries using platforms like Google or Alexa. That means your SEO keywords should incorporate more natural phrases and longer keywords to reach your audience when they search through their devices.

Create Leading Marketing Content for Your Website

You can help your medical website stand above your competitors with quality content. The tips you learned today are just the start to a brighter future in content marketing.

Our expert team at Share Moving Media has years of experience providing content and communications services to medical manufacturers and distributors to help them succeed in today’s quickly changing market.

Contact us for more information about our content marketing services.

5 Tips for Effective Healthcare Organization Content Marketing

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Publishing great content helps establish your brand’s expertise and authority while building trust among your audience. For healthcare organization content marketing, this opportunity comes with benefits and challenges.

This article explores best practices to help your content marketing strategy succeed.

The pandemic impacted how many businesses approach content marketing. As consumer needs and expectations shift, marketers face new challenges to make an impact on their audience.

If you’re ready to boost your healthcare organization’s online presence with the power of content marketing, keep reading to learn more.

Key Takeaways:

  • Content marketing is more cost-effective than traditional forms of marketing, and it generates more traffic and leads.
  • Healthcare organizations are in a unique position to leverage content marketing since many people seek health-related information online to self-diagnose or research treatment options.
  • Content creators should understand their target audience and focus on their area of expertise as they plan out a content calendar for consistent publishing.

Why Should Healthcare Organizations Prioritize Content Marketing?

The third most common online activity in the United States is seeking online health information. Eighty percent of adults have sought health-related information, especially about a specific disease (66%) or a treatment plan (56%).

Organic content is a highly effective marketing channel for healthcare organizations. Mayo Clinic, for example, has become a leading online authority with global reach thanks to strategic content marketing. If you’ve ever Googled a health-related query, you’ve probably seen a Mayo Clinic article ranking among the top results.

Content marketing isn’t a new concept, but it has become a critical component of most marketing strategies over the last few years. Nearly 70% of marketers are actively investing in content marketing.

When you consider that content marketing costs an average of 62% less than traditional forms while yielding approximately three times as many leads, it’s easy to see why.

Healthcare organization content marketing allows professionals to reach their audience online. Well-written, informative, relevant content builds authority, fosters trust in an institution, drives organic traffic, and continues to perform for months and even years after being published.

5 Tips to Optimize Your Healthcare Organization Content Marketing Strategy

Content marketing is has become a highly competitive field. Simply churning out large quantities of poor content isn’t going to help your brand rank on the search engine results page (SERP) or give you a return on your investment.

To create effective content, follow these tips:

1. Understand Your Target Audience 

Before you start writing, you need to know who will be reading your content. It’s tempting to write about topics you enjoy, but it’s much more important to write about what your audience wants to read instead.

For example, is your target audience potential patients or medical suppliers? Is your goal to provide health advice or boost medical device sales? The topic, tone, and vocabulary in your content will be drastically different for those intended audiences.

Take the time to research your audience demographics and understand what kind of content they prefer to engage with. From there, you can start brainstorming topics and determine what content forms and channels you’ll use. 

2. Focus on Your Expertise 

The most successful content marketing strategies target a well-defined niche rather than a broad subject. “Healthcare” or “medical field” is way too vague and has too much competition with thousands of other content creators targeting those keywords.

Your healthcare organization’s content marketing plan should focus on its area of expertise. Not only does this increase your chances for Google to understand your website and rank your content, but it also allows you to build upon your authority in your field.

If you’re an eye doctor, for example, readers are likely to trust your articles about eye health. They’re much less likely to feel you’re qualified to give advice for a sprained ankle. 

3. Write Like a Human 

Most people searching for health information on Google won’t be looking for advanced scientific studies filled with technical jargon.

Healthcare organization content marketing can sometimes struggle to find balance between demonstrating academic authority on a subject and connecting with average readers.

Remember that search engine optimization (SEO) ranks content that is useful and easy to read. Keep your audience in mind and use language they understand. Break up text with headlines, bulleted lists, and graphics so people can easily skim to find information.

People like to feel connected with doctors and medical staff on a human level. Encourage this by sharing videos, posting on social media, creating interactive content, and engaging with your audience in the comments.

While engagement is important, your organization should have clear guidelines set in place for appropriate conduct. All content must comply with HIPAA, and your team should know when to escalate issues and advise people to contact 911 for medical emergencies.

