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The 7 Best Content Programs of 2022 to Inspire Your Content Marketing

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Incorporating new and innovative ideas in your content marketing keeps your campaigns from growing stagnant or blending in with other similar brands. There are a few brands that nailed down content creation in 2022. Learn tips from ten of the best content programs and how to incorporate similar ideas into your healthcare content marketing.

Key Takeaways:

  • Market a solution through your content rather than your products
  • Align with a social cause and create resources and solutions
  • Support your customers and their work through your content
  • Use innovative content formats, like live video or virtual reality

1. BMW: “WE ARE M”

BMW has always had some of the best content examples filmed with high-end cameras and special effects that reflect the luxury and power of BMW automobiles.

This year it introduced a unique campaign entitled “WE ARE M.” It celebrated the 50th anniversary of its BMW M by bringing together several models from over the years in a stunning video that celebrates the brand’s journey and encourages a feeling of community.

"WE ARE M" ad

Image from BMW Group

What You Can Learn from the Brand

You can use your anniversaries and business successes to market your brand. Allowing your customers and new clients to celebrate with you builds a sense of community around your brand and makes them eager to see what you will do next. In addition, it’s a testament to your success, which will attract new customers to your business.

2. Ritz-Carlton: Journey Into the Ritz-Carlton

The Ritz-Carlton is a luxury hotel company that offers lodging around the world in some of the most desirable locations. Its content marketing campaign, Journey into the Ritz-Carlton, shifts the focus away from the hotel to the destination.

Visitors receive an immersive travel experience through their browser or app as they dive into the world’s more beautiful locations. They can also access resources like travel itineraries, suggestions for places to eat, and city guides.

What You Can Learn from the Brand

Ritz-Carlton shows the power of selling benefits rather than products. They understand that travelers primarily book their hotels for the destination. They focus on the consumer’s intent by promoting destinations where they have hotels while simultaneously positioning themselves as an authority in travel.

3. GE: Social Media Content

GE uses social media to promote its brand in a visually appealing way. Its images and videos take the company’s followers behind the scenes to explore some of its most breathtaking innovations. The images draw the followers in, while its comments tell stories about who the brand is and how it helps others.

General Electric Instagram post about GE innovation

Image from Instagram

What You Can Learn from the Brand

Social media isn’t just for B2C brands. B2B brands can also use social media to tell stories and reach new customers. GE’s posts also show the power of storytelling. While their company is huge, they make it more personal by telling stories of individual products that help specific companies.

4. Colgate: Oral Health Education

Colgate does very well using its content to educate its customers. The company strategically organizes and shares content that helps consumers use its products to improve their oral hygiene. In addition, it divides its resources page by oral health topics to make browsing content more convenient.

However, one of the brand’s most notable content campaigns is its oral health education. It designed resources to teach underserved children globally about oral hygiene. Its content includes:

  • Coloring pages
  • Audio
  • Games
  • Quizzes
  • Books and stories
  • Songs
  • Videos

The resources are free and accessible to teachers and families around the world.

What You Can Learn from the Brand

Colgate shows how a company can align with a cause and use its resources and knowledge to help others. It uses its knowledge to help those in need while also improving its relationship with its clients by showing it cares about ESG issues.

Customers are growing more aware of the causes that companies support. As a result, about 63% of consumers are likelier to buy from brands that align with their values or support similar causes.

5. Coca-Cola: Coke Studio

Coca-Cola has always had a close relationship with music, often using it as the cornerstone of its branding and ads. In 2022, Coca-Cola expanded Coke Studio to an always-on global music platform where it can introduce and promote emerging artists worldwide. 

The brand wanted to take a step beyond just endorsing artists by giving a platform for them to reach new audiences. Through the platform, emerging artists can introduce their fanbase to other emerging artists to help each other grow.

What You Can Learn from the Brand

Coca-Cola uses its content to invest in its customers. Many of its customers enjoy listening to music. To encourage loyalty and build a community, it’s pouring back into their customers by supporting them in their musical pursuits.

In addition, the brand is moving beyond traditional advertising by launching Coke Studio as an innovative live video. Live video is growing in popularity on social media and receives more watch time than on-demand content.

6. Honda: Vertical Bike

Honda continues to show its commitment to supporting sustainability by partnering with Ogilvy, Peru, to create a vertical bike. This device helps the local communities harvest the aguaje fruit without felling trees.

