Content is King (and has been for quite some time) and with that adage comes evolving marketing strategies, like native advertising.
Before we talk about best practices for native advertising, let’s quickly look at the difference between Content Marketing and Native Advertising/Sponsored Content, since they’re often confused.
Content Marketing: Content that is created by the brand and posted on a publisher’s site.
Native Advertising/Sponsored Content: Content that is created by the publisher or co-created by the publisher and the brand and posted on the publisher’s medium
In addition to helping your brand stand out, native advertising also:
*Does’t disrupt the reader since it blends in with the publisher’s content
*Builds trust with your readers through useful content and solutions
*Encourages audience engagement
To reap the benefits of native advertising, brands should:
*Be honest and transparent
*Don’t sell- tell a story!
*Use imagery to trigger emotions from your reader
*Target readers
*Test to see which content resonates best with your reader
If you can follow these best practices, you’ll be well on your way to leveraging native advertising as a way to gain trust and bolster your brand with your target audience.To find out about Native Advertising in Repertoire or JHC, email us!