Brand recognition is a strategic marketing tool that has the power to establish consumer trust. Successful advertising is memorable and impactful and encourages customers to make purchasing decisions and future associations with a brand.
There are a diverse range of marketing strategies that companies utilize, including campaigns that are entertaining, emotional, captivating, and touching. A brand’s vision is often communicated through these types of ardent and memorable ad campaigns.
For businesses in the medical manufacturing industry, the most successful campaigns have the potential to resonate with consumers and increase overall brand awareness.
The following are examples of three successful marketing campaigns to emulate:
- Nike
A well-known and highly successful marketing campaign is Nike’s “Just Do It” campaign. The campaign was launched in the 1980s, and featured athletes sharing accomplishments and encouraging its viewers to also participate.
The tagline continues to represent the brand today and has inspired many to take a leap and make courageous changes within their own lives. The success of the Nike campaign is a result of the emotional connection that the brand develops with the consumer through the ad. The slogan inspires motivation and healthy living that creates a positive customer association with the brand.
- Coca-Cola
The international “Share a Coke” campaign, first launched in Australia in 2011, encouraged customers to come together and share a Coca-Cola. It grew into an international and well-known campaign and was introduced to the U.S. in 2016.
Customers were able to choose beverage cans with the label “Share a Coke with…,” and the sentence was completed with customers being able to choose a can with their own name personalized on it. This marketing campaign created a personal connection between customers and the brand that increased brand awareness and trust for Coca-Cola company.
- Patagonia
Patagonia’s mission of protecting the planet resonates with customers because of the brand’s strong commitment to its mission. The brand’s marketing content clearly portrays a commitment to environmental sustainability through nature-related user-generated content, corporate sustainability goals and metrics, and a clear commitment to communicating the company’s mission.
Patagonia’s marketing tactics are successful because customers align with the brand’s mission and values, which makes the brand feel relatable and accessible. Consumers who feel personally connected to a brand because of its core values are more likely to make purchasing decisions.
Share Moving Media has published the medical industry magazines Repertoire and The Journal of Healthcare Contracting for over 30 years, and are experienced with assisting brands with content creation for a strong and reputable marketing campaign that will set your company up for marketing success.
Sources:
The Winning Coca-Cola Formula for a Successful Campaign | Blog Wrike