4. Use a Content Calendar for Consistency 

Data suggests that 63% of businesses don’t have a documented content marketing strategy. That impromptu approach often leads to topics that haven’t been thought out, long periods between publishing, and last-minute scrambles to think of an idea.

In addition to creating high-quality content that meets basic SEO guidelines, publishing consistently is one of the keys to a successful marketing strategy. A content calendar will help your team stay organized, plan ahead, brainstorm ideas, and stay on track to publish great content consistently. 

5. Refresh and Republish Old Content 

The biggest investment with content marketing is time. For that reason, republishing old posts that are still relevant is an effective way to get more mileage out of that content rather than rewriting it from scratch.

In some cases, this technique can maintain or even improve content traffic and SERP rankings. When repurposing existing content, make sure to:

  • Update old outbound links to more recent sources and studies
  • Verify that internal links aren’t broken
  • Refresh the content
  • Update the headline (if applicable) to more accurately target a focus keyword

Develop an Impactful Healthcare Content Marketing Strategy

The pandemic changed the way people seek, view, and interact with content online. Is your team ready to face the challenges of content marketing and adapt to the ever-changing guidelines and best practices?

Following the tips outlined above will help you get started on the right foot, but it’s only the tip of the iceberg.

Contact us to speak with our seasoned team of healthcare content creators and see how we can help you plan a winning marketing strategy today. 

9 Changes in the Purchase Behavior of Healthcare Providers

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The healthcare industry has completely transformed because of technological advances in medicine and the supply chain. 

In addition, it saw another drastic change during COVID-19. The purchase behavior of healthcare providers evolved along with the industry to meet the growing demand for telemedicine, value-based technology, and preparedness for future crises.

Here are ten of the ways providers are changing the way they purchase supplies to match the advances in the healthcare industry.

Key Takeaways:

  • Emerging technology and COVID-19 are the greatest influencers on today’s healthcare purchasing trends.
  • Healthcare providers are seeking value based on data over cost-efficiency.
  • Technology is changing the way providers treat patients and manufacturers deliver products.

9 Ways the Purchase Behavior of Healthcare Providers is Changing

Technology and the experience gained from COVID-19 are leading the way for most healthcare changes. Let’s look at ten ways those changes have impacted the purchasing behavior of providers.

1. A Focus on Data-Backed Decisions

The modern world is built on digital tracking and lead nurturing data that businesses acquire. Data availability has helped healthcare providers make more informed decisions when purchasing.

Gone are the days where physicians purchase products that serve them the best or are most affordable. Bruce Johnson, CEO and President of GHX, said that the previous focus on cutting costs had laid the foundation for current initiatives that now focus on quality patient care.

In today’s healthcare market behavior, providers use data to study trends in patient care and responses to find what appeals to their patients. These trends tell them what equipment and supplies have value and what is not necessary.

As manufacturers, you can meet that need by backing your claims with data that gives your device or supplies value.

2. Trust Built through Transparency

Along with value, healthcare providers want more transparency from sales representatives and manufacturers. They can confirm any information you share, so giving fluffy sales pitches will not impress providers. Additionally, 62% of consumers will remain loyal to businesses they trust.

What will catch their interest is a detailed layout of all the costs, including maintenance and upkeep fees, additional equipment they need, and any product weaknesses. When you lay out all the information for providers to examine, they will trust you more, and you have a higher chance of making a sale.

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3. Higher Interest in Product Testing

Since healthcare providers want products with value, they often request user testing before investing in new products. This trial period is a way for them to gather data on how the product gives value to the healthcare facility by improving care or cutting costs.

4. Implementation of Standardized Care

Healthcare providers are moving towards standardized care. Standardized care is a time-saving method of using approved standards known to be the most efficient and effective treatment.

By standardizing care, healthcare providers can:

  • Cut down on errors
  • Provide timely care
  • Spend less time trying ineffective treatments
  • Cut down on wasteful or inefficient products and processes

When healthcare providers make purchasing decisions, they are more likely to choose products backed by standardized processes rather than experimenting with new devices

5. Supply Tracking Using Technology and AI

Technology has revolutionized the healthcare industry and healthcare buying behavior through modern devices that can diagnose and treat patients with a high level of care. In addition, AI automates data collection, business organization, and supply tracking processes.

AI can keep a log of the supplies each hospital has available. Then, when supplies are low, it will notify the appropriate person or automatically reorder the necessary supplies. This technology helps providers maintain a consistent demand plan and helps streamline the purchasing process with established suppliers.