What You Can Learn from the Brand

Honda simultaneously shows the reliability and power of its products while supporting its mission to build an eco-friendlier future. The video shares the importance of preserving the environment and inspires others to find better ways to perform tasks.

7. Gucci: Gucci Town

The internet has been talking about the metaverse and what that will look like for a few years now. It’s a virtual reality world where consumers and businesses can interact entirely online through avatars. As a result, several brands have started launching marketing content on current virtual worlds.

One brand that received significant exposure is Gucci and its launch of Gucci Town. It’s a virtual world on Roblox where consumers can connect, explore, and learn about the brand. In addition, consumers can purchase NFT items all in virtual reality.

What You Can Learn from the Brand

Innovators are always looking toward the future. Gucci is already preparing for a world where marketing and networking occur in virtual reality. They positioned themselves as innovators and leaders by creating marketing content for virtual reality.

Learn from the Best Content Programs

These content program examples combine innovation, creativity, and consumers to bring a new experience that builds brand awareness. By staying on top of the latest trends in healthcare marketing and consumer behavior, you can create content that positions you as a leader in your industry.

Contact us to learn more about our marketing training and solutions.

5 Ways You Can Use Webinars in Healthcare to Achieve Marketing Goals

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It took a pandemic to show us just how valuable the internet can be for maintaining business productivity. Quarantines, stay-at-home mandates, and school closures are the reason 71% of American workers are currently working from home. All of these people rely on the internet to remain connected to their business associates and clients. From online meetings to virtual workshops, the internet has been essential nowadays in propelling businesses forward.

The healthcare industry is no exception. In particular, webinars in healthcare have been an effective tool in helping healthcare suppliers achieve their marketing goals. These video workshops allow people to tune in from all over the world and attend educational seminars about the latest in industry trends and products. 

They’re an efficient and engaging way to distribute important information to a large audience with minimal effort. Their numerous benefits make them a powerful communication tool and should be considered in any healthcare business’s digital marketing strategy. 

5 Ways Webinars Help Reach Marketing Goals

Regardless of product, service, or niche, all healthcare suppliers have one thing in common: they all have marketing goals to drive sales. From medical sales to hospital distribution, healthcare suppliers industry-wide can benefit from the use of webinars. Here are five ways you can use webinars to achieve your healthcare marketing goals.

1. Reach a Wider Audience 

With webinars, there are no geographic constraints. Since people don’t have to travel to attend, they can tune in from anywhere in the world. Many webinar services allow you to record the session and post a link to the webinar after it’s gone live. You don’t have to worry about time zones as people can watch when it’s convenient for them. By eliminating borders, webinars enable you to reach a global audience you otherwise may have missed. 

Also, because attendees aren’t traveling to a destination to attend in person, they don’t have to take time away from work to participate in the seminar. They can simply close their door and watch from their desk during lunch hour. This appeals to people who may not have gotten approval to leave the office or are otherwise too busy to attend a workshop in person. Webinars help broaden your reach to a much larger target audience.

2: Give Credibility to Your Brand 

Webinars are highly cost effective since there are no venue or travel expenses involved. For this reason, you’re able to bring in high-quality keynote speakers who are experts in their field. Since they can host the event remotely, they’re often much more affordable for webinars. When you can bring in top talent to address your audience, you give credibility to your brand. 

Experts can provide quality insights that answer your audience’s questions, allowing you to serve as a resource for your prospects. When you deliver this kind of value, you position yourself as an authority in your field. This helps build trust among your followers and drive brand loyalty.

3. Increase Content for SEO 

A big marketing goal for healthcare suppliers is increasing conversion rates through SEO. The key to maximize SEO is content. The more quality content you have on your website, the more material search engines have to scan and index for ranking purposes. This increases your chances of landing a high search engine ranking, which increases your brand awareness and drives traffic to your site.

Webinars are a great way to generate content for SEO. You can turn previous material into an interactive webinar that keeps people on your site longer and entices them to engage more with your brand. You can also take a webinar you’ve already hosted and convert it into a blog post, an article, or an email. You don’t have to reinvent the wheel. By simply repurposing your own material, you can create a positive experience for your audience and develop valuable content that boosts rankings and conversions.

4. Achieve Best Lead Generation

While webinars are typically free to attend, they do require registration that, at the very least, includes an email address. This is essential for you because it means you’re gaining contact information from people who are showing an interest in your business. This opens the door for easy marketing communications since you know they’re looking to you for meaningful information. 

