Dollar Shave Club videos have gained more than 28 million views on its YouTube-only ads since 2012. The advertisements were a huge success online and generated more than 12,000 new orders for the company within 48 hours, according to a Jilt blog.
The Dollar Shave Club videos revealed just how effective video marketing is in the modern marketing space. The video was successful because it was funny and engaging, kept attention on the product being offered, and identified a gap in the market.
Videos are a successful form of marketing because they have the potential to reach a variety of market segments and have a substantial impact. In the medical distribution industry, it is important to create videos and digital content that sets your brand apart from others.
Read on for why the Dollar Shave Club Videos were successful:
- Videos are an effective marketing tool: Videos reach a large market segment and allow a viewer to experience a product firsthand.
- Clear and direct marketing approach: The Dollar Shave Club marketing approach reiterates a clear sales pitch that razors are $1 a month, allowing viewers to understand exactly what the brand is offering for sale.
- Creative content: Creative content keeps viewers engaged, and the humorous tone of the Dollar Shave Club videos attracted a large following of the brand and product.
It can be difficult to devote time to content creation in the busy and fast-paced medical industry. Share Moving Media has more than 30 years of experience in the industry and publishes Repertoire Magazine and the Journal of Healthcare Consulting. Our team can assist your business in creating video and digital content that garners attention, increases SEO searches, and sets your brand apart.