Blogs began as a way for individuals to write about their passions or day-to-today lives in a short-form journal format. Blogging also has many benefits for companies to utilize in marketing campaigns. Today, blogging is leveraged as a tool by many businesses to promote ideas, brands, stories, and products.
Blogging is the creation of media including writing, images, or content that is self-published online. Businesses can incorporate blogs into their websites to promote a more personalized customer experience. Blogs are beneficial for businesses because they incorporate frequent updates, opportunities for consumer engagement, and an informal platform that allows for customer interaction and conversation related to the brand.
For businesses in the medical manufacturing industry, blogs are beneficial because they are an online, cost-effective marketing tactic that has the potential to boost brand engagement. Blogs are traditionally short-form written content, such as the article you are reading now.
So, what are the benefits of blogging for business?
- Generates SEO content
Blogs are a chance for a business to increase its Search Engine Optimization (SEO), which is a process used by companies to have greater visibility and circulation on search engines. Through SEO, there is a higher potential for customers to find a company in search results, and therefore businesses are more likely to be clicked on by customers.
- Builds Consumer Trust
Customers want to trust the brands they are buying from. They also want to know that the products they are purchasing are legitimate and worth the investment. Blogs allow companies to have a space to demonstrate their expertise, credibility, and product knowledge through online written content.
- Engages Brand’s Audience
Traditional business’ websites don’t leave much room for consumer interaction and conversation. Blogs are dynamic sources of content, and a brand’s audience can engage with blogs by leaving comments, sharing it on social media, or recommending products to others.
- Share Business Updates
Blogs are a chance for businesses to frequently engage with and update their audience. Blogs can be updated daily, weekly, or monthly depending on a business’ needs, as opposed to a traditional static website. They allow for a brand to share relevant information such as details about a product, sales events, business news, and more.
In the dynamic medical manufacturing and sales industry, it can be hard to find time to focus on creating engaging marketing content. Share Moving Media has extensive experience writing content for the surgical sales industry through the publication of Repertoire Magazine and The Journal of Healthcare Contracting. SMM can help your brand create personalized marketing content specific to the needs of your business. If your business could benefit from an individual session to brainstorm blog or marketing content ideas, please contact Scott Adams at sadams@sharemovingmedia.com to set up a time to meet about marketing campaigns and the potential for blogs to increase your brand’s consumer engagement.
SMM will give away 3 months of free blogs to the first 5 companies to set up a call with Scott. The deadline is August 15, 2023.