New prospects may be drawn to your business because of your webinar subject. Sales qualified leads who are ready to buy may be registering to compare your product to your competitor’s. Either way, webinars are invaluable for meeting your customers at any point in their sales journey and navigating them through the sales funnel.

5. Educate Current Customers 

Webinars are extremely versatile and provide numerous ways to educate your customers. Workshops can be informative with experts explaining the latest in healthcare regulations. They can be product demonstrations, showing real-time use and highlighting key features that may not make sense in a still photo. Your company could host a Q&A forum, allowing customers to ask company leaders questions about your business. 

Webinars allow you to meet the specific needs of your audience and educate them on your business, your products, and how you fit into the healthcare marketplace. This is important because people like to make informed purchase decisions, especially in the healthcare industry where customer goals are to provide dependable, proven, and safe products to their end users. Webinars can answer their questions, build their confidence, and make them comfortable buying from you.

Share Moving Media Includes Webinars in Your Marketing Strategy 

The majority of people are currently relying on the internet as a way to remain connected for business productivity. Today, webinars are an especially important element of digital marketing strategy. Share Moving Media is a full-service content and media company that develops videos, graphics, articles, and webinars for the healthcare industry. We pride ourselves on providing our customers with the tools they need to boost mindshare, profitability, and market share.

If you’re ready to grow your business and deliver valuable content through quality webinars, contact us today!

7 Big Brand Marketing Tactics Healthcare Suppliers Should Copy ASAP

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When was the last time you saw a healthcare supplier go viral on social media for a video, hashtag, or user-generated campaign? 

Can you even think of a single instance?

You might even be laughing right now, shaking your head at the idea of Big Brand marketing tactics used in healthcare going viral. 

It’s really not such a ridiculous idea.

Just look at Apple – extremely utilitarian products by any standard. Still, Apple has ongoing user-generated content via its viral hashtag on Instagram:

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Instagram

Specialized healthcare manufacturers and distributors might not have the mass appeal of a household name like Apple – but suppliers reaching both B2B and B2C markets certainly do. 

Why is it so easy for Apple to make a utility exciting online and in real life while their counterparts in healthcare don’t even consider the possibility? 

That’s the mystique of Big Brand marketing tactics: People strategize behind the scenes to make certain product features exciting to specific groups of people. 

Yet from the outside, their remarkable success appears completely effortless on the brand’s part.

It’s not. Not by a long shot. 

You healthcare manufacturers and distributors can capitalize on those same tactics and trends as the Big Guys with incredible success too.

Just open your mind to the possibilities, tap into valuable data you already have, and figure out how to make those tactics work in your market.

7 Big Brand Marketing Tactics for Healthcare Suppliers to Get Trending in 2021

Big Brands know their audience. 

Massive consumer corporations like Apple and Starbucks might seem to target “everyone” but that’s far from the case in their actual marketing content. 

Look closer at any brand’s individual Facebook posts, Twitter hashtags, and Instagram captions:

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Instagram

That Apple Instagram video for Women’s Day of a woman in hijab drawing henna isn’t random. It appeals to specific market segments.

You’ll notice each piece was clearly developed for a specific audience persona based on age group, interests, behavior, hobbies, culture, style, pain point, profession, and much more.

That’s also where manufacturers and distributors must start before using Big Brand marketing tactics in healthcare online spaces. 

You can’t excite, interest, engage, and emotionally connect with everyone – even if you technically sell to “everyone.” You must first decide which specific audience segments, firmographics, or key accounts you want to reach in your online campaigns.

Younger segments, like the millennials constituting 50% of your B2B buyers – are an excellent place to strategize and test Big Brand tactics in healthcare because they’re particularly receptive to digital media.

Once you have one or two detailed personas handy, dive into strategy with these tactics.

1. Thrive on Quality Content

Strategize useful content for sustainable results, not one-off SEO rankings and social boosts.

Comprehensive evergreen content – with authentic quality – multiplies its value over time. By prioritizing consistency, usefulness, and relevancy, a single blog post published today could earn you 250k organic monthly visits one year out.

Content results don’t happen in a vacuum – they encourage brand-wide results everywhere online.

2. Launch Genius User-Generated Content Campaigns

Apple’s #ShotOniPhone is a true gift that keeps on giving on every social media platform:

Twitter

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Instagram

What’s yours? 

