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5 Content Topics for Medical Suppliers to Blog About Today

October 24, 2022 By John Pritchard

Most B2B marketers see positive ROI from their blogs and 126% higher lead growth than those that don’t blog. However, maintaining a regular blog with relevant content is a significant undertaking as it requires hundreds of quality topic ideas to fill your content calendar each year. Learn what content topics for medical suppliers are most effective for your blog with some examples of successful medical blogs.

Key Takeaways:

  • Blogging increases website traffic by incorporating search terms that your clients use to find authority answers online.
  • Blog posts use a variety of content formats, including video, images, and e-books.
  • Blog content should be for every stage of the buyer’s journey, including attracting, convincing, and converting.
  • Case studies and research are the two most effective content types for B2B blogs.
  • Thought leadership topics build trust with your clients.

Why Should Medical Suppliers Blog More?

Medical supplier blogs are an organic way to drive traffic to your website. Because the content you create remains online forever, your blog posts build on each other to develop a strategy that leads your buyers through all stages of the buyer’s journey.

For this to occur, you must use blogging topics for medical suppliers from every sales funnel stage. For example, your top-of-the-funnel content draws new visitors to your blog. The middle-of-the-funnel content convinces your clients that you are a trustworthy source of information and products through thought leadership and research. Then, your end-of-the-funnel content converts those leads into loyal customers.

When you invest in building an influential blog, you can increase your website traffic by 55%.

Blogging increases website traffic by 55%

Image from Neal Schaffer

What Formats Can Medical Suppliers Use in Their Blog?

The most engaging blog posts use a mixture of content formats. Here are some examples of unique medical blog ideas to include in your post:

  • Video and on-demand webinars
  • Infographics
  • Images
  • E-books
  • White papers
  • Surveys and interactive content

How to Find New Blog Topics for Your Medical Supplier Blog

A customer-centric blog will prioritize topics your B2B customers are most interested in reading about. There are several ways to find new blog topics:

  • Keyword research tool: Find the most searched keywords in your industry and incorporate them into blog topics for high ranking and more relevancy.
  • Related Google searches: Look at the questions people also ask section of Google search results for questions users are regularly searching.
  • Send out surveys: Ask your customers directly what they want to read.
  • Social listening: Look on social media, blog post comments, and other digital communities for what your customers are asking for advice on and what topics they are interested in exploring.

5 Content Topics for Medical Suppliers

Learn five of the best topics for a medical blog to get you started with filling out your content calendar with customer-centric topics:

1. Industry Trends

Industry trends are patterns within the medical industry that impact your clients, such as shifts in consumer behavior, manufacturing, price, and sales. Your clients like to keep up with industry trends to help them market more effectively and reach their customers with the best medical care.

For example, you can post industry trends through research your company completes. When you share industry research, consider posting it in a white paper or e-book format where your readers download the digital asset to access the study. By gating the content, you can collect the lead’s information to add to your sales pipeline for nurturing and conversion.

2. Case Studies

About 40% of B2B marketers say case studies are the most valuable content format, making it the second most valuable format under research reports. Case studies are another type of content that works well for middle-of-the-funnel buyers. It’s also effective as conversion copy.

Case studies explore a specific event, client, or product and its impact. For example, you can write a case study about a satisfied customer and how they used your medical supplies or equipment to improve their practice and patient outcomes. Leads will see this first-hand example of the reliability of your products, which will help build trust with them and increase their likelihood of choosing your supplies for their practice.

most valuable content for researching B2B purchases

Image from Marketing Charts

3. Business News

Transparency builds trust with your clients by keeping them updated on the latest news about your company and products. Posting regular news stories like changes in leadership, policies, and new product launches keeps your clients informed and builds a community of loyal customers.

For example, Johnson & Johnson has a section of its blog dedicated entirely to news updates where it posts awards, mentions in the media, new employees, budget updates, and clinical trial news.

4. Educational Content

Educational content will make up the bulk of your top-of-the-funnel content. However, much of the traffic that you’ll attract through your educational posts might not realize they need your supplies or products. Instead, they search for solutions to questions or more information on a new topic without an intent to purchase. You guide those users to your website by targeting those searches and leading them to your website through a blog post where you introduce your supplies.

For example, Cardinal Health uses its extensive blog to reach various medical practices and care workers with educational content. Cardinal Health writes about different equipment solutions, how-to articles on procedures that involve its supplies, and best practices for medical facilities.

