Reliable leadership within the marketing of med/surg products is a must have in today’s dynamic industry. Brands must have a marketing strategy they can count on to promote their brand, and implementing that takes strong, trustworthy teams.
In order to get noticed by supply chain executives and to set your brand apart, team members must practice and display leadership skills when conducting marketing efforts. Marketing leadership plays an important role in the strategy of attracting new and existing customers.
Leadership as defined by Harvard Business Review, is “the accomplishment of a goal through the direction of human assistants, a great leader is one who can do so day after day, and year after year, in a wide variety of circumstances.”
Leadership is a universal business skill and should be practiced not just by the C-Suite and managers, but by all employees within a company. Marketing teams especially can benefit from the critical leadership skills of taking initiative, compelling team action, strong communication, and task delegation.
- Taking Initiative
Taking initiative, including exhibiting autonomy, drive, and capitalizing on opportunities are essential leadership qualities for all employees within a business. Encouraging teams to take the initiative will keep each employee on top of current trends, and better ensure that they are best promoting your brand.
- Compel Team Action
Marketing teams must encourage and challenge each other to form new ideas, create new content, and continue improving campaigns. This allows marketing teams to stay up to date on industry trends, changes, and ways the business could improve to stand out from competition.
- Strong Communication
All team members should actively communicate with each other within the workplace. Clear and concise communication is a crucial skill for all team members whether they are cold calling, writing content marketing articles, brainstorming new ad tactics, etc.
- Task Delegation
Delegation, or transferring authority or responsibility to another team member, can result in better decision-making, autonomy, and increased teamwork and understanding. In the workplace, delegation allows smaller tasks to be completed more efficiently while allowing for increased focus on the overall marketing campaign.
Strong leadership is essential to a marketing team’s success, and individual leadership encourages more efficient work, increased focus on marketing campaigns, and the delegation of important tasks such as content marketing. If your brand could use assistance with the creation of marketing content that stands out in the medical distribution industry, contact John Pritchard with Share Moving Media at jpritchard@sharemovingmedia.com. SMM has over 30 years of experience working with brands to market their products to health care supply chain leaders.