Don’t overthink it. Consider how different customer segments interact with your products then choose relevant, actionable, branded hashtags and start the fun.

3. Appear in the Right Digital Spaces

Big Brands create the right kind of content for each platform – not force themselves in.

You might not expect Barilla Italia to have over 121k Spotify followers, but they do. Why and how? Pasta-themed playlists with song times calculated for perfect cooking:

Spotify

4. Leverage Humanity and Holidays 

You won’t find any content dry, overly technical, or riddled with jargon in effective Big Brand campaigns.

Even brands in highly specialized industries understand nobody wants to consume boring online content. Content should:

  • Tell a story
  • Trigger a specific emotion
  • Offer entertainment
  • Include scannable subheadings and bullets
  • Rely on conversational human language 

Likewise, Big Brands understand how to tap audience emotions by caring about the same things they do. 

What holidays and societal causes matter to your specific audience segments? Which of those fit your brand values and products?

5. Prioritize Multimedia

No one wants to read all the time. Humans need multi-sensory stimulation from content like:

  • Podcasts
  • Videos
  • Infographics
  • GIFs

Find ways to work each format into your healthcare marketing ideas. Johnson & Johnson fully embraced the idea with their YouTube channel:

Graphical user interface, website Description automatically generated

YouTube

6. Partner with Influencers for Community Building

While useful, smart brands don’t partner with influencers just for access to their targeted audience. Big Brands know that an influencer’s true value stems from the sense of community they foster. 

Every niche in every market has relevant influencers – even healthcare supplies. LinkedIn has millions of potential healthcare influencers, in fact. 

Influencers usually see their audience as individual humans because they share important qualities with their followers. These influencers run groups, forums, chats, Discord servers, and more – as a common community.

You just can’t achieve that type of connection behind a logo – not even the Big Brands can.

7. Follow Consistent Branding Across All Channels

A Big Brand’s worldwide recognition stems from consistent branding at every touchpoint, like McDonald’s. 

Today, those same principles apply to the world wide web for establishing trust and recognition. 

Perfect your digital brand guidelines for a consistent look, sound, and vibe everywhere:

  • Language and tone 
  • Graphic design colors
  • Logo watermarks
  • Tinted image filters
  • Typography 

All Big Brand Marketing Tactics in Healthcare Need a Content Foundation

All successful Big Brand online campaigns have three high-level components:

  • Audience personas serve as the blueprint.
  • Strategy and KPIs provide the structure and frame. 
  • Content supplies the foundation. 

Your audience research and strategy are useless without consistent content to grab attention, engage, and encourage audience action. 

High-quality, interesting, and valuable yet simple content. That’s exactly what your Big Brand tactics in healthcare need to drive those emotional connections that the consumer giants make look unintentional. Tap into Share Moving Media’s marketing training programs specifically crafted to help healthcare manufacturers, distributors, and suppliers foster deeper connections with their audience.

6 Actionable Tips Every Healthcare Marketer Needs to Try Out Right Now

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Marketing is a must for any company that not only wants to keep its head above water but wants to thrive in any economy. 

But like the economy, marketing best practices don’t remain static. There is ebb and flow, depending on: 

  • The age of your target market
  • World events
  • The goals of your customers

To ensure you get the growth you want and avoid wasting time and money on ineffective marketing techniques, we’re sharing six tips in healthcare marketing. These tips will help you stay at the top of your customer’s minds and attract new ideal customers. 

6 Up-to-Date Tips in Healthcare Marketing

The advertising and marketing tactics of the 1950s and 1960s are not as effective in the 21st century. But even the tactics of the past few years can prove to be ineffective and make your company seem outdated, which is why it’s vital to stay up to date on the latest marketing trends.

Here are some of the best tips in healthcare marketing for 2021. 

1. Focus on Quality Rather Than Quantity 

Yes, posting often is helpful. It can move your content up the Google chain and help put your content in front of your audience more often on social media. 

However, if you post sub-par content just to post often, you risk your reputation. Potential customers might think that if healthcare suppliers are not willing to post quality content, why would they make quality physician office supplies, equipment, or PPE products?

Taking care to create quality blog posts, videos, and social media posts that are educational, informative, and appeal to your customer’s wants and needs can make your content stand out. 