5. Thought Leadership

Over half of B2B decision-makers spend over an hour weekly consuming thought leadership content. Thought leadership is content by experts in an industry that inspire or educate your audience with an authoritative voice.

The primary reasons decision-makers read thought leadership includes:

  • Stay updated on the latest thinking
  • Find inspiration for new ideas
  • Gain insights into future trends
  • Understand current trends
  • Discover new products

Some effective formats for thought leadership are interviews with experts and blog posts by authorities in the medical field (whether guest posts or posts from leaders within your company).

To improve the validity of your thought leadership content, publish it along with a biography of the author. The bio tells your readers the credentials of the author. It also helps Google identify the piece as an authority post, boosting your ranking in search results.

Thought leadership topics work well for the top and middle of the funnel as it attracts new clients, then build trust with current leads who are exploring their purchase options.

Learn More Industry Insights

Share Moving Media is a leader in healthcare publishing. If you need help creating regular blogs for your organization we can help.  Please contact Scott Adams at sadams@sharemovingmedia.com to learn about the different option we provide medical manufacturers just like you.

Contact us to learn more about our content marketing solutions.

Filed Under: Blog, Marketing Minute Tagged With: best topics for a medical blog, blogging topics for medical suppliers, unique medical blog ideas

How Can Group Purchasing Organizations Help Hospitals Bottom Line?

October 19, 2022 By John Pritchard

One of the staples of the healthcare and hospital supply chain is the GPO, or group purchasing organization. 

These organizations have been around for over 100 years. Why do they have such incredible staying power? It’s because they help hospitals, doctor’s offices, and other healthcare facilities significantly reduce supply-related costs. 

Just how effective is GPO cost cutting when it comes to helping hospitals save money?

GPO Cost Cutting: How GPOs Help Hospitals Reduce Costs

GPO purchasing networks are an important component of the healthcare system. Like doctors and nurses, they are on the front lines when it comes to patient care. GPOs support healthcare providers, as well as their patients, by providing safe, reliable products at more affordable prices. This benefits the hospitals by reducing overhead, which allows healthcare workers the opportunity to provide their patients with optimal care. 

According to the Healthcare Supply Chain Association’s most recent report, GPO cost cutting results in overall savings of more than $34.1 billion annually. Over the next decade, they’re also projected to reduce healthcare spending costs of hospitals and nursing homes by over $450 billion. Additionally, the report found that GPOs can help hospitals: 

  • Increase transparency: GPOs can help hospitals with supply decisions that will improve their efficiency, because of their expansive knowledge of all the products and services on the market.
  • Improve emergency preparedness: GPOs are true partners to their healthcare members. They help them prepare for natural or man-made disasters. They also help hospitals respond to public health threats after disasters occur. 
  • Increase their cybersecurity: AI, digital medical devices, and online services are helpful and necessary in our digital age. Unfortunately, they’re also vulnerable to cybersecurity threats that can jeopardize the health and safety of patients. It can also open hospitals up to the threat of lawsuits if a patient’s privacy is violated, or if they are physically injured as a result of the breach. GPO purchasing networks can provide hospitals with innovative products and/or services that also protect providers against cybersecurity threats. 
  • Prevent drug shortages: GPOs collaborate with government agencies (like the Food and Drug Administration) to ensure that there is an adequate supply of drugs, products, and supplies for patients’ needs. They also look for ways to address potential drug shortages. 
Illustrative chart depicting billions of dollars in healthcare system savings effected by GPOs, with positive testimonial quotes

Source: Healthcare Supply Chain Association

GPOs can help hospitals improve their efficiency and productivity. By finding the best prices for hospital purchasing, GPOs help ensure that hospitals are fully stocked with life-saving inventory, while also reducing work for the admin department. Price discounts and purchasing efficiency in the healthcare supply chain increases the predictability in supply chain management and ensures healthcare supply chain best practices. 

How GPO Cost Contracting Can Benefit Suppliers 

We know how GPOs help hospitals – they aggregate purchasing volumes, and then use that as leverage to negotiate discounts. How does that benefit Suppliers?

GPOs need to make sure they’re working to benefit their partners – you, the supplier – to ensure Suppliers get the value from the contract they need. Developing a good, trusting relationship with a supplier will help both parties in the long run. 

The GPO-Supplier Relationship

Your GPO representative will inform you of what their members (the hospitals) want in terms of volume of supplies, as well as the amount they can invest. That transparency fosters trust and can help you build a long-term relationship with your GPO. 