6. A Demand for Personalized Medicine

Patients who visit healthcare facilities also expect a certain level of care made possible by technology. For example, medicine, products, and implants are not a one-size-fits-all solution. Instead, doctors can scan people using advanced technology and offer solutions specific to their needs. Consequently, patients will often explore different medical facilities based on what each offers.

For hospitals to meet this healthcare consumer trend, they want more options from their suppliers, so they have more to offer their patients.

7. The Adoption of Telehealth and Virtual Care

COVID-19 pushed healthcare providers to adopt new technology into their processes quickly. Telehealth and virtual care implementation was the most significant area where digitization took hold in healthcare. While healthcare providers used to reserve these for emergencies or special cases, they have now become common.

Many patients use telehealth for routine visits and minor care. Additionally, 76% of U.S. hospitals provide a form of telehealth for their patients.

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Therefore, healthcare providers are finding ways to provide the necessary tools to support this shift. For example, hospitals are no longer the bridge between manufacturers and patients. Now, many medicines and supplies go directly to private homes. However, not all manufacturers are prepared for commercial shipping.

In addition, healthcare providers need more devices patients can operate remotely. For example, glucose monitors are becoming popular, allowing diabetes patients to monitor their levels continually and remotely send information to their providers through apps.

8. Preparations for Future Crisis

COVID-19 was a wake-up call for many providers who realized they were underprepared to meet the crisis. Now, healthcare providers are reexamining how they stock supplies in preparation for another unpredictable future event.

The implementation of preparedness storage planning means providers are not just purchasing products they need now. They also want supplies for unforeseen future events. For example, one standard for preparedness storage recommends hospitals always have 90 days of PPE inventory in storage.

9. Implementation of Alternative Sales Approaches

Selling medical supplies is becoming increasingly more complex. Instead of sales representatives going to hospitals to sell products, many providers prefer alternative approaches. For example, virtual sales using video conferences and AR product demonstrations are growing in popularity.

Another strategy you can consider is recruiting a healthcare worker as your advocate. In doing this, you strengthen your chances of making a positive impression. Often, an advocate physician will bring your product or device to a board and champion it for you instead of you sending a sales representative to the board.

Meeting the Changes in the Healthcare Industry

Is your company ready to meet these changes in purchasing behavior?

We can help you produce content that will appeal to the modern healthcare provider and promote your products and supplies to solve their current challenges.

Contact us to discuss how we can help with your marketing content needs.

How to Use Social Media for Audience Targeting in Healthcare

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What if we told you there were a handful of essential strategies on how to use social media for audience targeting in healthcare? And what if these tips help you generate sales and increase revenue?  That’s what we explore in this article.

Social media has changed the way businesses, including healthcare providers, approach digital marketing. Not only is social media affordable, but it is an effective way to reach a very specific audience. Additionally, with nearly 4 billion people actively using these platforms, social media is a great potential for sales. As a healthcare provider, understanding how to maximize its benefits and apply social media to your marketing efforts helps you find (and better understand) your ideal audience.  

Keep reading to learn how to take full advantage of these highly effective tools that helps you deliver focused marketing campaigns that yield results.

Quick Takeaways

  • Audience targeting allows you to understand the needs of your healthcare audience and create custom messaging that resonates.
  • Through audience targeting, you develop meaningful relationships while maximizing your company’s resources.
  • There are five main ways to use social media for audience targeting in healthcare, including assessing your social media audience, learning from the competition, and more.

What is Audience Targeting and Why is It Important?

Audience targeting is segmenting your potential prospect list into similar groups using various criteria. Categories could include demographics, purchase behavior, overall interests, and purchase intent. Audience targeting helps you better understand your audience and gain insight into what sort of messaging would resonate. This enables you to create customized communications that meet the specific needs of your target audience.

Today’s consumers are more discerning, partly because they are empowered by the internet to conduct their own research and find the products and services that they deem beneficial. As a result, contemporary consumers demand more from brands. Today, 66% of customers expect companies to understand their expectations and their unique needs. Delivering personalized messages shows your audience you understand them, and it helps you to connect with them on a deeper level which builds customer trust and loyalty. 

There are nearly 800,000 companies in the U.S. healthcare sector. As a healthcare provider, how do you set yourself apart from your competitors in the healthcare market and supply chain? By targeting your audience and gaining a better understanding of what they expect, need, and demand, you can deliver the right information at the right time through the right channels. This strategy helps you differentiate yourself among healthcare providers and boost your business success.