2. Address the Changes/Advances in the Healthcare System 

Each year, we hear of incredible innovations like AI assisting (or completely performing) with certain medical procedures, as well as technology that helps doctors and their teams educate patients in-office. Or next-generation applications like Infervision, which utilizes AI to help radiologists/doctors diagnose lung conditions faster, including cancer and COVID-19. Downloads of apps like this are expected to reach nearly 300 billion by 2023. 

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Source: Cisco – Next-generation application downloads are expected to rise. Use this knowledge to improve your healthcare marketing efforts.

Your customers are interested in this technology. They know that utilizing it in their practices or hospitals can help them improve patient care and even see more patients each day. 

Blogs, videos, or social media posts about the advancements in healthcare can help you attract attention. Plus, you can impress your customers by providing useful, educational information about the technology they’re interested in, especially if it’s in easily digestible increments.

3. Utilize Videos

According to Hubspot.com, 97% of marketers state that video posts help them explain their products in a way that’s easier for their audience to understand. 

Another benefit of video is that many people are visual learners. Reading blogs is helpful but when they see videos, they’re more likely to retain the information. 

Video is also a fast way to show the benefits or superiority of your products.  

4. Incorporate Multi-Channel Marketing Initiatives

Your customers are omnichannel. They shop from their desktop computer, tablets, and phones. The more initiatives you can provide, the better. Options include: 

  • Contact forms
  • Your phone number prominently displayed
  • Text messaging
  • Chatbots

All these options help create a unique user experience and promote engagement. You appeal to people who love to do things the old-fashioned way (telephone calls), as well as those who love to reach out to their favorite brands on various social media platforms. 

5. Regularly Refer to Your Brand Pyramid

A brand pyramid answers questions about your brand and audience. The visual can be shared with your entire marketing team or organization to make sure everyone is on the same page. 

Referring to your pyramid regularly during your content strategy sessions can help: 

  • You come up with content ideas
  • Make sure your posts are on-brand

If your messaging is consistent, you’re more likely to build a loyal following – individuals and companies who are more likely to invest in your products. 

Your pyramid will include five levels: 

  • Functional benefits: What are your customer’s problems or pain points? Why would a potential customer be interested in your product? How does it help them? What kind of results can they expect?
  • Emotional benefits: How will your customer feel after using the product?
  • Brand/product persona: If your brand was a person, what values would be important to them? How can these core values be expressed in your marketing materials? 
  • Brand idea: This is why your customers care about your brand. It’s the DNA of your brand – what you stand for and what sets you apart from similar companies. 

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6. Manage Your Online Reputation 

It’s estimated nine out of 10 consumers check online reviews before making a purchase. If you don’t have a good online reputation, you can bet that you’re losing out on some sales. 

Thankfully, you can remedy this situation by managing your online reputation. One way to do this is to respond to comments on social media or review websites. If the feedback was negative, make sure to be gracious. Thank the person for their honest feedback. Show that you’re willing to discuss the matter further in private, either to offer them a refund or otherwise help them. 

You can also answer customer questions on social media platforms. Again, if you receive a negative comment, thank them for their feedback, apologize for any inconvenience, and try to work out a solution. Not only will this improve their opinion of you and build trust, but it will also impress others who are watching the conversation unfold. Customer service is incredibly important to your reputation and ultimately, to your bottom line.

How to Cut Through the Noise with the Latest Marketing Best Practices

Have you done a Google search lately? If so, you might’ve found it a bit disconcerting. For just about every search, it seems there are thousands (if not millions of options). You might feel even more discouraged knowing that a lot of people won’t take the time to scroll past the first page of results.

Keeping yourself and your marketing team up to date on the latest marketing practices can help improve your visibility. Implementing modern tips in healthcare marketing – like incorporating voice search or click-to-call options – can make you more attractive to your target audience, too.

It will take some time and effort to learn the latest best practices – but ultimately, it will be worth it!

Interested in boosting your visibility? Share Moving Media is a full-service media company that works with medical and healthcare suppliers. Contact us to receive your free visibility analysis and see how Share Media Media can take your marketing to the next level!

4 Things to Tell Trade Magazine Editors About Your Brand to Boost Your Healthcare Marketing

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The internet has changed the face of healthcare management. Now that people can do their own medical research online, they’re empowered to make more informed, proactive decisions about their healthcare. As a result, healthcare suppliers must work harder to set themselves apart from the competition.

From hospital distribution to medical sales, healthcare marketing is a must in gaining brand awareness, building a loyal following, and increasing revenue. Trade magazine marketing in healthcare can be a highly effective tool in a brand’s development strategy. You’re able to use a reputable source to target an audience who could be interested in your products or services. 