For manufacturers and suppliers, working with a GPO can help: 

  • Identify opportunities
  • Ensure consistent revenue
  • Net you many clients in a short amount of time
  • Shorten the selling period and streamline sales
  • Increase exposure for your company
  • Increase sales opportunities (particularly those that were once only open to larger suppliers)
  • Enhance your company’s sales efficiency

GPO Purchasing Networks Also Improve the Lives of Patients

Healthcare group purchasing organizations can see every aspect of the healthcare supply chain. They work hand-in-hand with doctors and hospital administrators every single day. Because of that, they play an integral role in the healthcare system, improving the health and lives of millions of patients around the country. 

A table illustrating several GPO accomplishments that helped to improve patients’ lives

Source: Healthcare Supply Chain Association

While the idea of developing hospital slippers for kids or special diapers for premature infants might not seem like a big deal to some people – it is a huge deal for the medical team, parents, and children. 

GPOs Meeting the Needs of Their Healthcare Partners

More hospitals than ever are facing financial pressures like never before. While budgets shrink and hospitals close, the patient population rises. Hospitals have to find ways to cut costs without impacting the quality of care they deliver to their patients. 

Such a challenging task often requires outside assistance. That is where GPOs come in to help hospitals save money and ensure optimal patient care. They do this by leveraging the hospital’s purchasing power as well as peer collaboration. As the healthcare field and the healthcare supply chain continues to evolve, the partnerships between healthcare suppliers, GPOs, and hospitals will be more important than ever. 

Share Moving Media wants to help you serve your patients better, too! Learn how our video messaging services can help educate your patients about your services and how to improve their health. Contact us today!

Filed Under: Blog, Marketing Minute Tagged With: GPO purchasing networks, GPOs, healthcare suppliers, healthcare supply chain, hospital purchasing

What Medical Suppliers Can Learn from Tesla, Apple, and Rolex

October 10, 2022 By John Pritchard

Business growth in an uncertain economy can be difficult for medical suppliers. However, several companies found the secret to consistent growth.

Explore the ongoing success of Tesla, Apple, and Rolex and discover some business policies that medical manufacturers can adopt and promote through their healthcare content marketing to achieve similar growth in their field.

Key Takeaways:

  • Tesla, Apple, and Rolex all focus on providing superior customer support
  • Recycling options and supporting causes are ways to build a sustainable business that attracts more customers.
  • Keeping your customer at the center of your business to ensure all your practices are in their best interest

Tesla

Tesla was founded in 2003 and has the mission to “Accelerate the world’s transition to sustainable energy.” Here’s a look at three key pillars to its growth that helped it become an $875.84 billion company.

A Sustainable Business Model

Tesla contributes toward its sustainable business model by manufacturing electric vehicles with zero emissions. In addition, it also offers battery recycling so it can reduce its cars’ environmental impact.

What Medical Suppliers Can Learn

Sustainability is key to remaining relevant today, as 85% of investors look at ESG factors in their investments. In addition, 73% of consumers are willing to pay more for sustainable products.

Implementing more sustainable business practices in your manufacturing, distribution, and recycling of used medical supplies will make you a more competitive business and appear more positively to your buyers. You can use your content marketing to share how you are a sustainable healthcare business.

Stay Customer-Centric

Tesla keeps its customers at the heart of its business practices. For example, it offers direct sales and services instead of working through franchises. Working directly with customers increases the speed of its service and improves the buyer experience.

Part of its customer service strategy includes expert care and service. For example, they offer a mobile service support team to come to the buyer’s location to service the cars.

What Medical Suppliers Can Learn

Customer-centric brands are 60% more profitable than those without a customer-centric approach. A customer-first business invests in the buyer’s experience from the first touchpoint through the final sale. Some areas to invest in include:

  • Great customer service
  • Quality content marketing that solves customer pain points
  • Training for new medical equipment
  • Accessible service and repair options
What goes into a customer-centric business model for medical suppliers

Image from SuperOffice

Create Demand for Products

When Tesla first came up with the idea of an electric vehicle, there wasn’t a great demand for it. Instead, the manufacturers created demand through quality marketing.

In addition, they looked at barriers to adopting more electric vehicles, one of which was the lack of charging stations. As a result, they invested in more charging options to increase demand, so customers had fewer reasons not to purchase their cars.