The following video further explains why it’s important for businesses to identify their target market and suggests ways to do so:

https://www.youtube.com/watch?v=LeIePgFDAQI

Benefits of Audience Targeting

In addition to building trust and gaining customer loyalty, audience targeting provides numerous benefits to your healthcare business, including: 

  • Saving money: by targeting the right people, you know your advertising dollars are being spent on the right efforts. This ensures your campaigns are cost-effective and productive.
  • Optimizing resources: audience targeting provides invaluable metrics that enable you to measure the success and effectiveness of your marketing campaigns. These numbers help guide your decisions as you build effective strategies.
  • Attracting quality leads: when you know you’re reaching the right people with the right message, you attract customers that are ready to buy. These conversions help boost your bottom line.

By targeting your audience, you develop meaningful relationships that result in repeat business while ensuring you maximize your company’s resources for ultimate success.

5 Ways to Use Social Media for Audience Targeting in Healthcare

Social media provides businesses with several ways to seek out the right target audience. Whether you’re trying to identify the right people in hospital distribution, hospital purchasing, or group purchasing networks, here are five ways to use social media platforms for effective audience targeting in healthcare.

1. Assess Your Current Social Media Audience 

To determine the people most interested in engaging with your company on social media, begin by analyzing the people already interacting with you on these platforms. Consider age, location, spending patterns, pain points, and your customer’s end-user. 

Social media platforms provide analytics that reveal most of this information. By looking through these metrics and learning about the people who are already your health system customers, you develop an idea of your ideal social media audience.

2. Learn Candid Information Through Social Listening  

Monitor social media conversations and threads to learn what people are saying about the healthcare industry, your company in particular, and the products you sell. Conduct searches for keywords and hashtags to find discussions about you and your competitors. These candid reviews and conversations will reveal a wealth of information that you can use to your benefit.

Learn what people like about your company or your products. Discover frustrations and areas of dissatisfaction that you can improve upon. Take advantage of the opportunity to reach out to those people and respond to their comments and engage them in a meaningful conversation. You’ll learn a lot about their needs and ways your business can meet their expectations.

3. Identify Which Social Media Platforms are Used Most

It’s important to reach people where they are, so you must understand which social media platforms are most used by your target audience. Services like Hootsuite Insights and Keyhole.co enable you to search terms and hashtags to find out which platforms are among the most popular for your needs.

Google Analytics enables you to track traffic from certain social media platforms so you can determine which channels are most effective for your needs.

If all else fails, simply review the metrics for your social media posts on various networks. You’ll see what’s effective and what isn’t, and which social media platforms garner the best results.

4. Learn from the Competition 

Nearly every business uses social media to drive traffic and generate sales. Check out your competitors and see what their social media campaign looks like. Observe what seems to be working for them, and what could use some improvement. Learn from their victories and mistakes to help flatten your learning curve. 

5. Understand Customer’s Needs 

Each social network channel has its advantages. Instagram is a great way to share photos and visuals. Healthcare providers who want to see charts and graphs may prefer this platform. Twitter enables people to share links and brief updates. This would be ideal for customers who want to read studies and reviews of healthcare products. YouTube is best for video sharing, where people can see actual demonstrations of how the equipment works. 

Understanding what your customers want can help you determine which social media platform would be the most effective way to reach them.

Utilize Social Media for Audience Targeting in Your Healthcare Business

Social media is more than a way for people to connect online. It’s an effective sales tool for hospitals and health systems to reach the right audience. Using these platforms to identify and understand your target audience helps you create effective campaigns that yield profitable results.

Contact us today to build a social media strategy that identifies your target audience in healthcare for optimal success. 

5 Reasons to Use Webinars in Healthcare Marketing

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Do you want your marketing strategies to keep up with the times? Here are five reasons you should use webinars in healthcare marketing to reach more of your audience for a more significant impact.

About 42% of marketers plan to use webinars this year, with 83% saying webinars are an effective marketing strategy.

Let’s begin with a little background of what healthcare marketing webinars entail.

Key Takeaways:

  • Webinars offer an alternative way to meet face-to-face with physicians who are too busy for sales rep visits.
  • Topics in a webinar should focus on your audience rather than your products and brand.
  • Video content is the most effective online method to reach and convert customers.

What are Webinars in Healthcare Marketing?

The term webinar stands for a web seminar. 

A healthcare marketing webinar is an online seminar for lead generation, promotion, and educating your audience on healthcare and medical products.