But trade magazine editors aren’t all-knowing. While they can do some basic research, they don’t know everything about every brand. You’ll have to supply them with the information they need to promote your services, attract your audience’s attention, and help you stand out from the competition. 

What Makes Trade Magazines an Effective Healthcare Marketing Tool?

People who want to gain industry insights into the latest trends and products rely on trade publications to keep them updated. These magazines are continually evolving to meet readers’ needs, sharing information that resonates based on the feedback members provide through trade forums and workshops.

Trade magazines can be an effective healthcare marketing tool because:

  • They have a long shelf life. Many people collect trade magazines and businesses leave them on lobby tables for future reading. By publishing information about your company in a trade publication, you not only reach people right away when the magazines are first distributed. You can reach even more people in your industry days, weeks, and even months later.
  • They introduce readers to companies and individuals who are leaders in healthcare. Through articles, ads, interviews, and research findings, trade magazines help companies build a relationship with a targeted audience. You can position yourself as an authority in your field, creating opportunities for customer loyalty and increased traffic to your pipeline.
  • They offer more than publications. They provide virtual networking opportunities, online forums, downloadable resources, and libraries of content. They’re an invaluable resource to industry professionals and can help boost brand awareness and drive sales.

What Should Trade Magazine Editors Know About Your Brand?

You’re not the only healthcare supplier trying to reach people through your industry trade publication. Lots of other companies will take out ads, provide interviews, and contribute content to the same magazine in which you want to appear. So why should prospects pay attention to you? 

Customers are always looking for a solution to a problem. Let your editor know what your brand can do that others can’t. Share information that makes your organization unique. Here are four things editors should know about your business to maximize this brand awareness opportunity. 

1. Your Story

Nothing is more uniquely you than your company’s story. How did your business get into this industry? What motivates you to be the best at what you do? When people better understand who you are as an organization, it gives them a chance to make a connection with you. Transparency builds trust, and people tend to do business with companies they trust. 

In addition to sharing information about your background, use this opportunity to highlight things about your business that are unusual in the industry. Tell about any state-of-the-art techniques you use. Discuss your values or mission statement. Promote your lower rates or faster shipping times. Whatever it is that you can do differently or better than others in your industry will give you a competitive advantage. 

2. Your Archetype 

Part of your individuality is your brand’s archetype, a recognizable way people can relate to your organization’s personality. Maybe you’re the visionary, the likable company next door, or the hero. Whatever it is, your archetype can help shape your brand’s story. It can stir emotions within your audience, help you to resonate with potential customers, and leave a lasting impression.

Archetypes make your brand more identifiable and memorable. They help set a level of expectation for what kind of experience prospects can anticipate from your brand. Archetypes help you stand out in a sea of competitors. They’re invaluable to building authentic connections with your audience that lead to loyal customers and increased sales.

3. Your Market Research 

Market research is another way to show how your company stands out from the competition and adds value to your industry. In healthcare, confidence is essential to sales. People want to know the products they’re buying are tested, trusted, safe, and effective. If your company has conducted medical research, share those findings. 

Not only does this position you as a knowledgeable resource in your field. It shows that your brand makes educated, informed decisions. You’re proactive about ensuring that your products meet quality standards, and you’re willing to educate others in your industry. All of this solidifies your position as a healthcare leader and useful resource that benefits your trade as a whole.

4. Reviews from Brand Ambassadors

The involvement of stakeholders can be highly influential when educating people about your brand. From group purchasing networks to physicians, people are undoubtedly satisfied with your products and services and willing to share their reviews of your business. These first-hand accounts and experiences are likely to impact the purchase decisions of others. 

Be sure to include reviews from brand ambassadors especially when they’re from a known individual or company. If someone is already trusted and respected in the industry and recommends your business, it lends authenticity to the review and credibility to your brand.

Tell Share Moving Media About Your Brand

Trade magazine editors want their publications to contain meaningful information that brings value to readers. By giving them important information about your brand, you help them craft useful articles that provide valuable resources to their readers while promoting your business. 

A full-service content company, Share Moving Media creates and distributes quality content like articles and publications for the healthcare industry. We know the right questions to ask to learn what makes your brand different from others and help you reach a wider audience and grow your business. 

To learn more about how to generate brand awareness through trade publications, contact us today.