What Medical Suppliers Can Learn

Introducing new products to your medical buyers often means you must also generate demand for the product. Tesla showed how quality marketing demonstrates the benefits of the new product and can remove any roadblocks by addressing pain points in your content marketing and services.

https://www.youtube.com/watch?v=JiYUwRJpVZA

Apple

Apple is a $2.48 trillion hardware, software, and technology company that built its brand around the user experience. Here are three of their pillars that make them stand out and remain in high demand.

Focus on User Experience

Its products’ slick and easy-to-use design created a positive user experience. In addition, it required minimal additional software or hardware add-ons as everything came neatly together, and add-ons mesh seamlessly with its current devices.

When users experience problems, there is a wide array of options for finding support, including its website, social media, apps, and physical stores, to ensure each user receives the help they need.

What Medical Suppliers Can Learn

Apple is another example of a business focusing on the user experience through expert and accessible support. Your medical buyers rely on your products to save lives. Having timely and convenient support is key to keeping your customers satisfied with your products.

Invest in Customer Privacy

Privacy in the digital age is growing more complex. However, Apple placed privacy as one of its core values and gives users control over most of their privacy settings. For example, they allow users to turn off phone tracking, which 62% of iPhone users chose to use.

What Medical Suppliers Can Learn

Healthcare data breaches are on the rise, increasing by over 50% over the last few years. Patients in the hospitals you supply want to know their data is secure. As more and more equipment and devices work on a centralized data collection system, prioritizing security and safety is essential when manufacturing and marketing medical equipment so your buyers can rest assured that their data is secure.

Build a Sustainable Company

Apple has plans to become carbon neutral by 2030. As a result, it is increasing its use of sustainable materials and business practices. In addition, it also offers more recycling options for its products so it can reuse materials instead of adding them to landfills.

Apple sustainability example

Image from Apple

What Medical Suppliers Can Learn

Adopting sustainable practices by recycling used medical supplies and equipment will reduce the amount of waste and improve your environmental impact.

Rolex

Rolex is a $7.9 billion luxury wristwatch brand from Switzerland. Here are three cornerstones of its business structure.

Prioritizes Quality

Rolex grew in popularity because of its strict adherence to quality manufacturing. It developed several tests and protocols to ensure all employees achieve the same standard. This is what makes its timepieces reliable and improves the lifespan of its watches.

What Medical Suppliers Can Learn

Investing in quality control and strict guidelines pays off through customer loyalty because your buyers will recognize you as a superior supplier. You can use your content marketing to show the processes your medical supplies undergo to support your claims of quality.

Has Exemplary Customer Service

Rolex backs its claims of quality with premium support options. One of its most notable services is its promise to repair all watches without expiration. You can even send in a watch from several decades ago, and it will service it.

What Medical Suppliers Can Learn

Medical distributors and manufacturers can generate the same level of trust with their customers by offering reliable customer service and repair options. In this way, your buyers can depend on you to come through and keep their medical equipment running.

Runs an Ethical Business

Rolex invests in the environment through its Rolex Awards. These awards recognize those in the community and worldwide who are positively impacting the environment. Its investments in pioneers and innovators have supported over 155 individuals making a difference in the world.

What Medical Suppliers Can Learn

Investing in a cause will improve your sales and impact the world. About 76% of customers prefer brands that have a strong purpose and support a mission to make the world a better place. This drive flows over to B2B buyers who want to help this move towards purpose-driven business practices.

Become a Leader among Medical Suppliers

Building a sustainable and customer-centric business will help you stand out from your competition and boost your revenue. Share Moving Media provides the insights you need to remain competitive in today’s medical market and market your sustainable and ethical business practices.

Contact us to learn about our products and solutions to help you stay relevant and competitive among medical suppliers.

Filed Under: Blog, Marketing Minute Tagged With: healthcare content marketing, medical distributors, medical manufacturers

Whitepapers — Who Reads Them Anyway?

October 5, 2022 By John Pritchard

A white paper is a reliable and comprehensive presentation of information focused on a specific niche. Today’s marketing world is increasingly digitally driven, with brief blogs and social media snippets taking center stage. Against this backdrop, you might think whitepapers are defunct. Think again.

As a healthcare supplier, learning how to use whitepaper promotion in healthcare can help you engage with existing clients, reach new clients, extend your market reach, and maximize impact.

The Value of Whitepaper Promotion in Healthcare

Whitepapers remain a valuable marketing tool, especially in the pharmaceutical and medical device industries. Why? Instead of offering superficial content that glosses the surface of a topic, whitepapers provide a deep dive into essential issues.