The average webinar has three distinct parts.

  • Introduction (5-7 minutes)
  • Presentation (38-45 minutes)
  • Q&As (10-15 minutes)

In total, most webinars last about an hour. However, this time varies between industries. For example, pharmaceutical webinars average only 22 minutes.

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5 Reasons Why Healthcare Marketers Should Use Webinars

Here are five reasons you should start using webinars in your business.

1. Build Brand Authority

Webinars are another avenue to promote your brand to your market of healthcare workers.

The average customer needs eight touchpoints with a product or brand before they will consider a sale. These touchpoints tell your customer who you are, what you sell, what makes you different, and why you are reliable.

If a customer only interacts with your brand through the same touchpoint eight times, they will not receive any new information to convince them to purchase from you. However, if each marketing avenue offers further information, you can move your lead closer to a sale with every touchpoint.

Some marketing strategies include:

  • Paid advertising
  • Blog posts
  • Social media posts
  • In-person sales rep meetings
  • Cold calls
  • Emails

Now, you can add webinars to the list. The advantage of a webinar over some of those other methods is that you have more time to promote your brand. For example, the average successful cold call lasts 5 minutes and 50 seconds, and a 1500-word blog post takes 5 minutes to read. On the other hand, a webinar usually lasts 20 minutes or longer of valuable time to build a reputation for your brand.

2. Generate More Leads

Sales reps visit hospitals in hopes of interacting personally with doctors, showcasing a product, and making a sale. However, getting that in-person meeting isn’t straightforward. The average doctor works over 50 hours a week, and nearly a quarter of doctors work 61-80 hours a week, so they have very little time to spend with sales reps.

While emails and web content can reach doctors, they don’t have the same personal effect as a face-to-face meeting. However, you can offer a close second by inviting physicians to webinars for healthcare professionals where they have a chance to network, learn, and build relationships.

When you host a webinar, be sure a friendly face is visible instead of a series of charts and numbers, so doctors can make a connection similar to what in-person sales reps offer. The live format also allows doctors to ask questions in real-time. They will then receive immediate answers.

3. Introduce New Products

A webinar is an effective way to roll out new products or promote popular products. As discussed earlier, the format of webinars gives you more time to engage your audience. With that time, you can go into greater detail about your product and its features, including a live demonstration of how it works.

Product webinars shouldn’t feel like an extended ad for a product. The average person already sees between 6,000 and 10,000 ads each day. On the other hand, about 40% of viewers watch webinars all the way through. Therefore, use that time to promote your product, but in a way that keeps your audience’s attention by making it about them. The best way to do that is through addressing a healthcare pain point.

For example, a typical healthcare provider’s pain point is the extensive work involved in implementing new technology into the workplace. So, a webinar marketing example could promote a new technologically advanced device. However, don’t focus on all the latest gadgets and features of the product. Instead, recognize a doctor’s frustration with keeping up with technology and focus on how easy the device is to learn and how it only needs a few new staff members to operate it.

4. Educate Customers and Students

A marketing webinar is more than just an avenue to market your products. You can also establish authority in the healthcare industry. By showing you understand doctors and their needs, you are building a bridge of trust. Your leads now know you developed your products with them in mind.

Some educational healthcare webinar topics include:

  • The latest trends in medical device technology
  • How to use specific devices
  • Ways to budget for medical supplies
  • New healthcare challenges and how specific devices solve them

When you record your webinars, physicians can share the webinar with other employees as training material on healthcare trends or new devices, which, again, helps build brand awareness in the process. You can also use healthcare webinars to train your own sales reps.

5. Create More Online Content

Video is one of the most popular online content. For example, YouTube is the most visited website globally, with nearly 5.5 billion visitors each month. If you share your webinar on your YouTube channel, you can expand your reach further than your website. In addition, a video on your website landing page can boost your conversion rate by over 80%.

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But you don’t have to keep your webinar content in a video format. You can also repurpose the content you share in your webinar for your other customer touchpoints and marketing avenues.

Some examples of places to reuse your webinar include:

  • Quotes on your social media pages
  • Transcription in a blog post
  • Video clips in YouTube promotions

Start Creating More Online Content Today

The more content you have online, the higher your chance of future customers finding your business. Share Moving Media Inc. can help with your brand’s visibility. Digital marketing webinars are just one of many ways to reach current and prospective leads.

If your marketing team is looking to expand your online content, contact us to find out what services fit your growth needs.