Whitepapers offer fact-based, research-driven information, offering a reliable resource that healthcare professionals can trust. In a landscape where consumers are traditionally wary of prominent marketing and advertising tactics, this kind of content is more valuable than ever.

Value-added whitepapers are particularly relevant in healthcare – an industry that impacts people’s lives. Whitepapers serve as a valuable source of information for:

  • Physicians
  • Medical researchers
  • Health facility managers
  • Healthcare regulators
  • Other healthcare professionals

Finally, whitepapers are a common reference point for regulatory agencies and the people who work in them. Government bodies may rely on whitepapers to make arguments regarding important healthcare policy decisions.

How to Craft Winning Whitepapers for Healthcare Sales

This step-by-step e-guide explains how to implement whitepaper promotion in healthcare marketplaces.

Choose Your Topic Carefully

The point of a whitepaper is to establish expertise and win trust. You should choose a topic that you (or your company) are genuine experts in. The whitepaper affirms your status as a thought leader in your field. This will also make the actual process of writing the whitepaper easier, as you will likely already have relevant resources (data, case studies, clinical results, etc.) to inform your research.

But just what should you write about? Take a problem-solution approach. Identify an existing question in your field and provide answers. You might end up discussing cutting-edge research, new products, or innovative technologies that are changing the area.

Define Your Audience

Knowing who you are talking to helps you determine what’s interesting and relevant to them. Map out a persona of your ideal target audience. Include details like their profession, education, and habits. What problems impact this person, and what decisions do they have to make? A journey mapping exercise can help you answer these questions.

Do Your Research and Use Strong Data

Research is a critical element of any whitepaper. Your whitepaper needs to include sources and evidence for any statements, findings, or claims. You may conduct research yourself or collect data from other sources. If you look to external sources, ensure they are reputable. Medical journals are a great starting point.

Accurate, thorough research will bolster the whitepaper’s – and your – credibility. Interesting stats and facts will also boost your whitepaper’s overall impact. For example, if a person shares an essential piece of data from the document, it may inspire others to read and refer to the whitepaper.

Focus on Facts, Not Sales

The entire point of a whitepaper is to offer value-add information that is backed by research, data, and statistics. A whitepaper should always be fact-based. It should never be a sales pitch. Steer clear of sales jargon and avoid pushing products. Visually, beware of too much overt branding. While you want your whitepaper’s authorship known, you don’t want it to be confused with a marketing brochure.

Focusing on facts instead of sales can also help ensure you comply with regulations regarding medical marketing. From the 2017 Truth in Healthcare Marketing Act to Anti-Kickback Statutes, there is comprehensive legislation governing this area. Further, you have to ensure you are HIPAA compliant.

Add High-Quality Visuals

Images make a whitepaper visually appealing and easier to read. They break up chunks of text, creating a more scannable document. Visuals like graphs, charts, and tables can depict data and statistics in a more digestible format. Plus, such snippets of information can be adapted for shareable infographics – which are great for sharing on social media to support whitepaper promotion in healthcare.

Craft Your Title and Executive Summary Carefully

Once your whitepaper is finalized, you’ll have a comprehensive overview of the whitepaper’s most salient points fresh in your mind. This is the perfect time to write a title and executive summary. The title should be brief, relevant, and attention-grabbing. Ensure it’s catchy since you’ll want to promote your whitepaper title via social media and similar channels for digital marketing in healthcare.

You can then go on to write the executive summary. Important decision-makers like regulators will rely on this summary to determine whether the whitepaper as a whole is worth reading. Briefly present the problem and the solution the whitepaper will discuss, sparking interest in the paper’s contents.

Don’t Neglect the Final Polish

Formatting can make or break a whitepaper. Don’t neglect the final polish. Include a brief table of contents summarizing the sections of the document. For digital whitepapers, a hyperlinked table of contents that allows readers to jump directly to a defined area is ideal. Before your whitepaper is finally published online or printed, ensure it’s been proofread, fact-checked, and copy-edited.

Utilize Diverse Distribution Routes

With your healthcare whitepaper completed, look for ways to share it with relevant decision-makers. If you already have an email list, this is an excellent piece of value-added content to share with them. You can also push your whitepaper via social media, websites, and blogs. Guest posting on other platforms and sharing a quick preview of the document is another way to engage new audiences.

Share Moving Media Helps You Create High-Quality Whitepapers

Effective whitepaper promotion in healthcare takes time and expertise. Share Moving Media can help. A full-service media company, we focus on the healthcare space – and cater to medical suppliers in particular. We help our clients create impactful content that converts leads to sales. We also produce diverse publications that can help you increase your market share.

Contact us to collaborate.

Filed Under: Blog, Marketing Minute Tagged With: digital marketing in healthcare, e-guide, healthcare whitepaper

5 Ways Healthcare Marketers Can Understand Customer Needs Better

September 27, 2022 By John Pritchard

Optimizing the customer experience is a vital way to earn new leads and foster loyalty with customers for long-term growth. After all, 86% of buyers are willing to pay more for a better customer experience. 

Many companies develop a new shiny product or hottest industry trend to improve the buyer’s journey but forget the most important component — their customers. As a result, marketers still continue to disregard their healthcare customer’s needs before and after the sale. 

However, your customers are one of the most important components of your overall medical supply growth and longevity. While the concept of creating a customer-centric company isn’t new, it’s important to arm your marketing strategy with the right insights to drive results.

Let’s discover what healthcare customer needs are and how you can better understand them. 

What are Healthcare Customer Needs?

Customer needs are the motives that prompt someone to buy a service or product from your company. To successfully market to customers in healthcare, you need to be aware and act on their needs to drive purchase decisions. When you’re able to understand your customer’s needs, you’re more likely to have a 23% higher share in revenue, relationship growth, and profitability. 

Common healthcare customer needs include:

  • Finding a balance between usefulness and price
  • Providing convenient shopping experiences that conserves time and resources
  • Offering a dependable transaction where your brand delivers on its promises
  • Giving attentive customer service

Physical vs. Psychological Needs

Humans have both physical and psychological motivators. Physical motivators are easy to identify and have a measurable cause. If your customers run out of medical gloves, you need new ones. 

When there isn’t a physical need, psychological needs are the decision-making forces that are based on preferences, desires, opinions, and more. Often, psychological needs will guide a customer to your brand over a competitor. 

5 Ways You Can Understand Your Healthcare Customer Needs

The key to achieving your business goals is having a comprehensive understanding of your customer’s needs. Whether you’re trying to boost sales or engagement, knowing your customers will help you develop a better experience that drives results. Here are five techniques to help you get started:

1.Collect Feedback

Collecting feedback is one of the easiest ways to understand your customer’s needs and pain points. You can develop a few key questions that ask your customers about your product, brand identity, customer service, and more depending on your goals. Consider collecting feedback by the following methods:

  • Surveys
  • Interviews
  • Focus groups
  • Sales teams

By reaching out and asking your customers their opinions or preferences, not only will they feel like you genuinely care about their input, but you’ll also gather important insights.

2.Complete a Competitive Analysis

While you might keep an eye on your competitor’s most recent product launch, they can also impact your customer’s needs and expectations. When comparing your brand to a competitor, create a competitive analysis that includes the following elements: 

  • A high-level overview of the brand’s mission statement
  • The value they provide to your customer’s needs
  • A deeper look into the brand’s product or service features
  • Cost and pricing structure

If you notice gaps between your brand and competitors, you can better determine how you can provide additional value to meet your healthcare customer needs.

3.Create Comprehensive Buyer Personas

62% of customers expect companies to adapt based on their behaviors and actions. To dive deeper into customer preferences and engagement, it’s essential to develop in-depth buyer personas that not only detail demographics but also keyword data, social media preferences, and more. You can implement these insights throughout your website and other online interactions to ensure you’re using your customer’s language.

4.Utilize Data from Customer Analytics

From reading your content to clicking a link, every interaction on your website is valuable to understanding your healthcare customer needs. Use sources like Google Analytics to analyze behavioral data and dissect your audience to create a better website experience. For example, discover which pages are performing well or underperforming to determine enhancements that increase conversions.

5.Implement Social Listening

With over 3.6 million social media users worldwide, tracking social mentions and engagements is a great way to identify customer needs on their preferred platform. Your customers are likely to speak more candidly on their social platforms about your products and services, so monitoring their opinions may help you understand their pain points and help you find brand improvements.

Implement Healthcare Customer Needs into Your Marketing Strategy

Understanding your customer’s needs is the missing puzzle piece to developing an enhanced customer experience that boosts your bottom line. With advanced technology, feedback, and analytics, you can analyze data points that help you discover how you can improve your brand awareness and conversion rate.

Contact Share Moving Media to create engaging content that meets your customer’s needs.

Filed Under: Blog, Marketing Minute Tagged With: customer needs, healthcare contracting, healthcare customer needs, healthcare marketing

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